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在智能化浪潮中重塑媒体力量——2025中国新媒体大会综述
Xin Lang Cai Jing· 2025-11-15 03:35
与科技创新共同进步,是媒体发展的鲜明特征。 从"数与网"到"云与智",当前,主流媒体正通过技术重构生产流程、传播逻辑和行业生态。一年一度的 中国新媒体大会,让初冬的长沙"新意"涌动,身处智能化浪潮中的主流媒体聚集一堂,交流探讨如何主 动应变,构建内容与人工智能协同融合的新型主体媒体。 内容定力: 在算法浪潮中坚守价值坐标 面对智能浪潮的汹涌,主流媒体没有随波逐流,而是坚守初心。 "主流媒体当如'山',奋力打造一座座由内容精品构筑的'文化山脉'和'时代峰峦',切实履行举旗帜、聚 民心、育新人、兴文化、展形象的职责使命。" "在信息爆炸、众声喧哗的传播环境中,专业、正气与鲜明价值底色成为主流媒体不可替代的核心优 势。" "在主流媒体系统性变革的浪潮中,新闻人不能缺席。百姓立场在哪里,媒体人的现场就该在哪里。" 中国新媒体大会上,这些"不变"仍被媒体人反复提及。牢牢坚持正确价值观,依然是主流媒体应当守住 的"根"与"本"。但传播不是生硬的说教灌输,盲目追逐流量、抛弃内容,将沦为数字泡沫;固守旧有模 式、拒绝创新,也会被受众遗忘。如何让内容创作"破圈""入耳",是媒体创作者关心的话题。 今年九三阅兵报道中,新华社出图 ...
芒果超媒:11月13日召开董事会会议
Mei Ri Jing Ji Xin Wen· 2025-11-14 12:51
Group 1 - The core point of the article is that Mango Excellent Media (SZ 300413) held its 30th meeting of the fourth board of directors on November 13, 2025, via telecommunication voting, discussing the exemption of the notification period for the meeting [1] - For the year 2024, the revenue composition of Mango Excellent Media is as follows: 72.29% from new media platform operations, 18.47% from media retail, 8.97% from new media interactive entertainment content production, and 0.27% from other industries [1] - As of the report date, the market capitalization of Mango Excellent Media is 50.1 billion yuan [1]
聚焦智媒融合 2025中国新媒体大会在长沙举行
Ke Ji Ri Bao· 2025-11-13 04:36
湖南广播影视集团有限公司(湖南广播电视台)董事长龚政文表示,信息技术日新月异,人工智能 即将迎来真正的爆发,要积极投入文化和科技融合发展,实施"人工智能+视听"行动,以"文化+科技"双 前锋重构发展基因,将人工智能、虚拟现实、超高清等新技术作为底层架构,打造功能强大的数智基 座。 江苏省委宣传部副部长胡连生提出,要进一步发挥主流媒体主力军、自媒体生力军作用,推动主流 媒体与政务平台、商业平台和自媒体同频共振,既"创造流量""接住流量",更"引导流量"。 作为第七次举办的行业盛会,大会由中华全国新闻工作者协会与湖南省人民政府联合主办,设立 了"全媒体生产传播变革"内容创新论坛、"创新·变革·共赢"财经传媒论坛、"智媒新生态:人机协同与价 值共创"技术应用论坛等7场平行论坛,以及2025中国新媒体技术展、"马栏山新媒体之夜"沉浸式互动活 动等6场主题活动。 当前,人工智能等新兴技术正驱动全媒体传播体系的智能化升级,推动主流媒体加速实现从"融 媒"到"智媒"的跃迁式发展。从"相加"到"相融"再到"深融",大会精准把握媒体改革深化的时代脉络,呼 应人工智能引领的技术革命浪潮,为构建主流舆论新格局、助力中国式现代化建设 ...
