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短剧风口下 演职人员权益如何保障
Xin Lang Cai Jing· 2026-02-09 22:25
北京市通州区人民法院审结的一起案件中,演员没有签订劳务合同,仅靠微信约定片酬,拍完戏后却被 公司以"未配合配音"为由扣掉三分之一片酬。 民法典规定,当事人订立合同,可以采用书面形式、口头形式或者其他形式。通州区人民法院经审理认 为,在网络微短剧等灵活用工场景中,双方通过微信等电子形式达成的合意,只要内容明确(如金额、 工作内容),即构成有效约定。本案中,结合相关证据,可以确认双方在劳务合同中达成一致的劳务报 酬金额为3000元。 通州区人民法院审理认为,在网络微短剧拍摄、制作中,配音、补拍等拍摄衍生出的工作不属于演员默 认义务,须提前明确约定。若制作方未在合作前明确告知,不得以此为由克扣片酬。在本案中,被告公 司既无法证明提前和演员对配音费有明确约定,也不能证明具有相应的行业惯例,法院不予支持其扣除 配音费的主张。最终,法院判决被告公司给付演员剩余劳务费1000元。 2026年1月,演员杨梅梅(化名)接受中青报·中青网记者采访时称,她参与拍摄的短剧已杀青半年多, 片酬却仍未结清。在剧中担任配角的她,自始至终未与制作方郑州某影视公司签订书面合同。在她熟悉 的短剧圈,除了少数主演,大量配角和特约演员的合作,往往始 ...
“十五五”开局 西湖区要从五个方面发力
Mei Ri Shang Bao· 2026-01-28 23:32
Core Insights - The West Lake District aims for a GDP growth of 5.5% to 5.8% in 2026, with a focus on high-quality development and enhancing the overall effectiveness of its science and education sector [1][2] Economic Goals - The district's public budget revenue is expected to achieve positive growth, maintaining a scale similar to the previous year [1] - Per capita disposable income for residents is targeted to grow in line with economic growth [1] Industrial Development - The district is accelerating the construction of a modern industrial system integrating cloud innovation, scientific innovation, and cultural innovation, with a focus on advancing platform economy projects and digital economy growth [2] - Five new platform economy projects with over 100 million yuan are planned, with a target of 6.5% growth in the core digital economy sector [2] Science and Technology Initiatives - Over 30 major national, provincial, and municipal technology projects will be implemented, aiming for more than 200 project outcomes and a technology transaction volume exceeding 30 billion yuan [2] - The district plans to enhance its robotics industry service hub and establish a ten-meter EMC laboratory [2] Cultural and Creative Industry - The district is focused on branding its cultural and creative highland, with initiatives to upgrade consumption carriers and innovate business formats [3] - Key projects include the expansion of the Black Myth IP influence, the creation of a "3A game highland," and the introduction of new retail and cultural formats in various districts [3]
港媒:全员拍短剧,河南古村火爆出圈
Xin Lang Cai Jing· 2026-01-23 22:58
Core Insights - The article highlights the rise of micro-short dramas in China, particularly focusing on Yuanqiao Village, which has become a filming hub for this genre, involving nearly all villagers and even their livestock as "actors" [1][2] - The micro-short drama market in China is projected to exceed 50 billion yuan by the end of 2024, with a user base reaching 662 million [1] - Yuanqiao Village, with a history of 600 years, has been recognized for its traditional architecture and has seen a resurgence in local income due to the filming activities [2] Market Overview - The micro-short drama market is rapidly growing, with a significant increase in popularity among Chinese audiences [1] - By December 2024, the market size is expected to surpass 50 billion yuan, indicating a robust demand for this new form of entertainment [1] Community Impact - The involvement of villagers in micro-short drama production has transformed their economic situation, with collective income from these activities contributing to 20% of the village's total income, amounting to over 4 million yuan in 2025 [2] - The participation in filming has encouraged younger residents to return to the village, providing them with opportunities to earn while staying close to their families [2] Production Details - Over 50 micro-short dramas have been filmed in Yuanqiao Village, with one low-budget production achieving over 30 million views online [2] - Villagers, ranging from children to seniors, have taken on roles, earning around 100 yuan per day, while some livestock, like a donkey, can earn up to 500 yuan for its performance [2]
从“取景地”到“全链条”,陵水何以能?
