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“探亲+旅游” 过年有新意
Yang Shi Wang· 2026-02-21 12:37
Group 1 - The core idea of the news highlights the emergence of a new trend during the Spring Festival, where families engage in both reunion and travel, referred to as "visiting relatives + tourism" [1] - The nine-day holiday allowed many families to experience "multi-stop" deep travel routes, with local initiatives like "one ticket for three days" in Taizhou, Zhejiang, facilitating visits to friends and family while enjoying multiple attractions [5] - The cultural and tourism sector saw significant growth, with rural tourism becoming one of the most popular holiday activities, as evidenced by over 120 million visitors in the first four days of the Spring Festival, marking a 13% year-on-year increase [8] Group 2 - The Spring Festival holiday allowed students to experience the natural beauty described in their textbooks, with activities such as boat rides in Chongqing and visits to cultural sites like the Yin Ruins Museum in Anyang [7] - The West Lake scenic area in Hangzhou saw a daily visitor count exceeding 800,000, reflecting a more than 30% year-on-year increase during this period [5] - The "non-heritage celebration of the New Year" event in Wuyuan, Jiangxi, showcased local traditions and attracted returning travelers who shared local cuisine and scenery with their families [3]
从“国内庆典”到“全球盛事”:外媒解码春节文旅消费引力升级
Xin Lang Cai Jing· 2026-02-21 12:06
Group 1 - The article highlights the booming tourism market in China during the Spring Festival, emphasizing its transformation into a global travel event that offers unforgettable experiences for tourists from around the world [1][3] - The extended holiday encourages both local residents and international visitors to embark on travel adventures, with high-speed trains, flights, and roads filled with tourists exploring vibrant regions, historic cities, and scenic landscapes in China [1][3] - Foreign passport holders are booking more cross-border cultural trips this year, with itineraries covering cities like Beijing, Shanghai, Chengdu, and Sanya, facilitated by visa-free entry policies for over 40 countries [1][3] Group 2 - The Spring Festival holiday has led to a surge in movie attendance, with predictions indicating that the top-grossing films globally during this period will come from China [2][5] - It is estimated that the total box office for the top five films during the Spring Festival period (February 17-22) could reach $805 million (approximately 5.56 billion RMB), a scale that Hollywood cannot match [2][5] - The film "The Fast and the Furious 3" is expected to lead the box office with projections of over $400 million (approximately 2.76 billion RMB), appealing to a wide audience from children to seniors [2][5]
文旅新探丨四川攀枝花:在传统村落邂逅宇宙浪漫
Xin Hua She· 2026-02-21 12:04
川南天文台坐落于攀枝花市仁和区平地镇迤沙拉村,是西南地区唯一一座集科普、研学和食宿等功 能于一体的综合性天文台。 迤沙拉,在彝语里意为"水漏下去的地方",这里地处川滇交界、金沙江干热河谷,平均海拔1700 米,四周群山起伏,人们在山坳中安家落户,逐渐形成村落。 人们常说宇宙才是终极浪漫,仰望夜空,繁星点点背后藏着无尽的魅力。 春节期间,四川省攀枝花市的迤沙拉星空观测基地·川南天文台每日推出8场"逐日"和2场"夜空巡 礼"天文观测体验,场场人数爆满。 "它们离我们其实非常遥远,从几千光年到几亿光年,这意味着,我们现在看到的,是它们几千年 乃至几亿年前的样子……"天文导师王新宇向参与体验的游客们介绍着。 穹顶幕布下,模拟星空影像将"十二星座""玫瑰星云""七姊妹星团"等深空天体送至大家眼前。观影 结束后,游客们则走进观测区,用天文望远镜亲自探寻。 北京游客李国栋每年冬天都会前往云南过年,今年他和朋友特地选择在攀枝花停留几日,他告诉记 者:"我是从短视频上了解到的迤沙拉村,来了感觉还挺特别的,这里保留了很多原始风貌,村民也很 热情。" 白天逐日、夜晚观星,迤沙拉村这座传统村落在天空的眷恋下向新而行。 策划:李欢 " ...
