Core Viewpoint - The incident involving a live broadcast by Pop Mart has gained significant attention, with the company stating that it is currently under investigation and will not terminate the employees involved in the incident [1]. Group 1: Incident Details - During a live stream, a staff member commented that the price of a DIMOO blind box, priced at 79 yuan, was "a bit expensive," to which another staff member responded that "someone will buy it anyway" [1]. - The incident has led to a surge in discussions on social media, propelling it to the top of trending topics [1]. Group 2: Company Response - Pop Mart has officially stated that it is investigating the matter and has decided not to dismiss the employees involved in the live broadcast incident [1].

Core Viewpoint - The article discusses a recent incident involving Pop Mart's DIMOO product launch, highlighting internal employee comments that raised concerns about product pricing and consumer perception, leading to a broader discussion on "emotional pricing" among consumers [2][9][13]. Product Launch and Employee Comments - On November 6, Pop Mart launched the new DIMOO series "New Diary," which includes a blind box priced at 79 yuan. During a live stream, an employee remarked that the price seemed high, prompting another employee to suggest that consumers would still purchase it [2][9]. - The incident sparked significant discussion on social media, with many interpreting the comments as a critique of the company's pricing strategy and suggesting that consumers are being taken advantage of [9]. Consumer Reactions and Product Performance - Consumer sentiment regarding the DIMOO product is polarized. Some fans consider it the best design yet, while others criticize its similarity to previous products, questioning the value for money [10]. - Data from the Dewu app indicates that the DIMOO "New Diary" series sold out quickly, with the black hidden variant "Sense of Security" reaching a resale price of 819 yuan, a 7.3 times markup. The top three regular variants also saw significant price increases [10]. Financial Performance - Pop Mart reported strong financial results, with a projected revenue growth of 245% to 250% year-on-year for Q3 2025. Domestic revenue is expected to grow by 185% to 190%, while overseas revenue is projected to increase by 365% to 370% [11][12]. - The company noted substantial growth across various channels, with offline sales up by 130% to 135% and online sales increasing by 300% to 305% [11]. Company Response to Incident - Following the live stream incident, Pop Mart stated that it is investigating the matter and will not terminate the involved employees. The company is taking the feedback seriously and is currently verifying the situation [13][14].

Core Viewpoint - The incident involving Pop Mart's live streaming has become a trending topic, raising concerns about the company's public image and employee conduct [1] Group 1 - On November 7, Pop Mart responded to the live streaming incident, stating that an investigation is underway and that no employees involved will be dismissed [1] - During the live stream, a staff member commented that the price of a DIMOO blind box chain, priced at 79 yuan, was "a bit expensive," to which another staff member replied, "It's okay, someone will buy it" [1] Group 2 - In the secondary market, Pop Mart's stock has dropped over 4% as of the time of reporting [2]

Core Viewpoint - The live streaming event of Pop Mart experienced a significant mishap, raising concerns about the company's product pricing and quality control issues [1] Group 1: Incident Details - During a live stream on November 6, a staff member mistakenly stated that a DIMOO blind box was priced at 79 yuan, to which another staff member responded that "someone will buy it" [1] - This incident reflects potential internal communication issues within the company regarding product pricing [1] Group 2: Quality Control Issues - Prior to the live stream incident, Pop Mart faced criticism for quality control problems with its new Skullpanda tableware series, where some products were found to have incorrect branding, being stamped as "POP MAET" instead of "POP MART" [1] - Following the discovery of these issues, the affected products were urgently taken off the market [1] Group 3: Stock Performance - Since August, Pop Mart's stock price has been on a downward trend, with the price reported at 208.6 HKD per share as of November 7 at 10:15 [1]

Core Viewpoint - The company confirmed a live streaming incident occurred and is currently under investigation, but it will not terminate the employees involved in the incident [1] Group 1: Incident Details - A live streaming accident took place during a promotion for a product priced at 79 yuan, where private conversations between staff were unintentionally broadcasted [1] - One staff member questioned the high price of the product, while another assured that "someone will buy it" [1] Group 2: Company Response - The company is conducting an urgent investigation into the incident [1] - There were rumors about the termination of the involved staff and accountability for related departments, which the company has addressed [1]

