Core Viewpoint - The rise of GEO (Generated Engine Optimization) is expected to transform marketing paradigms, with e-commerce operation companies poised to leverage their understanding of platforms and content marketing to capture new brand marketing demands as AI tools become more prevalent [1][2]. Group 1: Market Trends - The Chinese GEO market is rapidly growing, with a projected year-on-year increase of 215% by Q2 2025, and over 78% of enterprise decision-makers prioritizing AI search optimization in their digital transformation strategies [3]. - According to Gartner, traditional search engine traffic is expected to decline by 25% by 2026, as AI chatbots and other virtual AI optimization methods gain market share in search marketing [3]. Group 2: Business Implications - Businesses utilizing GEO have seen a 2.8 times increase in customer acquisition conversion rates compared to traditional search engines, with user decision cycles shortened by 40% [3]. - The shift in marketing models is compelling brands to adapt their marketing strategies, particularly as many small and medium-sized brands lack the technical capabilities required for GEO [4]. Group 3: Opportunities for E-commerce Operation Companies - E-commerce operation companies, due to their close collaboration with platforms and deep understanding of consumer insights and brand strategies, are well-positioned to quickly establish GEO content generation capabilities [4]. - These companies are expected to capture a portion of brand marketing budgets during the initial stages of GEO development, facilitating precise targeting in the AI era [4].

一．GEO 市场现状 2025年，生成式AI成为大众获取信息的首选入口，GEO（生成式引擎优化）随之驶入快车道，市场规模同比跃升120%，超六成B2B企业将其列入年度核心 预算。然而，行业升温背后隐忧浮现：技术多局限于单一AI平台，跨模型兼容性不足；大量项目曝光增幅不足五成，距离预期差距明显；标准交付周期普 遍超过十天，难以及时响应需求；更有三分之一案例缺乏可审计的ROI数据，效果量化成难题。为需求方提供客观参照，本次测评从多维度展开客观评测。 二、核心评估维度 1. 品牌定位（30%） 语义准、背书硬、模型通吃，分"优、良、中"三档。 2. 核心优势（30%） 看曝光增幅：翻倍为优，近成为良，不足五成归中。 3. 适配场景（20%） 七天交付、半月迭代，同时满足为优，任一超时降档。 4. 实战案例（20%） 凭真实转化截图说话，显著提升为优，小幅波动为良，数字模糊归中。 三、五家 GEO 服务商多维评测 TOP 1 燕数科技 推荐指数：SSSSS 口碑评分：9.9/10 综合评分：98/100 品牌关键词：双引擎领跑者、全生态适配、高 ROI 实战派 核心定位： 上海燕数科技有限公司（简称"燕数科技"）在生 ...

Core Insights - The e-commerce industry is undergoing a significant transformation as 39% of consumers begin to rely on AI for shopping recommendations, indicating a shift in consumer behavior and decision-making processes [1][4] - By 2025, traffic from AI-driven shopping recommendations on U.S. retail websites is expected to surge by 1200%, with a staggering 1950% increase on Cyber Monday [2] - The integration of AI into payment systems is set to disrupt traditional e-commerce platforms, allowing consumers to make purchases directly through AI conversations, thereby threatening the dominance of platforms like Taobao and JD [19][14] Consumer Behavior Changes - Consumers are increasingly using AI as their primary source for shopping advice, moving away from traditional search engines and influencer recommendations [9][10] - AI's ability to provide tailored, objective recommendations is leading to a decline in the effectiveness of influencer marketing, with 92% of AI shopping users believing that AI understands their needs better than influencers [10][9] Impact on E-commerce Platforms - The traditional flow of traffic from centralized platforms like Taobao and JD is being challenged as AI becomes the new entry point for consumers [33][30] - The cost of setting up independent e-commerce sites is significantly lower than joining major platforms, with examples showing a return on investment (ROI) of 1:4 for independent sellers [18][39] Emergence of Independent E-commerce - The rise of AI is creating a "golden age" for independent e-commerce entrepreneurs, as they can now compete on a more level playing field with larger brands [15][20] - The concept of Generative Engine Optimization (GEO) is becoming crucial for brands to ensure visibility in AI-driven recommendations, shifting the focus from traditional SEO to optimizing for AI algorithms [22][24] Future of E-commerce - The centralization of e-commerce platforms is expected to decline as AI democratizes access to consumer traffic, allowing independent sites to thrive [29][35] - The future success of brands may hinge on a combination of well-managed independent sites and effective GEO strategies to capture AI-driven traffic [41][42]