Hai Nan Ri Bao· 2026-01-16 01:55
Core Insights - Lingshui is transforming from a mere filming location to a preferred creative hub for film and television production, leveraging its favorable climate and natural resources [1][2][3] Group 1: Filming and Creative Environment - Lingshui has become a popular destination for filming, with over 600 crew members from various domestic and international teams simultaneously shooting [1] - The region's unique geographical features, including "three bays, three islands, two lakes, two springs, one mountain, and one river," provide a diverse array of natural backdrops suitable for various genres [2] - The establishment of a 14,000 square meter film base with over 90 meticulously designed shooting scenes allows for efficient transitions between different settings, enhancing the filming experience [2] Group 2: Comprehensive Service Offerings - Lingshui is evolving from being a simple provider of scenic locations to offering a full range of services, including content creation, filming, post-production, distribution, and support for film crews and actors [2] - This shift has resulted in a more convenient and professional filming ecosystem, enabling production teams to achieve higher quality outputs [2] Group 3: Cultural Export and Economic Development - Lingshui is actively promoting cultural exchange through the export of micro and short dramas, positioning itself as a key player in the creator economy [3] - The region benefits from the Hainan Free Trade Port's policies, facilitating personnel movement and data flow, which supports the international distribution of short dramas [3] - Lingshui's strategy includes a comprehensive approach to attract film crews while also enabling the export of creative content, marking its evolution into a one-stop creative destination [3]
加快服务贸易创新发展
Sou Hu Cai Jing· 2025-09-21 21:41
Core Viewpoint - The significant changes in China's international trade environment, particularly due to the U.S. tariffs, have led to a notable increase in service trade growth, which is expected to provide more certainty to overall trade dynamics [1] Group 1: Service Trade Growth - From 2022 to 2024, China's service trade import and export total is projected to grow at rates of 12.9%, 10%, and 14.4% respectively, while goods trade growth rates are significantly lower at 7.6%, 0.2%, and 5.0% [1] - The proportion of knowledge-intensive service trade is expected to rise from 34.68% in 2019 to 38.5% in 2024, indicating a structural optimization in service trade [1] Group 2: Economic Development and Service Trade - China's economy, with a total GDP of nearly $19 trillion and a per capita GDP of $13,500, has the potential to attract global resources, enhancing domestic economic circulation and high-quality development through service trade [2] - Service trade can facilitate the cross-border flow of production factors, enhancing domestic service efficiency and supporting the transformation of manufacturing through services like brand management and market marketing [2] Group 3: Cross-Border E-commerce - Cross-border e-commerce in China has grown from 1.06 trillion yuan in 2018 to 2.71 trillion yuan by 2024, increasing its share of total goods imports and exports from 3.46% to 6.2% [3] - The growth of cross-border e-commerce exemplifies how service exports can drive goods trade exports, showcasing a new model of service export [3][4] Group 4: Cultural Exchange through Service Trade - Service trade is increasingly playing a role in the international dissemination of Chinese culture, with inbound tourism and media content creation gaining traction [5] - The overseas box office for "Nezha 2" has surpassed $55 million, and the revenue from Chinese online literature in overseas markets is expected to reach nearly 5 billion yuan in 2024, reflecting the growing international competitiveness of Chinese cultural services [5] Group 5: Innovation and Future Development - There is a need to expand service trade through institutional openness and align with international trade standards, particularly in sectors like health, tourism, and culture [6] - The integration of digital technology with various industries is essential for developing new forms of service trade, focusing on digital service exports to create a vibrant and efficient service trade landscape [6]
政策落地、漫剧兴起,蓬勃发展的短剧市场
Sou Hu Cai Jing· 2025-09-19 10:22
Core Insights - The short drama market in China has shown stable growth since early 2025, with a total of 278 micro short dramas and 9,037 episodes registered by August 2025, reflecting a year-on-year increase of 68 dramas despite a slight decline compared to previous months [1] Group 1: Market Trends and Developments - Local governments are increasingly focusing on the development of short dramas, with various provinces and cities implementing supportive policies to seize opportunities in this sector [1] - In the first half of 2025, local TV stations aired 75 micro short dramas, with 63 being premieres, marking a year-on-year increase of 52 dramas, indicating the importance of micro short dramas for boosting viewership [1] - The State Council issued a directive on September 4, 2025, promoting the integration of short dramas into sports marketing, suggesting that the "short drama+" model will empower various industries [2] Group 2: Platform Strategies and Performance - Hongguo remains a leading platform for mobile short dramas, with an average monthly DAU of 28.36 million and total user engagement exceeding 1.11 billion hours in August 2025, averaging over 75 minutes per user [4] - The "Guo Ran Plan" launched by Hongguo in January 2025 aimed to optimize revenue-sharing models, with monthly revenue from completed dramas surpassing 500 million by March [4] - By August 2025, at least 27 script studios had joined Hongguo's new script collaboration policy, reflecting the effectiveness of its incentive programs in attracting new dramas and improving user retention [4][6] Group 3: Emergence of Animation and AI in Short Dramas - Animation and comic dramas are emerging as significant trends in the short drama industry, with Bilibili reporting over 10 million in monthly revenue for animated short dramas in Q1 2025, and a quarterly growth rate exceeding 140% [6] - AI is increasingly being utilized in the production of short dramas, with companies like Shike Interactive and Lingju launching AI-generated comic dramas, showcasing the industry's shift towards technology-driven content creation [6][7] - The rise of AI in comic short dramas has led to a complete production and distribution process, with diverse artistic styles enhancing the appeal and market potential of this segment [7]
阅文营收下滑23.9%,短剧与IP衍生能救场吗?
