中新网黑龙江新闻12月24日电(记者 王琳)冬雪初积迎嘉客，江湖情深待君来。12月23日，"冰雪江湖 遇 见鸡西 2025-2026鸡西冬季冰雪旅游推介会(哈尔滨站)"在哈尔滨盛大举行。本次推介会通过沉浸式展 示、特色表演、区县推介、互动抽奖等丰富环节，全方位呈现鸡西冬季文旅的独特魅力与发展活力。黑 龙江省文化和旅游厅副厅长钟华、鸡西市人民政府副市长周诚、中国冰雪旅游推广联盟执行秘书长李洪 光、哈尔滨市文旅局相关领导等，以及文旅行业代表、媒体记者、文旅达人齐聚一堂，共赴这场跨越古 今的冬日文旅之约。 黑龙江省文旅厅副厅长钟华在致辞中表示，当前黑龙江冰雪盛景绽放、文旅热潮涌动，"冰雪之冠 大美 龙江"品牌影响力持续提升，冰雪经济发展成效显著。他指出，鸡西作为明年全省第八届旅发大会承办 地，正稳步推进筹备工作，肩负着展示龙江冰雪风采、擦亮文旅品牌的重要使命，期待与各方携手推动 鸡西文旅发展，共筑冰雪旅游新篇。 鸡西市人民政府副市长周诚的致辞情感真挚。周市长表示，鸡西为大家准备了匠心独具的冰雪世界，冰 雪项目一应俱全、配套设施价格合理、服务保障贴心全面。冰雪季到鸡西，对于游客来说，尤其是黑龙 江省内或周边的游客来说 ...

Core Insights - The article highlights the deep integration of ice and snow activities with various industries, leading to the emergence of new products, scenarios, and business models. The winter season is transforming into a broad classroom experience [1] Group 1: Industry Development - In Zhangjiakou, Hebei, the Taiwu Ski Resort has created a youth skiing winter camp, featuring dedicated ski slopes and coaching teams, with the "Skiing + Research" package gaining popularity [1] - The Qishan Ski Tourism Area in Laiyuan County, Hebei, is hosting a series of events, including the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, which features ice and snow carnivals and educational activities in schools [1] - The local government is focusing on building a winter-themed ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] Group 2: Economic Impact - The continuous emergence of innovative business models is leading to a diversified and differentiated development of the ice and snow tourism industry, providing visitors with a richer and more varied travel experience [1] - The ice and snow economy is becoming a new driving force for promoting high-quality economic development [1]

Core Viewpoint - The ice-covered lakes in Inner Mongolia are being transformed into automotive testing grounds, significantly boosting the local economy and the winter sports industry [2][3]. Group 1: Automotive Testing Industry - The Yakeshi City in Inner Mongolia hosts China's largest winter automotive testing ground, attracting tens of thousands of engineers annually to test vehicle performance in extreme cold [2]. - In 2024, the testing ground completed 2,676 vehicle tests and received 66,000 engineers, generating revenue of 179 million yuan and providing over 2,000 jobs [3]. - Yakeshi holds a 40% market share in China's winter automotive testing sector, with direct annual income nearing 1 billion yuan [3]. Group 2: Economic and Ecological Balance - The region's stable extreme cold climate and ecological protection efforts create a balance that enhances both economic benefits and environmental sustainability [3][4]. - The "ice surface concession" model allows for economic gains while ensuring that the wetland remains a habitat for migratory birds during summer [3]. - Revenue from the ice surface operations is reinvested into wetland infrastructure and ecological restoration projects, promoting a cycle of "using ice to nurture green, and using green to promote ice" [3]. Group 3: Tourism and Events - The 2025 Inner Mongolia Ice and Snow Heroes event combines professional racing with public ice and snow experiences, enhancing winter tourism in the region [4][6]. - The event is expected to boost local services such as transportation, accommodation, and dining, benefiting the overall winter tourism market [6]. - In 2024, ticket revenue from 13 ice and snow theme parks in Inner Mongolia reached 29.79 million yuan, marking a 25.76% increase year-on-year [6].

