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在一线城市做新媒体,中年危机“满35减10”
虎嗅APP· 2025-07-22 09:50
Core Viewpoint - The article discusses the challenges faced by new media professionals in major cities, highlighting the decline of traditional platforms like WeChat and the difficulties in transitioning to short video platforms like Douyin and Xiaohongshu. It emphasizes the changing job market and the struggles of individuals in the industry as they face job insecurity and a lack of opportunities [3][4][5]. Group 1: Industry Trends - The new media industry has seen a significant decline, with the number of active editors and content creators dropping sharply, leading to a more competitive job market [15][16]. - The transition from WeChat to short video platforms has not yielded the expected results, with many professionals leaving the industry or facing job loss [18][20]. - The job market for new media roles has become increasingly challenging, with positions requiring a wide range of skills and offering lower salaries than before [45][46]. Group 2: Company Dynamics - Companies have shifted their focus from WeChat to short video platforms, leading to internal restructuring and layoffs in the WeChat departments [18][22]. - The cost-cutting measures within companies have become evident, with reductions in employee benefits and resources, such as office supplies [24][25]. - The article notes that despite the decline in WeChat's popularity, companies continue to generate profits from existing operations, indicating a reluctance to abandon profitable segments [16][32]. Group 3: Personal Experiences - The author reflects on the personal impact of industry changes, including job loss and the subsequent search for new opportunities, highlighting the emotional and financial challenges faced by individuals [4][34]. - The experience of working in a high-pressure environment has led to health issues, which improved after leaving the job, illustrating the toll that the industry can take on personal well-being [42][43]. - The article concludes with a sense of uncertainty about the future of new media professionals, emphasizing the need for adaptation in a rapidly changing job market [49][50].
在一线城市做新媒体,中年危机“满35减10”
Hu Xiu· 2025-07-22 07:56
Core Insights - The article reflects on the decline of the new media industry, particularly focusing on the challenges faced by content creators and the shift in job opportunities within the sector [2][5][90] Group 1: Industry Trends - The new media industry, particularly WeChat public accounts, has experienced a significant decline in engagement and personnel, with many employees leaving or being laid off [19][23][90] - The transition to short video platforms like Douyin and Xiaohongshu has not yielded substantial success, with many employees from the original public account teams leaving the company [26][30][34] - The job market for new media positions has drastically changed, with a notable reduction in quality and an increase in the number of responsibilities required for each role [81][88][90] Group 2: Employment Challenges - The article highlights the difficulties faced by new media workers, particularly those over 25, in finding suitable employment, often resulting in lower salaries and increased job responsibilities [87][92] - Companies are increasingly favoring younger, less experienced workers over seasoned professionals, leading to a challenging job market for experienced new media individuals [88][92] - The disparity between job expectations and actual job offers has widened, with many positions requiring a diverse skill set at lower pay [82][85][90]
IPO周报:1家过会、1家获批文,科创板第五套标准审核提速
Di Yi Cai Jing· 2025-07-20 09:46
Group 1 - Two companies terminated their IPO applications last week, both from the Shenzhen Stock Exchange: Guangdong Zhengyang Sensor Technology Co., Ltd. and Guizhou Duocai New Media Co., Ltd. [1] - Wuhan Heyuan Biotechnology Co., Ltd. became the first company to pass the IPO review under the new fifth standard of the Sci-Tech Innovation Board, after a wait of over two years [2][3] - Shenzhen Beixin Life Technology Co., Ltd. also passed the IPO review on July 18, 2023, after being in the queue for over two years [2][3] Group 2 - Guizhou Duocai New Media faced a single business risk, as its IPTV business accounted for over 99% of its revenue from 2019 to the first half of 2022 [4][5] - The company failed to submit its registration after 28 months post-approval, leading to the termination of its IPO application [4] - Guangdong Zhengyang Technology's cash dividend policy raised concerns, with a cumulative dividend payout of 83% of its net profit from 2020 to 2022, which is considered excessive [5][6] Group 3 - The new policies introduced on June 18, 2023, aimed to support high-quality, unprofitable tech companies in going public, including the reintroduction of the fifth standard for the Sci-Tech Innovation Board [2] - The review process for companies applying under the fifth standard has seen new developments, with three other companies still in the queue: Harbin Sizherui Intelligent Medical Equipment Co., Ltd., Shanghai Hengrun Da Biological Technology Co., Ltd., and Guangzhou Bibete Pharmaceutical Co., Ltd. [3]
探讨媒体融合如何传递更大“声音”
Mei Ri Shang Bao· 2025-07-09 22:53
Core Insights - The article highlights the collaboration between technology new media and traditional media, emphasizing the potential for enhanced communication and promotion of innovative companies and products through joint efforts [2][3][4]. Group 1: Company Overview - Hangzhou Xingao Media operates in a relaxed environment with no strict attendance policy, offering generous benefits and advanced equipment, which contributes to its success in the digital media space [1]. - The company has a significant online presence, with over 31 million total followers across various self-media IPs and has been recognized as one of the top 100 UP masters on Bilibili for six consecutive years [1]. Group 2: Collaboration and Synergy - The founder of Xingao Media, Pan Tianhong, advocates for collaboration between self-media and official media to enhance the discovery and promotion of quality companies and products [2]. - Executives from other tech companies echoed this sentiment, expressing the need for shared resources and opportunities to report on high-quality technology developments [2]. Group 3: Media Transformation - Traditional media is actively embracing transformation by adopting quicker and more engaging communication methods, such as digital news and character IPs, to stay relevant in the new media landscape [3]. - The collaboration between traditional and new media is seen as a way to combine experience and creativity, enhancing the overall effectiveness of communication strategies [3][4]. Group 4: Impact on Regional Development - The concept of "voice" is crucial for enhancing corporate visibility and influencing valuations, which in turn can drive regional development [5]. - Many small but technologically advanced companies in Hangzhou face challenges due to a lack of visibility, highlighting the need for media to amplify their presence [5][6]. Group 5: Future Initiatives - Upcoming events, such as the first Future Science π Carnival, aim to showcase technological innovations and attract attention to Hangzhou's unique strengths in tech [5]. - The potential for media collaboration in promoting innovative events and activities is seen as a way to generate impactful content and enhance the city's technological identity [5][6].
