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“冰雪+”串起消费产业链
Jin Rong Shi Bao· 2026-02-11 02:00
Group 1 - The Winter Olympics in Italy has reignited public interest in ice and snow sports, leading to increased participation in activities such as ice skating and skiing in popular locations like Beijing and Chongli [1] - Chongli, a key area for ice and snow tourism, is projected to receive over 10 million visitors by 2025, with weekend visitor numbers at certain ski resorts reaching around 15,000 [1] - The Northeast region of China is experiencing a booming ice and snow economy, highlighted by the launch of the "2026 'Buy in China' National Ice and Snow Consumption Season" in Harbin [1] Group 2 - The "Ice and Snow +" initiative aims to broaden the consumption chain, transforming ice and snow entertainment into a diversified consumer experience [2] - A complete ice and snow consumption chain has formed, with consumers spending significantly on equipment and travel, indicating the growing potential of the ice and snow economy [3] - Popularity in ski resorts is driving growth in related sectors such as transportation, accommodation, and dining [3] Group 3 - Hotel bookings in Chongli are in high demand, with some hotel types already fully booked, and snow equipment stores are also seeing increased customer traffic [4][5] - The China Tourism Research Institute forecasts that ice and snow tourism participants will reach 360 million by the winter of 2025-2026, generating an income of 450 billion yuan, with 220 million tourists primarily motivated by ice and snow activities [6] - Local governments are implementing targeted policies and initiatives to stimulate ice and snow consumption, integrating it into the overall New Year consumption season [6] Group 4 - Hubei province plans to launch a "Dance with Winter" ice and snow consumption season, distributing consumption vouchers and creating premium tourism routes to boost related spending by over 200 million yuan [7] - Jilin province aims to establish itself as a world-class ice and snow tourism destination, with a 5 billion yuan fund and 1 billion yuan in consumption vouchers to promote the industry [7] - Financial institutions are introducing various financial products to support the ice and snow economy, including interest-free installment plans and discounts for consumers [8] Group 5 - The ice and snow economy is transitioning from a seasonal trend to a high-quality, full-industry chain development, becoming a significant driver for domestic demand and consumption [8]
超100场冰雪赛事、1000万元惠民补贴!体育赛事催热山东春节消费
春节期间,山东省体育局将以"活力冰雪、好运山东"为主题,通过举办系列品牌赛事与惠民活动,推动 体育与消费深度融合,为春节消费市场注入活力。 全民健身活动融入年俗,营造节日氛围 以 "百万群众健身大拜年" 活动为引领,结合13项国家级、省级群众赛事,在全省广泛开展乡村新春运 动会、社区健身嘉年华、老年健身展示等贴近群众的健身活动,推动体育融入年俗、走进万家。 千万元补贴普惠于民,拓展冰雪消费场景 "山东省冰雪消费季"将依托全省56家冰雪场馆与企业,推出家庭亲子、冬令营、专业滑雪及装备采购等 多元化消费场景。联合山东银联及相关银行推出1000万元冰雪消费惠民补贴,并上线 "冰雪消费热力地 图" ,开通 "冰雪直通车" 服务,降低参与门槛。同时,已发布涵盖11家滑雪场、3家滑冰馆、5处冰雪 综合体以及10条精品线路的推介名单,串联景区、商圈,积极拓展 "冰雪+旅游""冰雪+文化" 等融合消 费场景。 (新黄河) 品牌冰雪赛事引领,超10万人共赴冰雪盛宴 第十二届全国大众冰雪季暨山东省第九届冬季全民健身运动会已于1月启动,共设21个大项、223个小 项。冰雪季期间,全省将举办各类冰雪赛事活动100场以上,包括冰球、花 ...
【图解】今冬三大亮点,折射冰雪经济新活力
Zhong Guo Jing Ji Wang· 2026-02-10 02:44
中国经济 新亮点= 国新办近日举行国务院政策例行吹风会,介绍《加快 培育服务消费新增长点工作方案》有关情况。当前冰 雪经济火热,各地积极打造多元冰雪消费场景,"冷 资源"正在转化为"热动力"。体育总局相关负责人 表示,在各部门、社会各界的推动下,2025-2026 冰雪季呈现三个亮点。 亮点1 7线 人气和消费热度不减 2025年11月1日 - 2026年1月31日 全国滑雪场 滑雪场及周边 消费总额 累计接待客流量 691.5亿元 1.18亿人次 其中入境客流量 125.5万人次 同比增长89.2% 交易笔数 8.9亿笔 同比增长0% 目前,北京延庆、河北崇礼、吉林省吉林 市、黑龙江哈尔滨亚布力、新疆阿勒泰等 地,正积极推动建设冰雪主题的高质量 户外运动目的地 5冰雪运动更方便 吉林省、内蒙古呼伦贝尔、 新疆阿勒泰与乌鲁木齐 其中吉林义务教育阶段学生可到指定 滑雪场、滑冰场,享受每日1次3小时 的免费上冰雪活动 亮点2 放"雪假" 东北地区部分车站、列车试点推出 "雪具便利行"服务,旅客线上预约 成功后,可随车携带雪具 哈尔滨、长白山等多家机场推出雪具托运、 雪板"门对门"运送等服务产品 去滑雪热点城市的航 ...
