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Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal
New York Post· 2025-05-28 22:22
Core Viewpoint - Elf Beauty is acquiring Hailey Bieber's makeup and skincare brand, Rhode, for approximately $1 billion, which includes $800 million in cash and stock, plus a potential earnout of $200 million based on performance [1][4][10]. Group 1: Acquisition Details - The acquisition marks Elf's largest deal to date, following its $355 million purchase of skincare company Natrium in 2023 [10]. - Hailey Bieber will remain as founder and serve as a strategic advisor post-acquisition, which is expected to close in the second quarter of fiscal 2026 [11][13]. - The deal allows Elf to enter the prestige beauty market, diversifying its portfolio amid weak demand from mass-market consumers due to high inflation [4][10]. Group 2: Market Position and Strategy - Rhode, launched in 2022, has gained popularity through viral products on TikTok, such as its $18 "peptide lip treatments," and sells exclusively through its website and pop-up stores [6]. - Elf Beauty, known for its low-priced products starting at $2, is facing challenges in the mass market and aims to expand its reach with the acquisition of Rhode [5][9]. - The deal is seen as a strategic move to tap into the strong Gen Z following of Rhode, which has maintained momentum in a slowing prestige beauty market [5][10]. Group 3: Financial Performance and Future Outlook - Elf reported approximately $212 million in sales for the year ending March 31 and plans to expand distribution by selling at Sephora stores in the US, Canada, and the UK [9]. - The company has refrained from providing a fiscal 2026 forecast due to uncertainties regarding import tariffs, despite exceeding Wall Street expectations for fourth-quarter sales [11][12].
E.l.f. Beauty (ELF) Surpasses Q4 Earnings and Revenue Estimates
ZACKS· 2025-05-28 22:21
Group 1: Earnings Performance - E.l.f. Beauty reported quarterly earnings of $0.78 per share, exceeding the Zacks Consensus Estimate of $0.73 per share, and up from $0.53 per share a year ago, representing an earnings surprise of 6.85% [1] - The company posted revenues of $332.65 million for the quarter ended March 2025, surpassing the Zacks Consensus Estimate by 1.92%, compared to year-ago revenues of $321.14 million [2] - Over the last four quarters, E.l.f. Beauty has surpassed consensus EPS estimates three times and topped consensus revenue estimates four times [2] Group 2: Stock Performance and Outlook - E.l.f. Beauty shares have declined approximately 27% since the beginning of the year, while the S&P 500 has gained 0.7% [3] - The current consensus EPS estimate for the upcoming quarter is $0.95 on revenues of $353.22 million, and for the current fiscal year, it is $3.36 on revenues of $1.44 billion [7] - The estimate revisions trend for E.l.f. Beauty is mixed, resulting in a Zacks Rank 3 (Hold) for the stock, indicating expected performance in line with the market in the near future [6] Group 3: Industry Context - The Cosmetics industry, to which E.l.f. Beauty belongs, is currently ranked in the bottom 41% of over 250 Zacks industries, suggesting potential challenges ahead [8] - Empirical research indicates a strong correlation between near-term stock movements and trends in earnings estimate revisions, which can be tracked by investors [5]
e.l.f.(ELF) - 2025 Q4 - Earnings Call Transcript
2025-05-28 21:32
Financial Data and Key Metrics Changes - In fiscal year 2025, the company achieved a net sales growth of 28% and adjusted EBITDA growth of 26% [3][32] - Q4 net sales grew 4% year over year, following a 71% growth in Q4 of the previous year [29] - The gross margin for Q4 was 71%, up approximately 50 basis points compared to the prior year, driven by favorable foreign exchange impacts and lower transportation costs [30] Business Line Data and Key Metrics Changes - The U.S. market share increased by 190 basis points, with the company being the number one brand in unit share and number two in dollar share in the U.S. cosmetics market [32][9] - International sales grew by 60% in fiscal year 2025, now representing nearly 20% of total sales [16][34] - The company expanded its skincare line, achieving strong results