（原标题：户外风刮到购物中心一层） 英国户外品牌Barbour正在试营业，它的对面是意大利自行车品牌COLNAGO，新西兰户外品牌 icebreaker隔壁的围挡上显示，美国户外品牌Smartwool全国首店也即将开业——走进北京来福士一楼， 一股户外风潮扑面而来。 一层向来是购物中心租金最高、位置最优越的黄金区域。几年前，这家购物中心靠近一楼入口的位置， 还是被轻奢服装、时尚潮牌、黄金珠宝等品牌占据。经过3年调整，如今北京来福士一层约40%的面 积，都让位给了定位高端的户外运动品牌。 不仅是场内，北京来福士东广场上那座墨绿色的骑行驿站把户外风延伸到场外，今年"五一"前骑行驿站 建成以来已经举办了近130场城市骑行活动。活动通常会从驿站前空地上的热身环节开始，参与者在解 锁全新骑行路线后，在刷新骑行榜排名的同时，也能兑换相应权益。 北京来福士中心是新加坡凯德集团旗下综合体旗舰品牌"来福士"的一员，坐落于北京市东直门立交桥的 西南角，地处东二环核心商务区。 凯德投资（中国）华北区商业管理董事总经理亓莉莉称，这个骑行驿站并非只是一个单纯的维修、补给 空间，还是由购物中心发起并长期维护的圈层会员互动平台，能够为对骑 ...

近日，砂之船(南京江宁)奥莱完成业态调整，在一楼生态街区打造了规模化的户外主题区。尤为引人关 注的是，南京首家凯乐石"磐石空间"概念店已正式亮相，为本地消费者带来了场景化、沉浸式的户外购 物新体验。 户外品牌强势集结，打造一站式购物新据点 记者走访发现，砂之船(南京江宁)奥莱敏锐把握市场脉搏，对户外品类进行了系统性布局。项目方在一 楼生态街规划了集中的户外装备专区，将骆驼户外、安德玛户外等知名品牌与全新引进的凯乐石"磐石 空间"有机整合，形成了品牌集聚效应。 这个精心规划的户外专区汇聚了众多国内外知名户外品牌，覆盖了从专业登山徒步到休闲露营等各种户 外场景。消费者在这里可以轻松对比不同品牌的产品特色，根据自身需求选择合适的装备，真正实现 了"一站式"购齐的便利体验。 探秘南京首家磐石空间：沉浸式体验成最大亮点 作为本次业态升级的最大亮点，凯乐石"磐石空间"南京首店以其独特的设计理念引人注目。这家全新升 级的概念店以山系文化美学为设计核心，通过岩石肌理的艺术装置营造出专业户外场景，让消费者在购 物时仿佛置身于真实的户外环境中。 店内特别设置的"FUGA防滑实验室"成为体验区的亮点，顾客可以在这里直观感受产品卓越 ...

Core Insights - The rise of hiking enthusiasts is injecting new momentum into the cultural tourism market, creating a multi-layered consumption landscape that includes group services, outdoor gear, and social media engagement [1][3][4] Group 1: Hiking Trends and Group Services - The popularity of hiking has led to the emergence of group services, with outdoor clubs organizing activities through social media platforms, offering affordable day trips typically under 200 yuan [4] - A significant number of urban residents are participating in weekend hiking activities, with platforms like Xiaohongshu reporting over 1.06 million outdoor notes related to "weekend" in the first half of 2025, generating 70 million interactions [3][4] Group 2: Outdoor Equipment Market - The outdoor equipment market is experiencing robust growth, transitioning from a niche to a mainstream consumer category, with a projected online consumption of approximately 300 billion yuan in 2024 [5][6] - Major outdoor brands are gaining traction in the market, with companies like Toread and Mobi Garden going public, and the domestic brand BERSHKA reporting rapid revenue growth from 378 million yuan in 2022 to an expected 1.766 billion yuan in 2024 [6] Group 3: Safety Concerns and Industry Challenges - Despite the growth in hiking activities, safety concerns are rising, with hiking accidents accounting for 73% of 335 reported incidents in 2024, highlighting the need for better risk management and qualified leadership in group hikes [8][9] - The lack of regulatory oversight and entry barriers for outdoor group services poses significant risks, as many group leaders lack professional training and emergency response skills [8][9] Group 4: Infrastructure and Route Development - There is a notable deficiency in the planning and development of fitness trails and hiking routes in China, with nearly 1 million unofficial routes lacking safety guarantees [9] - Some regions, like Yunnan and Jiangxi, are beginning to explore hiking tourism resources, aiming to develop safe and compliant hiking routes while enhancing rural tourism infrastructure [9]

