Workflow
影视制作
icon
Search documents
烂尾楼在短剧里重生了
Ge Long Hui· 2025-12-07 10:34
在一众员工簇拥下,一个男人西装革履走下豪车,信步走进高档办公楼,等待着打脸看不起自己的亲戚,或者和女主虐恋情深。 这是短剧中常见的开场。然而,这些看似光鲜的拍摄场景,在现实中很可能位于一座烂尾楼里。 对于需要华丽外壳、细节不必深究的短剧来说,能够提供金玉其外而成本低廉的"烂尾楼",和短剧,是一场双向奔赴。 短剧不仅救活了现实中的烂尾楼,也让曾经陷入"影视寒冬"的影视公司重获新生。 自今年4月的低点以来,欢瑞世纪股价已然上涨超250%。对于历来冷清的影视公司而言,这几乎是增长奇迹。 作为如今增长最为飞速的行业,短剧,到底如何救活"烂尾楼"? 01 坐落于河南郑州的恒大养生谷,占地面积472万平方米。从名字就可以看出,这个楼盘曾经的宏大构想。 然而,随着2021年恒大因债务问题轰然"倒塌",原本应于2022年交付的楼盘至今已经逾期超过三年。 图源:恒大官网 这一规模庞大的"烂尾楼",也随着时间推移,逐渐成为被扫进故纸堆的旧闻。 然而,随着短剧的崛起,养生谷又如同短剧的热门题材一样,骤然"重生"。 在短剧只能容纳主演的竖屏画面里,镜头拍不到太多细节,也拍不出方寸之外的真实。 对于短剧而言,只需要多、快、大,就已经足 ...
七天挣百万,短剧演员的改命之路|深氪lite
36氪· 2025-12-07 09:55
Core Viewpoint - The short drama industry has undergone significant changes over the past three years, transforming from a low-profile sector to one where actors can achieve substantial fame and financial success, comparable to traditional film and television stars [7][10][34]. Group 1: Industry Transformation - The short drama industry has seen a dramatic rise in popularity, with platforms like Hongguo leading the charge, achieving nearly 2.36 billion monthly active users by September 2023, surpassing Bilibili and Youku [62]. - The commercial model of short dramas has evolved, with the industry experiencing a nearly threefold growth compared to the previous year, driven by high production volumes and rapid filming schedules [25][18]. - The emergence of hit series like "Shengxia Fendela," which garnered over 4 billion views, has established new benchmarks for success in the short drama sector [7][88]. Group 2: Actor Dynamics - Short drama actors have seen their daily wages increase from thousands to tens of thousands of yuan, with some even receiving hundreds of thousands for endorsements [10][56]. - The rise of fan culture around short drama actors has led to intense competition for talent, with actors now having significant leverage in negotiations due to their popularity [64][66]. - The industry is witnessing a shift where actors are no longer just "tool people" but are becoming central figures in storytelling, reflecting a broader trend towards character-driven narratives [61][33]. Group 3: Market Competition - The competition for talent has intensified, with many actors receiving multiple offers from various production companies, making it challenging for companies to secure suitable actors for new projects [66][75]. - The introduction of revenue-sharing models by platforms like Hongguo has further complicated the landscape, as actors can now earn substantial income from self-produced projects, leading to a talent drain from traditional companies [84][85]. - The industry's focus on high-quality productions is increasing costs, with top-tier actors commanding significant fees, which raises the stakes for production companies [68][69]. Group 4: Future Outlook - The short drama industry is moving towards a more refined and professional approach, with an emphasis on quality content and character development, as regulatory changes push for higher standards [59][60]. - The success of actors like Liu Xiaoxu and Ke Chun signifies a new era where short drama stars can achieve mainstream recognition and commercial viability, paving the way for future talent [52][57]. - As the industry matures, there is a growing expectation for short drama actors to transition back into traditional film and television, indicating a potential convergence of the two sectors [54][66].
奈飞“截胡”派拉蒙,720亿美元收购华纳兄弟
Sou Hu Cai Jing· 2025-12-07 05:42
Core Viewpoint - Netflix announced a $72 billion acquisition of Warner Bros. Discovery's film studios and streaming platforms, which is seen as a potential seismic shift in the entertainment industry [1][3]. Group 1: Acquisition Details - The acquisition includes Warner Bros. studios, which hold rights to franchises like Harry Potter and Batman, as well as HBO, known for popular series such as Game of Thrones and The White Lotus, along with the HBO Max streaming platform [3]. - Paramount Global was the initial bidder for Warner Bros. but was ultimately outbid by Netflix, which submitted a more comprehensive proposal that met all of Warner Bros.'s board requirements [6]. - Paramount's latest offer was $30 per share, totaling $78 billion, but was rejected due to concerns over financing [5]. Group 2: Regulatory Concerns - There are expectations that U.S. regulatory bodies may intervene in the acquisition, with the Department of Justice likely to investigate how the merger could strengthen Netflix's market dominance [7]. - Netflix and HBO Max together hold approximately 30% of the U.S. subscription streaming market, which raises concerns under antitrust regulations that could deem the merger illegal if market share exceeds 30% [7][9]. - Netflix's co-CEO expressed confidence that the acquisition will be approved, arguing it would benefit consumers and innovation, and stated that if the deal fails, Netflix would pay Warner Bros. a $5.8 billion breakup fee, significantly higher than typical fees [9].
