Group 1 - A large 4A scenic area in Hangzhou, covering over 6,700 acres, has been reported to be demolished, highlighting the increasing number of 4A scenic areas facing severe losses or closures [2][3] - The Lanli scenic area, once a popular destination, has seen a significant decline in visitors and has been unable to sustain operations, leading to its management team's withdrawal after two years [2][3] - The overall trend indicates that many 4A scenic areas are struggling, with some even declaring bankruptcy, as evidenced by the closure of several notable scenic spots across the country [6][7][9] Group 2 - The tourism market is increasingly dominated by a few top-tier 5A scenic areas, which account for a significant portion of the total revenue, while 4A and below scenic areas are facing a collective decline [10][19] - Data shows that the number of A-level scenic areas has increased, but their revenue has decreased significantly, indicating a crisis in earnings for 4A and below scenic areas [19][20] - The disparity in performance between 5A and 4A scenic areas is exacerbated by the lack of effective marketing and engagement strategies among the latter, leading to their inability to attract and retain visitors [11][12][18] Group 3 - The decline of 4A scenic areas can be attributed to insufficient influence and promotional efforts compared to more prestigious 5A areas, resulting in a lack of long-term viability [11][12] - Successful examples of revitalization in the tourism sector, such as the "Su Chao" phenomenon, demonstrate the importance of creative marketing and community engagement in attracting visitors [13][14][16] - Strategies for improving the performance of 4A scenic areas include enhancing visitor experiences through unique offerings and establishing trust with tourists through genuine and affordable services [20][23]

Core Insights - The extreme high temperatures in China are becoming a new normal, with temperatures exceeding 40°C expected to be more common this summer [2] - The tourism industry, traditionally busy during the summer months, is experiencing a significant decline in visitor numbers due to extreme heat [3][4] - The changing consumer mindset towards leisure and vacation is leading to a shift away from traditional scenic spots to new entertainment options [11][20] Group 1: Impact of Extreme Heat on Tourism - On July 10, the Central Meteorological Observatory issued over 200 high-temperature warnings, indicating that most regions experienced temperatures above 35°C, with many exceeding 37°C [1] - Theme parks and outdoor attractions are seeing a 30% drop in daily visitor numbers due to extreme heat, with many visitors unable to stay for long periods [4][5] - Even in cooler mountainous areas, visitor numbers are down as the distance from urban centers and the extreme heat deter potential tourists [6][7] Group 2: Changing Consumer Preferences - The traditional view of visiting scenic spots for leisure is shifting; families are now prioritizing comfort and convenience over visiting crowded tourist attractions [9][10] - The core purpose of summer travel for families has evolved to simply finding places for children to expend energy while adults relax, rather than visiting traditional scenic spots [19][20] - New leisure and entertainment options are increasingly attracting visitors away from traditional scenic areas, as they offer more appealing experiences during extreme heat [21][22] Group 3: Strategies for Scenic Areas - Scenic area operators are recognizing that extreme heat is not the sole reason for declining visitor numbers; a lack of innovative attractions is a significant factor [28] - Some scenic areas are adapting by extending operating hours into the evening, adding cooling features, and hosting events to attract visitors despite the heat [30][31][32] - Operators are aware of the competitive landscape, with urban commercial complexes increasingly drawing visitors away from traditional scenic spots [23][24]

Core Insights - The article highlights the successful integration of multiple business formats in the "6 streets and 16 alleys" consumer market at Handan Road, which has transformed the area into a vibrant cultural and tourism hub [1][2] - The Handan Road historical cultural district aims to create a one-stop experience for visitors, enhancing tourism vitality and establishing itself as a super cultural tourism commercial cluster in Handan [2] Group 1 - The Handan Road historical cultural district is built around the core concept of "culture as the soul, tourism as the axis, and commerce as the foundation" [2] - Since its operation, the district has attracted a significant number of visitors through its well-designed night scenes, diverse performances, and unique cuisine, injecting new vitality into the city [2] - During the 2025 Spring Festival, the district achieved an average daily foot traffic of over 200,000, showcasing its popularity through immersive experiences [2] Group 2 - The flourishing scene at Handan Road reflects the revitalization of this historical cultural city in the new era [6] - Future plans for Handan Road include optimizing business formats and accelerating the construction of supporting projects, guided by its overall positioning as a historical cultural memory display area, cultural tourism boutique area, urban landscape and management landmark area, and urban consumption center [6]