Xin Lang Cai Jing· 2025-08-29 11:52
Core Viewpoint - The recent financial report from the company indicates a significant decline in revenue, primarily driven by a sharp drop in IP operation income, while net profit has shown substantial growth, raising questions about future growth drivers amidst a challenging market environment [1][5][10]. Group 1: Financial Performance - The company reported a revenue of 3.191 billion yuan for the first half of 2025, a decrease of 23.9% compared to 4.191 billion yuan in the same period last year [1]. - The net profit attributable to the parent company was 850 million yuan, reflecting a year-on-year increase of 68.5% [1]. - Online business revenue reached 1.985 billion yuan, a slight increase of 2.3% year-on-year, while IP operation and other income fell to 1.205 billion yuan, down 46.4% [1][5]. Group 2: Challenges in IP Operations - The decline in revenue is largely attributed to a nearly 50% drop in copyright operation income, influenced by cyclical fluctuations in licensing models and reduced market demand [5]. - The average monthly active users for the company's self-owned platform and Tencent's self-operated channels decreased by 19.7% year-on-year, from 176 million to 141 million [5]. - The average monthly revenue per paying user in the paid reading business fell by 1.3% to 31.3 yuan, primarily due to lower contributions from newly acquired members [5][6]. Group 3: Short Drama Business Potential - The micro-drama market in China is experiencing significant growth, with a projected market size of 100.68 billion yuan by 2027, up from 37.39 billion yuan in 2023 [9]. - The company has actively engaged in the short drama sector, achieving a high success rate with over 60% of its short dramas becoming hits, and one project generating over 80 million yuan in revenue [9][10]. - The company has upgraded its short drama business, opening over 2,000 web novel IPs for high-quality short drama production [10]. Group 4: IP Derivative Products Development - The global IP derivative market is expected to grow to 14.056 trillion yuan in 2024, with a compound annual growth rate of 4.1% from 2024 to 2029 [13]. - The company's IP derivative business generated a GMV of 480 million yuan in the first half of the year, nearing the total for the previous year [13]. - The company plans to develop derivative products for mid-tier IPs and explore AI-driven adaptations to enhance efficiency and reduce costs [13][14].
