公司报告 | 半年报点评 零售转型成效显现，多品类均衡发展 公司发布 2025 年中期报告 25Q2 公司实现收入48.9 亿元，同比+7.2%；归母净利润5.0 亿元，同比+5.4%； 扣非归母净利润 4.4 亿元，同比+8.9%； 25H1 公司实现收入 98.0 亿元，同比+10.0%；归母净利润 10.2 亿元，同比 +13.9%；扣非归母净利润 9.0 亿元，同比+15.3%；若剔除股份支付费用 0.36 亿的影响，归母及扣非分别同增 18%、20%。 公司经营业绩持续向好，内贸零售企稳向好，外贸收入持续增长，同时得 益于产品力改善和效率提升，实现结构性增长，同时盈利能力、现金流等 核心经营指标同步优化； 25Q2 毛利率 33.4%，同比+0.4pct，归母净利率 10.3%，同比-0.2pct，盈利 能力保持稳定； 25H1 经营活动产生的现金流量净额 10.94 亿元，同比增长 71.89%。 单品均衡发展，高潜品类展现结构性成长 ①沙发收入 56.67 亿元，同比+14.7%，毛利率 36.1%，同比+1.0pct，其中 功能沙发态势较好，尤其内贸功能沙发业务上半年实现较好的同比增长； 顾家 ...

8月25日，顾家家居盘中上涨2.09%，截至09:47，报29.30元/股，成交7696.16万元，换手率0.33%，总市 值240.78亿元。 资金流向方面，主力资金净流出397.49万元，特大单买入568.72万元，占比7.39%，卖出450.16万元，占 比5.85%；大单买入1312.10万元，占比17.05%，卖出1828.15万元，占比23.75%。 分红方面，顾家家居A股上市后累计派现63.39亿元。近三年，累计派现31.73亿元。 机构持仓方面，截止2025年6月30日，顾家家居十大流通股东中，中欧养老混合A（001955）位居第六 大流通股东，持股1087.77万股，相比上期增加17.64万股。香港中央结算有限公司位居第七大流通股 东，持股1030.95万股，相比上期减少149.21万股。 责任编辑：小浪快报 资料显示，顾家家居股份有限公司位于浙江省杭州市上城区东宁路599号顾家大厦，成立日期2006年10 月31日，上市日期2016年10月14日，公司主营业务涉及客厅及卧室中高档软体家具产品的研发、设计、 生产与销售。主营业务收入构成为：沙发55.22%，卧室产品17.59%，集成产品13 ...

证券研究报告 公司研究 [Table_ReportType] 公司点评报告 [Table_StockAndRank] 顾家家居(603816) 投资评级 上次评级 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱：jiangwenqiang@cindasc.com [Table_ReportDate] 2025 年 08 月 25 日 [Table_S 事件：公司ummar发布y] 2025 半年报。2025H1 公司实现收入 98.01 亿元（同比 +10.0%），归母净利润 10.21 亿元（同比+13.9%），扣非归母净利润 9.00 亿元（同比+15.3%）；2025Q2 公司实现收入 48.87 亿元（同比+7.2%），归 母净利润 5.01 亿元（同比+5.4%），扣非归母净利润 4.41 亿元（同比+8.9%）。 点评： 内销：零售转型效果显现，核心品类保持增长。2025H1 公司内销收入 52.25 亿元（同比+10.7%）、毛利率 39.59%（同比+1.77pct）。国内市场顾家品牌、 独立品牌均取得业绩稳步提升，零售转型卓有成效、 ...