作为中央新闻网站记者代表，央广网时政要闻部记者郭佳丽在启动仪式上表示，自己将依托央媒平台优 势，践行"四力"要求，深入雪场、走进村寨，用短视频、直播、图文等多元形式，讲述有深度、有温度 的吉林冰雪故事，传递这片土地上冰雪带来的"向上力量"与"微笑温度"，为冰雪经济高质量发展贡献媒 体担当。 12月23日上午，"2025中国向上·冰雪微笑曲线"网络主题宣传活动在延边州龙井市正式启动。本次活动 由中央网信办网络传播局指导，吉林省委网信办联合北京、河北、内蒙古、辽宁、新疆等地党委网信办 共同开展。活动着眼于以正面宣传、主流价值、时代新风塑造网络空间，以促进冰雪经济高质量发展提 振信心，全面宣传中国向上的发展韧性与内生动力，全景展现吉林作为冰雪大省将"冷资源"转换为"热 经济"的生动实践。 活动启动仪式上，还同时发布了四大特色子活动，包括"寻找最美冰雪小村小镇"、"家乡的雪"短视频大 赛、"吉林一号瞰冰雪"、"AI雪景"创作大赛，旨在吸引广大网友、游客、摄影爱好者、自媒体创作者、 高校学子等群体通过网络积极参与，进一步促进冰雪旅游产业发展与省际文化交流，激发冰雪经济活 力，以更多创意作品丰富本次主活动的传播内容。 活 ...

据悉，元旦、春节期间园区还将推出主题DIY、焰火表演等活动。作为连续举办五年的品牌项目，本 届"稻田雪国"规划16大主题分区、50余种冰雪项目，实行"一票畅玩"。 近年来，晋源区以冰雪经济激活消费新引擎，"稻田雪国"项目通过持续升级体验、丰富文化内涵，为市 民提供冬季休闲新选择，也为区域文旅融合高质量发展注入新活力。(完)(杨润德梁月仙) 中新网山西新闻12月23日电 近日，太原市晋源区康培稻田公园"稻田雪国"正式开园，昔日金黄稻田变 身冰雪童话世界，欢声笑语洋溢园区。 升级后的雪山滑行区设置初级、中级及S型弯道，满足不同游客需求，冰面碰碰车、雪地旋转木马等新 项目人气高涨，雪地摩托、雪地坦克等动力项目前也排起体验长队。园区特别打造互动体验区，游客可 亲手烤制棉花糖、玉米粒、面包片等雪地美食，新增的温暖帐篷既是休憩补给站，也售卖稻田主题文创 产品，让游客把"稻田记忆"带回家。此外，萌雪部落、骑行乐园等儿童专属区域，成为孩子们的玩乐天 堂。 ...

Core Insights - The article highlights the booming ice and snow economy in Harbin and the broader Northeast region of China, with significant investments and developments aimed at capitalizing on this trend [1][4]. Consumption Trends - Harbin Ice and Snow World has seen a surge in consumer spending, with a daily revenue of 23,000 yuan from a creative store within the park [2]. - The overall tourism data for the 2024-2025 ice season indicates that Heilongjiang province is expected to receive over 135 million domestic and international visitors, a year-on-year increase of 18.5%, with total spending reaching 211.72 billion yuan, up 30.7% [2]. Industry Developments - Notable companies like Bosideng are investing in the region, with plans to establish a production base in Harbin, investing 1 billion yuan, and launching a co-branded down jacket series that is projected to generate nearly 200 million yuan in sales in its first year [4][5]. - The ice and snow economy is fostering a diverse range of industries, including equipment manufacturing and technology, with companies reporting significant increases in sales and orders due to the rising popularity of winter sports [5][6]. Regional Impact - Surrounding cities like Daqing and Qiqihar are experiencing a tourism boom, with visitors drawn to their unique cultural offerings and proximity to Harbin, leading to increased visitor numbers and revenue growth [6][7]. - Local governments are adapting to modern tourist demands by enhancing services and creating unique experiences, such as themed cafes and cultural events, to attract visitors [7]. Economic Benefits - The ice and snow economy is generating substantial direct and indirect economic benefits, including job creation and enhanced regional brand value, with experts emphasizing the importance of these effects beyond immediate financial returns [8][9]. - The development of the ice and snow economy is seen as a catalyst for broader economic growth, with potential for investment in related sectors and improvements in local infrastructure [9].

