体育产业高质量发展，发动经济"新引擎"。"十四五"以来，我国体育产业稳步发展，2023年全国体育产 业总规模达3.67万亿元，年均增速10.3%，向"成为国民经济支柱性产业"的目标迈出坚实一步，展现出 强劲的发展韧性与活力。一方面，顶层设计持续加码。新《中华人民共和国体育法》首次增设"体育产 业"专章，从法律层面夯实发展基础；激发冰雪经济、促进户外运动、强化金融支持等系列政策文件相 继出台。另一方面，平台载体不断升级。推出81个国庆、春节体育旅游精品线路、19条户外运动精品线 路、26个国家级滑雪旅游度假地，促进区域内优势资源开发利用与协同发展；体育用品博览会、体育文 化博览会、体育旅游博览会影响力逐年扩大，进一步释放了消费潜力，为内需增长注入新动能。 此外，结构优化成效显著。以竞赛表演业、健身休闲业为龙头的体育服务业占比从2020年68.7%升至 2023年72.7%，成为产业"主引擎"；体育制造业加速转型升级，2024年底体育领域国家级专精特新"小巨 人"企业达146家，较2022年底翻番；冰雪产业实现跨越式发展，从2020年3811亿元增至2024年9700亿 元，成功将"冷资源"转化为"热经济"。 " ...

Group 1 - The Shenzhen Technology Sports Industry Fund has been officially established to integrate high-quality enterprises in the sports industry chain [1] - The fund will focus on investments in cutting-edge fields such as artificial intelligence and data analysis, high-end smart sports equipment, metaverse and virtual events, and digital cultural entertainment [1] - The establishment of the fund involves collaboration between Qingdao Inspur Health Technology Co., Ltd., Shenzhen Guarantee Group Co., Ltd., Shenzhen Sports Industry Group Co., Ltd., and Shenzhen Guangming Science City Industrial Development Group Co., Ltd. [1] Group 2 - The Vice Chairman and Secretary-General of the China Sporting Goods Industry Federation, Roger, stated that the sports industry has become a "new blue ocean" for the national economy [1] - The development of the industry relies on three driving forces: technological breakthroughs, policy guidance, and consumption upgrades [1]

在粤港澳大湾区加快建设世界级城市群与现代化产业体系的背景下，体育产业已由"单项赛事驱动"转 向"赛事品牌—制度协同—要素融合"的系统升级。粤港澳三地联合承办第十五届全国运动会，为跨制 度、跨关税区协同办赛与产业协同提供了可验证的"压力测试场"。通过承办第十五届全国运动会，港澳 在更高层次参与国家发展战略，进一步提升国际传播力与资源配置能力。把赛事品牌做强、把产业底座 做实、把人才链条补齐，构成港澳体育产业面向未来的三重发力。粤港澳有基础有条件打造世界级体育 湾区。 夯实大湾区体育产业全链条竞争力，粤港澳三地需要在统一场馆、赛事服务与安全等关键环节下功夫， 联手推出相关的"湾区标准"和"湾区认证"，并以跨部门、跨区域的信息共享与监管协作机制构建风险评 估、追溯与协同执法体系，打造规范有序的统一市场。依托数字技术建设产业融合平台，推进信息共 享、数据开发与要素跨境流动，形成多端协同的产品与服务供给。围绕总部经济培育链主企业，吸引国 际化体育机构、数据与经纪服务商落地布局，以"链主—平台—中小企业"协同模式提升供应链韧性与资 源配置效率。以绿色赛事与绿色场馆为刚性约束与公共品牌，建立赛事碳足迹核算与绿色办赛指南， ...

创新金融服务模式是银行打通体育消费"最后一公里"的关键。传统金融服务在适配体育消费场景时，往 往存在灵活性不足、服务效率不高等问题。银行需跳出传统思维，结合体育消费的场景化、碎片化特 点，创新服务形态。一方面，可探索"体育+信用"的授信模式，将消费者的体育消费记录、运动打卡数 据等纳入信用评价体系，为信用良好的用户提升信贷额度、降低贷款利率，激发消费意愿；另一方面， 加强与赛事运营方的合作，开发"金融+体育"联名产品。同时，推广线上服务，依托手机银行、小程序 等平台，开设"体育消费专区"，整合体育消费贷款申请、运动权益兑换、赛事门票预订等功能，让消费 者足不出户即可享受一站式金融服务，提升消费便捷度。 国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》（以下简称 《意见》）。《意见》为体育消费市场注入了强劲的政策动力，也为体育产业与金融领域的深度融合指 明了方向。 体育消费是扩大内需、促进消费升级的重要抓手，其潜力释放离不开多方面的支持。而银行作为金融体 系的核心力量，在对接体育消费需求、助力体育产业提质增效方面，具备不可替代的优势，有望成为提 振体育消费的"助推器"。 银行需精准 ...

