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茂名信宜音乐嘉年华:借“乐”破圈,激活农文旅双节消费市场
Sou Hu Cai Jing· 2025-10-09 07:37
"信宜的朋友们,你们好!"10月2日至3日,"传承上品"理想音乐嘉年华在茂名信宜市体育公园燃情开唱。这次是信宜首次举 办音乐嘉年华,以"乐"为媒诚邀八方宾客,来信宜这座"活力之城"乐享假期。 音乐+文旅:"流量"变"留量" "音乐+文旅"有效激活周边景点、酒店与餐饮消费,推动信宜文旅市场持续升温。恰逢国庆、中秋双节同庆,信宜推出多项 景区优惠与吃住玩乐礼包,借音乐嘉年华的"流量"转化为"留量",为文旅品牌建设注入了新动能。 从音乐现场转向信宜山水美景,已成为外地乐迷充实旅程的必选项。连日来,信宜市区住宿及周边景区的客流量持续攀 升。查询美团、携程等平台可看到,市区的酒店订单量大幅增长,李花谷、马安竹海、虎跳峡等热门景点的周边住宿更是 迎来预订高峰,不少酒店、民宿早早被订满。 "早就听说信宜的山水很美,这次看到音乐嘉年华有我心仪的歌手,当即定了假期来信宜的行程。"定居佛山的任小姐约了 闺蜜来场"信宜深度游",她期待道:"后续几天打算把牙雕馆、马安竹海、李花谷、天马山等地挨个打卡,想看山看水看云 海,想吃食惯嘴粉和杨桃鸭,想想都觉得美滋滋。" 人民日报客户端广东频道 许巨滔 杨珮珮 音乐+假期:"心动"到"行动" ...
国庆中秋假期首日全省4A级及以上景区热度高涨 迎客超278万人次
Nan Fang Ri Bao Wang Luo Ban· 2025-10-02 00:57
Core Insights - The tourism market in Guangdong is experiencing a significant surge during the National Day and Mid-Autumn Festival holiday, with various attractions reporting increased visitor numbers compared to the previous year [1][2][3]. Group 1: Visitor Statistics - On the first day of the holiday, 4A-level and above scenic spots in Guangdong received 2.784 million visitors, marking a year-on-year increase of 6.1% [1]. - Key monitored areas, including ancient post roads and red tourism sites, saw varied visitor growth: 515,000 for ancient post roads (up 2.2%), 183,000 for red tourism sites (up 3.3%), 282,000 for rural tourism points (up 4.5%), and 314,000 for public cultural institutions (up 3.8%) [1]. Group 2: Tourism Orders and Popular Attractions - Overall tourism orders in Guangdong increased by 27% compared to last year, with Guangzhou seeing a 25% rise and Shenzhen experiencing a 39% increase [2]. - Popular attractions included the Guangzhou Science Museum, the South Yue King Museum, and the Chimelong Resort, which attracted significant visitor interest [2]. Group 3: Cultural and Sports Events - A "Cultural and Sports Carnival" was launched in Guangzhou, integrating various sectors to promote tourism alongside the 15th National Games [3]. - The 11th Football Champions Challenge in Zhuhai attracted participants and their families, promoting travel alongside sporting events [3]. Group 4: International Cultural Activities - International cultural events, such as the "Golden Land" music week and the 33rd Macau International Fireworks Competition, contributed to the influx of tourists [4]. Group 5: Diverse Cultural Activities - Various cultural activities were organized to enhance the holiday experience, including free access to public cultural venues and numerous festive events [5][6]. - The Guangdong Provincial Library and the Intangible Cultural Heritage Museum hosted themed activities and workshops, enriching the cultural landscape during the holiday [5][6].
