Group 1 - The Northeast Asia International Ski Resort in Shenyang is upgrading its facilities to host the 2026 FIS Snowboard Cross World Cup, marking the first time Liaoning will host a top-tier winter sports event [1] - The event is scheduled for January 17-18, 2026, and will serve as the final qualifying competition before the Milan Winter Olympics, with 110 athletes from 19 countries already registered [1] - The event is expected to provide local coaches and athletes with the opportunity to observe world-class competitors, contributing to the preparation for the 2028 National Winter Games [1] Group 2 - The hosting of the World Cup is igniting the ice and snow economy in Liaoning, with over 30 ski resorts in the province having a daily capacity of nearly 100,000 visitors [2] - Approximately 120 ice and snow events are projected to attract 500,000 participants this winter, leading to a significant increase in ski package and hotel bookings in Shenyang and surrounding areas [2] - Liaoning aims to achieve over 260 million annual visitors and a total revenue of over 250 billion yuan from ice and snow tourism by 2027, promoting the integration of culture, sports, and tourism [2]

Core Insights - The opening of the Baohua Mountain Ski Resort on January 3 marks a significant addition to the winter recreational offerings in the Ning-Zhen-Yang urban area, attracting nearly 2,000 visitors on its first morning [1] Group 1: Project Overview - The Baohua Mountain Ski Resort covers an area of approximately 50,000 square meters and is designed with a focus on being "age-friendly and professionally adaptable" [1] - The resort is equipped with imported snow-making machines, snow groomers, and includes facilities such as a rest hall, hot beverage and dining area, and a professional equipment rental service center [1] Group 2: Location and Accessibility - The ski resort's geographical location is a significant advantage, being about a one-hour drive from both Nanjing city center and Zhenjiang city [1] - The convenience of skiing close to home is highlighted by visitors, enhancing the appeal of the resort [1] Group 3: Visitor Experience and Services - The ski resort operates on a time-slot reservation system and has a professional coaching team of 200 members to ensure a quality experience for visitors [1] - The project integrates with existing ecological and cultural resources, collaborating with the nearby Qianhua Ancient Village scenic area to enhance visitor engagement [1] Group 4: Promotional Activities - On the opening day, the Baohua Mountain scenic area offered free entry to visitors who booked the ski resort, promoting cross-activity engagement [1] - The "Qianhua Into Dream" Hanfu experience hall also launched free trial activities during the New Year holiday, effectively extending visitor stay time [1]

转自：宜昌发布 冬季寒意渐浓 冰雪爱好者们 已翘首期盼滑雪季的到来 宜昌多个滑雪场开板 屈原故里国际滑雪场 开板时间：于2026年1月2日正式开板，初级雪道与练习道同步开放在专属娱雪区，游客可自由玩雪打卡拍照。 屈原故里国际滑雪场海拔最高处1500米，今年开放4条滑雪道和约6000平方米的娱雪区。 雪场地址：宜昌市秭归县茅坪镇罗家村椿木岭 雪场电话：0717-2880999、17771281999 三峡云栖谷国际滑雪场 开板时间：于2026年1月1日正式开板，1月1日仅开放初级道，中级道、高级道开放时间另行通知。 三峡云栖谷国际滑雪场平均海拔1500米，垂直落差200米。目前已建成练习道、初级道、中级道、高级道及2万平方米戏雪区，配套雪地摩托、雪圈、雪地 坦克、雪橇、儿童动力乐园等项目。 雪场地址：宜昌市兴山县水月寺镇安桥河村二组云栖谷景区 雪场电话：0717-2915777 开板时间：于12月28日正式开板。 五峰国际滑雪场 编辑丨好儿 编审丨翟婷婷 五峰国际滑雪场位于五峰湾潭镇北风垭林场独岭旅游度假区内，海拔最高处2129米，总占地面积57万平方米，属高山天然滑雪场。 设有3条雪道，一条180米的练习道， ...

