Core Viewpoint - Minglue Technology-W (02718) has successfully completed its IPO subscription with a total margin subscription amount of HKD 346.8 billion, resulting in an oversubscription rate of 3,399 times based on the public offering amount of HKD 1.02 billion [1] Group 1: IPO Details - The company plans to issue 7.219 million Class A shares in its Hong Kong IPO, with 10% allocated for public offering and no mandatory reallocation [1] - The offering price is set at HKD 141 per share, aiming to raise HKD 1.02 billion, with a minimum entry fee of HKD 5,696.9 for 40 shares [1] - The company employs a "dual-class share" structure, allowing the founder to maintain over 50% of voting rights [1] Group 2: Cornerstone Investment - Minglue Technology has entered cornerstone investment agreements with several investors, including Tencent and other capital groups, agreeing to subscribe for shares totaling up to approximately USD 59 million [2] - If the over-allotment option is not exercised, cornerstone investors will account for 45.1% of the IPO shares; if fully exercised, they will still hold 39% [2] Group 3: Fund Utilization - Approximately 35% of the raised funds will be used to enhance technology research and development capabilities, 40% for product development, 15% for marketing and sales team expansion, and 10% for working capital and general corporate purposes [2] Group 4: Business Overview - Minglue Technology provides data intelligence products and solutions, focusing on marketing and operational intelligence across online and offline scenarios [2] - According to Frost & Sullivan, it is the largest data intelligence application software provider in China by total revenue in 2024 [2] Group 5: Client Base and Revenue - The company's main clients include businesses in consumer goods, food and beverage, automotive, and 3C industries, as well as offline retail and restaurant chains [3] - Revenue figures for the company are as follows: RMB 1.269 billion in 2022, RMB 1.462 billion in 2023 (15.2% YoY growth), and RMB 1.381 billion in 2024 (5.5% YoY decrease) [3] - For the six months ending June 30, 2024, revenue increased from RMB 565 million to RMB 644 million, representing a 13.9% YoY growth [3]

Core Viewpoint - Minglue Technology is set to launch its IPO from October 23 to October 28, 2023, with an expected listing on the Hong Kong Stock Exchange on November 3, 2025, aiming to raise over HKD 1 billion [3][4]. Company Overview - Minglue Technology is a leading data intelligence application software company in China, providing data intelligence products and solutions that cover marketing and operational intelligence across online and offline scenarios [4]. - The company has served 135 Fortune Global 500 companies across various industries, including retail, consumer goods, food and beverage, automotive, 3C, cosmetics, and maternal and infant products as of June 30, 2025 [5]. Financial Highlights - The company reported total revenues of RMB 1.269 billion, RMB 1.462 billion, RMB 1.381 billion, RMB 565 million, and RMB 644 million for the years 2022, 2023, 2024, and the six months ending June 30, 2024, and 2025, respectively [7][8]. - Gross profit margins for the same periods were 53.2%, 50.1%, 51.6%, 50.6%, and 55.9% [8]. - The company recorded operating losses of RMB 1.009 billion, RMB 211 million, and RMB 132 million for the years 2022, 2023, and 2024, respectively, with a slight operating profit of RMB 610,000 for the six months ending June 30, 2025 [8]. Technology and Innovation - Minglue Technology has established a strong foundation based on innovation and proprietary technologies, particularly in data intelligence, enterprise knowledge graphs, and data privacy, holding 2,322 patents and 596 patent applications as of June 30, 2025 [6]. - The company's product offerings are categorized into three main segments: marketing intelligence, operational intelligence, and industry solutions [6][7]. Market Potential - The Chinese data intelligence application software market is projected to grow from RMB 32.7 billion in 2024 to RMB 67.5 billion by 2029, with a compound annual growth rate (CAGR) of 15.6% [7].

