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上海乐高乐园内测已5万人次,玩乐项目排队时间5~75分钟
news flash· 2025-06-20 03:23
上海乐高乐园度假区总经理陈洁6月20日接受记者采访时透露,经历了3周左右的内测,已接待了5万人 次内测的游客,从今天开始,上海乐高乐园进入到了公众试运行。"对于亲子而言要注意排队时间,我 们定了一个游玩项目排队不超过1小时目标,内测三周期间玩乐项目的排队时间从5分钟到75分钟不等。 我们也会控制每天入园的人次,之前根据文旅局的相关核定,上海乐高乐园一天最多接待人次是2.8 万,当然在暑期等高峰经营期间也会更严谨。"陈洁表示,7月初还计划开通从上海人民广场到上海乐高 乐园的专车路线,也会相关部门协商,未来也拟提升高铁方面的运力。(第一财经) ...
抽象年轻人的“不体面”旅拍,为何成了抖音、小红书新潮流?
3 6 Ke· 2025-06-20 02:57
Core Insights - The article discusses the evolving trend of travel check-ins among young people, emphasizing a shift from traditional photo-taking to creative and immersive experiences that blend personal expression with cultural narratives [1][12][38] Group 1: Changing Travel Check-in Trends - Young travelers are redefining the concept of travel check-ins, moving from standardized scenic photos to creative cultural expressions [1][6] - A significant 63% of young people choose travel destinations based on films and literature, with many engaging in narrative recreations at these sites [12][14] - The phenomenon of "study-based check-ins" merges fictional narratives with historical contexts, allowing for a deeper emotional connection to travel locations [12][18] Group 2: Social Media's Role - Social media platforms serve as incubators for creative check-ins, facilitating user interaction and content sharing [19][23] - On Douyin, the hashtag 景点打卡 has garnered 82.8 billion views, indicating a massive engagement with travel-related content [23][29] - The algorithmic mechanisms of these platforms enhance creative expression, allowing users with lower follower counts to achieve viral success [29][31] Group 3: Brand Engagement and Marketing - Brands are recognizing the commercial potential of creative check-ins, engaging in content co-creation with young users [32][34] - For instance, Xu Zhou Amusement Park's campaign generated 370 million views, showcasing the effectiveness of integrating user-generated content with brand narratives [34][36] - Successful marketing strategies focus on providing participatory creative resources, aligning content with consumer experiences to shorten decision-making processes [36][38]
北京城市副中心推动萧太后河水系通航,将新建沿岸文旅项目
Xin Jing Bao· 2025-06-19 14:51
Group 1 - The Beijing Urban Sub-center is focusing on developing a cultural tourism area, aiming to create a world-class tourist destination centered around the Universal Theme Park, which has received over 30 million visitors in three years [1][2] - The cultural tourism area will feature two main development corridors: a northern industrial belt and a southern night economy belt along the Xiao Taihou River [1] - The "Wanli" commercial entertainment complex is set to debut this year, contributing to the eastern micro-vacation destination in Beijing [1] Group 2 - Plans include the construction of a new dam, four boat docks, and various cultural tourism projects along the Xiao Taihou River, enhancing connectivity with the Universal Resort's internal water system [2] - By the mid-point of the 14th Five-Year Plan, the cultural tourism area is expected to release approximately 260,000 square meters of new consumer space, including two fixed theaters with a total of 7,000 seats and a large sports entertainment venue [2] - The area aims to provide over 4,000 hotel rooms, catering to mid-to-high-end markets, and establish itself as a 24-hour vibrant hub for entertainment and activities [2]
从荧屏走向现实 奈飞要在主题乐园圈“开疆拓土”了?
Jin Shi Shu Ju· 2025-06-18 09:56
流媒体巨头奈飞(NFLX.O)宣布,将于今年晚些时候在费城和达拉斯推出以热门剧集为主题的沉浸式场 馆"奈飞House",并计划未来在更多城市开设。 奈飞已经在流媒体领域取得统治地位,如今正将目光投向主题乐园市场,试图成为新的行业巨头。 奈飞此举是效仿迪士尼(DIS.N)和康卡斯特(CMCSA.O)旗下NBCUniversal的步伐,这两家公司的主题公 园业务都为其带来了可观的收入和利润。 拓展流媒体之外的新增长引擎有望助力奈飞实现上述目标,这也正是迪士尼和康卡斯特通过主题公园业 务提升业绩的方式。 2024年,迪士尼总营收为914亿美元,其中超过三分之一来自"体验事业部",该部门包括主题乐园与邮 轮业务。环球影城主题公园则为康卡斯特贡献了86.2亿美元的营收,以及29.5亿美元的息税折旧摊销前 利润(Ebitda),在其总营收1,237亿美元和调整后Ebitda381亿美元中占据重要比重。 2025年以来,奈飞股价已累计上涨37.7%,市值达到5,221亿美元,远超迪士尼的2,129亿美元和康卡斯 特的1,296亿美元。 (文章来源:金十数据) 奈飞首席营销官MarianLee表示:"这是真正让粉丝梦想成真的 ...