天眼查App显示，近日，常州高伦户外用品有限公司成立，法定代表人为张剑，注册资本100万人民 币，经营范围为一般项目：户外用品销售；家用电器制造；家用电器销售；日用杂品制造；日用杂品销 售；日用品销售；家用电器零配件销售；货物进出口；技术进出口；进出口代理；日用玻璃制品销售； 非金属矿及制品销售；五金产品批发；五金产品零售；技术服务、技术开发、技术咨询、技术交流、技 术转让、技术推广；工艺美术品及礼仪用品销售（象牙及其制品除外）；互联网销售（除销售需要许可 的商品）；电子专用材料销售；光伏设备及元器件销售（除依法须经批准的项目外，凭营业执照依法自 主开展经营活动）。 ...

Company Overview - Jiangxi Dayu Outdoor Products Co., Ltd. has been established with a registered capital of 500,000 RMB [1] - The legal representative of the company is Liu Xiangfei [1] Business Scope - The company operates in various sectors including fishing gear manufacturing and sales, sports equipment manufacturing, and metal daily necessities manufacturing [1] - Additional activities include wholesale and retail of sports equipment, clothing, daily necessities, and eyewear [1] - The company is also involved in brand management, import and export of goods, and information technology consulting services [1]

证券日报网讯11月17日晚间，浙江自然（605080）发布公告称，浙江大自然户外用品股份有限公司(以 下简称"公司")第三届董事会第七次会议、第三届监事会第七次会议及2025年第二次临时股东大会审议 通过了《关于变更公司注册资本、修订 <公司章程> 的议案》等议案。公司于近日完成了工商变更登记 手续，并取得了浙江省市场监督管理局换发的《营业执照》。 ...

图源：公众号@饿了么城市骑士 从工服颜色来看，无论是过去的蓝色还是现在的橙黑，都是鲜艳的彩色，在街头巷尾中格外醒目。这和户外服装的设计逻辑不谋而合，徒步、滑雪等场景 的专业户外装备，大多会选用辨识度高的鲜艳配色。 饿了么骑手工服从蓝变橙了？ 最近，有网友发现，饿了么App不仅名称变成了"淘宝闪购"，骑手工服也"升级"了，从经典蓝色变成了橙黑撞色的"赛车服"，"饿了么骑手已更换橙黑新工 服"的话题也登上微博热搜，不少网友直呼太帅，"骑手工服升级为迈凯伦车队赛车服了"。 图源：微博@嘉人 实际上，饿了么的新工装还真是赛车服。"饿了么城市骑士"公众号曾解释过他们的制服就是赛车服，比较紧身。 那么，为什么户外服装多是鲜艳的彩色？ 户外服装大多鲜艳？ 回顾一下外卖平台的工作服，会发现它们几乎都是鲜艳的彩色。 所谓颜色鲜艳，其实就是色彩的饱和度高。 绿色的饱和度从左向右不断降低|图源：参考资料[1] 除了新上线的饿了么城市骑士专属制服采用了高饱和度的橙色，饿了么旧款工装也是较高饱和度的蓝色，它以冰蓝色为主色调，外套、polo短袖后背印有 品牌名称及标语，同时肩部位置还有银色反光条。 美团外卖的服装颜色一直以来都是以黄色为 ...

