Core Viewpoint - The new IPO pricing regulations in Hong Kong have led to a significant profit-making effect, making new stock subscriptions a market focus, with a notable interest in Minglue Technology's IPO due to its strong backing and oversubscription rates [1][2]. IPO Details - Minglue Technology's IPO ended on October 28, with a public offering oversubscription rate of 3399 times, and shares are expected to start trading on November 3, 2025 [1]. - The company plans to issue 7.219 million Class A shares, with 10% allocated for public sale and 90% for international sale, at a price of HKD 141 per share [1]. - The IPO valuation is approximately HKD 20.357 billion, reflecting a 56% premium over its last financing round [1]. Share Structure and Stability Measures - Post-IPO, only about 2.745% of shares will be available for trading, indicating a small float to stabilize the stock price [3][5]. - Minglue Technology employed a "low-version issuance" strategy, limiting the public offering to 10% to reduce the float and stabilize the stock price [3]. - The company has secured seven cornerstone investors, who will collectively purchase approximately USD 59 million worth of shares, accounting for about 45.1% of the total offering [4][5]. Financial Performance and Market Position - Minglue Technology has raised over USD 627 million through 27 financing rounds, with major shareholders including Tencent, Sequoia China, Temasek, and Kuaishou [6]. - The company's market valuation has fluctuated significantly, with a peak valuation of approximately USD 3.05 billion in November 2020, dropping to around USD 542 million in 2023, and recovering to USD 1.666 billion by January 2024 [6][7]. - The company holds a 3.8% market share in the data intelligence application software sector, making it the largest player in China by revenue [17]. Revenue and Growth Prospects - Minglue Technology's revenue has shown volatility, with figures of RMB 1.269 billion in 2022, RMB 1.462 billion in 2023, and RMB 1.381 billion in 2024, indicating a lack of consistent growth [10][11]. - The company has been focusing on enhancing its AI capabilities to drive revenue growth, particularly in marketing and operational intelligence services [13][16]. - The adjusted net losses have been decreasing, with figures of RMB 1.099 billion in 2022, RMB 174 million in 2023, and RMB 45 million in 2024, with a profit of RMB 24.87 million in the first half of 2025 [14][15]. Market Valuation Concerns - The IPO valuation corresponds to a price-to-sales (P/S) ratio of 14.74 based on the projected revenue for 2024, which is significantly higher than competitors, raising concerns about sustainability if revenue growth does not accelerate [17]. - The company's high valuation may be difficult to maintain without rapid revenue growth, especially given the competitive landscape in the data intelligence sector [17].

Core Insights - The new IPO pricing regulations in Hong Kong have led to a significant increase in interest in new stock offerings, with only 2 out of 24 companies experiencing a decline in share price post-IPO, and 10 companies seeing first-day gains exceeding 100% [1] - Minglue Technology's IPO has garnered substantial attention, with a public offering oversubscribed by 3,399 times, and shares expected to begin trading on November 3, 2025 [1][2] - The IPO valuation of Minglue Technology is approximately HKD 20.357 billion, reflecting a 56% premium over its last funding round [1] IPO Details - Minglue Technology plans to issue 7.219 million Class A shares, with 10% allocated for public sale and 90% for international investors, alongside a 15% over-allotment option [1] - The offering price is set at HKD 141 per share, with an entry fee of approximately HKD 5,696.88 [1] - Post-IPO, the shares available for trading will represent only about 2.745% of the total share capital, indicating a limited float [3][4] Shareholder Structure - Major shareholders include Tencent, Kuaishou, Sequoia China, and Temasek, with Tencent being the largest external shareholder, holding 25.96% of the company [4][6] - The introduction of cornerstone investors has locked in approximately 45.1% of the offering shares, which will not be sold for 270 days post-listing [4][6] Financial Performance - Minglue Technology has experienced fluctuating revenue, with reported revenues of RMB 1.269 billion, RMB 1.462 billion, and RMB 1.381 billion from 2022 to 2024, indicating a lack of consistent growth [10][11] - The company has reduced its net losses significantly, achieving a net profit of RMB 24.87 million in the first half of 2025, following losses in previous years [13][14] Market Position - As the largest data intelligence application software provider in China, Minglue Technology holds a market share of approximately 3.8% [17] - The company's high IPO valuation corresponds to a price-to-sales (P/S) ratio of 14.74 based on its 2024 revenue, which may be difficult to sustain without rapid revenue growth [17]

Core Viewpoint - Minglue Technology is set to launch its IPO from October 23 to October 28, 2023, with an expected listing on the Hong Kong Stock Exchange on November 3, 2025, aiming to raise over HKD 1 billion [3][4]. Company Overview - Minglue Technology is a leading data intelligence application software company in China, providing data intelligence products and solutions that cover marketing and operational intelligence across online and offline scenarios [4]. - The company has served 135 Fortune Global 500 companies across various industries, including retail, consumer goods, food and beverage, automotive, 3C, cosmetics, and maternal and infant products as of June 30, 2025 [5]. Financial Highlights - The company reported total revenues of RMB 1.269 billion, RMB 1.462 billion, RMB 1.381 billion, RMB 565 million, and RMB 644 million for the years 2022, 2023, 2024, and the six months ending June 30, 2024, and 2025, respectively [7][8]. - Gross profit margins for the same periods were 53.2%, 50.1%, 51.6%, 50.6%, and 55.9% [8]. - The company recorded operating losses of RMB 1.009 billion, RMB 211 million, and RMB 132 million for the years 2022, 2023, and 2024, respectively, with a slight operating profit of RMB 610,000 for the six months ending June 30, 2025 [8]. Technology and Innovation - Minglue Technology has established a strong foundation based on innovation and proprietary technologies, particularly in data intelligence, enterprise knowledge graphs, and data privacy, holding 2,322 patents and 596 patent applications as of June 30, 2025 [6]. - The company's product offerings are categorized into three main segments: marketing intelligence, operational intelligence, and industry solutions [6][7]. Market Potential - The Chinese data intelligence application software market is projected to grow from RMB 32.7 billion in 2024 to RMB 67.5 billion by 2029, with a compound annual growth rate (CAGR) of 15.6% [7].