新春打卡大湾区“超级工程”!深中通道海上观光成假期出游新选择
Sou Hu Cai Jing· 2026-02-21 11:56
从连通大湾区的"超级工程",到点亮文旅的"湾区名片",深中通道正打破单一的交通属性,以更丰富、更多元的姿态融入大众生活,为大湾区旅游市场高质 量发展注入活力。 转载请注明央视财经 在广东中山客运口岸,一艘载满游客的观光游船启航出发,大家携亲带友登船赴约,享受这场"海上观桥之旅"。 据了解,春节假期,观光航线每日开通两个航班,分别于下午2点15分、4点30分发船,全程航程约110分钟,航线沿途串联起深中大桥、西人工岛等多个标 志性景观。 (央视财经《第一时间》)广东中山本月14日开通了首条深中通道海上观光航线。这个春节假期,这条航线也成为很多市民、游客的新选择。大家搭乘游 船,可以近距离感受粤港澳大湾区的独特魅力。 编辑:令文芳 ...
春节假期后半程,广东过年的含金量还在上升
Nan Fang Du Shi Bao· 2026-02-21 11:53
春节假期进入后半程,一场跨区域人口流动的旅游风潮正盛。据途家民宿大数据,截至2月20日(大年 初四),全国旅游市场呈现出明显的南北齐火态势,而云南和广东凭借得天独厚的自然条件与深厚的人 文底蕴,民宿预订量在全国范围内实现"断层"领先。同程旅行发布的节中航空出行热度也显示,深圳、 广州稳居国内前十大热门目的地之中。 到广东过年,行花街、叹早茶成为新春时尚,姹紫嫣红的新春花灯和人头攒动的迎春花市,都让充满人 情味和年味的岭南风情,深得各地游客好评。广府年味最中国,不仅是广州塔、花城广场、永庆坊、北 京路、长隆野生动物世界等景点持续跻身热门榜单,包括岭南各处民宿街巷的非景点类独特城乡风景, 也成为很多来粤过年游客City walk的重要目的。 春节假期后半程,到广东度春假正在延续"请到广东过大年"的热度。而在此背后,则是广东文旅持续擦 亮"请到广东过大年"文化旅游品牌,持续聚焦春节探亲游、欢聚游市场,深挖年俗文化、岭南气质潜 力,发挥文旅市场的多元牵引作用。围绕深化文化传承与激活消费市场,并不只是一句简单的政策话 语,而是广东各地精心组织的一系列具有浓郁岭南韵味、互动性强的群众文化活动,是持续增加的高品 质文旅服务 ...
年味正浓消费旺!南京六合区马鞍街道春节假期消费市场持续升温
Xin Lang Cai Jing· 2026-02-21 11:03
转自:扬子晚报 青砖黛瓦映红灯,烟火氤氲庆新春。春节假期,马鞍街道多家特色饭店人气爆棚,地道菜香随风飘散, 食客欢声笑语,构成温馨的团圆画卷。 新春佳节,南京六合区马鞍街道处处张灯结彩,消费热潮如火如荼。从花香四溢的花博园到烟火氤氲的 田园饭店,从亲子同乐的休闲乐园到年味满满的乡村打卡点——多元消费场景与精彩活动,让群众沉浸 式感受传统年味,绘就"年味足、消费旺、群众乐"的新春画卷,以消费热力点燃乡村振兴新动能。 兰香溢园·探园寻趣 漫游赏花解锁新春休闲新体验 春风送暖,花香袭人。春节里的宁晨花博园暖意融融、人声鼎沸,红灯笼沿步道蜿蜒,与竞相绽放的蝴 蝶兰交相辉映。游客手提兰花,驻足拍照、交流花艺,空气中弥漫花香与新春喜悦。花博园3.6万平方 米温室内,60万株、200多个品种的蝴蝶兰竞相绽放。其中16个新优品种首次亮相,还有采用"漂染""吸 色"创新工艺的特色品种,为佳节增添别样生机。 今年春节,花博园精心策划"兰韵马鞍・蝶启新岁"新春游园会,推出一系列融合观赏、体验与消费的假 日活动。蝴蝶兰作为新春吉祥花卉,备受青睐,假期销售与预订量节节攀升,成为春节消费的一道亮丽 风景。 庭院聚暖·烟火寻味 农家餐饮点 ...