Core Viewpoint - The company plans to invest 1.141 billion yuan in the construction of the Sinok New Energy Technology Park project to expand its production capacity for fuse products and related components, aiming for long-term growth and enhanced competitiveness [1][2]. Investment and Expansion - The total investment for the Sinok New Energy Technology Park project is 1.141 billion yuan, which will be used for building factories, R&D facilities, and purchasing machinery for the production of traditional fuses, incentive fuses, circuit breakers, DC contactors, current sensors, and integrated products [2]. - The project is located in Xi'an and is expected to be completed by the end of 2027 [2]. - The investment aligns with the company's strategic planning and operational needs, aiming to optimize production processes and enhance R&D capabilities [2]. Financial Performance - The company expects to achieve a net profit attributable to shareholders of 121 million to 151 million yuan in the first half of 2025, representing a year-on-year growth of 84.71% to 130.43% [4]. - In the first quarter of 2025, the company's revenue was 390 million yuan, with a year-on-year increase of 44.98%, and a net profit of approximately 60.75 million yuan, up 125.81% [5]. - The net profit has shown continuous growth for five consecutive quarters, with growth rates of 58.22%, 90.92%, and 112.38% from the second to the fourth quarter of 2024 [6]. Market Trends - The company's main business involves the R&D, production, and sales of fuses and related components, primarily serving the new energy generation and consumption sectors [4]. - The demand for circuit protection components is rapidly increasing, driven by the growth in the new energy and communication industries [4]. - In 2024, the company generated 897 million yuan in revenue from the new energy vehicle sector, accounting for 63.13% of total revenue, with a year-on-year growth of 50.47% [4].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [6]. Core Views - The company has shown robust performance in both domestic and international sales, with a notable increase in dividends, reflecting strong cash flow management [2]. - In Q1 2025, the company reported revenues of 4.914 billion yuan, a year-on-year increase of 13.0%, and a net profit of 519 million yuan, up 23.5% year-on-year [1]. - The company is undergoing significant organizational changes and strategic adjustments to enhance operational efficiency and adapt to market pressures [1]. Financial Performance Summary - For 2024, the company expects revenues of 18.48 billion yuan, a decrease of 3.8% year-on-year, with a net profit of 1.417 billion yuan, down 29.4% year-on-year [1]. - The gross margin for 2024 is projected at 32.72%, a slight decrease of 0.1 percentage points, while the net profit margin is expected to be 7.67%, down 2.8 percentage points [1]. - The company plans to distribute dividends of 1.13 billion yuan in 2024, increasing the payout ratio to 80% [2]. Product Segment Analysis - Sofa sales reached 10.204 billion yuan in 2024, growing by 9.1%, with a gross margin of 35.37% [3]. - Custom furniture revenue was 992 million yuan, up 12.7%, with a gross margin of 28.12% [3]. - Bedroom products and integrated products saw declines in revenue, with bedroom products down 20.8% and integrated products down 19.5% [3]. Domestic Sales Insights - Domestic sales revenue for 2024 is expected to be 9.361 billion yuan, a decrease of 14.4% year-on-year, with a gross margin of 37.03% [4]. - The company is focusing on product differentiation and enhancing its product matrix to improve market competitiveness [4]. - E-commerce strategies have shown positive results, contributing to growth in retail sales [4]. International Sales Insights - International sales revenue for 2024 is projected at 8.367 billion yuan, an increase of 11.3% year-on-year, with a gross margin of 27.15% [5]. - The company has established stable partnerships with key clients and expanded its presence in various international markets, achieving significant growth [5]. - The management of the U.S. mattress factory is improving, and the company is aggressively pursuing non-U.S. markets [5]. Profit Forecast Adjustments - The profit forecast has been adjusted, with expected net profits for 2025, 2026, and 2027 at 1.871 billion yuan, 2.041 billion yuan, and 2.217 billion yuan respectively [9]. - The company is expected to maintain a price-to-earnings ratio of 11X for 2025, reflecting a positive outlook for future earnings growth [9].