陕西西安长安十二时辰主题街区:唐风“造梦”撬动百亿流量
Core Insights - The "Chang'an Twelve Hours" themed district in Xi'an has revitalized the local economy by promoting Hanfu culture and creating numerous travel photography shops, attracting over 4 million visitors in two years and generating over 30 billion online exposures [1][5][6] Group 1: Project Development and Concept - The project was inspired by the popular TV series "Chang'an Twelve Hours," which highlighted Tang culture and spurred a cultural tourism boom in Xi'an [2] - The development team recognized the synergy between film IP and urban cultural tourism, leading to the creation of a unique cultural project that emphasizes immersive experiences [2][7] Group 2: Design and Experience - The district transformed the previously underperforming Mandi Plaza by addressing spatial limitations and creating immersive environments that reflect the Tang dynasty [3][4] - It features a variety of immersive experiences, including performances and interactive activities, allowing visitors to engage deeply with the cultural narrative [4][5] Group 3: Economic and Social Impact - Since its opening, the district has generated significant economic benefits, with average visitor spending exceeding 200 yuan during peak times and reaching up to 500 yuan for additional experiences [5][6] - The project has created over 600 jobs and supported local intangible cultural heritage through various cultural activities, enhancing community engagement and economic opportunities for local artisans [6][7] Group 4: Business Model Innovation - The "Chang'an Twelve Hours" district has pioneered a new business model that integrates cultural IP with commercial tourism, contributing to the development of a trillion-yuan cultural tourism industry [7]
上海市金山区市场监管局多举措筑牢乐高乐园食品安全防线
Group 1 - The Shanghai Jinshan District Market Supervision Bureau is enhancing food safety measures around the LEGO Park to ensure a safe and healthy environment for visitors [1][2] - The first phase of the LEGO Park has entered a testing mode, prompting comprehensive inspections of food safety practices in various dining establishments within the park [1] - Inspections include checks on raw material sourcing, processing times, temperature control, staff health management, and sanitation of dining utensils, with all results meeting safety standards [1] Group 2 - Specialized training sessions have been organized for food safety personnel in rural collective dining venues and local officials to strengthen food safety protocols in the area surrounding the LEGO Park [2] - The training emphasizes the critical role of venue managers in food sourcing, processing, and staff training, aiming to enhance accountability and compliance with food safety regulations [2] - Emergency drills have been conducted in collaboration with multiple departments to improve the park's response capabilities to potential food safety incidents, ensuring a coordinated approach to crisis management [2]
迪士尼玩偶都能“私联”,童话世界不纯洁了?
Hu Xiu· 2025-06-17 13:41
Core Viewpoint - The phenomenon of "Disney private connections" has emerged, where fans engage in private interactions with Disney character actors, raising concerns about the integrity of the Disney experience and the implications for other visitors [1][2][8]. Group 1: Private Connections and Fan Interactions - "Private connections" refer to fans interacting privately with character actors, which is seen as a violation of the idol ethics in the entertainment industry [2][3]. - A Disney annual passholder revealed her private interactions with a character actor, exchanging gifts for special treatment during interactions [4][6]. - The practice of private connections allows fans to influence how actors interact with other visitors, creating a sense of exclusivity [6][11]. Group 2: Impact on Visitor Experience - The existence of private connections disrupts the traditional Disney experience, where all visitors are expected to receive equal treatment [8][17]. - Reports indicate that actors may prioritize familiar fans over others, leading to longer and more engaging interactions with select individuals [12][16]. - The disparity in treatment has caused frustration among regular visitors who feel overlooked in favor of those with private connections [17][28]. Group 3: The Role of Disney's Culture - Disney's strict guidelines require character actors to maintain their roles and not reveal their identities, complicating the dynamics of private connections [9][30]. - The culture of exclusivity and favoritism among fans has led to the trading of actor schedules, further entrenching the private connection phenomenon [24][26]. - The desire for special treatment and recognition drives both fans and actors to engage in private connections, blurring the lines between fantasy and reality [41][50]. Group 4: Broader Implications for Disney - The rise of private connections reflects a broader trend in the entertainment industry where fan engagement can lead to complex social dynamics [42][49]. - Disney's marketing strategies have successfully created emotional dependencies among fans, which may inadvertently encourage private connections [45][46]. - The ongoing discussions about private connections highlight the challenges Disney faces in maintaining its brand image while catering to evolving fan expectations [51][52].
