来源：环球网 三是保护消费者合法权益。落实明码标价制度，推动动态定价、差别定价等规则公开，规范免密支付、 自动续期、自动扣款等服务，更好保护消费者的知情权、选择权。 对此，盘古智库高级研究员江瀚向记者表示，《行为规则》最大的亮点在于平衡了多方权益：对平台而 言，规范既是约束也是引导。一方面，新规明确禁止强制"二选一"、不合理限制商家定价等行为，短期 内可能削弱部分平台通过强势地位获取超额收益的能力；另一方面，规则为价格行为提供了清晰边界， 有助于企业建立长期合规预期，降低因政策模糊带来的经营风险，推动从"流量博弈"转向"服务与效率 竞争"。其次，对中小经营者而言，规范显著增强了其自主经营权和议价能力。过去，部分平台通过算 法干预、隐性收费或强制促销挤压商家利润空间；如今，规则明确保护其依法自主定价权，并要求平台 收费透明化，有利于改善营商环境，激发小微主体创新活力，提升整体供给质量。 "对消费者而言，规则直击'大数据杀熟'、自动续费陷阱等痛点，强化明码标价与动态定价公开义务， 切实保障知情权与选择权。这不仅提升消费体验，更通过增强市场信任度，为平台经济注入可持续增长 动力。"江瀚表示，在《行为规则》印发后到实 ...

点击按钮▲立即预约 央行发布一次性信用修复政策 12月22日，中国人民银行发布关于实施一次性信用修复政策有关安排的通知。其中提到，对于2020年1月1日至2025年12月31日期间，单笔金额 不超过10000元人民币的个人逾期信息，个人于2026年3月31日（含）前足额偿还逾期债务的，金融信用信息基础数据库将不予展示。中国人民 银行征信中心负责组织对符合条件的逾期信息统一进行技术处理，无需个人申请办理。 12月22日，商务部发布了对原产于欧盟的进口相关乳制品反补贴调查初裁公告，决定自2025年12月23日起，采取临时反补贴税保证金的形式对 原产于欧盟的进口相关乳制品实施临时反补贴措施。商务部新闻发言人对此回应称，原产于欧盟的进口相关乳制品存在补贴，中国相关国内产业 受到了实质损害，且补贴与实质损害之间存在因果关系。 发言人表示，根据《中华人民共和国反补贴条例》的有关规定，商务部裁定欧盟公司的从价补贴率为21.9%—42.7%，并决定实施临时反补贴措 施。（新华社） ｜点评｜ 中国是欧盟乳制品的关键海外市场，此次临时反补贴措施实施后，或将导致部分欧盟乳制品企业不得不放弃中国市场。中国商务部经 过一年多的充分论证 ...

Core Viewpoint - The article discusses the recent implementation of the "Internet Platform Pricing Behavior Rules" by various regulatory bodies in China, aimed at addressing consumer grievances related to pricing practices on digital platforms, ensuring consumer rights protection and fair consumption [1][2]. Group 1: Pricing Behavior Regulations - The new rules consist of 29 detailed requirements that define the red lines for pricing behavior on platforms and operators, aiming to protect consumer rights and ensure fair consumption [1]. - The rules extend the principle of "clear pricing" to digital transactions, mandating platforms to clearly display prices, pricing units, and shipping costs, as well as to transparently indicate dynamic pricing and additional services [1][2]. Group 2: Consumer Protection Measures - The regulations specifically address the controversial practice of "automatic renewal," requiring platforms to present related options prominently and provide easy cancellation methods [2]. - The rules prohibit platforms from using data and algorithms to set differentiated prices for the same product or service without consumer awareness, tackling the issue of "big data price discrimination" [2]. Group 3: Regulatory Approach - The new regulations do not adopt a purely prohibitive stance but instead aim to balance market order regulation with the need for innovation in the platform economy, encouraging technological advancements and business model upgrades to enhance service quality [2]. - The effectiveness of these rules will depend on subsequent regulatory enforcement, which is essential for creating a fair and trustworthy market environment conducive to sustainable development in the platform economy [2].