上海古镇春节上新 文商旅体展融合吸睛更吸金
Xin Lang Cai Jing· 2026-02-21 11:02
Core Viewpoint - The ancient towns in Shanghai are experiencing significant changes this year, leveraging their historical advantages to integrate culture, commerce, tourism, and exhibitions, resulting in increased visitor numbers and revenue. Group 1: Visitor Experience and Engagement - In Nanxiang Ancient Town, there has been a noticeable influx of visitors, particularly from the Yangtze River Delta region, attracted by the unique multi-dimensional experiences offered [3]. - The blend of traditional Jiangnan scenery with modern elements like cyberpunk installations and cartoon characters has appealed to a diverse audience, including both the elderly and younger generations [5]. - Traditional crafts are revitalized, as artisans incorporate popular anime characters into their creations, drawing the attention of children [7]. Group 2: Promotions and Revenue Growth - Various attractions within the ancient towns have introduced thoughtful promotions, such as half-price entry for all visitors at the private garden during the Spring Festival, leading to positive surprises for tourists [9]. - During the Spring Festival, Nanxiang Old Street saw a 10% increase in foot traffic compared to previous years, averaging around 55,000 visitors daily, which is several thousand more than last year [11]. - The iconic restaurant Changxing Lou reported a doubling of revenue during peak dining times, with daily earnings reaching 50,000 to 60,000 yuan, and wait times extending up to two hours [12]. Group 3: Innovative Activities and Future Plans - Qibao Ancient Town hosted a unique "Welcoming the God of Wealth" event, enhancing the festive atmosphere and encouraging visitor engagement through interactive experiences [14]. - The initial five days of the Spring Festival saw a 51% year-on-year increase in foot traffic at Qibao Old Street, which positively impacted sales across the ancient town and surrounding commercial areas [16]. - Future plans for Qibao Old Street include deep collaboration with nearby modern shopping centers to launch various activities, aiming to blend the classical charm of the ancient street with the vibrancy of contemporary commerce [19]. Group 4: Cultural and Traditional Experiences - In Pudong's Chuansha Ancient Town, the "Celebrating the New Year in Pudong" series featured a lively market showcasing exquisite handicrafts, traditional snacks, and rich intangible cultural heritage experiences, allowing visitors to immerse themselves in authentic Chinese New Year festivities [21]. - The integration of historical and modern elements across different ancient towns in Shanghai is fostering a new consumer vitality, enhancing the holiday economy by tapping into cultural heritage while meeting contemporary consumer demands [23].
2026新春走基层 | 璀璨灯火点燃内蒙古新春夜经济
Xin Lang Cai Jing· 2026-02-21 10:03
2月20日夜幕降临,记者走进包头市奥林匹克公园,只见31组非遗匠人精心打造的大型灯组熠熠生辉, 在259.7亩园区内构筑光影秘境。现场游人如织,市民、游客漫步灯廊,在璀璨光影中感受浓浓年味。 同步开放的年货大集、烟火市集等板块,带来购年货、品美食、赏非遗、玩互动"一站式"体验,MC电 音、国潮乐队等特色活动,持续丰富群众精神文化生活。 "这次的新春灯会特别热闹,既有传统风格,又有时代气息。晚上带着家人出来逛逛,挑盏花灯,再尝 尝特色小吃,年味儿一下就上来了。"市民李鑫正带着孩子选购花灯,脸上满是幸福的笑容。 "今年最受小朋友喜爱的是非遗手工花灯,造型有醒狮、鳌鱼、马驹等,还能享受拼装的乐趣。"花灯商 户拜女士告诉记者,今年走马灯、生肖灯、小串灯的销量也很不错,价格通常在20元至300元之间,已 成为大家营造喜庆氛围的重要选择。 节日期间,流光溢彩的塞上老街。 灯会一角。 转自:草原云 东风夜放花千树,流光溢彩庆新春。春节期间,内蒙古各地处处洋溢着红红火火的喜庆氛围。从呼伦贝 尔的新年灯会到阿拉善的朔漠流光,一盏盏色彩斑斓的灯组,形成一片片璀璨灯海,为市民、游客休闲 娱乐提供更多选择,持续赋能新春夜间经济。 为 ...