奈飞买下华纳,反对的人太多了
Jin Rong Jie· 2025-12-07 05:33
Core Viewpoint - Netflix announced plans to acquire Warner Bros. Discovery's film production and streaming business for approximately $82.7 billion, which has raised concerns in the market about the implications for the entertainment industry and traditional cinema [1][2]. Group 1: Acquisition Details - The acquisition involves a payment of about $72 billion in equity and the assumption of Warner Bros. Discovery's debt, with completion expected within 12 to 18 months [1]. - If successful, this acquisition would merge Netflix's popular IPs like "Stranger Things" and "Squid Game" with Warner Bros.' classics such as "Friends" and the "Harry Potter" series, along with HBO Max streaming services [1]. Group 2: Market Reaction - Following the announcement, Netflix's stock fell by 2.89% to $100.24 per share, while Warner Bros. Discovery's stock rose by 6.28% to $26.08 per share, reflecting a total market capitalization of approximately $64.6 billion for Warner Bros. [2][7]. - Despite receiving debt financing support from major banks, the acquisition is viewed as expensive, especially considering Netflix's cumulative net profit of about $32.1 billion from 2018 to Q3 2025 [2]. Group 3: Industry Concerns - Hollywood unions and cinema owners have expressed concerns that the acquisition could threaten the traditional cinema business model, potentially leading to reduced film production budgets and impacting industry professionals' incomes [5][6]. - There are fears that Netflix may push more Warner Bros. films to premiere on streaming platforms rather than in theaters, which could result in a 25% decrease in box office revenues in the U.S. and Canada [5]. - The acquisition has been criticized as a potential violation of antitrust laws, with warnings about job losses, wage reductions, and a decline in content diversity [6][8].
《大生意人》回应:已快速更正“表述不准确”地名,感谢监督
Xin Jing Bao· 2025-12-06 16:23
新京报讯(记者杨莲洁)电视剧《大生意人》正在热播。日前有网友发帖称,该剧的时代背景设定在清朝,台词里 却出现了"江西婺源"。而婺源在清朝一直隶属于安徽省徽州府,"江西婺源"的表述不准确。新京报记者了解到, 《大生意人》涉及"江西婺源"的台词出现在18集。剧情是山西吉祥号的常四爷(成泰燊饰)跟女儿常玉儿(孙千饰)交 代接下来的安排时,提到了这一地名。 经新京报记者核实,该剧之前引发争议的18集的相关内容,演员所说的台词和字幕均已修改为"徽州婺源"。 《大生意人》18集中,表述不准确的台词已经修改为"徽州婺源"。 针对网友提出的这一质疑,《大生意人》剧方向新京报做出回应。剧方表示,在12月5日接到相关反馈后,迅速组 织专业团队对内容进行修正,并第一时间提交播出平台完成内容更新。截至12月6日14时,修改后的台词"徽州婺 源"已正式上线平台。剧方也感谢所有媒体的专业关注与监督支持,将始终秉持对内容创作的高度责任感,尊重并 重视媒体监督,愿与业界同仁携手共进,推动影视行业内容品质的持续提升。 ...
今日热点,827亿美元大博弈:奈飞拿下华纳后,对中国市场影响几何?
Sou Hu Cai Jing· 2025-12-06 15:56
Core Viewpoint - Netflix announced the acquisition of Warner Bros. Discovery's film and television production business, HBO, and HBO Max for approximately $82.7 billion, marking one of the largest mergers in Hollywood history and potentially reshaping the entertainment industry landscape [1][3]. Group 1: Acquisition Details - The deal values Warner Bros. Discovery's equity at around $72 billion, translating to $27.75 per share, which is significantly higher than the previous market price, providing a favorable exit for WBD shareholders [5]. - Warner Bros. Discovery will retain its cable networks, news, and sports channels, which will be spun off into a new publicly listed company named "Discovery Global" [3][10]. - Netflix's acquisition includes iconic IPs such as "Harry Potter," "Game of Thrones," "Friends," and core assets from HBO, enhancing its content library significantly [18][20]. Group 2: Market Reaction - Following the announcement, Netflix's stock fell by 3.5% to 4% in pre-market trading, reflecting investor concerns over the debt burden and integration challenges associated with the acquisition [5]. - In contrast, WBD shareholders benefited from the acquisition price, which was above market value, indicating a successful exit strategy for them [5]. Group 3: Strategic Implications - This acquisition is seen as a critical move for Netflix to transition from a streaming service to a full-fledged production powerhouse, addressing its previous lack of a strong IP foundation compared to competitors like Disney [7][12]. - The deal signifies a shift in the streaming landscape, where platforms are no longer just content buyers but are taking control of content production, potentially leading to a more concentrated industry [13][15]. - Netflix's ability to manage its own content production and distribution could allow it to maximize the value of its acquired IPs, such as deciding the release strategy for new films [14][19]. Group 4: Industry Impact - The acquisition may lead to a further concentration of quality content among a few dominant platforms, raising concerns about the diversity of available content and the future of independent producers [16][19]. - As Netflix integrates Warner's assets, it may influence the creative direction of Warner's projects, potentially aligning them more closely with global market preferences, including those of Chinese audiences [21].