2025—2026赛季中国室外滑冰超级系列赛(北屯站)举行
Xin Lang Cai Jing· 2026-02-09 20:19
Group 1 - The 2025-2026 season China Outdoor Speed Skating Super Series (Beitun Station) and the National Public Outdoor Speed Skating Challenge attracted nearly 400 athletes from across the country [1] - The event is guided by the General Administration of Sport of China and co-hosted by the China Skating Association and the Beitun Municipal Government, aiming to promote winter sports and enhance public participation [1] - Various age categories were set for the competition, ranging from children aged 6 to seniors aged 70, with events including 1 km mini experience, 5 km leisure skating, and 10 km health skating [1] Group 2 - Beitun City has implemented the concept of "ice and snow are also valuable resources," focusing on the development of ice and snow sports and tourism [2] - The city has built the longest outdoor speed skating track in the country and introduced the first "ice floating" experience project in the region [2] - Over the past three years, more than 120 ice and snow events have been held, producing 17 outstanding athletes for national competitions [2]
从冬奥NTO到产业推手:“南方小土豆”见证江苏冰雪运动“热”起来
Yang Zi Wan Bao Wang· 2026-02-09 14:25
"8年前第一次在东北莲花山雪场,我连初级道都吓得腿软。谁曾想后来我还在2022年北京冬奥会延庆高 山回转赛段当NTO(技术官员),而现在,我们南大雪刃队能在全国商学院滑雪赛上和北大掰手 腕!"李艳翻着手机里的比赛照片,眼神里满是自豪。 "南方小土豆"的逆袭 "成为冬奥NTO的门槛不低,需要6年以上滑雪经验和专业指导员证书,我当时考了指导员证,才有幸参 与其中。"李艳回忆,冬奥赛场的专业氛围让她震撼:"赛道是冰状雪,撒着薄薄一层雪粉,坚硬的雪面 才能支撑专业远动员的高速转向,而这样的专业场景,那时在江苏想都不敢想。"但更让她触动的是"三 亿人上冰雪"的愿景,当看到来自全国各地的志愿者、运动员为冰雪运动全力以赴,她暗下决心,要把 这份热情带回江苏,让南方人也能在家门口感受冰雪魅力。 冬奥结束后,李艳的推广之路逐渐起步。2025年10月,从戈壁徒步归来的她发现,北大、清华等北方高 校早已拥有成熟的滑雪俱乐部,而南大的滑雪爱好者还处于"散兵游勇"状态。恰逢首届工商大师杯挑战 赛即将开赛,她紧急招募队员,组建起还未正式成立的南大雪刃队。"当时想着能完赛就好,毕竟北方 院校有天然雪场优势,我们这些'南方小土豆'连常态化训 ...
【人民日报】赵坤宇委员:为冰雪梦铺就成长路
Ren Min Ri Bao· 2026-02-09 00:33
Group 1 - The core focus of Zhao Kunyu's proposals is to address the bottlenecks in the development of ice and snow sports, including the lack of venues, high ticket prices, insufficient coaching staff, and weak industry support [2] - Zhao Kunyu emphasizes the importance of grassroots initiatives, highlighting the successful construction of ice rinks by parents and students at local schools, which has led to notable achievements in competitions [1][2] - The proposals include optimizing the layout of traditional ice and snow sports schools and facilitating the transition of retired athletes into coaching roles, thereby ensuring that professionals are placed in professional positions [1][2] Group 2 - Future plans involve coordinating efforts to equip traditional schools with professional equipment and protective structures for ice rinks, as well as advocating for the establishment of a comprehensive youth ice hockey league in Heilongjiang Province [2] - The connection between grassroots creativity and departmental action is emphasized, showcasing how Zhao Kunyu's proposals are based on thorough research and aim to resolve specific challenges faced by the community [3] - The commitment to high-quality development of ice and snow sports is underscored by Zhao Kunyu's pragmatic approach, which combines local sentiment with systematic thinking [4]
海报丨从南到北,乐享冰雪生活!
Xin Lang Cai Jing· 2026-02-08 09:15
195 0 . 0 * ng 游 * ● # t 有到引 新 36 7 K 游 赛 ● 激 0 r 上海 and 随着"带动三亿人参与冰雪运动"的愿景实现,冰雪热潮正悄然改变着中国人的冬季生活。如今冰雪已不 仅是运动,更是融入生活的新日常。 河北。石家庄 游客在滑雪场与舞狮队合影 . 游 游 ● ETFIF 715 四川·眉山 孩子们在参加寒假冰球特训 新 xx n 200 N南到北 7 17 5 F cillin 策划:秦迎、卢哲、肖潇 摄影:方喆、张晓峰、梁子栋、庄宇、刘洋、翁光建 设计:崔乐怡 来源:新华社 游客们在体验冬奥雪雕打卡墙 xx xx ● NOW ETE F 日目 ● * 里找T。大兴营榜 Sau 参赛选手在冰上龙舟比赛中 . 新 游 n 2017 ● Fift 日 C ...