全网想看的爆款内容,她写累了
Hu Xiu· 2025-06-27 00:47
Core Insights - The article discusses the experiences of a former content writer who reflects on the pressures and challenges of working in a data-driven media environment, highlighting the emotional toll and loss of creativity associated with the industry [6][27][41] Group 1: Industry Challenges - The rise of self-media and the shift from traditional media to digital platforms have created a competitive environment where content creation is driven by data and metrics, often at the expense of genuine expression [8][9] - The pressure to produce "viral" content leads to a mechanical writing process, where authors are forced to conform to market preferences rather than explore their unique voices [13][14][16] - The industry's focus on metrics creates a culture where the quality of content is secondary to its performance, leading to a lack of meaningful engagement and creativity among writers [14][25] Group 2: Personal Impact - The author experienced significant emotional distress and a sense of numbness due to the demands of the job, which ultimately led to a decline in mental health and creativity [22][29] - After leaving the industry, the author found a renewed sense of purpose and creativity by stepping away from the pressures of content production, allowing for personal growth and exploration [5][41] - The transition from a structured work environment to a more flexible lifestyle enabled the author to reconnect with personal interests and passions, such as photography and writing, outside the constraints of commercial demands [32][38] Group 3: Reflection on Work and Life - The article emphasizes the importance of individual experiences and perspectives in shaping one's understanding of work and life, contrasting the rigid expectations of the media industry with the richness of personal exploration [27][39] - The author questions the necessity of relying on writing as a primary source of income, exploring alternative ways to engage with work and life that do not compromise personal values [30][31] - The narrative suggests that true fulfillment comes from authentic engagement with the world, rather than conforming to the demands of a fast-paced, data-driven industry [41][42]
1222万毕业生进入就业市场,哪些行业人才紧缺?
虎嗅APP· 2025-06-23 14:38
Core Viewpoint - The article discusses the challenges and dynamics of the job market for the 12.22 million college graduates of the 2025 cohort, emphasizing the increasing competition and the need for effective employment strategies to ensure high-quality job placements [1][19]. Group 1: Employment Trends and Challenges - The number of college graduates in 2025 is expected to reach 12.22 million, an increase of 430,000 from 2024, creating significant pressure on the job market [1][8]. - The employment situation is characterized by structural contradictions, with some industries experiencing a shortage of talent while others, like the internet and real estate sectors, are seeing a decline in demand [8][9]. - The trend of "slow employment" is emerging, where graduates delay entering the job market to pursue further education or better job opportunities, influenced by high expectations from parents and society [14][15]. Group 2: Job Search Experiences - Graduates are increasingly facing challenges in securing job offers, with many submitting numerous applications and attending multiple interviews without success [4][5]. - The job application process has become more competitive, with the use of AI in initial screening and an increase in the number of interview rounds [5][9]. - Graduates are advised to broaden their job search beyond traditional sectors and consider opportunities in emerging industries, which may offer better prospects [8][9]. Group 3: Skills and Employment Readiness - The rapid advancement of technology, particularly AI, is reshaping job requirements, necessitating higher skill levels and adaptability among graduates [24][25]. - Graduates are encouraged to enhance their skill sets, including digital literacy and soft skills, to remain competitive in a changing job landscape [25][26]. - The article highlights the importance of early career planning and skill development during university to align with market demands [25][26]. Group 4: Policy and Support Measures - The Chinese government has initiated a "100-day sprint" action plan to improve employment outcomes for graduates, focusing on expanding job opportunities and providing targeted employment guidance [19][20]. - Policies are being developed to support graduates in securing positions in various sectors, including public service and small to medium enterprises [19][21]. - There is a call for a diversified approach to employment policies to attract and retain talent, particularly in less developed regions [18][19].
博拉新媒体凭什么斩获 3 亿元融资?
