Core Insights - The annual ice and snow tourism season has officially begun as temperatures drop below zero across many regions in China, leading to increased hotel bookings and diverse winter activities [1][2] Group 1: Ice and Snow Tourism Trends - Ice and snow tourism has become a hot travel trend, with platforms like Tongcheng Travel reporting that ice sports and cultural tourism remain major consumer hotspots [1] - Popular destinations include ski resorts and ice-themed amusement parks, which are expected to continue attracting significant visitor traffic [1][2] Group 2: Hotel and Booking Trends - Ski resorts have opened earlier this season, leading to a 50-70% increase in hotel bookings in the surrounding areas [2] - For instance, hotel bookings in Fuyun County, near the Keketohai International Ski Resort, surged by 51.6% one week after its opening [2] Group 3: New Experiences and Activities - Various innovative activities such as ice fishing, snowmobile rides, and hot pot experiences in snow houses are drawing tourists [3] - The combination of "ice and snow" with hot springs has gained popularity among younger travelers, with a 30% increase in related accommodation bookings [3] Group 4: Diverse Destinations - The 2025-2026 snow season features a wider variety of popular destinations, including scenic spots like Yulong Snow Mountain and Changbai Mountain, appealing to tourists interested in snow viewing [4] - Families, particularly those from the 80s and 90s generations, prefer flexible travel options like self-driving and independent travel [4] Group 5: International Ice and Snow Travel - There is a growing trend in outbound ice and snow tourism, with popular destinations including Moscow, Switzerland, and Kazakhstan [5] - China is also emerging as a new destination for global ice and snow enthusiasts, with a 13.58% increase in bookings by non-Chinese passport holders for domestic flights [6]

Core Viewpoint - The new snow season has begun in Urumqi, Xinjiang, with ski resorts undergoing comprehensive upgrades to enhance facilities, smart systems, and diverse business models, aiming to provide a higher quality ice and snow experience for tourists and boost winter tourism [1] Group 1 - Ski resorts in Urumqi are fully renewing their hardware facilities and intelligent systems [1] - The upgrades are designed to welcome tourists from various regions and improve the overall winter tourism experience [1] - The initiative is expected to contribute to the continuous growth of winter tourism in the area [1]

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has been launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for tourists [1][2] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][2] - The "Rent + Ski" package includes vehicle rentals through the Shenzhou Car Rental app, allowing for seamless travel from urban areas to ski resorts, along with discounts on ski tickets and scenic spots [1][2] Company Developments - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, adding high-performance SUV models to meet the demands of winter tourism [2] - The company aims to enhance accessibility and experience for tourists, encouraging longer stays and exploration of local culture and attractions [2] - The growing trend of ice and snow tourism is expected to significantly boost regional economic growth, with projections of over 520 million visitors nationwide during the 2024-2025 season [2]

Core Insights - The 2025-2026 new snow season was inaugurated on November 22, featuring various activities aimed at promoting Jilin as a world-class ice and snow tourism destination [1][2] - A strategic cooperation framework agreement was signed between Hong Kong China Travel International Investment Co., Ltd. and Jilin City, focusing on high-quality development in the urban cultural tourism industry [2] - The establishment of a national ski club alliance aims to promote Jilin's premium ice and snow resources and enhance the popularity of skiing across the country [2] Group 1 - The opening ceremony of the new snow season included performances, cultural exhibitions, and a Guinness World Record attempt for the most people skiing in traditional Peking opera costumes [1] - The total ski area at the Zhonglv Songhua Lake Resort will be expanded to 2.3 million square meters, introducing new freestyle and skiing challenge projects [2] - China Travel International has prioritized ice and snow business as a key area for development during the 14th Five-Year Plan period, aiming for internationalization and quality enhancement in the ice and snow industry [2]

Core Viewpoint - The development of ice and snow tourism in the Silk Road Mountain Resort in Urumqi County is transforming local cold resources into a vibrant economic opportunity, significantly enhancing the income and quality of life for villagers [1][3]. Group 1: Economic Impact - The Silk Road Mountain Resort has seen a continuous increase in visitor numbers since its opening on November 15, with expectations of further growth during the upcoming school snow holiday from December 1 to 5 [1]. - The village of Pingxiliang has developed a range of tourism-related businesses, including ski resorts and guesthouses, which have contributed to rural revitalization and increased local incomes [3]. - Villagers have reported a doubling of their annual income since converting their homes into guesthouses, with one resident noting that her family's income has significantly increased due to her husband's job as a ski instructor [3]. Group 2: Employment Opportunities - The local tourism industry has created numerous job opportunities, with the village now facing a shortage of workers despite the abundance of available positions [5]. - Young entrepreneurs, including those returning from abroad, are establishing new businesses such as coffee shops and bars, enhancing the attractiveness of rural tourism [5]. - The village currently has 60 guesthouses that can accommodate up to 400,000 visitors annually, indicating a robust growth in tourism infrastructure [5].