转自：北京青年报客户端 12月31日晚7点，渔阳滑雪场里一派热闹景象。 夜晚，荧光滑雪、潮流电音、雪地蹦迪、跨年倒计时等轮番登场，全方位拉满沉浸感，带领游客在极致 狂欢中奔赴崭新一年。 雪道上，专业滑雪教练手持荧光雪杖、脚踏荧光雪板，从雪道之巅御风疾驰。流动的荧光轨迹如银河流 星划破雪夜长空，勾勒出一幅鲜活灵动的流动视觉画卷。 活动打造"白天冰天雪趣+夜晚欢歌热舞"双时段体验体系。白天，马年主题打卡区惊喜上线，专业摄影 团队全程跟拍，助力游客定格新年氛围感大片。 顶级DJ炸场演绎、雪地蹦迪狂欢、千人大合唱倒数跨年、荧光滑行秀……12月31日晚，"渔"你同行·元 旦跨年夜——中国乐谷"电音燃冬夜 渔阳启新年"主题活动在渔阳国际滑雪场举行。 滑雪爱好者一起等待跨年。 文/北京青年报记者 赵婷婷 摄影/北京青年报记者 魏彤 责任编辑：向勤如(EN006) ...

Core Viewpoint - The recent experience of visitors at the "Yunshang Grassland" ski resort in Zhejiang has highlighted significant issues in the southern ski market, including poor snow quality and overcrowding, leading to widespread dissatisfaction among tourists [1][4][10]. Industry Overview - The ski season has begun, with an increasing number of ski resorts emerging in southern cities like Jiangsu and Zhejiang, aiming to capitalize on the growing popularity of skiing [1][4]. - As of now, Zhejiang Province has 18 ski resorts and 12 ice rinks, ranking first among southern provinces in terms of ski facility numbers [10][12]. Visitor Experience - Visitors reported high costs and poor conditions, with many describing their experience as akin to "sliding on mud" due to inadequate snow quality [4][12]. - The "Yunshang Grassland" ski resort, once a popular destination, faced backlash for its melting snow and overcrowded conditions, with only a limited number of ski trails open [5][10]. Economic Factors - The cost of skiing in southern resorts is significantly higher than in northern regions, with entry fees ranging from 300 to 400 yuan per person, plus additional charges for equipment rental and lift tickets [12]. - Operators cite high snow-making costs as a barrier to lowering prices, with southern resorts requiring significantly more snow-making machines compared to their northern counterparts [12][15]. Market Trends - The 2023-2024 ski season is projected to see 23.08 million participants nationwide, with Zhejiang accounting for 1.27 million, ranking sixth in the country [10][11]. - Despite the challenges, the enthusiasm for skiing in southern regions remains strong, as evidenced by the rapid growth of indoor ski facilities [10][12].

Core Viewpoint - The article highlights the growing popularity of the Silk Road International Ski Resort in Urumqi, Xinjiang, emphasizing the importance of safety and professional rescue teams in enhancing the skiing experience for tourists [1]. Group 1: Location and Features - The Silk Road International Ski Resort is located approximately 40 kilometers from Urumqi city, nestled in the Tianshan Mountains, known for its beautiful scenery, long winters, and abundant snowfall [1]. - The resort has become increasingly popular among tourists, indicating a positive trend in winter tourism in the region [1]. Group 2: Rescue Team Operations - The ski resort's rescue team is equipped with specialized equipment such as snowmobiles and snow rescue boats, conducting daily patrols, drills, and rescue operations on the ski slopes [1]. - Team members are required to learn various professional skills, including skiing techniques and medical rescue skills, ensuring they are well-prepared for emergencies [1]. Group 3: Personal Stories and Community Impact - The article features the story of the rescue team leader, who transitioned from a shepherd to a ski rescue professional, reflecting the positive changes in local livelihoods and community development [1]. - The rescue team leader expresses pride in his current role, highlighting the enriching experiences gained from interacting with diverse tourists and the appreciation received from them [1].