Core Points - The incident involving Pop Mart's live streaming has become a trending topic, reaching the top of social media discussions on November 7 [2] - During the live stream, a staff member commented that the price of a DIMOO blind box chain, priced at 79 yuan, was "a bit expensive," to which another staff member responded that "someone will buy it anyway" [2] - Pop Mart has stated that they are investigating the incident and will not dismiss the employees involved [2]

Group 1 - The core incident involved a live streaming accident on Douyin where a staff member commented on the price of a DIMOO blind box, which is priced at ¥79, leading to public discussion [1] - Following the incident, the company announced that it is conducting internal handling of the involved staff and will verify the situation [1] - The official customer service stated that there has been no notification regarding any price adjustments for the mentioned product [1]

Core Viewpoint - The incident involving Pop Mart's live streaming has sparked significant discussion online, particularly regarding the pricing of their IP-related products and the company's response to the situation [1] Group 1: Incident Details - During a live stream promoting a specific IP product, two staff members were recorded discussing the high price of the product, with one stating, "It's okay, someone will pay for it" [1] - The incident quickly gained traction on social media, leading to the hashtag PopMartLiveIncident trending at the top [1] Group 2: Company Response - Reports indicate that the two staff members involved in the incident have been dismissed, and related departments are facing accountability [1] - However, an internal source from Pop Mart clarified that while the incident did occur, the company is conducting an urgent investigation and will not be terminating the employees involved in the live streaming incident [1]

Core Viewpoint - The recent launch of the new DIMOO series "New Diary" by Pop Mart has sparked discussions about pricing and consumer sentiment, highlighting a divide in consumer perception regarding the product's value and pricing strategy [1][4]. Group 1: Product Launch and Consumer Reaction - The DIMOO "New Diary" series was released on November 6, featuring a blind box product priced at 79 yuan, which led to internal comments during a live stream questioning the pricing strategy [1][4]. - Social media discussions have emerged, with some consumers interpreting the comments as a critique of the company's pricing, while others defend the emotional value associated with the product [4]. - The DIMOO brand, created by designer Ayan Deng, has been acquired by Pop Mart and is recognized as a top-selling IP within the company [4][5]. Group 2: Sales Performance and Market Response - The DIMOO "New Diary" series sold out immediately upon release, indicating strong demand for the product [5]. - The highest premium for the black hidden variant "Sense of Security" reached 819 yuan, reflecting a 7.3 times increase from the original price, while the top three regular variants also saw significant price increases [5]. - Pop Mart reported robust financial performance, with a 245% year-on-year revenue growth expected by Q3 2025, driven by substantial increases in both domestic and international sales [5].

11月6日，泡泡玛特DIMOO全新系列"新生日记"发售。当晚，泡泡玛特直播间员工展示"DIMOO新生日 记系列挂链盲盒"（原价79元）时，一名工作人员脱口而出："哎嘛，这东西卖79确实有点……"；另一 员工随即回应："没事，会有人买单的"。此番对话被直播收录传播。 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 事情发生后，在社交平台引发大量对"情绪溢价"的讨论。大量网友对此解读为"内部吐槽公司定价高， 暗讽消费者是韭菜"。一些网友质疑产品材质材质成本与售价不匹配，其主要材质为锌合金、树脂、聚 酯纤维，尺寸约19cm（挂绳）及3×3.6cm（合金片）。但也有一些泡泡玛特爱好者则认为这是为情绪买 单。 据悉，DIMOO是由中国设计师Ayan Deng（邓瞻）创作的IP，目前该IP已被泡泡玛特收购成为其自有 IP。 在社交媒体上，消费者对该产品的口碑也是很明显的两极分化。喜欢DIMOO的消费者认为，这是 DIMOO最好看的一款搪胶产品，也是目前第一款DIMOO非联名的盲盒；另外一部分消费者则认为，该 产品坐姿和Labubu 2.0 "坐坐派对"系列一致，配色和Labubu 3.0 "前方 ...