827亿美元大博弈:Netflix拿下华纳后 流媒体之战如何重排?对中国市场影响几何?
Mei Ri Jing Ji Xin Wen· 2025-12-06 11:32
Core Viewpoint - Netflix announced the acquisition of Warner Bros. Discovery's film and television production business, HBO, and HBO Max for approximately $82.7 billion, marking one of the largest mergers in Hollywood history, which could reshape the entertainment industry landscape [2][20]. Group 1: Acquisition Details - The deal values Warner Bros. Discovery's equity at around $72 billion, translating to $27.75 per share, significantly higher than its previous market price, providing a favorable exit for WBD shareholders [4][12]. - Warner Bros. Discovery will retain its cable networks, news, and sports channels, which will be spun off into a new publicly listed company named "Discovery Global" [2]. - Netflix's acquisition includes iconic IPs such as "Harry Potter," "Game of Thrones," "Friends," and core assets from HBO, enhancing its content library [2][19]. Group 2: Market Reaction - Following the announcement, Netflix's stock fell by 3.5% to 4% in pre-market trading, indicating investor concerns regarding the debt burden and integration challenges associated with the acquisition [4][19]. - In contrast, WBD shareholders benefited from the acquisition price, which was significantly above the market value prior to the announcement [4]. Group 3: Strategic Implications - This acquisition is seen as a critical move for Netflix to transition from a streaming service to a full-fledged production powerhouse, addressing its previous lack of a strong IP foundation compared to competitors like Disney [7][18]. - The deal is characterized as a "defensive offensive," as Netflix aims to mitigate the risk of being marginalized in a competitive landscape dominated by major players with extensive IP portfolios [13][18]. - The acquisition signifies a shift in the industry where streaming platforms are no longer just content buyers but are taking control of content production, potentially leading to a more concentrated market [14][20]. Group 4: Industry Context - The acquisition is part of a broader trend in Hollywood where major players are competing for content and IP, with Netflix's $82.7 billion deal surpassing previous significant acquisitions, such as Disney's $71.3 billion purchase of 21st Century Fox [15][17]. - This move positions Netflix as a dominant force in Hollywood, allowing it to control the entire production process from script development to distribution, which could lead to more high-quality content and faster release schedules [17][20]. Group 5: Global Market Impact - Although Netflix cannot directly operate in China, the acquisition allows it to enter the market indirectly, as Warner Bros. films have historically performed well in Chinese theaters, enabling Netflix to benefit from box office revenues [21]. - The strategic decisions made by Netflix regarding content investment will likely influence Warner's future creative direction, potentially aligning more with Chinese audience preferences [21].
Netflix收购华纳兄弟,这是斗争的开始而非结束
36氪未来消费· 2025-12-06 11:27
Core Viewpoint - Netflix has reached an agreement to acquire Warner Bros. Discovery's film studio and HBO Max streaming service assets for $72 billion, with a per-share price of $27.75, but the deal faces regulatory scrutiny and political opposition [3][4][5][7]. Group 1: Acquisition Details - The acquisition is valued at $72 billion, with an enterprise value of approximately $82.7 billion, to be paid in cash and stock [4]. - Paramount Pictures has made a competing offer of $30 per share in cash, indicating a potentially more attractive bid compared to Netflix's offer [5][6]. - Warner Bros. board believes Netflix's offer is superior as it allows shareholders to hold shares in both Netflix and a spun-off company with linear cable assets, thus reflecting a better valuation [6]. Group 2: Market Impact and Future Operations - The merger could create a media giant controlling 30% to 40% of the U.S. streaming market, raising significant antitrust concerns [12]. - HBO's subscription service's future and the theatrical release window for Warner Bros. films remain uncertain, with Netflix indicating a desire to maintain the HBO brand's importance [10][11]. - The acquisition could lead to cost savings of $2 to $3 billion for Netflix by eliminating overlapping business functions [10]. Group 3: Regulatory and Competitive Landscape - The deal is expected to take 12 to 18 months to finalize, with ongoing regulatory risks and political opposition, particularly from the Trump administration [12][13]. - Paramount is actively lobbying against the deal and has threatened a hostile takeover, which could further complicate the acquisition process [14]. - The merger poses a significant threat to competitors like Disney, Amazon, and Comcast, as Netflix would gain a vast library of content, enhancing its bargaining power [15]. Group 4: Industry Reactions - Concerns have been raised by industry insiders about the potential economic and institutional collapse in Hollywood if the acquisition proceeds, highlighting the influence Netflix would wield over content distribution and pricing [15]. - The acquisition is seen as a pivotal moment in the entertainment industry, potentially reshaping the landscape for traditional studios and independent producers [15][16].