从米兰赛场到春城邀约,书写冰雪强国新答卷
Xin Lang Cai Jing· 2026-02-08 00:58
长白时评评论员 久泰平 米兰冬奥会的圣火点燃,124名中国冰雪健儿中,24张来自吉林的面孔格外亮眼。这不仅是数字的分 量,更是一片黑土地对冰雪运动的深情告白。吉林健儿的每一次冲刺、每一次跳跃,都在诠释着"冰雪 大省"向"冰雪强省"跨越的坚实足迹。 圣火将燃,邀约已至。吉林这片孕育了冰雪运动、激活了冰雪经济、温暖了百姓生活的黑土地,正以最 昂扬的姿态告诉世界:中国冰雪的故事,有吉林的精彩篇章;世界冰雪的未来,有吉林的坚定担当。让 我们期待米兰赛场上的捷报频传,更期待明年春天,在长春的冰雪世界里,见证青春与梦想的再次绽 放! 来源:中国吉林网 大冬筹备,是吉林办赛能力的鲜活答卷。如果说米兰赛场是吉林健儿的"考场",那么2027年长春大冬会 就是吉林向世界递出的"名片"。国际大体联主席雷诺·艾德的评价掷地有声:"从未见过哪个城市能在如 此短时间内高效推进筹备,长春定会呈现最精彩的赛事。"如今,从场馆改造的"国际标准"到市场开发 的"政企联动",从亚泰集团的全产业链支持,到长光卫星用科技为赛事赋能,吉林正以"节俭、可持 续"的理念,将大冬会筹备变成推动冰雪产业升级的契机。 民生温度,是吉林冰雪经济的本质底色。吉林冰雪 ...
穿越“金环” 中国冰雪绽放米兰冬奥会开幕式
Xin Lang Cai Jing· 2026-02-07 11:28
Core Viewpoint - The Milan Winter Olympics has created a unique opportunity for the town of Livigno to enhance its global recognition as a premier skiing destination, showcasing its significance in the Olympic events and fostering a sense of unity among participating nations [2][6]. Group 1: Event Highlights - The opening ceremony of the Milan Winter Olympics featured a spectacular display, with thousands of spectators in Livigno watching the event live from the Giuseppe Meazza Stadium in Milan, highlighting the connection between the two locations [2]. - The "Golden Ring" in Livigno transformed into the colors of the Italian flag during the national anthem, symbolizing national pride and unity [2]. - The theme of the opening ceremony was "Harmony," emphasizing the shared experience of the Olympics despite geographical distances, as expressed by the creative director Marco Balich [4]. Group 2: Participation of Chinese Athletes - The Chinese sports delegation, led by flag bearers Ning Zhongyan and Zhang Chutong, entered the venue while athletes from Livigno held a guiding sign, showcasing the unity of the Chinese team across different locations [4]. - The simultaneous entry of the Chinese delegation across four venues (Milan, Cortina, Livigno, and Predazzo) demonstrated the strength and capability of China's winter sports team [4]. - Livigno is set to be a key venue for China's medal hopes, particularly in extreme sports like snowboarding and freestyle skiing, with notable athletes such as Gu Ailing and Su Yiming expected to compete [6].
辽宁省大众滑雪挑战赛沈阳站开赛
Xin Lang Cai Jing· 2026-02-06 21:01
沈阳站赛事设置高山滑雪男、女回转和单板滑雪男、女回转四大项目,兼顾专业性与大众化。本雪季以 来,辽宁省大众滑雪挑战赛已相继在辽阳、营口、丹东等城市举办,依托省内重点滑雪场的资源优势, 以赛为媒推动滑雪运动在基层普及、发展与提升,让冰雪运动"走进"百姓生活。 这一品牌赛事的全域布局,不仅丰富了群众冬季体育文化生活,还有效带动各赛区交通、食宿、文旅等 全链条消费,让冰雪"冷资源"持续释放经济"热效应"。 本报讯(沈阳日报、沈报全媒体高级记者马骋)2月6日,2025-2026雪季辽宁省大众滑雪挑战赛沈阳站 在沈阳东北亚国际滑雪场开赛。辽宁及周边地区的滑雪爱好者在雪道上竞速驰骋,尽享冰雪运动的独特 魅力。 作为辽宁省冰雪运动领域的特色品牌赛事,本次挑战赛由省体育局主办,省冬季运动管理中心、省冰雪 运动协会承办,以搭建民间滑雪交流平台为核心,让不同水平的滑雪爱好者都能在专业场地进行比拼。 (来源:沈阳日报) 转自:沈阳日报 ...