with Naturium and e.l.f. Skin, which are among the fastest-growing mass skincare brands [10][41] Market Data and Key Metrics Changes - The company gained market share in key geographies, including 190 basis points in the U.S., 170 basis points in Canada, and 270 basis points in the UK [3][32] - The company is the only cosmetics brand tracked by Nielsen to gain market share for 25 consecutive quarters [5] - The brand's unaided awareness increased from 13% in 2020 to 33% in 2024, indicating strong brand recognition [7] Company Strategy and Development Direction - The company aims to continue its focus on share gains in the U.S. and expanding internationally, with plans to launch e.l.f. in over 1,200 stores in the Netherlands and Belgium [17][36] - The acquisition of Road is seen as a unique opportunity to enhance growth and disrupt the beauty industry further [43][49] - The company plans to maintain marketing and digital spend at approximately 24% to 26% of net sales in fiscal year 2026, aligning with previous targets [38] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the business's performance, noting that consumption trends are better than in Q4 and that the company is gaining market share [61][36] - The impact of tariffs is expected to start affecting gross margins in Q1, but the company is optimistic about its ability to navigate these challenges [37][72] - Management refrained from providing a fiscal year 2026 outlook due to uncertainties surrounding tariffs but emphasized ongoing growth initiatives [35][61] Other Important Information - The company ended the fiscal year with $149 million in cash and generated approximately $115 million in free cash flow, up from $62 million the previous year [34] - The company is pursuing a pricing strategy to mitigate tariff impacts, planning a $1 increase across its product assortment globally [13][96] - The acquisition of Road is expected to close in the second quarter of fiscal year 2026, with the potential to enhance top-line growth and profitability [54][55] Q&A Session Summary Question: Can you provide insights on performance and Dollar General? - Management noted that performance at Dollar General is exceeding expectations, particularly in underserved rural areas [63] Question: Can you elaborate on the impact of tariffs? - Management indicated that the impact of tariffs will start in Q1, with some inventory already affected, and pricing adjustments will not mitigate this in the first quarter [72][88] Question: What are the growth opportunities with Road? - The acquisition of Road will be run independently, with a focus on executing the Sephora rollout and enhancing global expansion opportunities [65][66] Question: How will the pricing increase affect sales? - Management expects a positive sentiment towards the pricing increase, with a 99% positive response from the community [96] Question: What are the top line trends and growth potential? - Management expressed optimism about top line trends, noting strong consumption and growth in international markets [103]
e.l.f.(ELF) - 2025 Q4 - Earnings Call Transcript
2025-05-28 21:32
Financial Data and Key Metrics Changes - In fiscal year 2025, the company achieved a net sales growth of 28% and adjusted EBITDA growth of 26% [3][31] - Q4 net sales grew 4% year over year, following a 71% growth in Q4 of the previous year [28] - Q4 adjusted EBITDA was $81 million, up 99% compared to the previous year [30] - The company ended the year with $149 million in cash, an increase from $108 million a year ago [33] Business Line Data and Key Metrics Changes - The U.S. market share increased by 190 basis points, achieving new highs in mass cosmetics and skincare [31] - International sales grew by 60% in fiscal year 2025, now representing nearly 20% of total sales [16][17] - The company is the number one brand in the U.S. by unit share in cosmetics and has expanded its ranking in Walmart from number four to number two [10] Market Data and Key Metrics Changes - The company gained market share in key geographies, including 190 basis points in the U.S., 170 basis points in Canada, and 270 basis points in the UK [3] - The company is the only cosmetics brand tracked by Nielsen to gain share for 25 consecutive quarters [5] - The average