以“体育力”提振“消费力” “赛事+文旅”激活多元化消费潜力
Yang Shi Wang· 2025-08-18 12:30
Core Viewpoint - The Jiangxi Province Urban Football Super League ("Gan Chao") has successfully completed its first phase, attracting significant participation and boosting local tourism and consumption [1][8]. Group 1: Participation and Attendance - The first round of "Gan Chao" attracted over 200 million participants, with more than 100 million viewers watching the matches via live broadcasts [1]. - The sixth round match between Nanchang and Jingdezhen drew a crowd of 13,687 attendees, showcasing the event's popularity [5][3]. Group 2: Economic Impact - Hotel occupancy rates in Ji'an reached an average of 85%, a 40 percentage point increase compared to pre-event levels [7]. - The overall revenue of the restaurant industry increased by 55% year-on-year, with nighttime dining accounting for over 70% of this growth [7]. Group 3: Local Initiatives and Promotions - Various local governments have introduced promotional policies linked to "Gan Chao" tickets, offering discounts on attractions, hotel stays, dining, and public transport [9][14]. - In Jingdezhen, discounts of 40-70% on hotel accommodations are available for fans, along with free pottery experiences in designated areas [12]. - Ji'an has created special benefits for spectators, including discounted entry to scenic spots and promotional dining offers, enhancing the overall visitor experience [14].
3天迎客218.1万人次,文旅消费总额27.2亿元
Nan Jing Ri Bao· 2025-07-09 02:32
Core Insights - The combination of the "Super League" and Zhao Chuan's concert significantly boosted tourism in Nanjing, with a total of 2.181 million visitors and a cultural tourism consumption of 2.72 billion yuan over three days [1][6] Group 1: Visitor Statistics - On July 5, the visitor count reached 791,000, a 29.6% increase from the previous day, driven by the events [2] - The most popular attractions included Confucius Temple, Zhongshan Scenic Area, Xuanwu Lake, and Nanjing Museum, with suburban areas like Jiangsu Garden Expo Park seeing visitor increases of over 3.8 times [3] Group 2: Economic Impact - On July 5, total cultural tourism consumption in Nanjing reached 980 million yuan, a 17.5% increase from the previous day, with shopping and entertainment sectors growing by 50.6% and 50.4% respectively [4] - The highest consumption areas were Qinhuai District, Jiangning District, and Jianye District, with Jianye District alone generating 110 million yuan in consumption [4] Group 3: Night Economy - Nighttime cultural tourism consumption areas performed exceptionally well, with the Xinanli area seeing a consumption increase of over 1.8 times due to outdoor live broadcasts of the match [5] - The occupancy rate of hotels on July 5 reached 83.1%, with 14 hotels exceeding 90% occupancy, indicating a strong demand from visitors [6] Group 4: Overall Rankings - Nanjing ranked first in visitor numbers in the province and second nationwide, with ticket orders for attractions increasing by 255% compared to the previous year [6]
涉及旅游、文娱、出行、餐饮四领域,端午假期江苏省消费维权舆情分析报告出炉
Sou Hu Cai Jing· 2025-06-06 13:43
Group 1: Consumer Rights Issues - The main areas of consumer rights issues in Jiangsu Province during the Dragon Boat Festival include tourism, entertainment, transportation, and dining [1][3] - A total of 125,000 pieces of relevant consumer rights information were analyzed, with 11,000 being rights protection-related, accounting for 8.8% [1] Group 2: Tourism Experience - There is a significant decline in tourism experience despite an increase in market flow, with 3,253 pieces of consumer rights information related to tourism [3] - A specific incident highlighted involved a tourist being charged 300 yuan for a service that was initially quoted at 100 yuan, indicating issues with transparency in pricing [3] Group 3: Entertainment and Sports Events - Consumer complaints regarding entertainment activities totaled 4,449, with a focus on the difficulty in obtaining tickets for the "Su Super" football matches [4] - Ticket prices have surged, with original prices of 10 yuan being resold for 200-300 yuan, and some tickets reaching up to 500 yuan on secondary markets [4] Group 4: Seasonal Food Quality and Pricing - There were 3,787 pieces of consumer rights information related to seasonal food, particularly concerning zongzi (rice dumplings), with complaints about inflated prices and quality discrepancies [5] - Issues included false advertising and discrepancies between advertised and actual product weights, with some consumers receiving substandard products [5] Group 5: Ride-Hailing Price Controversies - There were 118 pieces of consumer rights information related to ride-hailing services, with complaints about unreasonable price increases during the holiday [6] - Consumers reported significant fare hikes, with some experiencing price increases from 9 yuan to 16 yuan, indicating a trend of price gouging during peak times [6]