Workflow
营销科技
icon
Search documents
中国新茶饮品牌加速出海,极光EngageLab助力全球化客户互动布局
Ge Long Hui· 2025-06-17 09:25
近日,某中国新茶饮品牌凭借东方茶文化的现代化表达,在出海赛道实现规模化突破。该品牌以原叶茶 基底为产品核心,通过本土化运营策略布局全球市场,目前已在超 100 个国家和地区开设数千家门店, 成为东南亚、北美等区域现制茶饮市场的代表性中国品牌。中国领先的客户互动和营销科技服务商极光 (NASDAQ:JG)旗下海外客户互动平台EngageLab,凭借其AppPush高送达率的推送能力,为该品牌 的全球化搭建了稳定的沟通桥梁。 随着业务的快速增长,该品牌在海外市场的消息推送服务中面临通道质量不稳定、通知消息无法可靠送 达等挑战,这不仅影响了用户体验,也制约了品牌的全球化运营效率。 为了解决这些痛点,该品牌选择与极光旗下海外全渠道客户互动平台EngageLab合作,通过AppPush推 送解决方案,全面优化其海外消息推送服务,实现了以下三大提升: 1.卓越送达能力,助力全球拓展 该品牌业务拓展至全球100+国家,尤其是在东南亚等新兴市场,复杂的网络环境对品牌信息的高效传 递构成了挑战。EngageLab AppPush通过整合FCM、APNS等国际主流系统通道,以及小米、华为、 OPPO、vivo等主流手机厂商推送通 ...
蓝色光标拟赴港IPO “All in AI”能否讲出新故事
Core Viewpoint - BlueFocus is planning to issue H-shares and list on the Hong Kong Stock Exchange, aiming to raise approximately $500 million to support its business development and strategic transformation in the AI marketing sector [2][6]. Financial Performance - In 2024, BlueFocus achieved a revenue of 60.797 billion yuan, a year-on-year increase of 15.55%, becoming the first marketing company in China to surpass 60 billion yuan in revenue [3]. - Despite revenue growth, BlueFocus reported a net loss of 291 million yuan, a decline of 349.32% year-on-year, primarily due to increased investments in emerging businesses and rising bad debt losses from customer credit risks [3][4]. - In Q1 2025, the company reported a revenue of 14.258 billion yuan, a decrease of 9.66%, but a net profit of 96 million yuan, an increase of 16.01% year-on-year [5]. Business Strategy - BlueFocus is focusing on international expansion and AI transformation as its two core strategies, with overseas business revenue reaching 48.333 billion yuan in 2024, a growth of 29.36% [7]. - The "All in AI" strategy aims to transform BlueFocus into a true AI marketing technology company, with AI covering over 95% of its operational scenarios, improving efficiency by 60% to 1000% [8][10]. AI Integration - In 2024, AI-driven revenue reached 1.2 billion yuan, growing over tenfold, with expectations to reach 3 to 5 billion yuan in 2025 [8]. - BlueFocus has developed its own AI platform, BlueAI, which has been integrated into over half of its cases, and has incubated around 100 intelligent agents [8][9]. Market Challenges - The AI marketing market in China is projected to reach 133.49 billion yuan in 2024, growing by 74.7%, with increasing competition from traditional marketing firms and tech giants [10]. - BlueFocus aims to reconstruct its business model and organizational structure through AI to gain a competitive edge in the rapidly evolving market [11][12].
AI Agent时代,加和科技尹子杰详解营销数据新机遇与挑战
Sou Hu Cai Jing· 2025-05-30 08:27
Core Insights - The event focused on "AI Agent Ecosystem Construction and Investment Opportunities," highlighting the transformative role of AI technology in reshaping global business landscapes [1] - Industry leaders gathered to analyze trends and explore new paths for development in the AI Agent sector [1] Group 1: Company Insights - Jiahe Technology, led by CEO Yin Zijie, specializes in data attribution analysis for advertising reach and marketing effectiveness, processing approximately 50 billion advertising opportunities daily with an annual ad spend of 8 to 10 billion [1] - The company aims to leverage large models to enhance data utilization, overcoming previous limitations in marketing strategies and content availability [1] - Jiahe Technology is developing an intelligent marketing platform, GoalfyMax, to automate the entire process from data integration to optimization instruction generation [1] Group 2: Industry Challenges and Innovations - The proliferation of large models is expected to provide broader opportunities for enterprises to unlock data value, addressing challenges in cross-business data integration [1] - Entrepreneurs in the AI Agent field often face the dilemma of balancing technological leadership with commercialization speed, with Jiahe Technology emphasizing the importance of continuous tech investment [1] - A practical case shared by Jiahe Technology involved optimizing offline store operations for an international brand by integrating online data, demonstrating the significant application of AI Agents in marketing [3]
矩阵营销系统的优势:多渠道整合背后的商业逻辑
Sou Hu Cai Jing· 2025-04-28 23:38