price point for the company's products is approximately $6.5, significantly lower than legacy mass cosmetics brands [19] Company Strategy and Development Direction - The company plans to mitigate tariff impacts through pricing adjustments, supply chain optimization, and business diversification [12][14] - The acquisition of Road is seen as a unique opportunity to enhance growth and brand awareness, with plans for a significant rollout in Sephora [42][44] - The company aims to continue expanding its international presence and product offerings, particularly in skincare and hybrid makeup categories [48] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to gain market share despite tariff uncertainties and macroeconomic pressures [34][36] - The company is not providing a fiscal 2026 outlook due to the broad range of potential tariff outcomes [34] - Management noted that consumption trends in Q1 are better than in Q4, with positive growth in the U.S. cosmetics market [35][61] Other Important Information - The company has a strong balance sheet with less than 1x leverage in terms of net debt to adjusted EBITDA [33] - The company plans to increase marketing and digital spend to approximately 24% to 26% of net sales in fiscal 2026 [37] - The company has seen a significant increase in unaided brand awareness from 13% in 2020 to 33% in 2024 [7] Q&A Session Summary Question: Can you provide insights on Q1 performance and Dollar General? - Management indicated that Q1 performance is strong, with Dollar General exceeding expectations and gaining market share [63] Question: What are the growth opportunities with Road? - The acquisition of Road will be run independently, with a focus on executing the Sephora rollout and expanding globally [65][66] Question: Can you elaborate on the tariff impact and Naturium's performance? - Management confirmed that tariff impacts will start in Q1, and Naturium is performing well in Ulta Beauty and Boots [88][90] Question: What is the expected impact of the upcoming price increase? - The price increase is expected to be well-received, with positive sentiment from the community, and is aimed at preserving market share [96][97] Question: How diversified is Road's product offering? - Road currently has a tight product assortment of 10 products across skincare, color cosmetics, and accessories, with plans for future expansion [102]
e.l.f.(ELF) - 2025 Q4 - Earnings Call Transcript
2025-05-28 21:30
Financial Data and Key Metrics Changes - In fiscal 2025, the company achieved a net sales growth of 28% and adjusted EBITDA growth of 26% [2][35] - Q4 net sales grew 4% year over year, following a 71% growth in Q4 of the previous year [32] - Adjusted net income for Q4 was $45 million, or $0.78 per diluted share, compared to $31 million, or $0.53 per diluted share a year ago [34] Business Line Data and Key Metrics Changes - The company is the number one brand in the U.S. by unit share in cosmetics and has seen significant growth in skincare with e.l.f. Skin and Naturium [9][46] - International net sales grew 60% in fiscal 2025, with total international sales reaching $250 million, representing nearly 20% of total sales [15][36] - The company expanded its market share in the U.S. mass cosmetics and skincare sectors, achieving new highs [35] Market Data and Key Metrics Changes - The company gained 190 basis points of market share in the U.S. and 270 basis points in the UK during fiscal 2025 [2][35] - In Q4, U.S. net sales grew 1% year over year, while international sales grew 19% [32][33] - The company’s household penetration in the U.S. grew almost 400 basis points compared to the previous year [6] Company Strategy and Development Direction - The company plans to mitigate tariff impacts through pricing adjustments, supply chain optimization, and business diversification [12][14] - The acquisition of Rhode is seen as a unique opportunity to enhance growth and innovation in the beauty industry [47][61] - The company aims to maintain a strong focus on share gains in the U.S. and expanding its international business [38][39] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company’s ability to continue gaining market share despite tariff uncertainties [30][66] - The company is not providing a fiscal 