佛山印发微短剧扶持申报指南,单部最高可获100万元奖励
Group 1 - The core policy aims to support the development of micro-short dramas in Foshan, with eligible companies able to receive up to 1 million yuan per work [1] - The application process for funding has officially started, with a deadline of September 20 for submissions through the "Foshan Support Platform" [1] - Works must meet specific criteria, including a total duration of over 40 minutes and must be released after June 18, 2024 [1] Group 2 - For micro-short dramas produced by Foshan companies that are filmed primarily in Foshan, a reward of up to 370,000 yuan is available [1] - Productions that highlight Foshan's cultural tourism landmarks or promote key initiatives can receive up to 50,000 yuan in support, limited to 20 projects [2] - New or renovated filming bases that primarily serve micro-short drama production can receive a one-time subsidy of up to 1 million yuan, based on a minimum investment of 5 million yuan [2] Group 3 - As of now, Foshan has produced over 300 online films and dramas, with more than 250 released and a total box office exceeding 3 billion yuan [2] - The city will host the "2025 Huayun Audiovisual Conference" in October, aiming to deepen the integration of audiovisual industries with cultural tourism [3] - The conference will utilize an innovative "1+1+N" model to enhance the ecosystem of the audiovisual industry and talent cultivation in Foshan [3]
汕尾发布“微短剧+”政策,最高扶持50万元|“百千万”周周见
Nan Fang Nong Cun Bao· 2025-07-22 08:31
Group 1 - The "Micro Short Drama+" policy in Shanwei aims to support the cultural industry with a maximum funding of 500,000 yuan for projects exceeding 5 million yuan [47][52] - The policy includes measures to encourage the establishment of film and television bases and the production of short dramas that highlight Shanwei's unique cultural and historical narratives [50][55] - The initiative is part of a broader strategy to enhance the local cultural tourism brand and stimulate economic growth through the "Hundred Thousand Ten Thousand Project" [50][57] Group 2 - The "Hundred Thousand Ten Thousand Project" in Guangdong focuses on key sectors, with various local governments implementing innovative reforms and initiatives [3][4] - The project aims to enhance the quality of life in rural areas, as seen in the establishment of the first rural "Future Community" in Shaoguan, which has already welcomed its first residents [31][32] - The project also includes significant investments in water economy projects, with approximately 1.7 billion yuan in social capital attracted for various initiatives [19][23] Group 3 - The launch of the "Media + Rural Creators" studio in Heyuan represents a new model for integrating media and rural entrepreneurship, aiming to enhance local economic development [129][134] - The studio will focus on agricultural product branding and talent training, creating a comprehensive support system for rural innovation [135][137] - The initiative is part of a larger trend in Guangdong to leverage media resources for rural revitalization and economic growth [132][138] Group 4 - The third Guangdong (Chaozhou) Specialty Food Industry Conference achieved record-breaking intent orders of 15.35 billion yuan, showcasing the region's food industry potential [96][98] - The event attracted over 26,700 visitors and featured more than 1,000 enterprises, highlighting the importance of food manufacturing and distribution networks [99][100] - The conference aimed to promote local food products on a national and global scale, enhancing the region's economic footprint [106][107] Group 5 - The launch of the ExxonMobil Huizhou Ethylene Project, with an investment exceeding 10 billion USD, marks a significant milestone for foreign investment in China's petrochemical sector [88][90] - The project includes advanced production facilities for ethylene and various polyethylene products, aimed at reducing import dependency and supporting local industries [92][94] - This initiative is expected to bolster the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area by providing essential materials for multiple sectors [95]
一周广电动态(7月14日—7月20日)
Xin Lang Cai Jing· 2025-07-20 23:45
Group 1: Event Highlights - The second Shanghai Cooperation Organization (SCO) National Television Festival opened in Xi'an on July 16, co-hosted by the National Radio and Television Administration and the Shaanxi Provincial Government [5][7] - The festival aims to enhance cooperation in the audiovisual field among SCO member states, promoting cultural exchange and mutual understanding [5][7] Group 2: Regulatory Updates - The National Radio and Television Administration announced the results of the second batch of standardized pilot projects for basic public broadcasting services at the county level, with all 86 participating counties passing the evaluation [10] - A notification was released regarding the evaluation results for the 2024 public service advertising support projects, aimed at improving the quality of public service advertisements [10][11] - A notice was issued about the issuance of licenses for domestic online dramas from April to June 2025, with a total of 357 works and 6,120 episodes approved [12] Group 3: Industry Developments - The National Radio and Television Administration held a meeting to promote the implementation of standards for smart TV source selection convenience [14][16] - The 32nd Beijing International Radio, Film and Television Exhibition (BIRTV2025) is scheduled to take place from July 22 to 26, 2025, focusing on themes of multimedia, ultra-high definition, and strong intelligence [18][19] - Liaoning Province is advancing the construction of high-definition television, aiming for basic HD coverage by the end of the year [20] Group 4: Emergency Broadcasting Initiatives - The National Radio and Television Administration convened a meeting to discuss emergency broadcasting services for flood relief, emphasizing the need for a robust emergency broadcasting system [9][25] - Various provinces, including Shanxi and Yunnan, are conducting training sessions to enhance the operational capabilities of emergency broadcasting systems [19][22][23]