Group 1: Industry Overview - The first local regulation focusing on the ice and snow industry in China, the "Qitaihe City Ice and Snow Industry Promotion Regulations," was approved and will take effect on January 1, 2026, providing clear support for the industry's development [1] - The ice and snow economy is experiencing rapid growth, with projections indicating that the industry scale will reach 980 billion yuan in 2024, a year-on-year increase of 10.8%, and is expected to exceed 1 trillion yuan in 2025 [1] - By 2025, the ice and snow industry scale is anticipated to reach 1,005.3 billion yuan, nearly quadrupling since 2015, with an average annual compound growth rate exceeding 14% [1] Group 2: Consumer Engagement - During the 2024-2025 ice and snow season, approximately 292 million residents participated in ice and snow sports, with a participation rate of 20.61%, an increase of about 27.44 million compared to the previous season [2] - The consumer spending driven by residents participating in ice and snow sports exceeded 187.5 billion yuan, showing a year-on-year growth of over 25%, with ski resort spending reaching 78.613 billion yuan [2] - The search volume for "outdoor ski resorts" surged nearly 900% since mid-October 2025, indicating a significant increase in industry activity and interest [2] Group 3: Policy Support - The State Council has issued opinions to stimulate the vitality of the ice and snow economy, aiming for a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [2] - The "Special Action Plan to Boost Consumption" for 2025 emphasizes promoting ice and snow consumption and supports the development of globally recognized ice and snow tourism destinations [2] Group 4: Key Companies in the Industry - Major companies in the ice and snow industry include Snowman Group and Ice Wheel Environment, which are leaders in the global ice-making equipment sector and have completed several ice and snow project constructions [5] - Companies like Ice Mountain Cold and Crystal Snow Energy are involved in constructing ice and snow venues, while others like Sanfu Outdoor and Anta Sports are engaged in manufacturing personal equipment for ice and snow sports [5][6] - Online travel agencies such as Ctrip and Tongcheng Travel are significant players in the travel sector, with revenues of 53.3 billion yuan and 17.3 billion yuan, respectively, in 2024 [7]

Group 1 - The ice and snow tourism index experienced fluctuations and a downward trend on December 23, indicating pressure on constituent stocks [1] - The stock of Iceberg Cold fell by 6.26%, reflecting significant market challenges [1] - Other companies such as Crystal Snow Energy, Dalian Shengya, Sanfu Outdoor, and Zhongxing Commercial also reported declines of 2.89%, 2.22%, 2.15%, and 1.81% respectively, highlighting a broader industry downturn [1]

凛冬将至，荆楚大地的冰雪热情却正如火如荼。12月21日，2025"与冬共舞"湖北冰雪运动消费季在武汉 黄陂甘露山文创城开幕。现场，湖北省体育局现场发布全省四条冰雪旅游精品线路，武汉市体育局同步 推介"踏雪寻梅"武汉体育旅游精品线路，一系列精彩纷呈的活动推动"冷资源"向"热经济"转化。 该负责人表示，近年来，湖北积极响应国家"三亿人上冰雪"的号召，不断完善冰雪设施，丰富赛事活 动，推动冰雪人口持续增长。过去一年，全省23个室外雪场、4个室内雪场、17个冰场累计接待游客286 万人次，同比增长近24%；冰雪消费规模超31亿元，冰雪"冷资源"正加速转化为高质量发展的"热经 济"。 四条冰雪运动旅游精品线路发布 冰雪盛宴不仅仅局限于武汉。本届湖北冰雪运动消费季构建起"主会场+分会场"联动格局，形成全省上 下同频共振的冰雪运动热潮。主会场武汉精心打造启动仪式暨冰雪嘉年华，串联"游、赛、购、享"四大 板块促消费活动；分会场落地恩施、神农架，通过升级雪道与配套设施，完善冰雪全产业链布局，全方 位满足不同群体的冰雪消费需求。 同时，湖北四条冰雪运动旅游精品线路发布：包括潮玩江城，三镇都市冰雪休闲线；问道武当，神农秘 境冰雪生 ...

这份狂热，源于大自然的馈赠。 （来源：中国吉林网） 转自：中国吉林网 当北半球步入凛冬，全球滑雪爱好者的目光便集体投向中国。在冰雪旅游的微笑曲线上，吉林的粉雪正 以其独一无二的魅力，重新定义世界级冬季体验，在全球雪圈掀起一场强劲的东方风暴。 长白山脉，作为与阿尔卑斯、落基山脉齐名的世界三大粉雪基地之一，拥有长达5个月的优质雪期。 其"粉雪+静风"的黄金组合，造就出如砂糖般干燥蓬松的雪质，让每一次滑行都如同在云端飞翔，令全 球雪友心驰神往。 顶级粉雪，需要顶级的"舞台"。 以北大湖、中旅松花湖、万峰通化、长白山万达等为代表的滑雪度假区，构建起吉林风格各异的冰雪王 国。其中，北大湖滑雪度假区更是登上国际雪联（FIS）官网，被冠以中国"惠斯勒"的美誉，跻身世界 一流滑雪目的地之列。 长春万达滑雪场即将惊艳亮相，其85米的最大落差、东北首条室内脱挂式缆车，搭配恒温-6℃的雪场环 境，让"四季畅滑"从梦想照进现实。 令人心动的，还有难以比拟的"吉林性价比"。 更颠覆的是，滑雪的边界在这里被打破。 与全球知名滑雪度假区相比，吉林的顶级滑雪小镇在门票、住宿、餐饮等方面的成本更显亲民。面向全 国大学生的免费滑雪政策、东北三省 ...