Core Viewpoint - Minglue Technology is set to launch an IPO in Hong Kong, aiming to raise approximately 1.018 billion HKD by offering 7.219 million Class A shares at a price of 141 HKD per share, positioning itself as the largest data intelligence application software provider in China and the first enterprise-level proprietary large model stock in the Hong Kong market [1][2]. Company Overview - Founded in 2006, Minglue Technology has evolved through three main business segments: marketing intelligence, operational intelligence, and industry solutions, including its flagship advertising data analysis platform, the "MiaoZhen System" [2][3]. - The company serves over 135 Fortune 500 companies, including Procter & Gamble, McDonald's, and Coca-Cola, with a focus on sectors such as retail, automotive, and consumer electronics [1][2]. Financial Performance - The MiaoZhen System generated 320 million CNY in revenue in the first half of 2025, maintaining a growth rate of 10.9%, while operational intelligence through smart store systems contributed 269 million CNY with a year-on-year growth of 16.8% [2][3]. - Minglue's adjusted operating loss has been narrowing, from 1.1 billion CNY in 2022 to 174 million CNY in 2023, and further down to 45.11 million CNY in 2024, indicating a trend towards profitability [5][6]. Product Development - The company has launched the DeepMiner proprietary large model product line, focusing on enterprise-level AI applications, which aims to address issues such as high "hallucination rates" and decision-making flaws in general AI models [3][4]. - Another key technology, HMLLM (Hypergraph Multimodal Large Language Model), integrates non-standard biological modal data to enhance marketing effectiveness by predicting consumer responses to advertisements [4]. Market Trends - The AI Agent market is projected to grow significantly, from 7.63 billion USD in 2025 to 50.31 billion USD by 2030, with a compound annual growth rate of 45.8%, indicating a robust opportunity for enterprise-level AI applications [4]. - The demand for proprietary large models is increasing due to rising concerns over data privacy and model controllability, creating a substantial growth space for leading companies in the sector [4][6]. Shareholder Composition - Minglue Technology has attracted significant investment from top-tier institutions, with Tencent being the largest external shareholder, holding 26.96% through three affiliated companies, alongside other major investors like Sequoia China and Kuaishou [5][6].

Investment Rating - The report assigns a score of 5.3 for the IPO, suggesting a recommendation to subscribe [12] Core Insights - Minglue Technology is positioned as the largest data intelligence application software provider in China by total revenue in 2024, focusing on marketing intelligence and operational intelligence [1][4] - The company has shown a positive trend in financial performance, with revenues projected to grow from 12.69 billion RMB in 2022 to 14.62 billion RMB in 2024, despite a temporary decline in 2024 due to strategic adjustments [2] - The data intelligence application software market in China is expected to grow significantly, from 169 billion RMB in 2020 to 327 billion RMB in 2024, with a compound annual growth rate (CAGR) of 17.9% [3][4] Company Overview - Minglue Technology's main business revolves around providing data intelligence products and solutions, with a rich product matrix in both marketing and operational intelligence [1] - The company has a high cross-selling rate, with cross-business line sales increasing from 11.9% in 2023 to 19.7% in 2024, and maintaining over 86% in cross-product sales [1] Financial Performance - Revenue figures for Minglue Technology are projected to be 12.69 billion RMB in 2022, 14.62 billion RMB in 2023, 13.81 billion RMB in 2024, and 5.65 billion RMB in the first half of 2025, with a recovery expected in the latter half of 2025 [2] - The company is expected to achieve operational profit of 6.1 million RMB in the first half of 2025, marking its first profit after continuous losses from 2022 to 2024 [2] Industry Status and Outlook - The data intelligence application software market in China is projected to reach 675 billion RMB by 2029, with a CAGR of 15.6% from 2024 to 2029 [3][4] - Marketing intelligence software is expected to grow from 44 billion RMB in 2020 to 93 billion RMB in 2024, while operational intelligence software is projected to grow from 22 billion RMB to 51 billion RMB in the same period [3] Advantages and Opportunities - Minglue Technology holds a significant competitive advantage as a leading player in the rapidly growing data intelligence application software market [4] - The company is well-positioned to benefit from the overall market growth, which is expected to provide substantial revenue opportunities [4]

截至2025年6月30日，公司已为135家财富世界500强企业提供服务，客户遍布零售、消费品、食品饮 料、汽车等多个行业。公司已与多家投资者签订基石投资协议，总认购金额不超过约5900万美元。 明略科技是中国领先的数据智能应用软件公司，提供整合大模型、行业知识和多模态数据以优化企业营 销和运营决策。根据弗若斯特沙利文的数据，按2024年总收入计，该公司是中国最大的数据智能应用软 件供应商。 明略科技-W于2025年10月23日至10月28日招股，计划全球发售721.9万股，其中香港公开发售占10%， 国际发售占90%，另有15%超额配股权。发售价为每股141.00港元。 公司预计此次全球发售所得款项净额约9.02亿港元，将主要用于技术研发能力提升(35%)、产品开发 (40%)、营销品牌推广及销售团队扩张(15%)，以及营运资金和一般企业用途(10%)。 ...

