《澳门每日时报》12月18日文章，原题：中国如何将体育转化为真正的产业 在一个冬季周末，华东城 市无锡一座室内滑雪场里回响着初学者们的惊呼声，其中许多人此前从未接触过滑雪板。摔倒后拍落身 上霜雪的当地居民王悦（音）说："这是我第一次尝试。但……我决心在今冬成为一名又酷又厉害的滑 雪高手。"该滑雪场所在辖区的冰雪场地全年吸引人流量达50万人次，每年举办十余场各类冰雪比赛， 仅此类运动就带动1.8亿元的旅游消费。该滑雪场成为中国缺乏天然降雪地区如何从冰雪热潮中觅得商 机的典范之一。 最能体现这一点的莫过于引发轰动的江苏草根足球赛事"苏超"。今年启动的这项省内赛事迅速发展为一 种全国现象，85场比赛现场观众总数达243.3万人次。为了给那些无法获得门票的球迷营造体育场氛 围，组织方在全省设立573个集观赛、购物、美食、互动娱乐于一体的"'苏超'第二现场"，每个现场配 备巨型屏幕、美食摊位、零售摊位并开展夜间娱乐活动。"苏超"创造了"1元门票带动7.3元周边消费"以 及全域超380亿元的消费拉动。 体育引领的旅行消费，如今已成为中国社会的新风尚之一。今年11月在粤港澳大湾区举办第十五届全国 运动会期间，广州重点推出5 ...

图②：沈阳北陵公园冰场，滑冰爱好者激情竞速。 图③：沈阳怒江公园冰场，家长带着孩子玩冰车。 寒风吹起热爱，冬雪送来欢乐。近日，沈阳市北陵公园、劳动公园、五里河公园等公园的户外冰场浇冰迎客，市民打冰球、滑冰车、抽冰尜，男女老少 尽享冬日冰上乐趣。 今冬，我省推出"花式过冬 嗨游辽宁"系列活动，持续点燃市民参与冰雪运动的热情。作为冬日"限定款"的公园户外冰场，由于离家近、门槛低，不仅 为市民提供了家门口的运动场地，更让全民乐享冰雪的氛围愈发浓郁。 图①：沈阳怒江公园冰场，冰球爱好者激战正酣。 ...

继今年年初多地推行中小学春秋假后，年末，北方部分省份推出"冰雪假"，它不仅让学生们从课堂走向 雪场、博物馆和剧院，更以全新的假期模式激发冬日文旅消费潜力。各地在假期安排上有什么特点，如 何解决"孩子放假、家长上班"的现实矛盾，如何延长文旅消费链条？记者在新疆和吉林两地进行了采 访。 活动多创意新 进入12月，新疆乌鲁木齐市、阿勒泰地区两地的中小学生迎来了首个雪假，加上前后两个周末，假期长 达9天。 "我喜欢滑雪，放假后家人就能带我来滑雪，真是太好了。"乌鲁木齐一年级学生侯思行说。在新疆丝绸 之路山地度假区，为了保障前来滑雪的学生能有更好的体验，滑雪学校在雪假期间针对零基础的学生每 天开设2场免费公益滑雪教学，并专门调配滑雪教练服务前来打卡的中小学生滑雪爱好者。 除了滑雪，孩子们的文化活动也丰富多彩。乌鲁木齐文化中心大剧院、音乐厅接连上演魔术剧、舞剧、 话剧等作品，京剧院推出学生专场演出；乌鲁木齐市博物馆推出的"雪假博物趣"系列主题活动日均接待 量突破6000人次。阿勒泰地区图书馆开展"书香研学+冰雪探秘"专属活动，人类滑雪起源地博物馆等研 学线路持续升温，成为亲子家庭及学生群体的出行首选。 特色演出、历史展览 ...