Core Viewpoint - The development of sports in Liaocheng has shown significant progress, but challenges remain in facility management, student sports participation, and sports consumption potential. The "Liaocheng Sports Development Regulations" has been established as a key legislative project for 2024 to address these issues [1][3]. Group 1: Legislative Framework - The "Liaocheng Sports Development Regulations" consists of eight chapters and 47 articles, focusing on promoting public fitness, youth sports, competitive sports, and the integration of the sports industry [3]. - The regulations aim to enhance public fitness services, establish a comprehensive fitness facility network, and promote community engagement in sports activities [3][4]. Group 2: Youth Sports and Health - The regulations mandate that middle and primary school students engage in at least 2 hours of physical activity daily, supported by enhanced sports curriculum and extracurricular activities [4]. - Health monitoring for students will be strengthened, with personalized improvement plans to enhance their physical fitness levels [4]. Group 3: Sports Industry Development - The regulations emphasize financial support for the sports industry, encouraging the development of financial products tailored to sports needs and promoting digital transformation in sports enterprises [4][5]. - Local sports events and traditional sports culture will be promoted to enhance community engagement and tourism [4]. Group 4: Facility Management and Accessibility - Standards for public sports facility construction and management will be established, ensuring emergency functions and public access during designated times [5][6]. - The regulations will facilitate the opening of school sports facilities to the public while ensuring safety and educational priorities are met [5]. Group 5: Legislative Process and Community Involvement - The drafting process involved extensive public consultation, receiving 208 suggestions, with 83 incorporated into the final regulations [5][6]. - The regulations reflect the principles of scientific, democratic, and lawful legislation, aiming to enhance the overall sports environment in Liaocheng [6].

北京商报讯(记者刘洋程靓)9月12日，在2025年中国国际服务贸易交易会举行期间，北京市体育局副局 长周玲在接受北京商报记者专访时公布北京市居民人均体育消费最新数据，2024年北京市居民人均体育 消费4330.7元，比2023年同期的3834.9元增加了495.8元，增加了12.9%。其中，18岁及以上的成年居民 人均4572.8元，同比增加12%；3—17岁青少年人均3614.5元，同比增加21.2%。北京市2024年居民体育 消费总量为945.4亿元，北京市居民人均体育消费支出占居民人均消费支出的8.7%，占居民人均可支配 收入的5.1%。 近年来，国家高度重视体育产业的发展，出台了一系列政策文件，旨在通过释放体育消费潜力，推动体 育产业高质量发展。以国务院办公厅新近印发的《关于释放体育消费潜力进一步推进体育产业高质量发 展的意见》为例，其中提出，激发体育消费需求将拓展体育消费场景。鼓励依法利用工业厂房、商业用 房、仓储用房等打造体育运动空间。充分挖掘城市各类"金角银边"空间，配建群众身边"小而美"的全民 健身场地设施。引导商业综合体、景区、商圈、街区等引入体育健身、赛事活动等业态。支持在体育场 馆、体育 ...

Group 1 - The core viewpoint of the articles highlights the significant growth in sports consumption among Beijing residents, with a projected per capita sports expenditure of 4,330.7 yuan in 2024, representing a 12.9% increase from 3,834.9 yuan in 2023 [1] - The per capita sports consumption for adults aged 18 and above is expected to reach 4,572.8 yuan, a 12% increase year-on-year, while the youth demographic (ages 3-17) shows a more substantial increase of 21.2%, reaching 3,614.5 yuan [1] - The total sports consumption in Beijing for 2024 is estimated at 94.54 billion yuan, with sports expenditure accounting for 8.7% of per capita consumption and 5.1% of disposable income [1] Group 2 - The national government has prioritized the development of the sports industry, implementing policies aimed at unlocking sports consumption potential and promoting high-quality growth in the sector [2] - Recent guidelines from the State Council emphasize stimulating sports consumption demand by expanding sports consumption scenarios, including the use of industrial and commercial spaces for sports activities [2] - The initiative encourages the integration of digital technology with sports consumption, fostering new models that are intelligent, customized, and experiential, while also promoting nighttime sports consumption and creating platforms for elderly sports activities [2]

