Core Insights - Mark Zuckerberg's vision for Meta's advertising future suggests a shift towards fully autonomous advertising, where advertisers would rely entirely on the platform's AI capabilities without needing creative input or demographic targeting [3][12] - Amazon's advertising strategy appears to be more nuanced, balancing automation with advertiser control, as it has generated over $46 billion in revenue in 2024, making it the third-largest digital advertising platform globally [7][8] Group 1: Meta's Advertising Vision - Zuckerberg envisions a future where businesses simply state their objectives and connect their bank accounts, eliminating traditional advertising responsibilities [3] - This approach represents a significant bet on AI, aiming to redefine the relationship between advertisers and platforms [3][12] - The concept of a "black box" advertising system is seen as a potential risk, as it may lack independent measurement and transparency [12][14] Group 2: Google's PMAX Influence - Google's Performance Max (PMAX) campaigns have set a precedent for automated advertising, consolidating various ad formats into a single campaign type managed by algorithms [4] - PMAX has seen over one million advertisers using it, absorbing approximately 82% of Shopping ad spend by May 2024, although this share has since declined by about six percentage points [5][6] - Unlike Zuckerberg's vision, PMAX still requires minimal creative input from advertisers, indicating a demand for some level of control [6] Group 3: Amazon's Advertising Strategy - Amazon Ads is evolving with initiatives like Performance+ and Brand+, which suggest a move towards less control for advertisers while still maintaining some level of transparency [8] - The company is investing in generative AI tools for creative production, indicating a trajectory towards more automation [8] - Amazon's advertising ecosystem is unique, as product pages serve as the creative, making it challenging to adopt a fully autonomous model [9] Group 4: Co-Pilot Model vs. Black Box - Experts suggest that Amazon is likely to adopt a "co-pilot" model, providing transparency and allowing advertisers to have a say in their advertising strategies [9] - Structural barriers, such as data regulations, may prevent Amazon from fully embracing a black box approach [9][10] - Amazon's initiatives, like AI Creative Studio and enhanced measurement capabilities, indicate a commitment to transparency rather than a completely automated system [13] Group 5: Future Outlook for Amazon - Amazon is in a unique position to observe the outcomes of competitors like Google and Meta before committing to its own advertising strategy [14] - The diversity of Amazon's advertiser base suggests a spectrum of solutions will be developed, catering to both those seeking simplicity and those demanding control [16] - The key question for Amazon is whether it can maintain transparency and control while embracing AI-driven advertising [17]

Core Insights - The article discusses the challenges advertisers face with Facebook account shutdowns and the benefits of using agency ad accounts, particularly from DFUmedia, as a solution to these issues [1][3]. Group 1: DFUmedia's Advantages - DFUmedia offers the lowest top-up rates ranging between 2% and 3%, which is attractive for advertisers looking to maximize profits [5]. - The platform allows clients to use their own payment methods, providing flexibility and minimizing the hassle of transferring funds [6]. - DFUmedia provides ad accounts with unlimited spending, enabling advertisers to scale campaigns without daily spending caps [7]. - The company offers high-tier whitelisted accounts that have fewer restrictions and faster ad approval rates, leading to lower CPMs [8]. - DFUmedia provides 24/7 WhatsApp support, ensuring that advertisers can receive assistance whenever needed [9]. - The platform boasts competitive CPM rates, enhancing the effectiveness of marketing campaigns [10]. Group 2: Common Issues in the Industry - Advertisers often face long turnaround times when starting with new accounts, which can hinder campaign initiation [12]. - High rental charges on ad spend are prevalent, reducing the profitability of advertising efforts [13]. - Many agencies impose high top-up fees ranging from 5% to 8%, which can be unsustainable for advertisers [14]. - Poor quality accounts from other agencies often lead to ad rejections and high advertising costs, complicating campaign management [15]. - Limited spending caps imposed by standard vendors restrict advertisers' ability to reach their target audience effectively [16][17]. Group 3: DFUmedia as a Solution - DFUmedia is positioned as a reliable and cost-effective solution for advertisers facing challenges with traditional Facebook ad accounts [19]. - The agency accounts are particularly beneficial for businesses with larger goals and expertise, providing better support and resources [21][24]. - DFUmedia simplifies the onboarding process, with a turnaround time of less than 24 hours for getting accounts live [22].

