本次活动由南京市文化和旅游局指导，南京旅游商品及装备协会主办，老门东历史文化街区、南京金陵金箔集团等多家单位协办，活动以南京特色文旅商 品为核心，串联老门东历史文化街区及全市多家品牌门店，打造全域联动的消费场景。 活动期间，老门东街区及南京全市参与活动的文旅品牌店统一张贴活动标识，打造"一店一特色"的马年新春主题氛围。南京云锦研究所、金陵金箔、牛首 山、秦淮礼物等众多知名品牌参与其中，涵盖非遗手作、特色食品、文创精品等热门品类。其中，南京云锦研究所推出"龙腾骏业"等马年主题云锦作品， 将传统织造技艺与吉祥寓意相融合；金陵金箔则打造"马上如愿"金箔春联礼盒，让非遗技艺以新颖形式走进百姓生活。 2月4日下午，随着一声锣响，"水韵江苏 金陵礼到"文旅商品迎新春促消费活动在南京老门东陶家巷广场正式启动。一场为期30天、覆盖整个马年新春的 文旅消费盛宴就此拉开帷幕，通过线上线下联动，为市民游客奉上兼具金陵韵味与新春烟火气的文化消费新体验。 启动仪式后，首场马年特色市集随即热闹开市。活动依托老门东街区底蕴，精心打造陶家巷文创市集、创意妙会、年味庙会三大主题集市，并与秦淮灯彩 展区联动，构建"赏灯、逛集、购好物、品民俗"的 ...

剧场内、大街上、商铺二层阳台，演出随时展开；"白蛇传""野猪林"等戏曲的卡通形象出现在街道两 侧；还有巡游的古风NPC……宛平城给游客提供了沉浸式的戏剧体验。 丰台文旅集团卢沟桥宛平城项目总经理魏瑶介绍，"宛平有戏"是丰台区推出的沉浸式特色活动。取 名"有戏"，首先指的是戏曲、戏剧，其次指的是有希望，把美好的祝愿送给游客，祝愿爱情有戏、事业 有戏、家庭有戏。从2月15日至23日，"宛平有戏"2026宛平新春戏曲梨园庙会将举办超过170场活动，既 有专业院团演出，也有票友、学生的演出，还有音乐会、武术、杂技、木偶戏，推动文化惠民与文旅消 费相互促进。 京日报客户端 2月4日，记者随"瓣瓣同心京津冀"集中采访活动来到丰台区宛平城。 恰逢立春，万物复苏的春季自此开始。在宛平城，丰台区精心安排击鼓表演、戏曲演出、非遗迎春剪 纸、写福字等特色年俗活动，游客可沉浸式感受传统节庆文化的魅力和京味儿烟火，共同迎接马年新春 的到来。 铿锵有力的锣鼓阵阵在宛平城西城墙上响起，7位少年神采奕奕，身着统一服装正在表演鼓舞《马跃新 程》。他们手持鼓槌，上下翻飞，多样鼓色与节奏交织，时而铿锵如烈马嘶鸣，时而壮阔似万马奔腾， 奏响辞旧迎新 ...

(新春走基层)古都大同推出160项新春活动 打造沉浸式文旅融合新春体验 中新网大同2月4日电 (胡健 丁宏伟 李常慧)山西省大同市人民政府新闻办公室日前召开专题新闻发布 会，发布2026年"大同年大不同"新春系列文化活动。本次新春系列活动将于2月10日(农历腊月廿三)至3 月20日(农历二月廿二)举行，历时39天。推出六大主题板块、共计160项特色文化活动，旨在为民众呈 现一个兼具传统韵味与现代活力、安全有序、全民共享的马年春节。 新春系列活动围绕"华灯溢彩启新年""欢歌乐舞庆新年""梨园雅韵贺新年""冰雪奇境逐梦年""翰墨飘香润 丰年""古都盛景颂华年"六大板块展开。城市主干道、交通枢纽及古城墙将实施系统亮化，构筑璀璨的 城市夜景。"大同古都灯会"作为核心活动，将以"万马奔腾中国年·风起东方耀大同"为主题，在城墙上 设置46组大型主题彩灯，形成五大沉浸式观灯区域。 山西省大同市人民政府新闻办公室召开专题新闻发布会，发布2026年"大同年大不同"新春系列文化 活动。大同市委宣传部 供图 自农历正月初二起，主题花车夜游、跨区域民俗社火展演及大型元宵巡游将陆续登场，传统锣鼓、舞龙 舞狮、非遗秧歌将遍布古城街巷。同 ...