2025中国新媒体大会在长沙开幕 莫高义出席并作主旨演讲 沈晓明刘思扬致辞
Chang Sha Wan Bao· 2025-11-13 03:48
Core Viewpoint - The 2025 China New Media Conference opened in Changsha, focusing on the theme of "Intelligent Synergy and Systemic Reform" to discuss innovations in communication technology and media reform development [1][3]. Group 1: Conference Highlights - The conference featured key speeches from prominent officials, including the Deputy Minister of the Central Propaganda Department and the Director of the State Council Information Office, emphasizing the importance of media reform [1][3]. - Attendees discussed the significance of the 20th Central Committee's Fourth Plenary Session in shaping China's development blueprint for the next five years, particularly in enhancing the capabilities of mainstream media [3][4]. Group 2: Themes and Discussions - Participants highlighted the need to deeply study and implement Xi Jinping's cultural thoughts and the spirit of the 20th Central Committee's Fourth Plenary Session, aiming to strengthen mainstream ideological discourse and promote media integration [4]. - The conference included various forums and activities, such as content innovation, financial media, and technology application forums, showcasing a commitment to advancing modern communication systems [5].
凤凰卫视(02008.HK):凤凰新媒体第三季度总收入2.009亿元 同比增长22.3%
Ge Long Hui· 2025-11-13 00:05
Core Insights - Phoenix New Media reported a total revenue of RMB 200.9 million (approximately USD 28.2 million) for Q3 2025, representing a 22.3% increase compared to RMB 164.3 million in Q3 2024, driven by growth in paid services and advertising revenue [1] - The company's net advertising revenue for Q3 2025 was RMB 159.3 million (approximately USD 22.4 million), up 7.3% from RMB 148.4 million in the same period last year [1] - Paid service revenue surged by 161.6% year-over-year to RMB 41.6 million (approximately USD 5.8 million) from RMB 15.9 million in Q3 2024 [1] Financial Performance - Gross profit for Q3 2025 increased by 53.6% to RMB 95.7 million (approximately USD 13.4 million), with a gross margin of 47.6%, up from 37.9% in Q3 2024 [2] - The improvement in gross margin was attributed to higher margins from digital reading services generated through mini-programs and significant revenue growth in this area [2] - The net loss attributable to Phoenix New Media narrowed to RMB 4.9 million (approximately USD 700,000) in Q3 2025, compared to a net loss of RMB 18.5 million in Q3 2024 [2] Future Outlook - The company expects total revenue for Q4 2025 to be between RMB 205.9 million and RMB 220.9 million [2] - Projected advertising net revenue for Q4 2025 is anticipated to be between RMB 171.4 million and RMB 181.4 million [2] - Expected paid service revenue for Q4 2025 is forecasted to range from RMB 34.5 million to RMB 39.5 million [2]
凤凰卫视(02008) - 海外监管公告 上市附属公司–凤凰新媒体有限公司 2025年第三季度之未经...
2025-11-12 23:52
(於開曼群島註冊成立之有限公司) (股份代號:02008) 海外監管公告 上市附屬公司–鳳凰新媒體有限公司 2025 年第三季度之未經審核財務業績公佈 本公告乃由鳳凰衛視投資(控股)有限公司(「本公司」)根據香港聯合交易所有限公司 證劵上市規則第13.10B條而作出。 本公司非全資附屬公司鳳凰新媒體有限公司(「鳳凰新媒體」)(其股份以美國預託股 份之形式於美國紐約證券交易所上市)已於2025年11月13日就鳳凰新媒體2025年第 三季度的未經審核財務業績(「業績」),向美國證券及交易局(the United States Securities and Exchange Commission)提交6-K表格。詳情請參閱隨附的業績。 香 港 交 易 及 結 算 所 有 限 公 司 及 香 港 聯 合 交 易 所 有 限 公 司 對 本 公 告 的 內 容 概 不 負 責 , 對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明 , 並 明 確 表 示 概 不 就 因 本 公 告 全 部 或 任 何 部 份 內 容 而 產 生 或 因 倚 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 ...
什么是a16z新媒体?
