Core Insights - Samba TV and Amazon Ads conducted a study demonstrating that outcome-based advertising significantly increases movie ticket purchases through digital solutions [1][4] - The analysis involved 213 million ad impressions correlated with Fandango purchase data, providing insights into the impact of Amazon Ads on ticket sales, especially among light TV viewers [2][3] Advertising Effectiveness - Brands utilizing Amazon Ads were 8.5 times more likely to reach light TV viewers, who represented 77% of ticket purchases on Fandango, highlighting Amazon's capability to engage hard-to-reach audiences [3] - The study revealed a 23% median lift in purchase consideration and a 13% median lift in confirmed purchases on Fandango due to Amazon Ads campaigns, compared to audiences not exposed to these ads [4] Discovery and Engagement - Amazon Ads campaigns also resulted in a 17% median lift in visits to movie detail pages, indicating a strong connection between media exposure and consumer actions [4] - The combination of traditional TV marketing and Amazon Ads yielded the highest increases in awareness and purchase intent, with lifts of 2x and 5.4x respectively, emphasizing the effectiveness of an omnichannel strategy [5] Comprehensive Insights - Advertisers require access to full-funnel insights to assess campaign impact, and Samba TV's dataset spans various channels, allowing measurement of performance based on real-world outcomes [6] - Samba TV's technology provides advertisers with a unified view of the consumer journey, enhancing marketing efficiency and effectiveness [7][8]

NEW YORK, June 13, 2025 (GLOBE NEWSWIRE) -- Levi & Korsinsky, LLP notifies investors in DoubleVerify Holdings, Inc. ("DoubleVerify Holdings, Inc." or the "Company") (NYSE: DV) of a class action securities lawsuit. CLASS DEFINITION: The lawsuit seeks to recover losses on behalf of DoubleVerify Holdings, Inc. investors who were adversely affected by alleged securities fraud between November 10, 2023 and February 27, 2025. Follow the link below to get more information and be contacted by a member of our team: ...

Dentsu will harness the Criteo Commerce Media Platform stack to connect with consumers wherever shoppable moments happenNEW YORK, June 13, 2025 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, today announced plans for an expanded global partnership with dentsu, a leading global marketing and advertising agency network, that will create more effective commerce and performance media campaigns for dentsu's clients. The partnership marks the first time that Criteo's ...

NEW YORK , June 13, 2025 /PRNewswire/ -- Levi & Korsinsky, LLP notifies investors in DoubleVerify Holdings, Inc. ("DoubleVerify Holdings, Inc." or the "Company") (NYSE: DV) of a class action securities lawsuit.CLASS DEFINITION: The lawsuit seeks to recover losses on behalf of DoubleVerify Holdings, Inc. investors who were adversely affected by alleged securities fraud between November 10, 2023 and February 27, 2025. Follow the link below to get more information and be contacted by a member of our team:https ...

Warren Buffett, Cathie Wood, and Bill Ackman are three powerhouse investors who each have a different approach to investing.Warren Buffett is a legend who has outperformed the stock market by a landslide over his years of investing. He's a proponent of value investing, and he typically invests in large, well-established industry giants. He's joked about the average age of the companies he invests in, saying his holding company, Berkshire Hathaway, isn't big on newcomers.Cathie Wood's approach is almost diam ...

Core Viewpoint - Faruqi & Faruqi, LLP is investigating potential claims against DoubleVerify Holdings, Inc. due to allegations of violations of federal securities laws, with a deadline for investors to seek lead plaintiff status in a class action lawsuit by July 21, 2025 [3][5]. Group 1: Allegations Against DoubleVerify - The complaint alleges that DoubleVerify misled investors by failing to disclose that customers were shifting ad spending to closed platforms, where the company's capabilities were limited [5]. - It is claimed that the monetization of DoubleVerify's high-margin Activation Services was hindered by the expensive and time-consuming development of technology for closed platforms [5]. - The complaint states that DoubleVerify's competitors were better positioned to incorporate AI into their offerings, negatively impacting the company's competitive edge and profits [5]. - Allegations include systematic overbilling of customers for ad impressions served to declared bots, which undermined the integrity of DoubleVerify's services [5]. - The company's risk disclosures were characterized as materially false and misleading, presenting adverse facts as mere possibilities [5]. Group 2: Impact of Disclosures - The truth about the alleged fraud was revealed through disclosures in February and March 2025, leading to a significant stock price drop of 36% following disappointing earnings and the suspension of services by a major customer [6]. - A report from Adalytics Research in March 2025 claimed that DoubleVerify's services were ineffective, further damaging investor confidence [6]. Group 3: Legal Proceedings - The lead plaintiff in the class action lawsuit will be the investor with the largest financial interest who is also typical of class members, overseeing the litigation on behalf of the class [7]. - Any member of the putative class can move to serve as lead plaintiff or remain an absent class member without affecting their ability to share in any recovery [7].