Core Viewpoint - Minglue Technology (02718) is set to launch an IPO from October 23 to October 28, 2025, aiming to issue 7.219 million Class A shares at a price of HKD 141.00 per share, with 10% allocated for public offering in Hong Kong and 90% for international offering, plus a 15% over-allotment option [1] Company Overview - Minglue Technology is a leading data intelligence application software company in China, focused on transforming enterprise marketing and operational decision-making through the integration of large models, industry-specific knowledge, and multimodal data [1] - According to Frost & Sullivan, the company is the largest data intelligence application software provider in China by total revenue in 2024 [1] - The company assists clients in collecting, integrating, managing, and analyzing multimodal data from both online and offline operations, generating actionable business insights to meet operational needs and enhance efficiency [1] Client Base - As of June 30, 2025, Minglue Technology has served 135 Fortune Global 500 companies, with clients spanning various industries including retail, consumer goods, food and beverage, automotive, 3C, cosmetics, and maternal and infant products [1]

Group 1 - The company, Minglue Technology-W (02718.HK), plans to globally offer 7.219 million Class A shares at a price of HKD 141.00 per share, with the offering period from October 23 to October 28, 2025 [1] - The company is recognized as the largest data intelligence application software provider in China, according to Frost & Sullivan, based on total revenue for 2024 [1] - The company aims to leverage large models, industry-specific knowledge, and multimodal data to transform marketing and operational strategies for enterprises [1] Group 2 - The company has entered into cornerstone investment agreements, with cornerstone investors agreeing to subscribe for shares totaling up to approximately USD 59 million (or about HKD 459 million) [2] - The cornerstone investors include Tencent Holdings (00700.HK), Ms. Guo Minfang, Hundreds Capital, Ms. Bao Lina, Treasure-stone Investment Group Limited, GFH Financial Group B.S.C., and QuantumPharm Limited [2] Group 3 - The company estimates to receive a net amount of HKD 902 million from the global offering, assuming the over-allotment option is not exercised [3] - The intended use of the net proceeds includes approximately 35% for enhancing technology research and development capabilities, 40% for product development to enrich the product portfolio, 15% for marketing and sales team expansion, and 10% for working capital and general corporate purposes [3]

Core Viewpoint - Minglue Technology-W (02718) is set to launch an IPO from October 23 to October 28, 2025, aiming to globally offer 7.219 million Class A shares at a price of HKD 141.00 per share, with 10% allocated for public sale in Hong Kong and 90% for international sale [1] Group 1: Company Overview - Minglue Technology is a leading data intelligence application software company in China, focusing on integrating large models, industry-specific knowledge, and multimodal data to transform enterprise marketing and operational decision-making [1] - According to Frost & Sullivan, the company is the largest data intelligence application software provider in China by total revenue in 2024 [1] - As of June 30, 2025, the company has served 135 Fortune Global 500 companies across various industries, including retail, consumer goods, food and beverage, automotive, 3C, cosmetics, and maternal and infant products [1] Group 2: IPO and Fund Utilization - The cornerstone investors have agreed to subscribe for shares totaling up to approximately USD 59 million, contingent upon certain conditions [2] - The estimated net proceeds from the global offering are approximately HKD 902 million, assuming the over-allotment option is not exercised [2] - The company plans to allocate the net proceeds as follows: - Approximately 35% for enhancing R&D capabilities, including recruiting high-end talent and acquiring R&D infrastructure [2] - Approximately 40% for product development to enrich the product portfolio [2] - Approximately 15% for marketing, brand promotion, and sales team expansion [2] - Approximately 10% for working capital and general corporate purposes [2] Group 3: Financial Performance - The company reported revenues of RMB 1.269 billion, RMB 1.462 billion, and RMB 1.381 billion for the years ending December 31, 2022, 2023, and 2024, respectively, with a year-on-year growth of 15.2% from 2022 to 2023 and a decrease of 5.5% from 2023 to 2024 [3] - For the six months ending June 30, 2025, revenue increased from RMB 565 million to RMB 644 million, representing a year-on-year growth of 13.9% [3] - Marketing intelligence and operational intelligence significantly contributed to the company's revenue, with marketing intelligence revenues of RMB 803 million, RMB 753 million, RMB 731 million, RMB 323 million, and RMB 354 million for the respective periods [3] - Operational intelligence revenues were RMB 363 million, RMB 595 million, RMB 523 million, RMB 230 million, and RMB 269 million for the same periods [3]

