随着社会节奏持续加快，人们在追求物质生活的同时，也愈发重视身体健康与精神放松。在这样的背景 下，养生理疗逐渐从小众需求走向大众日常，成为许多城市人群生活方式中不可或缺的一部分。尤其是 在近几年，"亚健康"状态频发、慢性疲劳困扰普遍，使得保健按摩、经络疏通、推拿理疗等服务获得更 广泛关注与认可。 面对这一行业风口，一位深耕理疗领域多年、有着丰富实践经验和前瞻思维的专业人士——师总，看准 时机创立了"保健按摩理疗"公众平台。她始终认为，真正有价值的健康服务，不应只是门店里的个体行 为，而更应该借助技术手段实现规模化传播，让更多人便捷地享受到科学、安全、高效的调理体验。因 此，她带领团队不断探索如何将传统技艺与现代技术融合，从而推动整个行业迈入全新发展阶段。 放眼整个养生理疗行业的发展轨迹，从早期街头小店起步，到如今标准化机构林立，其变化不仅表现为 数量上的增长，更反映出用户认知和消费理念的深度转变。越来越多的人开始意识到"预防大于治疗"， 也愿意为高质量服务投入时间与金钱。而与此同时，"互联网+"概念逐步渗透到各行各业，为这个原本 依赖线下、强调触感体验的传统行业注入了前所未有的新活力。 通过线上平台展示服务内容 ...

Core Viewpoint - The company, Aojiahua Intelligent Health Technology Group, is focusing on long-term strategic planning in the health industry, emphasizing core business areas and innovation in technology [3][4]. Group 1: Future Development Strategy - The company aims to deepen its presence in the health industry, focusing on three main directions: enhancing its own brand business in key markets like East Asia, Southeast Asia, and North America, while also exploring emerging markets [3] - The company will prioritize technological innovation, particularly in "AI+" technology, to upgrade product intelligence and maintain a competitive edge [3] - The company plans to improve operational efficiency and expand international production layouts to enhance business resilience [3] Group 2: Health Environment Business - The health environment business will adapt to market changes by accelerating product innovation and quality improvement, with a focus on deepening cooperation with key North American clients and expanding into Japan, South Korea, and Taiwan [3] - The company's factory in Vietnam has commenced operations, which will significantly enhance its ability to respond to global supply chain risks [3] Group 3: Shared Massage Chair Business - The company will maintain a light asset model for its "Moxiang Time" shared massage chair brand, upgrading its product and service systems [3] - In the domestic market, the company will expand its presence in high-end shopping malls and focus on first and second-tier cities while also penetrating third and fourth-tier markets [3] - Internationally, the company will target potential regions in Southeast Asia and the Middle East to increase its quality network [3] Group 4: Convertible Bonds - As of September 30, 2025, the remaining balance of the "Aojia Convertible Bonds" is approximately 458.25 million yuan [3] - The company has decided not to lower the conversion price of the convertible bonds for the next six months, maintaining the current terms [3] Group 5: Sales Expenses and Revenue - There is a correlation between sales expenses and revenue, with sales expenses linked to the expansion of the company's own brand business [3]

Group 1: Company Strategy and Development - The company focuses on the health industry, emphasizing its core business in health massage products while expanding into emerging markets in East Asia, Southeast Asia, and North America [2] - The company is committed to technological innovation, particularly in "AI+", with significant R&D investments to enhance product intelligence and maintain a competitive edge [2] - The company aims to improve operational resilience through new business development, manufacturing efficiency, and international production layout [2] Group 2: Health Environment Business - The health environment business unit is adapting to market changes by accelerating product innovation and quality improvement, while deepening partnerships with key North American clients and exploring new markets in Japan, South Korea, and Taiwan [3] - The operational launch of the Vietnam factory has significantly strengthened the company's ability to respond to global supply chain risks [3] Group 3: Shared Massage Chair Business - The "Mo Enjoy Time" shared massage chair brand is adopting a light asset business model, enhancing its product and service system, and expanding into high-end shopping centers in first and second-tier cities [4] - The company is also targeting the development potential in Southeast Asia and the Middle East for its overseas market expansion [4] Group 4: Convertible Bonds - As of September 30, 2025, the remaining balance of "Ojia Convertible Bonds" is ¥458,257,200 (4,582,572 bonds) [4] - The board decided not to adjust the conversion price of the "Ojia Convertible Bonds" for the next six months, with future adjustments contingent on triggering conditions [4] Group 5: Sales Expenses and Revenue - There is a correlation between sales expenses and sales revenue, as the company maintains a strong marketing investment to support its core brand business in key markets [4]