Game three of the NBA finals last night featured a Pacers win, a rockus home crowd, and a fully AI generated ad from the prediction platform Kelshi. It's just part of a growing wave of disruption to the ad world and dear Dabosa digs into that in today's tech. Dearra AI hits prime time, Kelly.This ad airing on ABC during an event watched by millions. Indiana gonna win, baby. We're in Florida asking people what they put their money on.I'm all in on OKC. Indiana got that dog in them. So Kelsey tells me that th ...

Founder-Run Companies Overview - Founder-run companies constitute less than 5% of the S&P 500 index but account for nearly 15% of the total index's market capitalization, highlighting their significant impact on the market [2] - Notable founder-led companies include NVIDIA, Amazon, Meta, Berkshire Hathaway, and Netflix, which have redefined industries and created trillion-dollar enterprises [2] Characteristics of Founder-Run Companies - These companies are often born from unique ideas and technological innovations, allowing them to navigate challenges and maintain long-term sustainability [3] - Founders typically invest personal wealth into their ventures initially, facing difficulties in securing external funding [4] Challenges Faced by Founders - Founder-owners often struggle to delegate responsibilities due to skepticism about others' commitment, which can hinder the company's growth and adaptability [5] - The reluctance to delegate can limit the infusion of professional expertise, impacting the company's ability to scale effectively [5] Performance of Founder-Led Companies - Founder-led companies have shown superior performance, with a Harvard Business Review study indicating a market-adjusted return of 12% over three years, compared to a negative 26% for companies with professional CEOs [6] Investment Opportunities in Founder-Run Companies - Current appealing stocks include Netflix, AppLovin, and Dell Technologies, which are identified as high-potential investments [6] Company Profiles Netflix - Netflix, co-founded by Reed Hastings and Marc Randolph, has a market capitalization of $387.7 billion and has evolved from a DVD rental service to a leading streaming provider [8] - The company is focusing on expanding its original content portfolio and international growth, with projected revenues between $43.5 billion and $44.5 billion for 2025 [11] AppLovin - AppLovin, co-founded by Adam Foroughi, has a market capitalization of $129.7 billion and leads in mobile advertising through its AI engine, Axon 2 [12] - The company is transitioning to a software-centric model, enhancing profitability and returns on invested capital [14] Dell Technologies - Dell Technologies, founded by Michael Dell, has a market capitalization of $75.5 billion and is a major player in servers, storage, and PCs [15] - The company is expected to benefit from recovering demand driven by the PC-refresh cycle and strong interest in AI servers, with projected revenues for the first quarter of fiscal 2026 between $22.5 billion and $23.5 billion [18]

Key Takeaways Amazon is expanding its advertising platform with new AI-powered tools and broader reach. Ads now run across Prime Video, Twitch, Pinterest, live sports and more to engage diverse audiences. New AI-powered video tools aim to enhance ad impact and attract advertisers beyond Amazon's platform.Amazon’s (AMZN) Ads helps brands connect with customers across many platforms, including Prime Video, Twitch, IMDb, live sports like the NFL and NBA, Amazon Music and popular sites like Pinterest and Buzz ...

NEW YORK, June 12, 2025 (GLOBE NEWSWIRE) -- The Gross Law Firm issues the following notice to shareholders of DoubleVerify Holdings, Inc. (NYSE: DV). Shareholders who purchased shares of DV during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment. Appointment as lead plaintiff is not required to partake in any recovery. CONTACT US HERE: https://securitiesclasslaw.com/securities/doubleverify-holdings-inc-loss-submission-form-2/?id=152595&from=3 CLASS PER ...