Core Viewpoint - The Nasdaq-100 index includes innovative companies like Datadog and The Trade Desk, which are currently trading below their recent highs but still present attractive long-term growth prospects [1] Datadog - Datadog's shares are down 17% year to date, but the company has seen a rebound following strong earnings reports [2] - The company reported a 25% year-over-year revenue growth to $762 million in Q1, alleviating concerns about software spending due to potential economic downturns [5] - High demand for AI monitoring tools is driving growth, with Datadog signing 11 deals worth at least $10 million each in the quarter [6][7] - Datadog's revenue is currently $2.8 billion, serving a market projected to reach $81 billion by 2028, indicating significant growth potential [9] The Trade Desk - The Trade Desk, a leading digital ad-buying platform, has experienced a 34.5% decline in shares year to date but has shown recovery with a 29% increase since its earnings report on May 8 [2][13] - The company reported a 25% year-over-year revenue growth in Q1, indicating healthy ad spending on its platform despite earlier concerns about a slowdown in the ad market [13] - The Trade Desk is capitalizing on the $1 trillion ad market with its Unified ID 2.0 and AI-powered Kokai platform, which enhances ad performance measurement and improves returns on ad spending [14] - The stock's forward price-to-earnings ratio has decreased to 44, making it more attractive for investors compared to earlier in the year [15] - Analysts project an annualized earnings growth rate of 31% for The Trade Desk, suggesting strong long-term returns for investors [16]

Core Viewpoint - The article emphasizes the importance of value investing and highlights Criteo (CRTO) as a strong value stock based on its financial metrics and Zacks Rank [2][3][7] Financial Metrics - Criteo (CRTO) has a Price-to-Book (P/B) ratio of 1.45, which is significantly lower than the industry average of 3.83, indicating potential undervaluation [4] - The Price-to-Sales (P/S) ratio for CRTO is 0.86, compared to the industry's average P/S of 1.96, further suggesting that the stock may be undervalued [5] - CRTO's Price-to-Cash Flow (P/CF) ratio stands at 7.41, well below the industry average of 20.68, reinforcing the notion of its attractive valuation [6] Investment Outlook - The combination of CRTO's strong financial metrics and a Zacks Rank of 2 (Buy) positions it as an impressive value stock with a favorable earnings outlook [3][7]