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules" aims to address various pricing irregularities in the digital marketplace, enhancing consumer protection and ensuring fair consumption practices [1][2]. Group 1: Pricing Irregularities - Consumers are often charged more for the same services, with long-time users paying an average of 3 yuan more than new users [1]. - Issues such as automatic subscription renewals without prior notice and bundled sales of insurance or service packages with tickets have been highlighted as significant consumer pain points [1]. Group 2: Regulatory Framework - The new rules consist of 29 detailed requirements that set clear boundaries for pricing behaviors of platforms and operators, extending the principle of "clear pricing" to digital transactions [1]. - Platforms are mandated to clearly display pricing, unit costs, and shipping fees, as well as to transparently indicate dynamic pricing and additional services [1]. Group 3: Consumer Rights - The rules emphasize the protection of consumer rights by ensuring that consumers are informed about pricing processes and have the right to make choices without being misled [1][2]. - The regulation specifically prohibits platforms from using data and algorithms to set differential pricing for the same goods or services without consumer awareness [2]. Group 4: Market Environment - The new regulations aim to balance market order with the need for innovation in the platform economy, encouraging technological advancements and business model upgrades to enhance service quality [2]. - The regulatory approach combines oversight with the promotion of sustainable development in the platform economy, ensuring a competitive market environment [2]. Group 5: Implementation and Enforcement - The effectiveness of the new rules will depend on robust enforcement and regulatory follow-up to ensure that consumers benefit from the changes [2]. - A fair and trustworthy market transaction environment is essential for the sustainable development of the platform economy [2].

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules" aims to address consumer grievances related to pricing practices on digital platforms, ensuring transparency and fairness in pricing [1][2] Group 1: Pricing Behavior Regulations - The new rules consist of 29 detailed requirements that define pricing behavior boundaries for platforms and operators, establishing a regulatory framework for consumer rights protection [1] - The rules extend the principle of "clear pricing" to digital transactions, mandating platforms to clearly display prices, units of measurement, and shipping costs, while also requiring transparency in dynamic pricing and additional services [1][2] Group 2: Consumer Protection Measures - The regulations specifically target problematic practices such as automatic renewals, requiring platforms to present options for automatic payments and renewals prominently, along with easy cancellation methods [2] - The rules prohibit platforms from using data and algorithms to set differential pricing for the same product or service without consumer awareness, addressing the issue of "big data price discrimination" [2] Group 3: Balancing Regulation and Innovation - The "Behavior Rules" do not adopt a purely prohibitive regulatory approach but instead encourage platforms to innovate and upgrade their business models to enhance service quality for consumers [2] - This regulatory framework aims to purify the market competition environment while allowing sufficient space for the sustainable development of the platform economy [2] Group 4: Implementation and Enforcement - The effectiveness of the new rules relies on robust enforcement and regulatory follow-up to ensure that consumers benefit from the changes [2] - Establishing a fair and trustworthy market transaction environment is crucial for the sustainable development of the platform economy [2]

2025.12. 22 本文字数：3457，阅读时长大约6分钟 作者 | 第一财经 祝嫣然 为推动平台经济健康发展、规范价格竞争秩序，互联网平台"反内卷"迈出重要一步。 国家发改委、市场监管总局、国家网信办近日联合发布《互联网平台价格行为规则》（下称《行为规 则》），规范平台价格行为，保护消费者和经营者合法权益。 第一财经记者注意到，除了平台企业，近期光伏、汽车、动力电池等多个领域"反内卷"都取得了积 极进展，且在持续"深入"。比如，光伏行业酝酿已久的"多晶硅产能整合收购平台"正式落地；磷酸 铁锂正极材料生产厂家集体提价；《汽车行业价格行为合规指南（征求意见稿）》正向社会公开征求 意见。 平台不得对价格进行不合理限制 价格行为是平台经营活动中的关键行为，也是平台经济常态化监管的重要环节。 《行为规则》共计7章29条，规定了平台经营者、平台内经营者实施价格行为应当遵守的规范。新规 将低价倾销、价格歧视、串通涨价、价格欺诈、哄抬价格等行为一律列入禁止清单，划清了竞争 的"红线"和"底线"。 近年来，我国平台经济快速发展，在赋能实体经济、发展新质生产力、满足人民生活需要等方面发挥 了积极作用。平台经济领域涉及的经营 ...

250 | 上使用品加盟费 国务院常务会议: 要靠前发力抓落 IIA PROSE 五五"开好局、起好步 启动全岛封关 实,确保"十 总管250期 Imancia 2025年12月22日 每周金融评论 .. Financial Weekly 每周金融评论 | 目录 CONTENTS 热点聚焦 FOCUS 7 海外中国共计出处的社内的经济。 ツ 内田口久/ビルーＶロ４/１７ ◎ 日本央行如期加息25个基点至0.75%，政策利率水平创30年来新高 重大会议 MEETINGS ◎ 国务院常务会议:要靠前发力抓落实，确保"十五五"开好局、 起好步 重大政策 POLICIES ◎ 央行正式发布《金融机构客户受益所有人识别管理办法》 ◎ 三部门联合发布《互联网平台价格行为规则》 02 重大事件 EVENTS ◎ 《 保险公司资产负债管理办法 》 征求意见稿发布 重要数字 DATA ◎ 11月银行结售汇顺差157亿美元 外汇市场继续保持平稳运行 热点 聚焦 海南自贸港正式启动全岛封关 2025年12月18日，海南自由贸易港正式启动全岛封关运作。同时，《关于海南自由贸易港货物进出"一线""二线"及在岛内流通税 收政策的通知》、 ...