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown strong performance in foreign trade, with a notable increase in revenue and net profit in Q1 2025 compared to the previous year [5] - The company is focusing on its core sofa category and expanding its custom business, with significant growth in retail sales for functional sofas and mattresses [6][9] - The company is implementing a "1+N+X" channel strategy to enhance its market presence and has established stable partnerships with key clients in the foreign trade sector [7] Financial Performance Summary - In 2024, the company achieved revenue of 18.48 billion yuan and a net profit of 1.42 billion yuan, representing a year-on-year decrease of 3.8% and 29.4% respectively [5] - For Q1 2025, the company reported revenue of 4.91 billion yuan and a net profit of 520 million yuan, showing a year-on-year increase of 12.9% and 23.5% respectively [5] - The company's gross margin for 2024 was 32.7%, slightly down by 0.1 percentage points year-on-year, while the net profit margin was 7.7%, down by 2.8 percentage points [8] Segment Performance - Revenue by product category in 2024: sofas (10.20 billion yuan, +9.1%), beds (3.25 billion yuan, -20.8%), integrated products (2.44 billion yuan, -19.5%), and custom products (990 million yuan, +12.7%) [6] - Domestic sales revenue was 9.36 billion yuan, down 14.4%, while foreign sales revenue was 8.37 billion yuan, up 11.3% [7] Strategic Outlook - The company plans to deepen its domestic "one body, two wings" strategy and global expansion in foreign trade, focusing on core categories like functional sofas and bedroom mattresses [9][10] - The company aims to enhance its marketing system and expand its manufacturing base globally, particularly in non-US markets [9]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported a strong performance in Q1 2025, with revenue of 4.914 billion and a year-on-year growth of 12.95%, while net profit reached 519 million, growing by 23.53% [1] - The company has successfully implemented organizational adjustments that have shown significant results, particularly in enhancing product competitiveness and driving sales growth [2][3] - The company is expected to continue its positive performance in the upcoming quarters, with a projected revenue growth of 8.34% in 2025 [6] Summary by Sections Performance Overview - Q1 2025 revenue was 49.14 billion, up 12.95% year-on-year; net profit was 5.19 billion, up 23.53% [1] - For 2024, total revenue was 184.8 billion, down 3.8%, and net profit was 14.17 billion, down 29.38% [1] - Q4 2024 revenue was 46.78 billion, down 7.84%, with net profit significantly impacted by impairment provisions [1] Domestic Sales - Domestic sales revenue for 2024 was 93.61 billion, down 14.4%, but showed signs of recovery with a 16% increase in large store retail sales [2] - The company has focused on functional and customized products, achieving a compound annual growth rate of 13.4% in functional categories over three years [2] International Sales - International sales revenue for 2024 was 83.67 billion, up 11.33%, with improved profit margins due to successful market expansion in regions like Australia and Europe [3] - The company has diversified its product offerings to include new categories, contributing to revenue growth [3] Operational Plans for 2025 - The company plans to drive growth in fixed sofas and integrated products, enhance bedroom product lines, and expand customized furniture in untapped cities [4] - There is a focus on accelerating the whole-house renovation business and expanding overseas manufacturing bases [4] Financial Metrics - Contract liabilities increased significantly, with year-on-year growth of 28% in 2024 and 18% in Q1 2025, indicating strong future sales potential [5] - The gross margin for Q1 2025 was 32.39%, with a decrease of 0.69 percentage points year-on-year [5] Earnings Forecast and Valuation - The company is expected to achieve revenues of 200.20 billion, 216.69 billion, and 235.77 billion for 2025, 2026, and 2027, respectively, with corresponding net profits of 18.48 billion, 19.81 billion, and 21.45 billion [6] - The current market valuation corresponds to a price-to-earnings ratio of 11.15 for 2025, indicating a favorable investment opportunity [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported strong performance in Q1 2025, achieving a revenue of 49.14 billion yuan, a year-on-year increase of 12.95%, and a net profit of 5.19 billion yuan, up 23.53% year-on-year [2][3] - The company faced challenges in its domestic traditional business, while its foreign trade business experienced medium to high-speed growth, with significant revenue contributions from various international markets [3][4] - The company is actively enhancing its overseas manufacturing capabilities and diversifying its product offerings, which is expected to drive future growth [5] Financial Performance Summary - In 2024, the company achieved a total revenue of 184.8 billion yuan, a decrease of 3.81% year-on-year, and a net profit of 14.17 billion yuan, down 29.38% year-on-year [2][3] - The revenue breakdown by product for 2024 shows that sofas generated 102.04 billion yuan (up 9.14%), while custom furniture and IT services saw declines of 19.52% and 19.26%, respectively [3] - The company’s gross margin for 2024 was 32.72%, with a net profit margin of 7.67%, reflecting a slight decrease compared to the previous year [4] Future Projections - Revenue projections for 2025-2027 are 199.68 billion yuan, 214.03 billion yuan, and 228.74 billion yuan, representing year-on-year growth rates of 8.1%, 7.2%, and 6.9%, respectively [5][7] - The expected net profit for the same period is 18.25 billion yuan, 19.78 billion yuan, and 21.3 billion yuan, with growth rates of 28.9%, 8.4%, and 7.7% [5][7] - The company’s earnings per share (EPS) are projected to be 2.22 yuan, 2.41 yuan, and 2.59 yuan for 2025, 2026, and 2027, respectively [5][7]

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company reported a revenue of 18.48 billion RMB in 2024, a year-on-year decrease of 3.81%, and a net profit attributable to shareholders of 1.42 billion RMB, down 29.38% year-on-year. However, in Q1 2025, the company achieved a revenue of 4.91 billion RMB, an increase of 12.95% year-on-year, and a net profit of 519 million RMB, up 23.53% year-on-year [2] - The company is actively transforming its retail strategy, responding to national subsidy policies to boost demand, and has seen significant growth in its domestic sales [4][5] - The company has launched an AI design initiative in collaboration with Qunhe Technology, enhancing its smart home solutions and improving customer experience [9] Financial Performance - In 2024, the company achieved a gross margin of 32.72% and a net margin of 7.83%. In Q1 2025, the gross margin was 32.39% and the net margin improved to 11.00% [6][8] - The company plans to distribute a cash dividend of 1.38 RMB per share, totaling 1.13 billion RMB [3] Revenue Breakdown - In 2024, the company's revenue from various segments included furniture manufacturing (17.03 billion RMB), sofas (10.20 billion RMB), and custom furniture (0.99 billion RMB), with varying year-on-year growth rates [4] - The company has seen a significant increase in its retail performance, with a 30%+ growth in domestic sales in Q1 2025 [4] Future Projections - The company expects revenues of 20.29 billion RMB in 2025, 22.56 billion RMB in 2026, and 24.71 billion RMB in 2027, with net profits projected at 1.86 billion RMB, 1.99 billion RMB, and 2.17 billion RMB respectively [10][12]