Core Points - A landslide occurred in the "King Kong Challenge Line" area of the Daocheng Yading Scenic Area in Sichuan, China, on June 21, leading to the temporary closure of the long-distance tour route [1] - The landslide was triggered by continuous heavy rainfall, resulting in significant safety hazards and the area being deemed unsuitable for tourism [1] - All stranded tourists were safely rescued by June 22, and the scenic area announced that the "King Kong Challenge Line" would remain closed until further notice [1]

01：野人当白领 天天如沙丁鱼般被困于格子间内的打工牛马们，或许都曾有一个"野人梦"。 不用上班，不用通勤，不用租房，以天地为家，以山林为食，最重要的是，啥也不用多想，啥也不必多做，山野之间可劲儿撒野撒欢儿就完事了~ "野人岗不是山岗，是岗位的岗" 梦醒时分，坐在办公室电脑屏幕前的各路"精神野人们"，居然终于刷到了自己的"梦想工作"——当野人。 近日，神农架景区发布信息，公开招聘景区内的"野人NPC"，日薪500按天结算，不仅提供百万意外险，还包开实习证明，简直就差把"大学生优先"写在 脸上了，毫不夸张地说，这波热度直逼每年应届生最关心的春招秋招。 这哪里是让白领去当野人，简直就是让野人得到了白领般的待遇。 对此，神旅集团相关负责人表示，招聘信息发出后，当晚就接到2000多个报名，次日已经有近4000人报名，后续更是突破了万人，甚至很多刚高考完的学 生都跃跃欲试。 什么金三银四招聘季，这七八月的工作时间可不要太合适，避暑还有钱拿。 "野人"工作内容很简单，穿着野人服饰在景区巡游，发呆撒欢跳舞都可以，还能接受游客投喂，在"感谢大自然馈赠"的同时，又混到了一餐，这森林里刷 新的辣条烤串薯条可真好吃...... 所 ...

Core Viewpoint - The article highlights the issues surrounding shuttle buses in tourist attractions, which are often criticized for high fees, long wait times, and poor experiences, indicating a need for a shift in management perspective to prioritize public service over profit [1][2][3] Group 1: Issues with Shuttle Buses - Many tourist attractions outsource shuttle bus operations to third-party companies, leading to problems such as distant entrances from main attractions, bundled ticket sales, and chaotic vehicle scheduling [2][3] - Some attractions charge exorbitant fees for shuttle services, with examples showing single-trip fares reaching as high as 60 yuan, which is significantly higher than reasonable urban transport pricing [2] - The commercialization of public services in these attractions reflects a misalignment between commercial interests and the provision of public service, resulting in a focus on short-term economic returns at the expense of visitor experience [2][3] Group 2: Recommendations for Improvement - It is essential for management to redefine the role of shuttle buses as supportive facilities aimed at enhancing visitor experience rather than as profit-generating tools [3] - Attractions should avoid placing core attractions too far from entrances, aiming to minimize travel time and enhance the overall visitor experience [3] - A transparent pricing mechanism should be established for shuttle services, adhering to local public transport pricing standards and preventing bundled sales that could be perceived as a second ticket fee [3]