Core Insights - Amazon's report on global e-commerce trends highlights emerging consumer preferences and market opportunities driven by technology and emotional needs [1][2]. Group 1: AI-Driven Consumer Trends - Trend 1: AI Quality Space emphasizes the transformation of homes into emotionally interactive environments, with over 65% of consumers in Europe and the US willing to spend more on smart home products [3][4]. - Trend 2: The Sleep Economy is gaining traction, with 37% of American adults reporting decreased sleep quality in 2023, leading to increased demand for sleep-enhancing products and services [8][10][11]. - Trend 3: Happiness in the Workplace focuses on ergonomic office designs that enhance comfort and productivity, reflecting a shift in consumer expectations for workspaces [13][14]. Group 2: Lifestyle and Experience Trends - Trend 4: Technology's Subtle Integration highlights a consumer preference for seamless tech experiences that enhance quality of life without being intrusive [15]. - Trend 5: The Pet Economy is projected to grow by 45% over the next six years, with 55% of pet owners in Europe and Japan willing to invest more in pet healthcare and products, indicating a shift towards emotional spending [16][17][19]. - Trend 6: Outdoor Cooking reflects a growing interest in camping and outdoor culinary experiences, creating demand for specialized outdoor cooking equipment and supplies [20][21][22]. Group 3: Mobility and Youth Trends - Trend 7: The Mobile Treasure Chest describes vehicles evolving into multifunctional spaces, enhancing comfort and utility for consumers [23][24][27]. - Trend 8: The Z Generation is characterized by value-driven consumption, emphasizing sustainability, personalization, and experiential purchases [28][29][30]. - Trend 9: The Fitness Vanguard focuses on the increasing demand for personalized and efficient fitness solutions, supported by technological advancements in the health and fitness industry [31][34]. Group 4: Gaming and Cultural Trends - Trend 10: The Gaming Enthusiast market is rapidly expanding, particularly in emerging markets, with a strong demand for high-performance gaming equipment and immersive experiences [35][36][38]. - The report identifies three key drivers of these trends: accelerated technology, emotional shifts, and evolving lifestyles, reflecting the complex needs of contemporary consumers [39][40].

资金流向方面，今日该股主力资金净流出1.22亿元，其中，特大单净流出1.01亿元，大单资金净流出 2104.60万元。近5日主力资金净流出2913.10万元。 三夫户外11月17日交易公开信息 | 买/ | 会员营业部名称 | 买入金额（万 | 卖出金额（万 | | --- | --- | --- | --- | | 卖 | | 元） | 元） | | 买一 | 招商证券股份有限公司北京建国路证券营业部 | 2212.17 | 87.80 | | 买二 | 申万宏源证券有限公司哈尔滨长江路证券营业部 | 1343.30 | 0.00 | | 买三 | 东方财富证券股份有限公司拉萨东环路第二证券营业部 | 1210.58 | 537.20 | | 买四 | 东方财富证券股份有限公司拉萨东环路第一证券营业部 | 1150.77 | 542.88 | | 买五 | 东方财富证券股份有限公司拉萨团结路第二证券营业部 | 1081.43 | 452.69 | | 卖一 | 国泰海通证券股份有限公司成都北一环路证券营业部 | 3.13 | 2283.52 | | 卖二 | 国泰海通证券股份有限公司东莞总部一路证券营业部 ...

转自：中国经营报 中经记者黎竹孙吉正北京报道 在前不久收官的"双11"活动中，运动户外成为最耀眼的赛道之一。其中，冲锋衣是不容忽视的存在，不 仅位列各大电商平台销售榜的前排，就连商场里的门店也把自家的冲锋衣摆在了最好的位置。 冲锋衣的火热在资本市场上也有所体现。近日，伯希和户外运动集团股份有限公司（以下简称"伯希 和"）再次向港交所递交上市申请，向"中国高性能户外生活方式第一股"发起冲击。早在今年4月，其就 正式向港交所递交招股说明书。招股书显示，2022年至2024年，伯希和累计卖出380万件冲锋衣，营收 复合年增长率为122.2%，主要以直接面向消费者（DTC）的多渠道模式销售产品。 业内专家认为，当前户外用品处于非常确定的增量市场。从长期来看，户外运动装备作为消费升级的赛 道，拥有充满想象力的市场空间。基于户外用品市场目前16%的年复合增长率，艾媒咨询CEO张毅认 为，像伯希和这类以DTC驱动全渠道触达的品牌，能够借势获得较快增长，但如何突破对线上渠道的过 度依赖，深化品牌认知，用线上线下渠道打造好护城河，仍是这类"爆红"品牌的必考题。 超级单品驱动增长 曾经只出现在专业户外场景中的冲锋衣，近两年迅速崛 ...