Group 1 - The core idea is that the strong community attributes of Fuxing Island have attracted 100,000 visitors in just three days, making it a trending location on social media [4] - The government work report mentions plans to promote deep integration of culture and tourism by 2026, particularly focusing on creating world-class tourism brands along the "One River, One River" waterfront tourism area [4] - Fuxing Island aims to leverage its community-driven activities to establish itself as a significant cultural and entertainment hub in Shanghai during the 14th Five-Year Plan period [5] Group 2 - A large-scale immersive comic exhibition held by Xiaohongshu on Fuxing Island last year saw nearly 300,000 users participate in a ticket giveaway, with tickets selling out in record times of 3 seconds and 2 seconds for different ticket types, showcasing the strong community influence [5] - Fuxing Island plans to host music festivals and gaming carnivals this year, enhancing its infrastructure to support these community-centric events [5] - The integration of red stories and industrial heritage is seen as a driving force for Fuxing Island, contributing to Shanghai's cultural soft power during the critical 14th Five-Year Plan period [7] Group 3 - The island is advancing land utilization, infrastructure development, and cultural innovation, with a new performance space expected to open mid-year, aiming to host high-profile events [8] - Fuxing Island is positioned as a low-cost, open, and diverse global creative hub, fostering a cultural community for creators and driving innovation alongside cultural empowerment [8] - The island's development will also involve collaboration with surrounding areas to create a culturally distinctive large IP that reflects Shanghai's unique characteristics [8]

Group 1 - The core event "2026 Taicang Spring Cultural and Tourism Life Season" was launched with a focus on creating a rich and diverse experience for citizens and tourists during the New Year holiday [1] - The event features five main themes: "Spring Garden Gathering, Folk New Year Celebration, Warm Neighborhood Festival, Elegant New Year Greetings, and Vibrant Sports Season," with a total of 60 cultural and tourism activities planned [1] - Special benefits for citizens include 40 specific discount measures across 21 cultural and tourism venues, including 10 measures such as ticket exemptions for A-level scenic spots [1] Group 2 - The "Taicang·Fortune·Spring Garden—2026 New Year Cultural and Tourism Gathering" event was initiated, distributing thousands of no-threshold consumption vouchers online to stimulate participation [1] - The event includes four themed areas: "Trendy Play Collection," "Fortune Gift Collection," "Warehouse Flavor Collection," and "Craftsmanship Collection," featuring nearly 50 specialty merchants [2] - An immersive atmosphere is created with nearly 40 unique traditional performances and 8 intangible cultural heritage shows, enhancing the festive spirit [2]

1月30日晚，"来浦东 过大年"新春系列活动在上海浦东美术馆启动。浦东将推出千场新春主题活动，以 高品质文化供给为新春佳节"点睛"，以"满城尽是中国红，处处洋溢中国风"为主题，开展年味氛围营 造，与前期已经启动的浦东"新春嘉年华"消费季活动协同联动，充分发挥乘数效应，释放"来浦东 过大 年"的强磁场，吸引广大宾朋在丙午马年春节的超长假期，奔赴一座城。 市委常委、市委宣传部部长赵嘉鸣，市委常委、浦东新区区委书记李政出席活动。 1月30日，上海东方明珠悬挂"来浦东过大年"广告灯箱。 浦东换上"过年装扮"，浓浓中国风传递新春暖意 浦东新区区委宣传部负责人介绍，为给市民群众献上一场精彩纷呈的新春盛宴，浦东新区在去年底就成 立了"来浦东 过大年"工作专班，统筹市区多方力量，全面调度各方资源。 中国红的"过年装扮"，处处传递新春暖意。大街小巷张灯结彩，500条市政道路、89座口袋公园、103座 城市公园，布置红灯笼、中国结。600个重点路段的公交车站，投放节日宣传画面。全区50个商圈、景 区景点的户外大屏资源，上线新春主题宣传内容。 上海浦东，"中国红"铺满世纪大道主干道。 世纪大道流光溢彩，重点区域灯火璀璨。以砂岩广场 ...

Core Insights - The article highlights the launch of the "2026 Aoyuan Spring Festival Cultural Tourism and Ice & Snow Series Activities" at the National Stadium, promoting three themed routes and consumer benefits for visitors during the Spring Festival [1] Group 1: Ice and Snow Experience - The "Ice and Snow Leisure Route" connects five key venues: the National Stadium, Aoyuan Longxing Water Ice Rink, China Roller Skating Plaza, Olympic Forest Park, and the National Speed Skating Hall, creating a comprehensive ice and snow experience [1] - The "15th Happy Ice and Snow Season" at the Bird's Nest introduces an innovative "One Nest, Two Zones" model, while the Longxing Water Ice Rink features a 150,000 square meter natural ice surface, recreating the Qing Dynasty royal ice activities [1] - Various entertainment options are available at the Olympic Forest Park, including the Deer Camp Forest Tribe and the Ninth Ice and Snow Carnival, catering to diverse audience needs [1] Group 2: Dual Olympic Theme - The "Dual Olympic Passion Route" focuses on the Beijing Olympic Museum, Olympic Park Volunteer Square, and the National Swimming Center, linking Beijing's Olympic legacy with the upcoming Milan Winter Olympics [2] - The Beijing Olympic Museum hosts the "Ice and Snow Winter Olympics: From Beijing to Milan" event, featuring a themed exhibition and VR experiences, along with live broadcasts of the Milan Winter Olympics [2] - The Dual Olympic Ice Paradise features 4,300 blocks of natural ice, an 80-meter long ice slide, and various interactive projects, enhancing the festive atmosphere [2] Group 3: Cultural Experience - The "Cultural Charm Gathering Route" connects cultural landmarks such as the Dongyue Temple and the National Conference Center, offering a unique Spring Festival experience that blends Chinese tradition with international elements [3] - The Dongyue Temple and Beiding Niangniang Temple collaborate to present cultural performances and limited edition tickets, showcasing intangible cultural heritage [3] - The Olympic Museum hosts a "Chinese New Year Painting Fair," promoting cultural exchanges among Olympic cities and countries along the Belt and Road Initiative [3] Group 4: Consumer Benefits - The Olympic Center District introduces an innovative consumption system combining ice and snow activities with accommodation, dining, and retail, providing exclusive discounts for ticket holders [3] - The benefits extend to over 20 merchants and six quality hotels across three major business districts, creating a comprehensive consumer welfare matrix [3]