Core Insights - The article discusses the emergence of matrix marketing systems as a solution for businesses to innovate and optimize their marketing strategies in a competitive market environment [2] - It highlights the advantages of matrix marketing systems, including technology empowerment, multi-channel integration, customer lead mining, and improved return on investment and marketing efficiency [9] Group 1: Technology Empowerment and Data-Driven Approach - The core advantage of matrix marketing systems lies in their strong technological support, utilizing advanced AI algorithms such as machine learning and deep learning for in-depth analysis of consumer behavior and market trends [5] - This data-driven marketing approach allows businesses to precisely target their audience and develop tailored marketing strategies based on key consumer characteristics [5] Group 2: Multi-Channel Integration and One-Stop Solutions - Matrix marketing systems offer significant multi-channel integration capabilities, providing businesses with a one-stop marketing solution that connects both online and offline channels [6] - This integration enhances brand exposure and allows for real-time monitoring and adjustment of marketing strategies based on data analysis [6] Group 3: Customer Lead Mining and Precision Marketing - The matrix marketing system excels in customer lead mining, enabling businesses to search for potential customers across over 300 cities and 180 industries, significantly reducing customer acquisition time [7] - It also facilitates a combination of proactive and passive marketing strategies, enhancing brand awareness and market share through free advertising opportunities [7] Group 4: Enhanced ROI and Marketing Efficiency - By utilizing matrix marketing systems, businesses can effectively promote their brands and products while significantly improving their return on investment and marketing efficiency [8] - The system's real-time monitoring capabilities allow for informed decision-making regarding resource allocation, leading to higher investment returns [8] Group 5: Future Development and Trends - The application of matrix marketing systems is expected to grow as businesses face increasingly complex market competition, leveraging technology to enhance marketing capabilities [9] - Future developments may include further integration of marketing channels and services, increasing the system's intelligence to meet evolving market demands [9]
易点天下2024年营收净利同比双增
Zheng Quan Ri Bao Wang· 2025-04-25 03:44
得益于中企出海潮的带动效应和自身技术与服务能力持续提升,易点天下在长期服务中大型出海客户以 及紧抓新兴出海赛道机遇上已展现出明显优势。易点天下同日披露的2025年第一季度报告显示,公司今 年第一季度实现营业收入9.29亿元,同比增长93.18%,归属上市公司股东的净利润5594.12万元,同比 增长11.67%,归属上市公司股东的扣除非经常性损益净利润6124.40万元,同比增长30.78%。 公司同期披露了分红情况。2024年易点天下拟向全体股东每10股派发现金红利1.16元(含税)。叠加前三 季度分红、回购,全年分红和回购总额预计为7648.18万元,占本年度归属于上市公司股东净利润的比 例为32.99%。 作为国内率先布局AIGC战略的营销科技公司,易点天下2024年研发投入9691.08万元,同比增长 11.77%。公司通过将前沿AI科技与智能营销广告技术进行深度融合,积极拓宽出海服务范围与行业覆 盖,驱动营收与盈利能力强劲增长。 本报讯(记者殷高峰)4月24日晚,易点天下(301171)网络科技股份有限公司(以下简称"易点天下")披露 2024年年报以及2025年第一季度报告。2024年,公司实现营 ...
易点天下:2024年营收净利双增,现金流增长超2倍,中企出海潮带动业绩大涨,一季度营收猛增93.18%,创历史新高
Core Insights - The company reported a revenue of 2.547 billion yuan for 2024, marking an 18.83% year-on-year increase, and a net profit attributable to shareholders of 217 million yuan, up 30.10% [2] - In Q4 2024, the net profit surged to 32.25 million yuan, a record increase of 305.08% [2] - For Q1 2025, the company achieved a revenue of 929 million yuan, a remarkable 93.18% increase, and a net profit of 61.24 million yuan, up 30.78% [4] Financial Performance - The operating cash flow reached a historical high of 473 million yuan, reflecting a 219.29% year-on-year growth, indicating strong profitability [2] - The company plans to distribute a cash dividend of 1.16 yuan per 10 shares, with total dividends and buybacks for the year expected to be 76.48 million yuan, representing 32.99% of the net profit [7] Business Strategy and Partnerships - The company is a pioneer in the AIGC strategy within the marketing technology sector, providing integrated marketing and digital services for enterprises going global [8] - It has established deep partnerships with major global media platforms such as Google, Microsoft, and TikTok, enhancing its digital marketing capabilities [8] - The company collaborates with cloud and AI model providers like Google Cloud and AWS, and became the first-level agent for AppLovin in Greater China, enhancing its advertising technology [9] Technological Advancements - The company has developed multiple proprietary technology platforms, creating a data and algorithm-driven marketing technology matrix [10] - It has been recognized for its innovative AIGC digital marketing solutions, which include AI-generated creative assets [11] - The company has received several awards for its performance in technology innovation and industry leadership, including accolades from Google and InfoQ [12]
奇点国峰(01280) - 自愿公告 - 战略合作协议
2025-03-27 10:25
香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性或完 整性亦不發表任何聲明,並明確表示,概不對因本公告全部或任何部份內容而產生或因倚賴該等內 容而引致的任何損失承擔任何責任。 (於開曼群島註冊成立的有限公司) 根據戰略合作協議,邁富時將向本公司全部相關業務提供AI技術支持及解決方案, 包括但不限於為短視頻直播、市場合作渠道擴張與管理、客戶AI助理、AI智能客 服、數據分析及圖像識別等方面提供綜合AI功能。此外,邁富時引入的DeepSeek 等大模型技術設計、開發的AI賦能方案,將向本公司提供技術支持和培訓,為本公 司業務發展提供賦能與服務。訂約各方將共同探索AI在本公司白酒業務領域的應用 場景、聯手打造白酒行業垂直AI模型、以人工智能推動業務創新與發展及白酒行業 升級。 – 1 – 戰略合作協議期限為三年,自二零二五年三月二十七日起至二零二八年三月二十六 日。 (股份代號:1280) 自願公告 戰略合作協議 本公告乃由中国奇点国峰控股有限公司(「本公司」)為告知本公司股東及有意投資者 本公司及其附屬公司(「本集團」)的最新業務發展自願作出。 戰略合作協議 本公司董事(「董事」 ...