Financial Data and Key Metrics Changes - Total revenue for Q1 2025 was $55.2 million, a decrease of 16% year-over-year, with $5.2 million of that decline attributed to exited businesses in 2024 [16] - Commerce Media Solutions revenue increased by 99% to $12.7 million, indicating strong growth momentum [17] - Owned and operated revenue decreased by 30% year-over-year to $31.1 million, primarily due to challenges in acquiring media from social media channels [17] - Gross margins decreased compared to the prior year due to media cost pressures and a shift in revenue mix [18] - Adjusted EBITDA for Q1 2025 was a loss of $3.1 million, compared to a positive adjusted EBITDA of $0.7 million in Q1 2024 [20] - Net loss for Q1 2025 was $8.3 million, compared to a net loss of $6.3 million in the prior year [21] Business Line Data and Key Metrics Changes - Commerce Media Solutions now represents 23% of consolidated revenue, up from 10% a year ago [12] - Media margin for Q1 was $13.7 million, representing 24.9% of revenue, down from 33.6% in the previous year [18] - Commerce Media gross margin was $3.1 million or 24.6% of revenues, compared to $2 million or 31.3% in Q1 2024, showing strong growth despite lower margins [19] Market Data and Key Metrics Changes - The commerce media market is projected to grow to $100 billion over the next five years, accounting for over 25% of digital media spend by 2026 [10] - The company is navigating cost pressures from international tariffs and broader retail inflation, creating uncertainty in the industry [12] Company Strategy and Development Direction - The company is pivoting towards growth opportunities in commerce media solutions, leveraging its owned and operated marketplaces [5][6] - A strategic partnership with Rebuy Engine aims to enhance revenue opportunities and expand market share within the Shopify ecosystem [6][10] - The company anticipates a stabilization of its owned and operated business while focusing on the growth of commerce media solutions [8] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in returning to year-over-year consolidated revenue growth and positive adjusted EBITDA in the latter half of 2025 [9] - The company is optimistic about the potential of the commerce media marketplace, viewing it as a significant growth opportunity [14] - Management acknowledged the challenges posed by economic uncertainty but believes new commerce partners will offset potential declines in consumer spending [47] Other Important Information - The company ended Q1 2025 with $6.1 million in cash and cash equivalents and reduced total debt to $25.6 million [21][22] - The partnership with Rebuy is expected to provide significant upside, with initial clients already live on the platform [67] Q&A Session Summary Question: Can you share more about the Rebuy Engine partnership and its expected financial contributions? - The partnership is seen as a major milestone, providing access to a large sales channel in Shopify, with initial integrations already live [25][26] Question: What are the key contributors to accelerating CMS revenue growth back to triple digits? - The focus is on acquiring new commerce partners and leveraging technology investments made over the past two years [30] Question: What efforts are being made to expand supply channels for the owned and operated segment? - The company is exploring new nontraditional platforms and working with demand partners to improve media buying strategies [32][35] Question: How does the economic environment affect commerce media signings? - There is an acceleration in the pipeline during economic uncertainty, with faster movement through sales phases [51][52] Question: What is the outlook for the enterprise pipeline in commerce media? - The pipeline has doubled in size, with larger opportunities compared to the previous year, reflecting strong brand building and results [72]

Core Viewpoint - AppLovin Corporation (APP) has experienced significant stock volatility, with a 26% decline over the past three months, contrasting with a 15% decline in the industry, but has recently rebounded with a 64% increase in the past month, indicating potential recovery in the digital advertising market [1][2][3] Group 1: Market Performance - APP's stock has declined 26% over the last three months, worse than the industry's 15% decline [1] - Competitors like Alphabet and Meta Platforms have also faced declines of 11% and 10%, respectively, during the same period [1] - In the past month, APP's stock surged 64%, while Alphabet and Meta Platforms gained 8% and 31%, respectively, suggesting a potential market recovery [2] Group 2: Strategic Initiatives - AppLovin is transitioning to a pure-play advertising platform, focusing on high-growth, high-margin segments [4] - The $900 million sale of its gaming unit to Tripledot Studios allows APP to concentrate on ad technology, aligning with its vision for the global digital advertising market [4] - The company is investing in automation and developing advanced tools to enhance customer efficiency and maximize ad performance [4] Group 3: Financial Performance - AppLovin's first quarter of 2025 saw revenues surge 40% year over year, with adjusted EBITDA jumping 83% and net income skyrocketing 144% [5] - For the full year 2024, revenues climbed 43% year over year, while adjusted EBITDA surged 81%, indicating strong market demand and operational efficiency [5] Group 4: Earnings and Revenue Projections - The Zacks Consensus Estimate for second-quarter 2025 earnings is $2.01 per share, reflecting a 125.8% increase from the prior-year quarter [8] - For the full years 2025 and 2026, earnings are expected to grow by 85.2% and 41.9%, respectively [8] - The Zacks Consensus Estimate for second-quarter 2025 revenues is $1.45 billion, representing a 33.9% increase from the prior-year quarter [11]

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 VIEWBIX INC. (Exact name of registrant as specified in its charter) As filed with the Securities and Exchange Commission on May 14, 2025 Registration No. 333-281143 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 AMENDMENT NO. 2 TO FORM S-1 3 Hanehoshet St, Building B, 7th floor Tel Aviv, Israel 6971068 +972-9774-1505 (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code ...

