产业招商
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市场下行期,招商进入“存量博弈”时代,中政联行如何挖掘企业需求成功落地?
Sou Hu Cai Jing· 2025-12-30 07:47
当前,产业招商正面临前所未有的挑战:各地厂房供给持续增加,而企业搬迁意愿走低、投资规模收 缩,"厂房多、需求少",供需失衡成为普遍难题。在同质化竞争加剧、企业选址决策周期拉长的市场环 境下,传统"广撒网"式招商已难以为继,如何精准挖掘稀缺项目需求、高效匹配存量厂房资源,成为政 府园区的核心诉求。 在此背景下,我司凭借互联网招商的专业优势成功破局 ——四个涵盖生物医药、半导体材料、智能制 造领域的优质项目与合作园区精准对接并成功落地。这一成果的关键,在于我们跳出"推销空间"的传统 思维,聚焦前端核心环节:以互联网推广挖掘稀缺需求、以深度调研把控企业诉求、以精准匹配盘活园 区存量,为政企搭建起高效对接的桥梁。 互联网获客:思维是关键 在互联网流量红利见顶、获客成本持续攀升的大环境下,我们怎样实现高效获客,且符合互联网用户的 核心需求? 其一,产业招商领域的互联网推广,不是无序的,而是呈现着特定规律。 下面,我们从直观数据角度来看。 在互联网推广过程中,真实且海量的用户行为大数据是重要的参考依据。基于中政联行产业招商推广平 台数据,一季度线上获客呈现出稳步递增趋势,峰值在3月份;从用户行为看,重点目标招商地区有超 ...
荣盛发展子公司盛启公司签约武清开发区 深耕环京产业服务领域
Zhong Zheng Wang· 2025-10-27 02:21
Group 1 - The core viewpoint of the news is that Rongsheng Development, through its subsidiary Shengqi Company, has signed a cooperation agreement with the Wuqing Economic and Technological Development Zone to expand its industrial service business in the Beijing-Tianjin-Hebei region, focusing on advanced fields such as low-altitude economy and artificial intelligence [1][3] Group 2 - The cooperation will focus on four key areas, including attracting leading enterprises in low-altitude economy, artificial intelligence, and new energy vehicles to enhance the industrial chain in Wuqing [2] - The agreement is set for a duration of three years, from July 16, 2025, to July 15, 2028, with specific reward standards for different types of projects, including a maximum reward of 3 million yuan for individual projects [2] Group 3 - For Rongsheng Development, this agreement signifies a strategic shift from traditional real estate development to industrial investment and park services, thereby broadening its business scope in the region [3] - The collaboration is expected to accelerate the agglomeration of high-quality industries in Wuqing and enhance technological innovation capabilities, while also providing stable service income for Shengqi Company, creating new growth points for Rongsheng Development [3]
多地招商部门莅临深企投考察指导
Sou Hu Cai Jing· 2025-09-30 05:46
Group 1 - The visit included representatives from Zhuhai High-tech Zone, Inner Mongolia Sunite Right Banner Industry and Information Bureau, and Yunnan Wenshan Prefecture, focusing on investment promotion and collaboration with Shenzhen enterprises [1][5][7] - Shenzhen enterprises provided detailed insights into their industrial investment advantages, strategic research cases, project reserves, and implementation [1][7] - Government representatives shared information on regional planning, leading local industries, resource availability, and preferential policies during the exchange [1][7] Group 2 - Shenzhen enterprises engaged in in-depth discussions with visitors based on the investment needs and industrial development strategies of different regions [1][7] - The company aims to continue its pragmatic and efficient approach by collaborating with more regions on integrated industrial planning consulting and entrusted investment promotion [1][7] - The focus will be on delivering high-quality project investment information to effectively promote project implementation and support local industrial upgrades and rapid economic development [1][7]
当产业招商接上了“外挂”:一线招商人的AI增效实录
Sou Hu Cai Jing· 2025-09-26 07:56
Core Insights - The emergence of the "Industry Investment Intelligence System" has transformed the landscape of industrial investment, enabling more efficient and precise targeting of investment opportunities [3][4][6] - The system allows for rapid generation of enterprise lists and detailed analyses, significantly reducing the time and effort required for traditional investment processes [5][6] Group 1: Industry Trends - Three target companies in the integrated circuit industry have recently announced expansion plans, indicating a strong alignment with market demands [1] - The traditional approach to industry chain analysis required extensive time and resources, often taking weeks to complete [4] Group 2: Technological Advancements - The "Industry Investment Intelligence System" can generate an enterprise list in just one minute, drastically lowering the cost of lead acquisition [5] - The system provides comprehensive enterprise profiles and can generate meeting reference materials, enhancing communication efficiency [5][6] Group 3: Strategic Implications - The system represents a shift in investment strategy, moving from a scattergun approach to a more targeted and informed method of engagement [4][5] - The technology is viewed as a tool that empowers investment professionals rather than replacing them, allowing for smarter and faster decision-making [6]