Core Viewpoint - The 2025 Wuhan Public Ice and Snow Season aims to enhance urban vitality and promote consumption through a comprehensive winter sports carnival, running from December 20, 2025, to February 23, 2026, featuring various events and activities [5][7]. Group 1: Event Overview - The theme for the 2025 Wuhan Public Ice and Snow Season is "Seeking Plum Blossoms in the Snow: Ice and Snow Competition with Passion" [5]. - The main venue will be at Wuhan Ganlu Mountain Cultural and Creative City, with additional venues across 7 ice rinks and 4 ski resorts, as well as key commercial areas and scenic spots [5]. - The opening ceremony on December 21, 2025, will feature a grand ice and snow carnival with four main areas: competitive events, public experiences, industry exhibitions, and cultural tourism food [5]. Group 2: Activities and Promotions - The event will include a series of promotional activities designed to boost consumption, featuring 9 premium sports tourism routes that integrate professional ski resorts with major attractions in Wuhan [6]. - A total of 150 million yuan in ice and snow consumption vouchers will be distributed to promote youth training and new sports tourism products [6]. - The event will host seven major competitions, including the National Ski Open and Urban Ice Hockey League, along with four fun ice and snow activities [6][9]. Group 3: Strategic Importance - The 2025 Wuhan Public Ice and Snow Season is positioned as a key initiative to support the national goal of engaging 300 million people in winter sports and to enhance Wuhan's status as a national central city [7]. - It aims to strengthen the city's seasonal event branding, contributing to the overall urban influence and vitality [7].

另据了解，本届冰博会还将配套举办展览展示、科技成果发布、政企对接等20余场次专题活动。此外， 本届冰博会还将设立超300万平方米的特色联动体验区，冰雪大世界、太阳岛雪博会等五大联动体验区 各具特色，既有艺术雪雕观赏、冰雪主题篝火派对，也有非遗手工艺体验、中央大街特色巡游，更有 VR滑雪体验、电子沙盘演示等科技互动，呈现全民参与冰雪运动的"热"状态。期间，还将推出系列配 套赛事活动，包括"艺术创造神奇冰雕连结世界"世界雕刻大师冰雕赛、2026第十八届国际大学生雪雕大 赛等专业赛，还举行业余冰球赛、花样滑冰表演、寒地赛车、冰钓等大众趣味赛事，增强游客市民的参 与感、体验感。 从哈尔滨市政府新闻办获悉，2026哈尔滨国际冰雪经济博览会将于1月6日至8日举行。据介绍，本次博 览会将以"冰链世界.雪舞未来——新动能新纽带新生态"为主题，打造一场覆盖冰雪经济全领域的国际 化专业展会。 据介绍，2026哈尔滨国际冰雪经济博览会将设立总面积约20000平方米集中展示区，分设1个中心展区与 6个主题展区。中心展区将重点展示冰雪经济发展成果和政策措施、战略规划、产业图谱；六大主题展 区涵盖冰雪运动、冰雪文化、冰雪装备、冰雪旅游、 ...

Core Insights - The event held on December 16 in Shenyang aimed to enhance international cooperation in the ice and snow economy, inviting nearly a hundred guests from 21 countries and regions [1] - Liaoning Province has identified the ice and snow economy as a key driver for high-quality development, focusing on top-level design, industry chain improvement, and deepening international collaboration [1] - The province is leveraging the preparation for the 2028 National Winter Games to upgrade the entire ice and snow industry chain, transforming "cold resources" into "hot industries" [1] Group 1 - The event facilitated in-depth exchanges between over 70 local enterprises and international guests, establishing a robust cooperation ecosystem for the ice and snow economy [1] - Since the first Liaoning International Ice and Snow Economy Cooperation Conference, international exchanges and cooperation in the ice and snow economy have deepened, yielding significant results [1] - The province issued invitations to global ice and snow enterprises to enhance comprehensive cooperation in events and expand the cross-border ice and snow market [1]

这并非深圳近期发力冰雪产业的孤例。就在两个月前，号称"全球最大室内滑雪中心"的深圳前海·华发冰雪世界开 业，尽管初期面临票价与配套争议，但首日即售罄的门票和社交平台上"下饺子"般的排队画面，证实了南方高净 值人群对冰雪消费的渴望。 在深圳，一场关于冰雪产业的"热战"正在升温。12月14日，南都湾财社记者现场获悉，"TCL冬日冰雪乐园"在深 圳湾万象城开馆。在米兰-科尔蒂纳丹佩佐冬季奥运会开幕前，深圳市民可以在这一核心商圈内通过科技手段体验 到科尔蒂纳雪山。 此外，AI技术的落地也成为此次"造雪"的关键变量。在日前的TCL全球技术创新大会上，TCL创始人、董事长李 东生曾透露，2025年TCL推进落实AI应用，预计创造综合效益超10亿元。在冰雪乐园现场，AR雪镜漫游、AI生成 的冬奥绘梦等互动区，成为B端工业AI技术向C端消费场景的一次展示。 这种"技术造雪"，源自其上游产业链的突破。就在今年10月，TCL华星在广州总投资约295亿元的t8项目正式开 工，这是全球首条规模化量产的G8.6代印刷OLED产线。相比传统工艺，印刷OLED在成本控制和显示效果上的优 势，使得大屏沉浸式体验能以更低的成本从奥运赛场复制到 ...