Core Viewpoint - Minglue Technology (02718) is set to launch an initial public offering (IPO) from October 23 to October 28, 2025, aiming to globally offer 7.219 million Class A shares at a price of HKD 141.00 per share, with 10% allocated for public offering in Hong Kong and 90% for international offering [1] Group 1: Company Overview - Minglue Technology is a leading data intelligence application software company in China, focusing on integrating large models, industry-specific knowledge, and multimodal data to transform enterprise marketing and operational decision-making processes [1] - According to Frost & Sullivan, the company is the largest data intelligence application software provider in China based on total revenue for 2024 [1] - As of June 30, 2025, the company has served 135 Fortune Global 500 companies across various industries, including retail, consumer goods, food and beverage, automotive, 3C, cosmetics, and baby products [1] Group 2: Fundraising and Use of Proceeds - The company has entered cornerstone investment agreements with several investors, agreeing to subscribe for shares totaling up to approximately USD 59 million, based on the offering price [2] - The estimated net proceeds from the global offering are approximately HKD 902 million, which will be allocated as follows: - About 35% for enhancing technology research and development capabilities, including recruitment of high-end talent and procurement of R&D infrastructure [2] - Approximately 40% for product development to enrich the product portfolio, including hiring product managers and technical experts [2] - Around 15% for marketing, brand promotion, and sales team expansion [2] - About 10% for working capital and general corporate purposes [2] Group 3: Financial Performance - The company reported revenues of RMB 1.269 billion, RMB 1.462 billion, and RMB 1.381 billion for the years ending December 31, 2022, 2023, and 2024, respectively, with a year-on-year growth of 15.2% from 2022 to 2023, followed by a decline of 5.5% from 2023 to 2024 [3] - For the six months ending June 30, 2025, revenue increased from RMB 565 million to RMB 644 million, representing a year-on-year growth of 13.9% [3] - Marketing intelligence and operational intelligence significantly contributed to the company's revenue, with marketing intelligence revenues of RMB 803 million, RMB 753 million, RMB 731 million, RMB 323 million, and RMB 354 million for the respective periods, accounting for 63.3%, 51.5%, 52.9%, 57.1%, and 55.0% of total revenue [3] - Operational intelligence revenues were RMB 363 million, RMB 595 million, RMB 523 million, RMB 230 million, and RMB 269 million for the respective periods, representing 28.6%, 40.7%, 37.9%, 40.7%, and 41.7% of total revenue [3]

Core Insights - Mininglamp Technology has passed the main board listing hearing, positioning itself as the largest data intelligence application software provider in China based on projected 2024 total revenue [1] - The company has successfully transitioned from big data services to multimodal large model technology, marking a significant strategic shift [1] Financial Performance - Mininglamp Technology reported revenue of 1.269 billion yuan, 1.462 billion yuan, and 1.381 billion yuan for the years 2022, 2023, and 2024 respectively, with gross profits of 676 million yuan, 733 million yuan, and 713 million yuan, maintaining a gross margin above 50% [2] - In the first half of 2025, the company achieved revenue of 644 million yuan, a 14% increase from 565 million yuan in the same period last year, and turned operational profit of approximately 6.14 million yuan [2][3] Business Segments - The marketing intelligence segment generated revenue of 354 million yuan, a 9.7% year-on-year increase, while the operational intelligence segment saw revenue of 269 million yuan, growing by 16.8% [3] - The company's gross margin improved to 55.9%, up 5.3 percentage points from the previous year, attributed to product structure optimization and enhanced delivery efficiency [3] Technological Advantages - Mininglamp Technology has developed a robust technological foundation over nearly two decades, focusing on a rich data ecosystem, deep industry knowledge, and proprietary large models tailored for enterprise needs [4] - The company holds 2,322 patents and has 596 patent applications, covering key technology areas such as data intelligence and enterprise knowledge graphs [4] Innovation and Future Growth - The company has established a closed-loop system of "technology research and development - product transformation - scenario validation - data feedback," enhancing its competitive edge and facilitating rapid commercialization [5] - In September 2025, Mininglamp Technology launched its new core product line, DeepMiner, aimed at providing enterprise-level proprietary large model solutions, which is expected to drive new revenue growth [5][6] Market Outlook - The Chinese data intelligence application software market is projected to grow from 32.7 billion yuan in 2024 to 67.5 billion yuan by 2029, with a compound annual growth rate of 15.6% [6] - Mininglamp Technology is positioned to capitalize on this growth as it aims to establish itself as a global AI technology innovation center and business service platform following its potential listing on the Hong Kong stock exchange [6]