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has officially launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for visitors [1][4] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][4] Company Initiatives - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, introducing high-performance SUVs such as Tank 300, Wanjie M7/M9, and BYD Song, catering to diverse customer needs including families and young travelers [2] - The "Rent + Ski" package allows tourists to book vehicles via the Shenzhou Car Rental app, facilitating seamless travel from urban areas to ski resorts, with additional benefits like ski ticket discounts and scenic area promotions [1][2] Industry Trends - Ice and snow tourism is becoming a crucial driver of regional economic growth, with projections indicating that nationwide ice and snow tourism visits will exceed 520 million during the 2024-2025 season [4] - Self-driving is emerging as the preferred mode of transportation for ice and snow tourism due to its flexibility, and the integration of "car rental + skiing" services is expected to enhance visitor experiences and unlock regional economic potential [4]

央视网消息：随着新雪季开启，各地雪场迎来八方游客。今年冰雪旅游消费呈现出哪些丰富多元的 新场景？各景区又在软硬件上做了哪些调整升级？ ...

Core Points - The 40th Ice and Snow Carnival in Beijing's Yanqing District has been launched, featuring over 100 activities that will run until the end of February 2026, integrating various winter sports and entertainment options [1][2][3] Group 1: Activities and Events - The carnival includes diverse offerings such as ice sports, ice parks, ice events, ice lantern fairs, and performances, creating a comprehensive winter festival experience [1] - The "First Slide" event kicked off the winter season with 300 participants on the slopes, highlighting the newly opened "Ruixue Avenue" and a 14.5 km long snow track, catering to different skill levels [2] - High-level competitions will be held during the carnival, including the Intercontinental Cup for skeleton and the Asian Men's Ice Hockey Invitational, providing a platform for professional athletes [3] Group 2: Special Attractions - The Longqing Gorge Ice Lantern Festival celebrates its 40th anniversary with themed activities from January 15 to February 28, 2026, featuring six unique exhibition areas and various interactive experiences [4] - Other attractions include the fourth Beijing International Horticultural Expo Lantern Festival, which combines traditional lantern craftsmanship with modern technology for a dynamic display [4] - The Badaling Night Great Wall plans to host a New Year's Eve party and a Spring Festival garden event, enhancing the festive atmosphere for visitors [4]

Group 1 - The 2025-2026 Inner Mongolia Ice and Snow Tourism Season activities are set to launch, featuring 159 unique ice and snow cultural tourism activities, 48 competitive events, and 45 tourism routes [1] - Key events include the 21st Inner Mongolia Ice and Snow Nadam, the 2025 Inner Mongolia Ice and Snow Hero Conference, and the 22nd China-Manzhouli International Ice and Snow Festival, starting from December 20 [1] - Ulanqab City is focusing on its volcanic wonders and ice resources, planning 97 winter tourism activities centered around the theme "Go to the Volcano, Go Skiing" to enhance visitor experiences [1] Group 2 - Inner Mongolia will distribute cultural tourism consumption vouchers covering various scenarios such as scenic area visits, skiing experiences, hotel accommodations, and dining [2] - The tourism department is encouraging collaboration among scenic spots, ski resorts, hotels, and restaurants to offer bundled packages like "Skiing + Hot Springs" and "Accommodation + Cuisine" to reduce travel costs for tourists [2]

央视网消息：对广大滑雪爱好者来说，"开板"是拥抱冬天的独特方式。近日，随着气温下降，新雪季开启，各地雪场迎来八方雪友。冰雪旅游 呈现出更加丰富多元的发展图景。 11月22日，位于黑龙江哈尔滨的亚布力滑雪旅游度假区新开放4条雪道，进一步优化雪道分级布局，为不同水平滑雪爱好者提供适配选择。 亚布力管理委员会文化旅游管理处一级主任科员杨晓冬介绍，2025年"开板"以来，已经累计接待游客3万多人次，现在雪场每天日均接待游客 2000多人次，比2024年同期相比增加12%。2025年，除了滑雪项目，也引进了更多度假产品，包括冰上杂技演出，还新建了一个占地2万多平 方米的娱雪乐园，让游客有更多的这种冰雪体验。 作为2025年第九届亚冬会雪上项目比赛地，亚布力充分利用雪上项目设施、5S滑雪场集群、国家级体育训练基地等核心优势，新雪季计划举 办超过30项专业赛事与群众冰雪活动，形成高端赛事引领、大众活动赋能的多元格局。 杨晓冬表示，利用2024年亚冬会的这些场地，将举办1场洲际的滑雪赛事，以及7场国家级的专业滑雪赛事。同时，还有8场省级的专业滑雪赛 事，确保每周活动不停、精彩不断。 自11月7日"开板"以来，亚布力滑雪旅游度 ...