Core Insights - The article emphasizes the shift in digital marketing towards a "data-driven" era, where the competition in information flow advertising has transitioned from resource acquisition to deep engagement in data application and refined operations [1][3][9] Industry Challenges - The report highlights that the cost of traffic is rising, making efficiency paramount for advertisers [3] - User decision paths are increasingly fragmented, necessitating cross-platform collaboration [3][4] - Rapid changes in policies and algorithms require dynamic operational capabilities to survive [3][4] New Capabilities for Agencies - Agencies must establish a closed loop of "data collection-analysis-application" to enhance operational efficiency and client value [3] - Key capabilities include: - Integration of all data to eliminate traffic silos [3] - AI-driven creativity to overcome homogenization issues [3] - Smart delivery engines to reduce costs and increase efficiency [3] - Long-term private domain operations to maximize user value [3] Data Insights - The CPM (cost per thousand impressions) for WeChat Moments has increased by 18% year-on-year, while the cost per lead on Douyin has surpassed 200 yuan [4] - Over 70% of user decision paths cross more than three platforms, indicating the need for comprehensive data integration [4] - Frequent platform rule changes render traditional experiences ineffective, necessitating real-time monitoring and adaptation [4] Smart Tools and Strategies - Cross-platform data integration is essential to reconstruct user behavior paths and achieve precise targeting [4] - Multi-Touch Attribution (MTA) models can quantify contributions from various platforms, optimizing budget allocation [4] - AI tools can generate creative content with a 60% increase in originality and an 85% approval rate for compliance [4] - Dynamic Creative Optimization (DCO) can enhance click-through rates by 20%-35% through real-time adjustments [4] Future Trends - The article predicts a widespread adoption of AI and automated delivery systems, potentially replacing 80% of manual operations [7] - The integration of virtual and real marketing scenarios, such as metaverse advertising and AR interactions, is expected to enhance user engagement [8] - Cross-border multi-platform collaboration will support global brand strategies [9] Competitive Advantages - Agencies that focus on data integration, AI support, and industry-specific expertise will be better positioned to achieve sustainable growth [9] - The article outlines various operational models, including full-service management and low-barrier entrepreneurship, to cater to different market needs [7][9]

