Core Viewpoint - The 2025 Laiyang Village Song Competition is not just a musical contest but a vibrant practice of the "Village Song + Cultural Tourism" model, significantly boosting rural tourism and related industries in Laiyang [2][8]. Group 1: Event Overview - The Laiyang Village Song Competition officially started on April 12, 2025, as part of Yantai's major cultural activities, running until October with multiple selection stages [4]. - The competition features participation from 18 towns and villages, showcasing local talent and fostering community engagement [5][6]. Group 2: Community Engagement - The event encourages broad participation from local residents, including farmers, drivers, and chefs, highlighting the enthusiasm of the community [6][7]. - The competition has led to the formation of community choirs, enhancing local pride and cultural expression [7]. Group 3: Economic Impact - The competition has driven a 15.6% increase in tourist numbers in 2024, with over 1.08 million additional visitors, and a 56.3% increase in tourist numbers in the first half of 2025 [9]. - Local businesses benefit from the event, with night market sales of prepared foods and cultural products increasing by 40% [9]. Group 4: Cultural and Tourism Integration - The Laiyang Village Song Competition integrates local agricultural products and cultural experiences, creating a new model for rural tourism development [8][9]. - The event is part of a broader strategy to enhance Laiyang's cultural identity and economic vitality, promoting it as a key cultural tourism destination [9].

Group 1 - The event "Zumba Night" held in Xiamen aims to integrate cultural activities with consumer experiences, attracting thousands of workers and boosting the local night economy [1][3] - This year's Zumba event features retro music from the 80s, 90s, and 2000s, with performances by certified instructors and local stars, creating a nostalgic atmosphere for participants [3][5] - The event includes a marketplace with 65 selected vendors offering a variety of products, effectively converting cultural engagement into tangible consumer spending [3][5] Group 2 - The Xiamen Federation of Trade Unions has organized 21 marketplace events this year, attracting over 350,000 participants and generating more than 37.1 million yuan in consumer spending [5] - The "cultural activity + consumer experience" model is seen as an effective strategy to stimulate the summer night economy, linking fitness needs with shopping experiences [5] - Future plans include continuing to innovate event formats to connect worker needs with urban economic growth, ensuring sustained momentum for the summer economy [5]

Group 1 - In 2025, a total of 4,531 cultural activities will be organized by public cultural institutions in Beijing during the summer, covering various categories such as art performances, cultural lectures, exhibitions, hands-on experiences, and reading promotions, enriching the cultural life of residents [2] - The "Rough Drawing Playground" exhibition in China is aimed at enhancing children's understanding of artistic elements through interactive games [6] - The Beijing Chest Hospital has recently opened a new interventional medicine department, expanding its medical services [23] Group 2 - The Yangzhen Xiaodian watermelon, known for its large size, small navel, and sweet taste, has a long planting history and is now available for sale, continuing until the end of July [25] - The National Botanical Garden is hosting a themed week event titled "Han Style Plant Rhythm, All Things Coexist" at the ancient city ruins park [19] - The summer music party at Shougang Park has attracted a large crowd, creating a vibrant atmosphere for attendees [8]

Group 1 - The core idea of the event is to enhance customer experience by integrating traditional culture with modern life through a hands-on exploration of herbal medicine and art [1][2][3] - The event featured over twenty types of natural herbs, with professional herbal artists explaining their characteristics and health benefits, making ancient knowledge accessible and engaging for customers [1][2] - Customers participated in creative activities using techniques like "herb collage," "plant dyeing," and "herb powder painting," allowing them to express their creativity while learning about the significance of traditional herbs [2] Group 2 - The company emphasizes a customer-centric approach, aiming to provide value-added services that resonate with clients' lives, particularly in health management and traditional culture [3] - Future initiatives will focus on deepening the integration of warm and meaningful services into customer experiences, ensuring that every interaction is memorable [3]

Group 1 - The 2025 Xi'an Aerospace Experience Consumption Carnival will be held from July 18 to 20, themed "Cool Flying Dream, Boiling Chinese Heart," aimed at optimizing the consumption environment and enhancing consumer willingness [1][3] - The event focuses on "Aerospace + Science Popularization + Consumption," creating a three-in-one activity matrix that integrates aerospace research bases and aviation science museums to enrich cultural tourism consumption scenarios [1][3] - The carnival is organized by the Xi'an Municipal Bureau of Commerce and supported by various local government bodies, with a launch ceremony scheduled for July 18 in Yanliang District [3] Group 2 - The event features a main venue and multiple aviation experience scenes, including a commercial cultural exhibition area, a parent-child amusement area, and an aviation experience area [5] - The commercial cultural exhibition area includes sub-sections for cultural and creative product sales, a green food area showcasing local delicacies, and a brand promotion area with performances and promotional activities [5] - The aviation experience area includes flight simulators and an outdoor cinema that will screen aviation-themed movies, creating an immersive cultural atmosphere [5]

Group 1: Summer Activities in Beijing Parks - Beijing parks have launched 280 summer cultural activities to cater to visitors of all ages, including nature education and summer leisure activities [1] - Various parks are offering nature exploration activities for children, such as butterfly studies and hands-on workshops [2] - The summer arts season features music events, night entertainment, and intangible cultural heritage appreciation across different parks [3] Group 2: Water Entertainment and Family-Friendly Initiatives - Parks are creating child-friendly environments with designated activity areas and facilities for safe and engaging experiences [4] - Water entertainment projects have been introduced, including immersive parent-child adventure games and water play activities [4] - The city encourages visitors to explore parks during off-peak hours to avoid crowds, especially in hot weather [4]

