Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company's performance in North America has stabilized, while European operations continue to grow, with Q1 results exceeding expectations [1][5] - In 2024, the company achieved revenue of 8.45 billion yuan, a year-on-year increase of 5.9%, with a net profit attributable to shareholders of -151 million yuan [5][15] - The company is expected to see profit recovery, with projections for 2025-2027 indicating a gradual increase in revenue and net profit [15] Revenue Performance - In Q1 2025, the company reported revenue of 2.04 billion yuan, a year-on-year increase of 12.3%, and a net profit of 58.72 million yuan, up 196.2% [5][15] - Domestic and overseas sales for 2024 were 1.48 billion yuan and 6.75 billion yuan, respectively, with year-on-year growth of 3.5% and 6.7% [6] - The company's self-owned brand achieved revenue of 1.13 billion yuan domestically, reflecting a 3.6% increase [6] Profitability Analysis - The overall gross margin for 2024 was 36.9%, a decrease of 1.5 percentage points year-on-year [10] - In Q1 2025, the gross margin improved to 39.4%, an increase of 0.8 percentage points year-on-year [12] - The gross margin for the company's self-owned brand in 2024 was 46.0%, down 0.7 percentage points [10] Cost Structure - The company's expense ratio for 2024 was 35.0%, an increase of 0.7 percentage points year-on-year [13] - In Q1 2025, the expense ratio decreased to 34.8%, down 0.7 percentage points year-on-year [13] Future Outlook - The report highlights the potential for profit elasticity due to the return of manufacturing to the U.S. and domestic demand stimulation [14] - Revenue forecasts for 2025-2027 are maintained, with 2027 revenue projected at 12.73 billion yuan [15] - The company is expected to benefit from reduced reliance on major clients, with the top five clients accounting for 16.2% of revenue in 2024, down 5.7 percentage points year-on-year [14]

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company reported a revenue of 18.48 billion RMB in 2024, a year-on-year decrease of 3.81%, and a net profit attributable to shareholders of 1.42 billion RMB, down 29.38% year-on-year. However, in Q1 2025, the company achieved a revenue of 4.91 billion RMB, an increase of 12.95% year-on-year, and a net profit of 519 million RMB, up 23.53% year-on-year [2] - The company is actively transforming its retail strategy, responding to national subsidy policies to boost demand, and has seen significant growth in its domestic sales [4][5] - The company has launched an AI design initiative in collaboration with Qunhe Technology, enhancing its smart home solutions and improving customer experience [9] Financial Performance - In 2024, the company achieved a gross margin of 32.72% and a net margin of 7.83%. In Q1 2025, the gross margin was 32.39% and the net margin improved to 11.00% [6][8] - The company plans to distribute a cash dividend of 1.38 RMB per share, totaling 1.13 billion RMB [3] Revenue Breakdown - In 2024, the company's revenue from various segments included furniture manufacturing (17.03 billion RMB), sofas (10.20 billion RMB), and custom furniture (0.99 billion RMB), with varying year-on-year growth rates [4] - The company has seen a significant increase in its retail performance, with a 30%+ growth in domestic sales in Q1 2025 [4] Future Projections - The company expects revenues of 20.29 billion RMB in 2025, 22.56 billion RMB in 2026, and 24.71 billion RMB in 2027, with net profits projected at 1.86 billion RMB, 1.99 billion RMB, and 2.17 billion RMB respectively [10][12]