虎嗅APP· 2025-11-12 13:33
Core Insights - The article discusses the evolution of Andreessen Horowitz (a16z) as a venture capital firm that aims to transcend traditional models by integrating media and storytelling into its investment strategy [5][8][51] - a16z is positioning itself as a "one-stop media engine" for founders, providing essential services to help them build strong brands and narratives in the competitive tech landscape [9][10] Group 1: a16z's Media Strategy - a16z has strengthened its media team by recruiting online influencers and social media experts to enhance its storytelling capabilities [6][9] - The firm aims to emulate the cultural impact of independent film studio A24, focusing on unique and original narratives rather than mainstream trends [6][7] - The goal is to create a high-signal talent ecosystem that connects founders with top-tier talent and resources, fostering a collaborative environment for innovation [14][48] Group 2: Core Services Offered - a16z provides three main service categories: foundational media infrastructure, social media dominance, and high-signal talent ecosystems [12][13][14] - Foundational services include building owned media channels and enhancing creative execution for portfolio companies [12] - The social media takeover service aims to help companies dominate online presence through various content formats, including videos and articles [13] - The high-signal talent ecosystem focuses on hosting events and creating environments where talented individuals can connect and explore new opportunities [14] Group 3: Narrative and Brand Development - a16z emphasizes the importance of narrative development and brand positioning, offering comprehensive support for product launches and communication strategies [21][42] - The firm employs a "Launch as a Service" model, ensuring that startups can execute effective marketing strategies quickly and efficiently [42] - By embedding media teams within portfolio companies, a16z aims to provide immediate and tangible results in brand building and audience engagement [15][46] Group 4: Long-term Vision and Impact - a16z's media strategy is designed not only to support individual companies but also to elevate the entire tech ecosystem by sharing best practices and fostering innovation [51][52] - The firm aims to create a lasting impact on the industry by developing a new generation of media talent that can drive narrative and community engagement [47][48] - The ultimate goal is to empower founders to build generational businesses while navigating the complexities of modern media landscapes [10][11]
2025中国新媒体大会开幕
Core Insights - The 2025 China New Media Conference opened on November 12, 2025, in Changsha, Hunan, featuring a main forum titled "Intelligent Synergy and Systemic Transformation" with substantial insights shared by guest speakers [1] Group 1 - The conference is focused on the theme of intelligent synergy and systemic transformation, indicating a trend towards integrating advanced technologies in the new media sector [1] - The event is expected to provide valuable information and insights relevant to industry stakeholders, highlighting the importance of innovation in new media [1]
芒果超媒:10月23日召开董事会会议
Mei Ri Jing Ji Xin Wen· 2025-10-24 08:53
Group 1 - Mango Excellent Media (SZ 300413) announced that its 29th meeting of the fourth board of directors was held via communication voting on October 23, 2025 [1] - For the year 2024, the revenue composition of Mango Excellent Media is as follows: 72.29% from new media platform operations, 18.47% from media retail, 8.97% from new media interactive entertainment content production, and 0.27% from other industries [1] - As of the report date, Mango Excellent Media has a market capitalization of 54 billion yuan [1] Group 2 - In 2023, China's innovative pharmaceuticals have generated $80 billion in overseas licensing [1] - The secondary market for biomedicine is currently hot, while the primary market is facing challenges in fundraising [1]
全媒体运营师:拿捏流量和品宣的多面手
Sou Hu Cai Jing· 2025-10-22 07:58
Core Insights - The role of multimedia operators has evolved from a "new profession" to a standard requirement for businesses as the digital economy accelerates [2][9] - The upcoming "Honghu Craftsman" vocational skills competition will feature multimedia operators as one of its five categories, highlighting the importance of this profession [2][4] Industry Overview - Multimedia operators are responsible for utilizing various media technologies and channels for information production, dissemination, and interaction, while also analyzing and optimizing the effectiveness of these communications [3][9] - The training for multimedia operators includes four main areas: live streaming, shooting, editing, and operations, preparing students for careers in the digital economy [3] Competition Structure - The multimedia operator competition consists of two modules: Module A includes a skills assessment with 50 objective questions and two practical tasks, while Module B focuses on the creation of a short video based on provided materials [4][5] - The assessment aims to evaluate the comprehensive knowledge and skills of participants in multimedia operations [4][6] Skills Development - The competition serves to upgrade industry skills by establishing clear assessment standards, encouraging practitioners to learn new tools and multi-platform operations [7][8] - For individual participants, the competition acts as both a training ground and a showcase for their skills, potentially attracting the attention of employers and enhancing the professional recognition of multimedia operators [7][8] Future Prospects - The integration of AI technology and the emergence of new scenarios like the metaverse will increase the demand for multimedia operators with cross-domain integration capabilities and international communication skills [9]