2026 outlook due to the broad range of potential tariff outcomes [11][38] - Management noted that consumption trends in Q1 are better than in Q4, with positive growth in various channels [39][66] Other Important Information - The company ended fiscal 2025 with $149 million in cash, up from $108 million the previous year, and generated approximately $115 million in free cash flow [37] - The company plans to implement a $1 price increase across its entire product assortment globally, effective August 1 [12][100] - The company’s marketing and digital investment for Q4 was 23% of net sales, down from 34% the previous year [34] Q&A Session Summary Question: Can you provide insights on Q1 performance and Dollar General? - Management indicated that Q1 performance is strong, with Dollar General exceeding expectations and gaining market share [68] Question: Can you elaborate on the Road acquisition and its integration? - The Road brand will continue to operate independently from Los Angeles, with plans for global expansion and a focus on the Sephora rollout [70][72] Question: What are the expected impacts of tariffs in Q1? - Management confirmed that tariff impacts will start in Q1, with no pricing adjustments in effect during that period [94] Question: How will the pricing increase affect sales? - The company anticipates a positive community response to the $1 price increase, with expectations of maintaining market share [102] Question: What are the growth opportunities for Road? - The Road brand has significant growth potential, with plans to expand its product assortment and leverage e.l.f.'s marketing capabilities [110]
e.l.f. Beauty's $1 Price Hike Seen As 'Manageable' Tariff Move: Analyst
Benzinga· 2025-05-27 19:40
Canaccord Genuity analyst Susan Anderson reiterated the Buy rating on e.l.f. Beauty ELF with a price forecast of $105.On May 23, the firm disclosed via social media its plan to increase prices by $1 starting August 1, attributing the decision to the current tariff environment.According to Anderson, this development should be viewed positively, as it suggests the company’s tariff impact is ‘manageable’ using its existing strategy while continuing to provide affordable, high-quality products.Also Read: ‘Big S ...
This Legendary Investor Just Made a Huge Bet on This One Stock -- Should You Follow?
The Motley Fool· 2025-05-24 14:05
Group 1: Michael Burry's Investment Actions - Michael Burry sold off his entire investment portfolio in Q1, except for Estee Lauder, in which he doubled his position [2] - He bought put options on Nvidia and several Chinese ADRs, indicating a bearish outlook on these stocks [3] - Burry's actions suggest a strategic pivot, betting against the U.S. and Chinese markets while maintaining confidence in Estee Lauder [4] Group 2: Estee Lauder's Business Overview - Estee Lauder is a global beauty conglomerate with a portfolio of luxury brands, including Clinique, MAC, and La Mer [5] - The company has faced challenges due to its exposure to China and the duty-free shopping market, with sales in China recovering slowly post-COVID [6][7] - Increased competition from newer prestige beauty brands has also impacted Estee Lauder's market position in the U.S. [9] Group 3: Financial Performance and Strategy - Estee Lauder's sales declined by 10% and adjusted operating income fell by 27% last quarter, with retail travel revenue dropping 28% [14] - The company is implementing a profit recovery and growth plan, which includes cost reductions and layoffs to restore sales growth and improve margins [13] - Despite current challenges, if the company can regain lost earnings, there could be significant upside potential for its stock [15][16]
「带妆运动」被嘲,但女孩们值得「既要又要」的选择|营销观察
36氪未来消费· 2025-05-23 08:58
当更多女性开始将运动纳入日常生活之后,美妆品牌能提供更聪明的解决方案吗? 作者 | 贺哲馨 编辑 | 乔芊 社交网络放大了我们的容貌焦虑,改造外表的内容通常都能获得不少点赞,只有一个场景是例外:运动。 该不该化妆的自由在这里戛然而止,冒险者收到的担心往往是"不会出汗吗?妆不会花吗?"嘲讽声音更是常见,仿佛女性一旦画上全妆、穿上贴身衣 裤,就"不是来正经运动的",就是"另有所图"。就连 亚洲排名第一的田径选手吴艳妮也曾因比赛时妆容精致遭受巨大非议,尽管她的成绩足以证明妆容 与竞技水平并无必然冲突。 "运动一向是男性化气质主导的领域,直到女性运动员的出现改变了这一切。"专注于小红书平台的某运动美妆品牌创始人Minx告诉36氪。"而更多的女 性带来了新的风气,仅此而已。" 2024年的巴黎奥运会堪称这一趋势的集大成者,这届被誉为"最时尚"的奥运会上,女性运动员的眼线与记分牌上的数字一样耀眼。她们背后的推手,往 往是一两家美妆巨头。即便无法像传统赞助商那样将Logo印在队服上,品牌仍甘之如饴,因为女性——无论是作为观众还是参赛者——正在体育领域迎 来前所未有的增长。 新的观众 今年4月,美国大学体育协会(NCAA)女 ...