Core Viewpoint - OGAWA Intelligent Health Technology Group has showcased its strategic positioning and development in the health industry through recent investor meetings, highlighting its focus on health products and market potential [1] Group 1: Business Overview - The company primarily operates in health massage products, including massage chairs and small massage appliances, as well as health environment products like fresh air systems and air purifiers. In the first half of 2025, the revenue contribution from massage chairs, small massage appliances, health environment, and other categories was 44.23%, 30.64%, 15.30%, and 9.83% respectively [2] - The market potential is significant, particularly in East Asia and Southeast Asia, where traditional massage practices are prevalent. Developed regions like North America and Europe have also begun to recognize the health benefits of these products. The domestic market for massage health products has low penetration and concentration, indicating substantial growth potential as health demands rise and the population ages [2] Group 2: Financial Performance and Strategy - The company has experienced a decline in revenue and net profit due to global economic slowdown and weak consumer demand. However, it has implemented several strategies to enhance performance, including focusing on the health industry, increasing the share of its own brand revenue to over 50%, and achieving significant growth in the "OGAWA" brand [3] - The company is investing in technological innovation, particularly in AI technology and product development, with the introduction of a globally pioneering 5D core technology in high-end massage chairs. It is also expanding its marketing efforts and enhancing online competitiveness through targeted advertising and influencer collaborations [3] Group 3: Production and Innovation - The company’s factory in Vietnam has a production capacity of 5.4 million units per year for small massage appliances and health environment products, catering to overseas ODM clients. The company plans to adjust production based on market conditions [4] - In the AI sector, the company is developing a matrix of innovative technologies and smart products, including precise detection of massage intensity and adaptive control. It is also working on health service robots and new massage chair designs that feature advanced movement capabilities [4] Group 4: Financial Instruments - As of June 30, 2025, the remaining balance of the convertible bonds "OGAWA Convertible Bonds" was 458 million yuan, which is classified as a current liability due to its maturity in February 2026. The company has decided not to adjust the conversion price for the next six months [4]

Market Overview - The domestic massage and health product market has low penetration and concentration, with significant growth potential driven by increasing health demands and an aging population [2] - The "old-for-new" subsidy policy has supported a recovery in the domestic massage chair market in the first half of the year [2] Product Development - The company launched the flagship massage chair OG-9598 in April, featuring the world's first "5D" mechanism, which has seen continuous sales growth [3] - New products are being introduced to diversify the price range of massage chairs, including a collaboration with "LINE FRIENDS" for small massage appliances [3] Marketing Strategy - The company focuses on promoting flagship products through advertising in major urban areas and airports, and has engaged Chinese Olympic champions as product ambassadors [3] - Online sales are boosted by the "old-for-new" subsidy policy, while offline efforts target growth in key channels like Sam's Club and JD [3] Financial Insights - Sales from the U.S. accounted for less than 22% of total revenue, indicating a dominant non-U.S. business [4] - The company has a production capacity of 5.4 million units annually at its Vietnam factory, which is gradually being put into operation [4] Cost Management - High sales expenses are attributed to significant investments in brand recognition and market share across various regions [5] - The company aims to enhance profitability by optimizing product quality and cost through innovative design and material application [5] R&D Investment - R&D investment has consistently exceeded 4% of total revenue, focusing on advanced technologies in health and wellness [6] - The company is the only one in the industry with seven national-level innovation platforms, emphasizing its commitment to R&D [6] Technological Advancements - The company is advancing its AI and IoT capabilities to enhance product innovation, particularly in the massage chair sector [7] - A new massage chair prototype with innovative movement capabilities was introduced at the Canton Fair, showcasing the company's commitment to breaking traditional product boundaries [7]