Sou Hu Cai Jing· 2025-06-22 00:27
Financing Overview - Bora New Media Technology (Chongqing) Co., Ltd. completed a strategic financing round of 300 million yuan, led by Chongqing Science and Technology Venture Capital Co., Ltd., with the first tranche of 100 million yuan already received [1] - The company has a history of financing, including a previous round in March 2024, although the amount for that round is not specified [1] Technological Strength - Established in 2020, Bora New Media has made significant advancements in technology, focusing on AI-enabled digital solutions, particularly in the "short video + AI" business model [2] - The company has developed automated processes for short video production, enhancing efficiency and reducing costs for enterprises [4] Market Performance - Over five years, Bora New Media has developed a 70,000 square meter short video base, serving over 500 enterprises across various industries, including automotive, home appliances, gaming, education, and health [5] - The company's ability to cater to diverse industry needs through its services has contributed to its strong market reputation and revenue growth [7] Strategic Planning - The recent financing will be allocated to enhance AI research and applications in short video services, AI software clusters, and intelligent computing [8] - Bora New Media aims to enter the "smart glasses internet" sector, which is projected to become a trillion-dollar industry, indicating a forward-looking strategic vision [8][10] Policy Alignment - As a leading enterprise in the short video + AI sector in Chongqing, Bora New Media aligns with local policies promoting digital economy development, which has been a key factor for investment from Chongqing Science and Technology Venture Capital [11][13] - The company's commitment to participating in the digital economy construction in southeastern Chongqing enhances its attractiveness to investors [11][13]
川网传媒(300987) - 300987 川网传媒投资者关系管理信息20250620
2025-06-20 10:16
Group 1: Financial Performance - The cumulative cash dividend amount for the years 2022, 2023, and 2024 reached ¥78,882,440, with the cash dividend ratio to net profit being 91.05%, 94.09%, and 98.53% respectively [4] - As of June 10, 2025, the total number of shareholders is 14,939 [4] - The company reported a significant decline in gross profit margin in Q1, attributed to market conditions, and plans to enhance resource integration and industry synergy [4] Group 2: Business Strategy and Development - The company is focusing on developing a differentiated new media industry and enhancing content production capabilities [3] - Plans to leverage artificial intelligence technologies, such as DeepSeek, for improved news delivery and user interaction [3] - The company aims to expand its market presence and revenue sources through new media integration and mobile information services [5] Group 3: Market Position and Future Outlook - The company is committed to enhancing its core competitiveness and maintaining stable operations despite market fluctuations [6] - Future goals include utilizing technological innovation to empower media production and optimizing industry layout for high-quality development [6] - The company is closely monitoring the impact of new sports events, such as the upcoming "Chuan Chao" football league, on its business [9]
四川省网络代表人士研修班在厦门大学成功举办
Sou Hu Cai Jing· 2025-06-16 13:47
Core Points - The training program for online representatives in Sichuan Province was successfully held at Xiamen University, with 49 participants from various sectors including new media platforms, internet companies, MCN institutions, e-commerce platforms, and internet celebrities [1] - The program emphasized the importance of understanding Xi Jinping's thoughts on socialism with Chinese characteristics for a new era and the significance of the Party's united front work and internet power [2] - Participants engaged in specialized lectures, on-site teaching, and exchange discussions to deepen their understanding of the Party's innovative theories and the development trends in the internet industry [9] Group 1 - The training program included lectures from Xiamen University, the Xiamen Municipal Propaganda Department, and industry experts, focusing on the spirit of the 20th National Congress and the new missions of the Belt and Road Initiative [9] - Participants analyzed internet business model innovation, brand value creation, and trends in artificial intelligence to grasp the forefront technologies in the internet sector [9] - The program featured on-site visits to various locations to understand ecological civilization and the concept of national unity, enhancing the participants' practical knowledge [9] Group 2 - Participants expressed that the training was thematically clear, content-rich, and effective, deepening their understanding of the Party's innovative theories and enhancing their professional capabilities [9] - The training served as a new starting point for participants to actively contribute to innovation, local promotion, social services, and the construction of a clean online space for high-quality development in Sichuan [9]
量子位招聘 | DeepSeek帮我们改的招聘启事
量子位· 2025-05-25 03:40
Group 1 - The article is a recruitment post from QbitAI, a media platform focused on AI and cutting-edge technology, seeking original authors in various AI-related fields [1][2][18] - Positions available include editors for AI large models, embodied intelligence robots, terminal hardware, and AI new media [3][4][8][12][13] - The company emphasizes the importance of exploring new AI tools, understanding academic papers, and having coding skills as desirable traits for applicants [2][10][15][20] Group 2 - The company offers competitive salaries ranging from 8K to 20K, along with comprehensive benefits including social insurance, meal allowances, and performance bonuses [6][15] - Applicants are encouraged to engage with industry leaders, participate in significant tech events, and receive mentorship from senior editors [6][11][21] - QbitAI has a substantial following, with over 2.3 million subscribers on WeChat and more than 7 million users across platforms, indicating its influence in the AI and technology sector [18][19]