国务院办公厅近日发布《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》提出，到2030 年体育产业总规模超过7万亿元。这个目标如何才能顺利实现？答案可能与每个消费者的生活息息相 关。 7万亿元的目标看起来宏大，实则很符合当下消费升级的趋势。近年来，我国人均GDP稳步增长，居民 可支配收入持续提升。当人们的衣食住行等基本需求得到满足后，健康、休闲、娱乐等更高层次需求便 自然浮现。体育消费恰恰契合了这种需求转变，体现了从"物质消费"向"服务消费"、从"生存型消 费"向"发展型消费"的转型升级。 体育消费潜力巨大，但仍面临从"短期尝试"到"生活习惯"的转变难题。许多体育消费活动仍停留在体验 层面，未能形成持续消费习惯。 促进体育消费，关键在于围绕人的需求做文章，读懂人心、回应期盼。人们追求健康，也渴望社交；追 求竞技快感，也注重家庭陪伴；看重专业品质，也在意性价比和便利度。因此，解决体育消费痛点不 能"一刀切"，而需精准施策。比如，针对"去哪健身"，《意见》提出充分挖掘城市各类"金角银边"空 间，配建群众身边"小而美"的全民健身场地设施。这意味着未来我们将看到更多贴近社区、方便可达的 体育设施，让体育锻炼不 ...

Core Viewpoint - The article emphasizes the importance of integrating the sports industry into various sectors of the economy to stimulate consumption and drive high-quality development in China's sports industry [1][3]. Group 1: Industry Integration - The "Sports + X" model aims to ignite new consumption growth points by creating composite consumption scenarios that combine sports with culture, tourism, and commerce [3]. - The integration of sports with various sectors such as technology, media, agriculture, and transportation is encouraged to explore niche market potentials and extend the industry chain [3]. Group 2: Digital and Real Integration - The article highlights the significance of data as a key production factor in the digital economy, advocating for the integration of data into the entire sports industry chain to enhance competitiveness [6]. - It calls for the deep application of technologies like big data and artificial intelligence in the sports sector to accelerate digital transformation and create new business models [6]. Group 3: Urban Integration - The article discusses the role of the sports industry in enhancing urban vitality, attracting population, and stimulating consumption upgrades [9]. - It proposes the establishment of sports industry clusters that serve as spatial carriers for urban integration, promoting a cycle of "production promotes city, city revitalizes production" [9]. - The article also emphasizes the need to revitalize existing urban spaces by transforming idle assets into sports facilities, thereby enriching the supply of sports venues [9].

国务院办公厅近日印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》，提出到2030年，培育一批具有世界影响力的体育企 业和体育赛事，体育产业发展水平大幅跃升，总规模超过7万亿元，在构建新发展格局中发挥重要作用。 中央财经大学体育经济研究中心主任王裕雄表示，体育消费作为重要的改善型消费，在落实促消费、扩内需战略中的重要性日益凸显。今年以 来，在体育消费领域，各类新场景、新模式、新产品层出不穷，有效带动城乡居民消费需求。 6月29日，球迷乘坐C9701次球迷专列到达江苏泰州站后合影。新华社发（汤德宏 摄） 9月9日，国务院新闻办公室在北京举行国务院政策例行吹风会。新华社发（刘健 摄） "《意见》从供需两头发力，深入挖掘和释放消费潜力，亮点和突破很多"，体育总局副局长李静9日在国务院政策例行吹风会上说。 8月23日，观众在观看首届"村超"全国赛总决赛。 新华社记者 杨文斌 摄 数据显示，近五年来，体育产业总规模年均增速超10%。2025年上半年，京东、淘宝、天猫、抖音等四家电商平台体育用品零售额达到 2181.67亿元，较去年同期的1856.78亿元增长17.5%，远高于2025年上半年全国实物商品网上 ...