Netflix827亿美金收购华纳幕后的七个问题
虎嗅APP· 2025-12-06 09:33
Core Viewpoint - Netflix announced the acquisition of 50% of Warner Bros. Discovery's assets for $82.7 billion, primarily focusing on its film and television divisions, including HBO Max and its extensive film library [4]. Group 1: Acquisition Details - The acquisition includes major assets such as HBO Max, HBO streaming platform, and various game franchises like Mortal Kombat and Batman [4]. - Netflix will maintain Warner Bros.' current operations, suggesting a complementary relationship between Warner's rich content and Netflix's streaming capabilities [4][8]. Group 2: HBO and Streaming Services - HBO's branding is expected to be preserved, with a low likelihood of changing its iconic opening sequence to Netflix's [8]. - HBO Max may not continue as a standalone product due to its declining revenue despite having 110 million users [8][10]. - Netflix is likely to create a dedicated HBO section within its app to maintain HBO's curated content quality [10]. Group 3: DC Universe and Film Quality - Concerns exist regarding the future quality of DC films under Netflix's management, as the DC universe has struggled with a lack of cohesive narrative and aesthetic [15][17]. - The success of upcoming projects like James Gunn's "Gods and Monsters" plan remains uncertain, raising questions about creative control and intervention from Netflix [17]. Group 4: Future of Iconic Franchises - The acquisition is expected to accelerate the development of new series based on popular franchises like Harry Potter and The Lord of the Rings, which are seen as key assets [20]. - Netflix may expedite the production of a new Harry Potter series to fill content gaps after "Stranger Things" concludes [20]. Group 5: Theatrical Releases and Distribution - Warner Bros. has historically supported theatrical releases, while Netflix prefers direct-to-streaming models, leading to potential conflicts in distribution strategies [22][24]. - Despite Netflix's commitment to maintaining Warner's theatrical release strategy, this may be more of a transitional promise to appease Hollywood stakeholders [24]. Group 6: CNN and Cable News Future - Netflix has shown no interest in CNN or other cable news assets, which will continue to operate independently after Warner's planned split into two companies [27]. - The market generally views the divestiture of linear television assets positively, seeing it as a solution to Warner's debt issues [27]. Group 7: Impact on Chinese Audience - Warner Bros. is expected to continue bringing its films to Chinese theaters, despite Netflix's absence from the market [29]. - The potential for Netflix's influence on Warner's content could raise concerns regarding ideological content in films released in China [30].
创63项纪录、联动70多个品牌 《疯狂动物城2》做对了啥
Nan Fang Du Shi Bao· 2025-12-06 05:06
登顶进口动画片票房榜、刷新国内动画电影单日观影人数纪录、与70多个中外品牌推出联名产品……由迪士尼出品的动画电影《疯狂动物城2》在上映的第9 天,总票房不仅突破了22亿元,还打破多达63项纪录。"疯狂"的背后,《疯狂动物城2》做对了什么?南都娱乐以数据为切入点,结合专家学者、资深从业 者和行业观察者的观点,为您剖析。 1 连续6天日票房破亿,创多项纪录 上映第9天,《疯狂动物城2》的国内总票房已突破22亿元,继续刷新自己所保持的中国影史进口动画票房纪录。据猫眼专业版数据,该影片已打破63项相关 纪录。此外,《疯狂动物城2》更挤进国内动画电影票房榜前三。 | | | 今年11月29日对于《疯狂动物城2》来说更是一个"大日子"。 据猫眼专业版数据,该片当天的单日票房达7.38亿元,占比高达94.8%。另一方面,从11月26日 上映以来,该片还实现了连续6天单日票房破亿,直到12月2日才回落到7000多万元。 2 "合家欢"优质内容是基础 亮眼的票房数据背后,《疯狂动物城2》的精良制作与故事是最坚实的基础。相比9年前的第一部,续作的舞台更大,亮相的角色也更多,不同类型动物之间 的羁绊与矛盾也更为复杂。而在制作上,《 ...