来内蒙古过大年 | 在赤峰共赴一场年味浓郁的文旅盛宴
Xin Lang Cai Jing· 2026-02-21 10:03
转自:草原云 2月19日,夜色渐浓,赤峰市元宝山区建昌营村和润景区迎来熙攘人群。走进建昌营民BA新春灯会现 场,光影璀璨,飞马、锦鲤、齐天大圣、财神等造型的花灯绚丽夺目,游客或仰头观赏,或拍照打 卡。"这灯会,让我想起了小时候的年味。"一位游客不禁感叹道。 建昌营民BA新春灯会上的"齐天大圣"灯组。 18点30分左右,游客们从四面八方围拢过来,里三层外三层地挤在表演场地周围。随着战鼓擂动,建昌 营民BA新春灯会表演开始,点燃了全场的热情。紧接着,游客们仰头凝视,只见"天女"衣袂翩跹,宛 如仙子下凡,她轻盈地撒下五彩"花瓣",大家纷纷举起手机定格美丽瞬间。激光秀随即登场,炫酷的光 影交织,引得孩子们阵阵欢呼。还有那非遗表演"打铁花",火光四溅,如烟花绽放,照亮了夜空。 今年,赤峰市大力实施文旅体农商融合发展行动,加快西拉沐沦大峡谷生态旅游区、天龙八部小镇等16 个项目建设,举办红山文化旅游节、"蒙超"、民BA等大型文旅体活动,集中打造沙漠英雄营、达里湖 冬捕季等"五大文旅IP",持续创造新场景,激发新消费。 内蒙古日报·草原云记者:阿妮尔 "花灯精巧,各种表演和小游戏很有年味儿。"来赏灯的薛刚说,"今年春节,我 ...
春节热门景点都是哪儿?一组数据了解
Xin Lang Cai Jing· 2026-02-21 10:03
(来源:中国妇女网) 转自:中国妇女网 春节假期文旅市场持续火热,文旅消费活力持续释放。一起来看各地景区假期出游数据↓ 陕西:昨日重点监测景区 接待游客145.28万人次 记者从江苏省文旅厅了解到,春节假期第六天,江苏全省纳入监测的文旅场所共接待游客1435.74万人次,游客消 费总额达62.88亿元,同比2025年分别增长24.51%和24.23%,比前一日分别上升1.33%和2.09%。 湖北:假期前六日 600余A级景区迎客1502万人次 其中,位居前五位的是渭南中华郡景区、咸阳袁家村景区、西安昆明池·七夕公园景区、秦始皇帝陵博物院景区、 延安革命纪念地景区。 四川:假期前六日累计 接待游客超4200万人次 截至昨天15时,四川纳入统计的873家A级以上景区接待游客800.73万人次,门票收入7944.27万元。 春节假期前六天累计接待游客4201.82万人次,实现门票收入33821.74万元。四川全省图书馆、文化馆、博物馆昨 天接待群众140万人次,春节假期前六天累计接待群众683万人次。 江苏:昨日接待游客1435.74万人次 昨天,陕西省重点监测的55个旅游景区共接待游客145.28万人次,同比增 ...