电商运营:2025底妆行业市场洞察与热门趋势解析
Sou Hu Cai Jing· 2025-05-22 20:35
Market Overview - The foundation makeup market is leading in growth within the cosmetics sector, with a market size of 52.6 billion yuan in 2023, projected to reach 61 billion yuan by 2025 [1][2] - Domestic brands such as Huaxizi and Perfect Diary are performing exceptionally well, targeting primarily young female consumers under 26.55 years old, with a significant proportion having oily skin [1][2] Consumer Trends - The demand for long-lasting makeup technology is a core selling point, with stable year-round demand for long-wear foundation products. Brands like Mary Dajia are leveraging innovative marketing strategies to boost sales [1][2] - The rise of functional foundations that integrate skincare and sun protection features is notable, with 51% of sun-protective foundations falling under the isolation/pre-makeup category [1][2] - There is a growing preference for simplified makeup routines, with products like tinted moisturizers gaining popularity among consumers seeking efficiency and natural finishes [1][2] Regulatory Environment - The National Medical Products Administration is enhancing ingredient safety and regulation of children's cosmetics, promoting standardized development within the industry [1][2] Product Category Dynamics - Traditional categories such as foundation and cushion still dominate, but pre-makeup, concealers, and setting sprays are experiencing rapid growth, with increases of 13%, 16%, and 5% respectively [2] - The price range for foundation products is concentrated between 0-300 yuan, with 61% of sales in the 0-100 yuan segment, indicating a strong preference for economical options [2][27] Brand Performance - International brands lead the foundation market, with top rankings for brands like CPB, YSL, and NARS, while domestic brands like Huaxizi are also gaining traction [32][31] - The market is characterized by a high demand for products that offer durability, adherence, and a natural finish, prompting brands to enhance their product performance to meet consumer expectations [29]
This Beauty Stock Poised For A Comeback?
Benzinga· 2025-05-22 13:19
Core Viewpoint - Yatsen Holding Ltd. is experiencing a turnaround, driven primarily by a significant increase in skincare product revenue, marking a shift from its previous focus on color cosmetics [2][3][4]. Financial Performance - Yatsen reported a 7.8% year-on-year increase in first-quarter revenue, reaching 833.5 million yuan ($114.9 million), compared to 773.4 million yuan in the same quarter of 2024 [3][4]. - The company's net loss narrowed by 95.5% to 5.6 million yuan from 124.9 million yuan year-on-year, indicating improved financial health [3][4]. - Skincare revenue surged 47.4% year-on-year to 362.4 million yuan, increasing its share of total revenue to 43.5% from 31.7% a year earlier [4][8]. Market Position and Strategy - Yatsen's skincare segment is positioned as the fastest-growing area within China's 400 billion yuan beauty market, with skincare projected to reach over 700 billion yuan by 2028 [10]. - The company has invested heavily in R&D, filing 240 patents, primarily for skincare products, which has contributed to its recent success [3][4]. - Yatsen's market share in China's cosmetics market is currently only 1%, indicating significant room for growth [13]. Competitive Landscape - Yatsen's price-to-sales ratio (P/S) of 0.99 is significantly lower than that of profitable competitors like Shanghai Chicmax (3.88) and Proya Cosmetics (3.11) [6]. - The company has added several skincare brands to its portfolio, including DR. WU and Eve Lom, to enhance its market presence [9]. Consumer Trends - Chinese consumers are increasingly focused on skincare, particularly anti-aging and skin whitening products, which are perceived as essential rather than luxury items [11][14]. - The demand for innovative products is high among Chinese consumers, who are looking for value rather than just low prices [14].