2026哈尔滨国际冰雪经济博览会将于1月举行 中新网哈尔滨12月16日电 (记者 刘锡菊)16日，记者从哈尔滨市人民政府新闻办公室主办的2026哈尔滨 国际冰雪经济博览会新闻发布会上获悉，2026哈尔滨国际冰雪经济博览会将于1月6日至8日举行，将吸 引国内外300余家领军企业参展，实现3万+人次到场。芬兰罗瓦涅米市为本届冰博会的主宾市。 博览会设立总面积约20000平方米的集中展示区，分设1个中心展区与6个主题展区。中心展区重点展示 冰雪经济发展成果和政策措施、战略规划、产业图谱；六大主题展区涵盖冰雪运动、冰雪文化、冰雪装 备、冰雪旅游、冰雪服务、冰雪合作、冰雪教育等全产业链及上下游产业生态。 "这是一场深入挖掘冰雪经济内涵、助力企业蓬勃发展的难得机遇之约，也是一场集冰雪产业、科技、 文化、旅游于一体的国际盛会，更是探索冰雪经济发展新模式、新场景、新路径，共享新红利、共绘新 蓝图的黄金契机。"哈尔滨市委常委、副市长姜俊表示。 "我们立足哈尔滨冰雪经济发展战略，确定芬兰罗瓦涅米市为本届冰博会的主宾市。"哈尔滨市外事办副 主任王宁表示："我们还邀请到哈萨克斯坦共和国农业和旅游大州—阿拉木图州以及德中友好文化交流 ...

Core Viewpoint - The upcoming winter season from 2025 to 2026 is expected to ignite the ice and snow economy in northern China as multiple ski resorts begin their winter operations amid dropping temperatures [1] Group 1: Market Trends - The ice and snow sports consumption market is experiencing a surge due to technological empowerment, equipment upgrades, and the adaptation of products for different age groups, making these sports more accessible, convenient, and safe [2] - The popularity of simulated skiing machines and smart technology is facilitating the "north snow south move," allowing more people to ski closer to home [3] Group 2: Participant Demographics - The audience for ice and snow sports is expanding beyond professional enthusiasts to include families and senior citizens, which is driving more production companies and event organizations to engage in the ice and snow sports sector [3] Group 3: Industry Developments - Ski resorts in Chongli are focusing on facility upgrades, event introductions, and service optimizations to enhance the ice and snow economy, aiming to create a more professional and enjoyable skiing experience for visitors [3][4]

Core Insights - The "ice and snow economy" in China is rapidly growing, with various industries integrating ice and snow elements to create diverse consumption scenarios, contributing to regional economic development [1] - The "ice and snow + tourism" model breaks traditional seasonal and regional limitations, allowing for year-round participation in ice and snow activities across all demographics [1] - The projected consumption scale for the 2024-2025 ice and snow season is over 187.5 billion yuan, with a year-on-year growth of over 25%, highlighting significant economic impact [1] Group 1 - The integration of "ice and snow + food," "ice and snow + folk customs," and "ice and snow + research" is driving growth in consumption across various sectors, including dining, accommodation, transportation, and entertainment [1] - In Guizhou, the local economy is transitioning from single snow consumption to immersive experiences, benefiting residents by creating local tourism jobs [2] - A ski resort in Hebei has successfully attracted an average of 3,000 visitors daily in the first week of the new snow season, showcasing the popularity of their youth training and competition center [2] Group 2 - The incorporation of digital technologies like VR and AR is enhancing the ice and snow economy, making participation more accessible and increasing public interest in ice sports [2][3] - Various ski resorts are implementing smart systems for ticketing and visitor management, improving service levels and overall visitor experience [3] - The development of the ice and snow economy is seen as a new driving force for high-quality national economic growth, necessitating coordinated efforts across policy, market demand, and technological innovation [3] Group 3 - Recommendations for local governments include leveraging unique regional characteristics to promote "ice and snow +" integration and improving service quality to enhance competitiveness [4] - Specific strategies include emphasizing the unique features of the Beijing-Zhangjiakou area and enhancing transportation networks in regions like Xinjiang and Inner Mongolia to facilitate easier access to ice and snow activities [4]