Core Viewpoint - The article highlights the issues surrounding shuttle bus services at tourist attractions, emphasizing that these services are often mismanaged and used as revenue-generating tools rather than for visitor convenience [1][5][6] Group 1: Issues with Shuttle Bus Services - Many tourist attractions have set up shuttle bus services that are perceived as mandatory for visitors, leading to complaints about high fees and poor experiences [2][3] - Instances of bundled ticket sales for entrance and shuttle services have been reported, causing frustration among visitors who feel forced to pay for services they do not need [3][4] - Reports indicate that some attractions have long wait times for shuttle buses, significantly impacting visitor satisfaction [4] Group 2: Recommendations for Improvement - Experts suggest that attractions should focus on improving the management and operational standards of shuttle services, ensuring they are designed for visitor convenience rather than profit [5][6] - Recommendations include establishing clear pricing, service quality standards, and effective complaint handling mechanisms to enhance the overall visitor experience [5][6] - The need for a strategic approach to shuttle bus service planning is emphasized, balancing ecological considerations with visitor accessibility [6]

Core Insights - Longtan Grand Canyon, as the first 5A scenic area in China to declare bankruptcy, has successfully implemented a low-price strategy to attract visitors and enhance its operational model [1][2][3] - The shift from ticket-based revenue to experience-based consumption is becoming essential for scenic areas, with a significant increase in the importance of cost-performance ratio in visitor evaluations [1][2] Group 1: Pricing Strategy - Longtan Grand Canyon's introduction of low-priced items, such as 1 yuan ice pops, has created a strong consumer appeal and increased foot traffic, with the related Douyin topic reaching 420 million views [2] - The scenic area reported a 327% year-on-year increase in visitor numbers and a 40% rise in merchandise sales after adopting the low-price strategy [2][3] Group 2: Experience Economy - The focus on creating immersive experiences, such as the "Longtan Secret Realm" theater and geological study camps for youth, has transformed the scenic area from a ticket-based economy to an experience-based economy [3] - Longtan Grand Canyon's approach emphasizes enhancing overall service quality and visitor satisfaction, moving away from reliance on high-margin products [3]

Group 1 - Multiple scenic spots in Shaanxi are offering discounts and free entry for students taking the 2025 high school entrance and college entrance exams [1][2][4] - From June 9 to August 31, Huaqing Palace provides free tickets for students with their exam admission tickets and ID [1] - Qinling Wildlife Park offers a 60% discount on student tickets, priced at 30 yuan per person, and a discounted package for 42 yuan for students [1][2] Group 2 - Qinling National Botanical Garden allows free entry for students with their ID and exam admission ticket, along with two accompanying persons [1][2] - Various parks, including Taiping National Forest Park and Zhuque National Forest Park, are offering free entry for middle and high school students from June 9 to August 31 [2][4] - Shaohua Mountain provides free entry for middle and high school students and two accompanying relatives from June 9 to June 30 [3]

Core Points - The Hubei Shennongjia Scenic Area is recruiting "wild man NPCs" with a daily salary of 500 yuan, requiring them to only make "woo woo" sounds and accept food offerings from tourists [1][2] - The recruitment aims to hire 16 individuals, with over 10,000 people already expressing interest through fan groups on short video platforms [1][2] - The job involves wearing a wild man costume, interacting with tourists through body language, and sharing experiences on social media [2][3] Recruitment Details - The working hours for the "wild man" position are from approximately 8 AM to 5 PM, with no night shifts, and the job is located at six major scenic spots within Shennongjia [2][3] - Candidates will be evaluated based on their personality, creativity, and ability to create engaging short videos [1][2] - This is not the first time the scenic area has offered such positions; a similar role as a natural observer was advertised last year with a monthly salary of 6,000 yuan [3][4] Industry Trends - The trend of hiring "wild man" or animal impersonator roles has been observed in various scenic areas across China, indicating a growing interest in unique tourist interactions [4] - Other scenic areas, such as Benxi in Liaoning and Handan in Hebei, have also introduced similar roles with competitive salaries, reflecting a broader industry movement towards experiential tourism [4]