首个乐园5G-A通感一体!上海移动助力乐高乐园打造智慧文旅新标杆
Core Insights - Shanghai LEGO Park is in the final countdown to its official opening, with trial operations starting during the Dragon Boat Festival to ensure a high standard of visitor experience [1] - Shanghai Mobile plays a crucial role by establishing a digital ecological management system that enhances operational management through advanced technologies like 5G and AI [1][2] - The park's management platform integrates various data sources to create a comprehensive monitoring and response system, improving safety and operational efficiency [2] Group 1 - The park has implemented a "1+3+8+N" management system, which includes one command platform, three terminal applications, eight management scenarios, and numerous expansion functions [2] - A 5G-A integrated sensing base station has been deployed near the park's commercial area, extending monitoring capabilities to low-altitude dimensions for drone management [2] - The platform has integrated over 20 data sources, including weather information and urban management data, to enhance overall regulatory and operational capabilities [2] Group 2 - The introduction of AI and visual internet technology allows for efficient search operations in the park area, significantly improving the ability to locate individuals [3] - The platform will later integrate with the "Citizen Cloud" service, enabling visitors to access park information and provide feedback easily [3] - The official opening of Shanghai LEGO Park on July 5 marks a significant addition to Shanghai's cultural tourism landscape, showcasing the city's commitment to becoming a world-renowned tourist destination [3]
上海乐高乐园调整门票退改政策,多项“全球首发”引关注
Xin Hua Wang· 2025-06-16 02:59
Core Insights - Shanghai Legoland Resort is set to officially open on July 5, 2025, becoming a new must-visit destination for Lego enthusiasts worldwide [1] - The resort has introduced a new ticket refund and change policy, allowing visitors to request free refunds or change their visit dates up to three days before their scheduled visit [1] Group 1: Attractions and Features - The Shanghai Legoland features a unique Lego Wukong theme area, integrating the classic Chinese novel "Journey to the West," providing an immersive experience for visitors [5] - The resort includes a distinctive waterway-themed Lego boat ride, allowing guests to explore a 25 times enlarged Lego version of Jiangnan water towns alongside modern Shanghai [8] - The Mini World attraction showcases over 20 million Lego bricks recreating famous landmarks such as the Forbidden City and Shanghai's Lujiazui skyline, featuring over 11,000 mini residents and dynamic mechanical installations [9] Group 2: Visitor Experience - During the testing phase, most attractions had wait times of 10 to 15 minutes, with some popular rides exceeding 40 minutes, indicating a strong interest from families [3] - The resort is designed primarily for families with children aged 2 to 12, creating a space where adults can enjoy while children engage in play [3] - The Lego Grand Roller Coaster, the longest in the resort, features a track length of 530 meters, providing an exciting experience alongside the world's tallest Lego figure at 26 meters [13]
上海乐高乐园开园在即,警方将对车流四色预警、打击整治“倒票”黄牛
Xin Lang Cai Jing· 2025-06-15 13:32
"多亏警察同志帮我找到孩子,真是太感谢你们了!"家长陈先生向民警表示感谢。 6月15日,智通财经记者从上海警方了解到,近日,陈先生6岁的儿子在上海乐高乐园度假区内不慎走 失。"园区综合警务站"民警接警后立即通过视频进行研判,并联合园区开展搜寻,仅用时15分钟就成功 找到了男孩。 7月5日,上海乐高乐园度假区将迎来正式开园,为保障度假区治安秩序稳定、道路交通有序,上海市公 安局金山分局建立了包括前沿指挥部、综合警务站等的安保工作实体。警务站设立在爱琴海缤纷里商业 街,实行7×24小时全天候执勤值守,警务站内设有案事件接报受理窗口、业务咨询办理窗口及便民服 务窗口、纠纷调解室等,为游客提供及时便捷的"一站式"警务服务。 为应对大流量交通,上海乐高乐园度假区周边核心区域设置了12条可变车道,在入园高峰和出园高峰时 段,调整相应车道方向,方便车辆快速通行。同时,警方根据不同时段和路段的交通特点,优化信号灯 配时方案,一旦发现拥堵情况,由交通指挥台启动"区域协调联动"机制,调整红绿灯配比,有效疏通堵 点,提高道路通行效率。 金山公安 分局民警在上海乐高乐园度假区为游客指路 上海市公安局 供图 上海乐高 乐园周边可变车道 ...