国家税务总局征管和科技发展司司长练奇峰在发布会上回应记者提问表示，在各有关部门大力支持下， 在各平台企业、广大平台内经营者和从业人员的积极配合下，10月份首次报送工作顺利完成，目前已有 超过7000家境内外平台积极履行了涉税信息报送义务，成效初显。主要体现在以下三个方面： 一是平台内经营者纳税遵从有效增强。今年第三季度，绝大多数平台内经营者依法完成了纳税申报，缴 纳税款金额同比增长12.7%，纳税遵从度有了较大提高，线上商户平均税负与线下商户的差异明显缩 小。对少数自行申报收入明显低于平台报送收入的经营者，税务部门通过多种方式进行了提示提醒，其 中绝大部分平台内经营者依法进行了更正申报。信息报送的过程也是税法普及和宣传辅导的过程，我们 明显感受到平台内经营者的合规经营意识因此不断提高。 （原标题：税务总局：超7000家平台报送涉税信息，"刷单"内卷行为减少） 21世纪经济报道记者 周潇枭 北京报道 12月8日，国家税务总局举行例行新闻发布会。 今年6月20日，国务院对外发布会《互联网平台企业涉税信息报送规定》（下文简称《规定》），并于 公布之日起施行。 6月26日，国家税务总局对外发布《关于互联网平台企业报送 ...

Core Viewpoint - The establishment of the "Guidelines" is a crucial step for China's platform economy antitrust governance, marking a new era and integrating into a new development pattern [1] Group 1: Importance of the Guidelines - The platform economy is a key foundation for promoting high-quality economic growth and enhancing social governance in China [1] - The "Guidelines" serve as a technical experiment in governance philosophy and methods, aiming to create a multi-layered compliance framework for platforms [1][2] - The guidelines address the complexities of new monopolistic behaviors in the platform economy, such as algorithm collusion and data blocking, which have become a "cognitive black box" in antitrust regulation [2] Group 2: Risk Identification and Compliance - The "Guidelines" introduce a significant innovation in risk identification by providing concrete examples of compliance risks across eight typical risk scenarios, including data transmission and service pricing [2][3] - This risk visualization helps clarify behavioral boundaries, enhances compliance precision, and stabilizes market expectations by standardizing enforcement practices [3] Group 3: Internal Governance Framework - The "Guidelines" establish a systematic and executable internal governance framework, emphasizing clear responsibilities for senior management in compliance management [4] - A closed-loop compliance management process is outlined, covering risk identification, analysis, response, and continuous training, providing a clear implementation path for various platform enterprises [4] Group 4: Dynamic Governance and Responsibility - The guidelines promote a shift from passive compliance to proactive governance, encouraging platforms to internalize responsibility and integrate compliance into their organizational culture [4][5] - This integrated design aligns external regulatory requirements with internal governance needs, fostering a collaborative governance model between regulatory bodies and market participants [5] Group 5: Conclusion and Future Implications - The acceleration in establishing the "Guidelines" represents a proactive approach to managing the dynamic changes in the market driven by new technologies and business models [6] - The guidelines aim to find the best balance between regulation and development, guiding expectations with clear rules and encouraging innovation through inclusive regulation [6]

Core Viewpoint - The National Development and Reform Commission (NDRC) has released a draft of the "Internet Platform Pricing Behavior Rules" to promote healthy development in the platform economy and ensure compliance with pricing regulations [1][2]. Group 1: Background of the Rules - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior [2]. - Existing laws such as the Price Law and the E-commerce Law provide general guidelines, but specific regulations for the platform economy are needed to enhance transparency and compliance [2]. Group 2: Overall Approach to Rule Formulation - The rules aim to balance development and regulatory compliance, focusing on price behavior regulation, transparency, and collaboration among stakeholders [3]. - Key objectives include standardizing pricing behavior, promoting transparency in pricing, and enhancing cooperation among government, industry associations, and platform operators [3]. Group 3: Applicability of the Rules - The rules apply to both platform operators and platform merchants, ensuring that all entities involved in the platform economy adhere to the pricing regulations [4]. Group 4: Guiding Autonomous Pricing - The rules affirm the right of platform operators and merchants to set prices autonomously while regulating the fees charged by platform operators [5][6]. - Operators must publicly disclose any changes to fee structures and seek input from merchants [5]. Group 5: Price Marking Requirements - The rules mandate clear price marking for goods and services, including detailed information on pricing methods and promotional activities [7][8]. - Operators must transparently communicate any subsidies and promotional rules to avoid misleading consumers [7]. Group 6: Regulation of Pricing Competition - The rules define standards for identifying unfair pricing practices such as predatory pricing and price collusion, aiming to maintain fair competition [9][10]. - Operators are prohibited from using deceptive pricing strategies and must ensure that pricing practices are transparent and fair [10]. Group 7: Collaborative Governance Mechanism - The rules emphasize the importance of inter-departmental collaboration in regulating pricing behavior within the platform economy [11][12]. - Platform operators are required to establish internal compliance systems and facilitate self-regulation within the industry [12]. Group 8: Implementation Timeline - The draft rules are open for public consultation for one month, after which feedback will be reviewed and incorporated before final issuance [13].

Core Viewpoint - The article discusses the introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aimed at promoting healthy development in the platform economy while ensuring regulatory compliance and protecting consumer rights [1][2]. Group 1: Background of the Rules - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing regulatory mechanism [2]. Group 2: Overall Approach to Rule Formulation - The rules emphasize a balance between promoting development and regulatory compliance, focusing on price behavior standardization, transparency, and collaboration among stakeholders [3]. - Key aspects include regulating pricing behavior, enhancing transparency in pricing rules, and fostering collaboration among government, industry associations, and platform operators [3]. Group 3: Applicability of the Rules - The rules apply to both platform operators and platform internal operators, including those providing services or selling goods through platforms [4]. - Self-built website operators and other participants in the platform economy are also encouraged to follow these rules [4]. Group 4: Guiding Independent Pricing - The rules affirm the right of platform operators and internal operators to set prices independently while regulating the fees charged by platform operators to internal operators [5]. - Operators are encouraged to innovate and improve service quality while adhering to fair pricing practices [5][6]. Group 5: Price Marking Requirements - The rules mandate clear price marking for goods and services, including detailed information on pricing and any additional fees [7]. - Promotional rules must be transparent, and any subsidies or discounts should be clearly communicated to consumers [7][8]. Group 6: Regulation of Pricing Competition - The rules define standards for identifying unfair pricing practices such as predatory pricing, price discrimination, and price collusion [9]. - Platform operators are prohibited from forcing internal operators to sell below cost and must not engage in deceptive pricing practices [9][10][11]. Group 7: Collaborative Governance Mechanism - The rules advocate for a collaborative governance approach involving regulatory departments, platform compliance management, and industry self-regulation [12]. - Regulatory bodies will conduct oversight and provide guidance to ensure compliance with pricing behavior standards [12]. Group 8: Implementation Timeline - The rules are currently open for public comment for one month, after which feedback will be reviewed and incorporated before final issuance [13]. - An adjustment period will be provided for operators to align their internal management systems with the new regulations [13].