Investment Rating - The report assigns a score of 5.3 for the IPO, suggesting a recommendation to subscribe [12] Core Insights - Minglue Technology is positioned as the largest data intelligence application software provider in China by total revenue in 2024, focusing on marketing intelligence and operational intelligence [1][4] - The company has shown a positive trend in financial performance, with revenues projected to grow from 12.69 billion RMB in 2022 to 14.62 billion RMB in 2024, despite a temporary decline in 2024 due to strategic adjustments [2] - The data intelligence application software market in China is expected to grow significantly, from 169 billion RMB in 2020 to 327 billion RMB in 2024, with a compound annual growth rate (CAGR) of 17.9% [3][4] Company Overview - Minglue Technology's main business revolves around providing data intelligence products and solutions, with a rich product matrix in both marketing and operational intelligence [1] - The company has a high cross-selling rate, with cross-business line sales increasing from 11.9% in 2023 to 19.7% in 2024, and maintaining over 86% in cross-product sales [1] Financial Performance - Revenue figures for Minglue Technology are projected to be 12.69 billion RMB in 2022, 14.62 billion RMB in 2023, 13.81 billion RMB in 2024, and 5.65 billion RMB in the first half of 2025, with a recovery expected in the latter half of 2025 [2] - The company is expected to achieve operational profit of 6.1 million RMB in the first half of 2025, marking its first profit after continuous losses from 2022 to 2024 [2] Industry Status and Outlook - The data intelligence application software market in China is projected to reach 675 billion RMB by 2029, with a CAGR of 15.6% from 2024 to 2029 [3][4] - Marketing intelligence software is expected to grow from 44 billion RMB in 2020 to 93 billion RMB in 2024, while operational intelligence software is projected to grow from 22 billion RMB to 51 billion RMB in the same period [3] Advantages and Opportunities - Minglue Technology holds a significant competitive advantage as a leading player in the rapidly growing data intelligence application software market [4] - The company is well-positioned to benefit from the overall market growth, which is expected to provide substantial revenue opportunities [4]

Core Viewpoint - Minglue Technology, a leading AI unicorn from Shanghai, is reapplying for an IPO on the Hong Kong Stock Exchange after a previous application lapsed in November 2024, aiming to leverage its position as the largest data intelligence application software provider in China [1][2]. Company Overview - Founded in 2006, Minglue Technology specializes in data intelligence products and solutions, focusing on marketing and operational intelligence across online and offline scenarios [1]. - The company is backed by major investors including Tencent, Sequoia China, and Kuaishou, with Tencent holding approximately 26.96% of the shares, making it the largest shareholder [2]. Revenue and Financial Performance - Minglue Technology's revenue exceeded 1 billion yuan, with reported revenues of 1.269 billion yuan, 1.462 billion yuan, and 1.381 billion yuan for the years 2022 to 2024, reflecting a slight decline of 5.54% year-on-year [5]. - The net profit for the same period showed a significant drop from 1.638 billion yuan in 2022 to 7.9 million yuan in 2024, primarily due to changes in the fair value of preferred shares and convertible notes [5]. - Adjusted net losses were reported at 1.099 billion yuan, 174 million yuan, and 45.113 million yuan for 2022 to 2024, indicating that the company has not achieved true profitability [5]. Product and Service Offerings - The company's offerings are divided into three main segments: marketing intelligence, operational intelligence, and industry AI solutions [3]. - Key products include the Miaozhen System, which optimizes media spending, and Weiban Assistant, a private domain tool based on Tencent's ecosystem [3][4]. Customer Base and Market Presence - Minglue Technology has established a robust customer base, serving over 20,000 restaurants and more than 46,000 offline retail stores, including 135 Fortune Global 500 companies across various industries [4]. - The company holds a market share of 4.4% in the data intelligence application software market, leading in both marketing intelligence (8.9%) and operational intelligence (13.1%) segments [10]. Research and Development - The company has invested heavily in R&D, with expenses of 751 million yuan, 481 million yuan, and 353 million yuan from 2022 to 2024, representing 59.2%, 32.9%, and 25.6% of revenue respectively [6]. - Despite the high R&D costs, the company maintains a healthy gross margin, reported at 53.2%, 50.1%, and 51.6% for the same years [6]. Industry Outlook - The data intelligence application software market in China is projected to grow significantly, with a market size of 30.3 billion yuan in 2023 and an expected compound annual growth rate (CAGR) of 20.4% over the next five years [7]. - Government policies aimed at digital transformation are expected to further expand the market, with initiatives like the "14th Five-Year Plan for Digital Economy Development" [9]. Competitive Landscape - The industry is characterized by a fragmented competitive landscape, with the top five players holding less than 10% market share [10]. - Minglue Technology is recognized as a leader in adopting AIoT and AIOps technologies, with a strong patent portfolio of 2,177 patents and 926 pending applications, indicating a solid technological foundation [10].