Core Viewpoint - The "Macau-Hengqin Arts Market" event successfully showcased cultural creativity and heritage, attracting over 170 vendors from various regions, highlighting the collaboration between Macau and Hengqin in promoting cultural exchange and industry development [1] Group 1: Event Overview - The event took place over four days in the Guangdong Zhuhai Hengqin Guangdong-Macau Deep Cooperation Zone, featuring a combination of indoor and outdoor spaces [1] - It included five main components: cultural market, special exhibitions, arts talks, performances, and unique dining experiences [1] - This year marks the third edition of the event, which has evolved from an exploratory phase to a more mature cultural exchange platform [1] Group 2: Government Support and Cultural Promotion - The event was co-hosted by the Cooperation Zone's Civil Affairs Bureau and the Cultural Affairs Bureau of the Macau SAR Government [1] - The Cooperation Zone aims to support the development of the cultural and creative industries, creating more opportunities for Macau's creative talents and fostering outstanding brands [1] - The Cultural Affairs Bureau recruited 50 Macau cultural brands to participate, showcasing intangible cultural heritage projects and involving local artists in discussions [1] Group 3: Artisan Participation - Artisans representing traditional crafts, such as dragon beard candy and butter cake, participated for the first time, aiming to promote Macau's intangible cultural heritage [2] - The artisans expressed their hopes to use the platform for cultural exchange and to introduce Macau's unique flavors to a broader audience [2]

Group 1 - The first Jing'an Fashion Culture Week opened on June 7, showcasing the district's role as a core area for international consumption and aiming to create a new experience through "premiere, showcase, and consumption transformation" [3] - The event features a blend of cultural display, industry empowerment, innovative consumption, and global dialogue, connecting key business districts and art institutions [3] - The fashion week aims to activate urban fashion innovation and inject new momentum into China's fashion industry through cultural collisions and cross-border integration [3] Group 2 - The event includes an immersive space where domestic designers and fabric artists merge local fashion strength with historical fashion heritage, breaking down barriers between art and commerce [5] - Attendees can enjoy art exhibitions, capture fashion inspiration, and shop for desired items, creating a seamless connection between visual enjoyment, artistic resonance, and consumer experience [5] - The Hong Kong Palace Museum is hosting its first exhibition outside Hong Kong during the event, exploring cultural connections between Shanghai and Hong Kong [6] - Various luxury brands and institutions are participating, including a Swiss watch brand sharing craftsmanship and a French business investment agency promoting exquisite jewelry and high-quality lifestyle [6]

Group 1 - The core viewpoint of the articles highlights the significant growth in tourism during the Dragon Boat Festival in Guangdong, with a total of 23.21 million visitors and a revenue of 11.44 billion yuan, marking year-on-year increases of 20.6% and 25.6% respectively [1] - The number of visitors to 4A-level and above scenic spots reached 7.26 million, showing a growth of approximately 19% [1] - Key cultural and tourism activities during the festival included dragon boat races across 21 cities, integrating traditional customs with modern elements such as drone performances and online broadcasts [2] Group 2 - The Guangdong Provincial Department of Culture and Tourism collaborated with media to enhance cultural transmission and tourism consumption through a multi-faceted approach, including live broadcasts and promotional videos [3] - The promotional campaign "Yue Duanwu Yue Kuai Le" reached over 4.52 million people directly and indirectly touched over 37 million, creating a significant buzz around Guangdong's cultural tourism [3] - The integration of traditional events with modern technology and international outreach reflects a strategic effort to boost tourism and cultural engagement [2][3]

端午节假期，我省统筹发展和安全，优化假日文体旅市场供给，大力提升产品和服务质量，推出夏游辽宁消费季活动，全省文体旅市场消费热度持续攀 升，假日经济效应得到显著释放。经综合测算，端午节假期全省接待游客同比增长29.85%，实现旅游综合收入同比增长31.6%。省内7家5A级旅游景区3天累 计接待游客同比增长25.58%，实现旅游综合收入同比增长34.1%。 端午节假期，全省各地精彩上演融合传统与现代的文化盛宴，让市民和游客在逛市集、赏展演、看大戏的过程中触摸城市的文化根脉，感受传统文化的 博大精深。阜新市在火车站举办"美好旅途，'粽'享端午"主题活动，发放粽子香囊挂件，邀请旅客分享家乡习俗故事。辽阳市举办民俗技艺传承及精彩文艺 汇演活动，让人们在粽叶飘香中感受传统文化魅力。朝阳市举办"端午安康非遗传承"主题活动，让传统民俗文化深深融入现代生活。葫芦岛市在葫芦古镇举 办萌趣海狮表演、千年非遗打铁花、千人篝火晚会等主题狂欢活动。 文博研学探古寻今，辽宁省博物馆流动宣展车进驻沈阳方特欢乐世界，打造"可触摸历史课堂"。沈阳故宫博物院推出"故宫端午游园会"，融合建筑艺术 与端午民俗，开展宋锦团扇制作等非遗体验，让游客沉浸式 ...