Financial Data and Key Metrics Changes - In Q1, the company generated contribution ex TAC of $75 million, representing an 8% year-over-year growth [17] - Programmatic revenue reached a Q1 record of $71.8 million, reflecting a 10% increase compared to Q1 2024 [17] - Adjusted EBITDA was $23.1 million, a 95% increase from Q1 2024, with an adjusted EBITDA margin increasing to 31% from 17% [19] - Non-IFRS diluted earnings per share were $0.16 in Q1 2025 compared to $0.02 in Q1 2024 [20] - The company reported $19.3 million in net cash from operating activities, down from $37.7 million in Q1 2024 [20] Business Line Data and Key Metrics Changes - CTV revenue reached a record $26.4 million, reflecting 40% year-over-year growth and accounting for 37% of programmatic revenue, up from 29% in Q1 2024 [18] - Self-service contribution ex TAC grew by 32%, while PMP revenue rose by 12% year-over-year [19] - Contribution ex TAC from display decreased by 22%, largely due to declines in non-core, non-programmatic business lines [19] Market Data and Key Metrics Changes - The company is well-positioned to capitalize on the shift of advertising budgets from linear TV to CTV, supported by growing relationships with leading CTV advertisers and streaming platforms [11][12] - The company added 101 new actively spending first-time advertising customers in Q1, including 15 new enterprise self-service customers [14] Company Strategy and Development Direction - The company emphasizes a unified end-to-end platform that enhances simplicity, control, and efficiency, leveraging proprietary data and AI capabilities [7][8] - The launch of NextAI is seen as a transformational step, enhancing the advertising journey through generative AI and machine learning [9][10] - The company aims to expand its self-service footprint and focus on larger customers to improve contribution ex TAC durability [25] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving full-year guidance despite macroeconomic uncertainties, citing ongoing spend consolidation and sustained CTV revenue strength [23][24] - The company remains cautious about potential impacts from macroeconomic shocks or policy shifts but believes it is more resilient to volatility than in the past [25][26] - The recent Google AdTech antitrust case verdict could benefit the company by creating a more level playing field for independent platforms [26] Other Important Information - The company has no long-term debt and plans to continue allocating capital to share repurchases, having repurchased approximately 29.2% of outstanding shares since initiating buyback programs [20][22] - The company is committed to building on its momentum through active investor engagement and upcoming events [15][28] Q&A Session Summary Question: Can you elaborate on the macro comments and specific verticals showing strength or weakness? - Management noted some softness in April but emphasized diversification across verticals, which mitigates risks [34] Question: Is the guidance conservative due to macro conditions or related to AI investments? - Management indicated that the adjusted EBITDA beat was due to several factors, including top-line growth and better utilization, while maintaining caution regarding yearly guidance [35] Question: What feedback are you receiving from customers unfamiliar with Nexon? - Management highlighted improved messaging and the rising importance of data as key factors in attracting new customers [40] Question: Will there be incremental investments to take advantage of the Google outcome? - Management stated that no extra investment is needed, as growth can be achieved with current resources [44] Question: Can you provide more detail on CTV segment growth versus platform improvements? - Management anticipates reaching around 40% CTV revenues out of programmatic revenue, while remaining cautious about external factors [49] Question: What partnerships are driving growth? - Management emphasized diversification across partners and verticals, indicating resilience against reliance on any single partner [71] Question: What percentage of DSP buys go through your SSP? - Management indicated that approximately 50% of DSP buys are facilitated through their exchange, with potential for growth [74]

Core Insights - Meta Platforms (META) shares are trading at a premium with a forward 12-month Price/Earnings (P/E) ratio of 24.18X, compared to the Zacks Computer & Technology sector's 23.72X [1] - META shares are trading at a premium compared to Alphabet (GOOGL) at 16.26X but at a discount to Amazon (AMZN) at 31.44X; together, these companies are expected to capture about 50% of global ad spending by 2028 [2] Financial Performance - META shares have appreciated 9.2% year to date, outperforming peers like Alphabet and Amazon, which have seen declines of 4.9% and 16.3%, respectively [6] - The Zacks Consensus Estimate for second-quarter 2025 earnings is $5.84 per share, reflecting a 3.2% increase over the past 30 days and a 13.18% year-over-year growth [17] AI and Advertising Strategy - META's focus on AI to enhance user engagement is a significant catalyst, with over 3.43 billion daily users providing a vast data trove; AI usage has reached approximately one billion monthly users globally [5] - The deployment of META's deep neural network on NVIDIA's Grace Hopper Superchip has led to over 6% improvement in ad retrieval recall and more than 8% improvement in ad quality [12] - The introduction of the Generative Ads Recommendation model has increased conversion rates by 5%, with a 30% rise in advertisers using AI creative tools [15] Revenue Growth and Initiatives - META's Family of Apps other revenues grew 34% year-over-year to $510 million in Q1 2025, driven by WhatsApp Business Platform and Meta Verified subscriptions [16] - Capital expenditure for 2025 is projected between $64 billion and $72 billion, primarily for Gen AI initiatives and core business expansion [19] Market Position and Trends - META shares are trading above the 50-day and 200-day moving averages, indicating a bullish trend [9] - The company is focusing on social commerce through platforms like Facebook, Instagram, and WhatsApp, which is expected to enhance revenue streams [16]