（正月初一至初七春节假期），全程共计14天。活动期间每天提供58个免费船次，每位中奖者可独享一 艘福气船，也可以带着家人朋友，在船工的摇橹声中，悠然欣赏西湖夜景，感受"船在画中游，灯在水 上流"的诗意时光。目前第一阶段活动一经发布，便引发市民游客的踊跃参与，报名通道开启后迅速迎 来热潮，船位基本满额，第二阶段（正月初一至初七）的报名已同步启动。 钱王祠码头，暖黄的马灯光影随着水波轻轻摇曳，西湖上新添了一抹温暖的年味儿——1月23日傍 晚，"马灯福气船"正式亮相西湖，首批登上福气船的游客兴奋地表示："开年就'中头彩'，今年一定有好 运！"传统的手划船装点上寓意吉祥的马灯，在夜色湖光中相映成趣，拉开了2026"宋"福杭州年的序 幕。 今年，30艘点亮西湖的"马灯福气船"再度启航，成为冬日西湖夜色中的点睛之笔。杭州本土知名文 创品牌"王的手创"特别为"福气船"定制了全新系列马灯，将传统灯彩扎制工艺与宋代美学元素巧妙融 合，既保留了古典韵味，又融入了现代设计语言，犹如流动的宋画，为市民游客呈现一场穿梭于光影之 间的诗画巡游。 此次活动延续了往年的公益惠民传统，市民游客可通过抽奖的方式，获得福气船专享体验资格。活 动分 ...

Core Viewpoint - The event "Spring Jingxi New Year’s Eve of Intangible Cultural Heritage" in Changchun focuses on the transmission and innovation of intangible cultural heritage, featuring the debut of the Anhui "Zhanqi Fish Lantern" performance team in Northeast China [2][11]. Group 1: Event Details - The event will take place from December 31, 2025, to January 2, 2026, highlighting the importance of intangible cultural heritage [2]. - The "Zhanqi Fish Lantern" has a history of over 800 years, originally made from bamboo, rice paper, and candles, now evolved into a bamboo and painted form [4]. Group 2: Cultural Exchange - The event showcases a dialogue between southern and northern intangible cultural heritages, with the "Zhanqi Fish Lantern" and Jilin's fish skin art [7]. - The participation of visitors in cultural experiences, such as making fish skin paintings, transforms traditional viewing into interactive cultural engagement [8]. Group 3: Visitor Experience - Visitors can enjoy free fish soup made from fresh fish during the event, enhancing the sensory experience [8]. - The event features a magical snowfall effect, creating a romantic atmosphere for visitors, particularly for families and couples [10]. Group 4: Strategic Goals - The initiative aims to establish "Spring Jingxi" as a new cultural tourism brand for Changchun, fostering a deep and warm festive atmosphere for New Year's celebrations [11].

在惠民方向，上饶将通过群众文艺展演、送戏下乡、文化进社区等形式，把演出活动向城乡基层延伸。相关节目将通过国家公共文化平台同步展播，扩大覆 盖面和参与度。 "通过文化活动串联消费场景，有助于激发文旅市场活力，营造欢乐祥和的节日氛围。"上饶市文广旅部门负责人表示，相关活动信息已通过官方平台发布， 方便群众合理规划出行。 在辞旧迎新之际，上饶市将围绕"元旦FUN肆玩 新年'潮'这看"主题，集中推出200余场文化活动，涵盖文艺演出、烟花秀、无人机表演、书画展览等多种形 式，带动文旅消费，为群众提供多样化假日文化体验。 中国日报江西记者站 记者：赵睿楠 据上饶市有关部门介绍，本次活动以文化为引领，联动商圈、街区和重点景区，打造沉浸式文化消费场景。信州区水南文化街将举办主题活动，展示打铁 花、傩舞大戏等传统民俗表演；望仙谷景区推出沉浸式光影表演和跨年篝火活动；全市公共文化场馆假期"不打烊"，推出文博寻宝、群众歌咏演唱会、专题 展览等项目，提升群众文化获得感。 商业演出和文旅活动同步展开。东乐谷举办跨年音乐会，广旅欢乐世界推出电音派对，部分街区策划烟火表演、花车巡游和跨年互动活动，丰富夜间消费场 景。篁岭、葛仙村等乡村旅游 ...