12月25日，吉林长春，滑雪爱好者正在体验室内滑雪。中新社记者 张瑶 摄 亚洲垂直落差最大室内滑雪场在长春开业 12月25日，吉林长春，滑雪爱好者正在体验室内滑雪。中新社记者 张瑶 摄 12月25日，吉林长春，滑雪爱好者排队乘坐缆车。中新社记者 张瑶 摄 12月25日，吉林长春，滑雪爱好者正在体验室内滑雪。中新社记者 张瑶 摄 12月25日，吉林长春，滑雪爱好者正在体验室内滑雪。中新社记者 张瑶 摄 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 12月25日，吉林长春，滑雪爱好者正在体验室内滑雪。中新社记者 张瑶 摄 12月25日，吉林长春，小朋友体验室内滑雪乐趣。中新社记者 张瑶 摄 来源：中国新闻网 编辑：熊思怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 ...

Group 1 - Changchun Wanda Ski Resort has officially opened, featuring the largest indoor ski area in Asia with a vertical drop of 85 meters, catering to all age groups and year-round skiing needs [1][3] - The indoor ski resort covers an area of approximately 50,000 square meters and operates under a constant temperature model, allowing it to function regardless of weather conditions [3][4] - The facility can accommodate around 1,200 skiers simultaneously, with a daily reception capacity exceeding 3,000 visitors [3][4] Group 2 - The ski resort includes four ski runs of varying difficulty levels, designed to enhance the skiing experience with features like curves and waves for intermediate and advanced skiers [3][4] - A professional teaching team is introduced to provide small group lessons and video playback to help enthusiasts improve their skills, with plans for future community programs and youth training camps [4] - The development of indoor ice and snow facilities is shifting ice sports from seasonal activities to regular leisure options, making indoor skiing a more accessible and enjoyable experience [4]

Core Viewpoint - The Shijinglong Ski Resort in Zhangshanying Town, Yanqing District, Beijing, has opened its new snow season, highlighting its status as the first ski resort in China to utilize artificial snow-making technology [2] Group 1: Key Features of the Ski Resort - The resort features 10 sunlit ski trails, operating around the clock, both day and night, which enhances its appeal to skiing enthusiasts [2] - The resort has undergone various upgrades to its facilities, aiming to provide a more diverse experience for visitors [2]

Core Viewpoint - The article discusses the challenges and opportunities in China's skiing industry, emphasizing the need for ski resorts to diversify their revenue streams and improve operational capabilities rather than relying solely on ticket sales [1][2]. Group 1: Current Industry Challenges - Many ski resorts are overly dependent on ticket sales, leading to a fragile profit structure and increased competition driving down ticket prices [1][2]. - The trend of low ticket prices may transform ski resorts from high-experience venues to low-quality crowded spaces, diminishing the overall value of the industry [1][2]. Group 2: Recommendations for Revenue Diversification - Establishing a systematic training program is crucial, including professional ski schools and various courses to meet different skier needs and enhance repeat visits [2]. - Upgrading equipment rental and retail services through high-end partnerships can extend the consumption chain and increase additional revenue [2]. - Diversifying accommodation and dining options can significantly boost customer spending, transitioning ski resorts from merely selling lift tickets to offering comprehensive experiences [2]. Group 3: Understanding Consumer Needs - A user-demand-oriented product system is essential, shifting from an "industry mindset" to a "functional demand" approach [3]. - Creating a tiered positioning system can facilitate differentiated competition, catering to both professional and general market segments [3]. Group 4: Addressing Seasonal Operation Issues - The "one season supports three seasons" issue is prevalent, with many ski resorts operating effectively for only 90-120 days a year, leading to financial strain [3][4]. - Transitioning to a year-round operational model with diverse outdoor activities during off-seasons can attract various customer groups and extend the consumption chain [4]. Group 5: Future Industry Outlook - The future of the skiing industry lies in transforming from a ticket-selling model to an experience-selling model, evolving into comprehensive year-round vacation destinations [4]. - The focus should be on creating real industry value and meeting public expectations rather than merely competing on ticket prices or the number of ski resorts [4].