Investment Rating - The report maintains a "Recommendation" rating for the consumer services industry, anticipating that the industry index will outperform the benchmark index by more than 5% in the next 3-6 months [42]. Core Insights - The official launch of the Hainan Free Trade Port's full island closure policy is expected to significantly boost the tourism and hotel sectors, leading to a surge in market expectations for Hainan tourism. There has been a substantial year-on-year increase in flight and hotel bookings for the New Year and Spring Festival holidays, particularly in Sanya, where the demand for cross-year travel is notably high. The hotel and tourism sectors have shown strong performance, leading the consumer services industry, reflecting positive market expectations for the long-term benefits of the closure policy [4][34]. - The report identifies several key investment opportunities, including hotels with balanced supply and demand, human resource services with clear industry trends, the duty-free sector benefiting from new policies, and internet platforms integrating online and offline operations [4]. Industry Basic Data - The consumer services industry consists of 55 listed companies with a total market capitalization of 498.804 billion yuan and a circulating market capitalization of 457.081 billion yuan [1]. Market Performance - The consumer services industry experienced a weekly increase of 2.66%, outperforming the overall A-share market, which saw a decline of 0.15%. The CSI 300 index also fell by 0.28%, while the consumer services index rose by 3.76% [7][24]. - The report highlights that the hotel sector saw a weekly increase of 2.70%, while the tourism and scenic areas sector increased by 3.42% [18]. Notable Announcements - Key announcements include a report from Beijing Human Resources showing a shareholding reduction by a major shareholder and a significant increase in revenue and net profit for China Education Holdings [30][32].

2025.12.22 《规则》还明确："平台经营者、平台内经营者不得违反《中华人民共和国价格法》第十四条第二项规 定，以排挤竞争对手或者独占市场为目的，以低于成本的价格销售商品或者提供服务，扰乱正常的生产 经营秩序，损害国家利益或者其他经营者合法权益。降价处理鲜活商品、季节性商品、积压商品、临期 商品等商品，或者有正当理由降价提供服务的除外。" 港股100研究中心顾问余丰慧向第一财经记者表示，《规则》的发布，对依赖补贴和低价策略吸引用户 的部分互联网平台公司来说，将促使这些企业重新审视定价策略和商业模式，需要转向更加健康可持续 的发展路径，例如提升服务质量和产品差异化。短期内，部分公司的营收增长可能面临一定压力，但长 期来看有利于行业健康发展。 奶酪基金投资经理潘俊表示，《规则》明确禁止"以低于成本的价格销售商品或者提供服务"等不正当竞 争行为，并要求动态定价、补贴促销等规则公开透明，目的是为了规范平台价格行为、禁止低价倾销、 价格欺诈、强制补贴等，保护消费者和平台内经营者权益，推动平台经济健康发展。 潘俊认为，《规则》将削弱平台"烧钱换市场份额"的能力。美团、京东集团、阿里巴巴今年的外卖大 战，在规则落地后 ...

国家发展改革委、市场监管总局、国家网信办12月20日联合发布的《互联网平台价格行为规则》（下称 《规则》）明确要求，不得以低于成本的价格销售商品。 《规则》还明确："平台经营者、平台内经营者不得违反《中华人民共和国价格法》第十四条第二项规 定，以排挤竞争对手或者独占市场为目的，以低于成本的价格销售商品或者提供服务，扰乱正常的生产 经营秩序，损害国家利益或者其他经营者合法权益。降价处理鲜活商品、季节性商品、积压商品、临期 商品等商品，或者有正当理由降价提供服务的除外。" 港股100研究中心顾问余丰慧向第一财经记者表示，《规则》的发布，对依赖补贴和低价策略吸引用户 的部分互联网平台公司来说，将促使这些企业重新审视定价策略和商业模式，需要转向更加健康可持续 的发展路径，例如提升服务质量和产品差异化。短期内，部分公司的营收增长可能面临一定压力，但长 期来看有利于行业健康发展。 有业内人士认为，这将让当前如火如荼的平台"价格战"快速降温，香港上市的这些互联网平台估值有提 升空间。不过，如何定义"低于成本"，需要更明确的标准。预计部分企业将会调整经营策略，受益需要 一定的时间。长期来看，有利于行业发展。 截至12月22日 ...