以下文章来源于真故研究室 ，作者冰雪 真故研究室 . 真问题，更商业 来源丨 真故研究室 （ID： zhengulab ） 作者 丨冰雪 编辑丨龚正 随手抓一把草料，切割成粉，就是牛马的专属饲料。而将巴西莓果、羽衣甘蓝、奇亚籽、生姜磨成 粉， 也 可以用来投喂当代牛马。 时下，"嗦粉"成了年轻人的新流行。但这个粉不是湖南米粉、贵州米线，而是由各种植物磨成的粉 末，冲泡一杯，时髦、养生、美容养颜。有这三个营销说辞， "超级粉粉"的招牌就立住了，背后又 是一波亿级养生零食财富机会。 她"以身试粉"，尝试总结出每种粉粉给自己身体带来的变化。比如巴西莓粉嗦多了，感觉皮肤会亮一 点，且拌酸奶酸酸甜甜口感特别好。姜黄粉睡前喝感觉胃比较暖。甜菜根粉运动前喝，感觉自己耐力 有所提高。 虽然全是主观感受，但她把这些切身感受分享到小红书，收藏量过千。她没想到，这个领域有这么多 人在默默关注。 有用户也关心，"这些东西是否是智商税？"但小李结合自己查阅的科普资料说，姜黄粉的抗炎作用有 大量研究支持 ， 葛根粉解暑、山药粉健脾，在中医理论中有长期实践基础，"短期吃可能没啥变化， 但不认为是智商税"。 在各类社交媒体上，分享自己吃了粉 ...

以下文章来源于真故研究室 ，作者冰雪 真故研究室 . 真问题，更商业 目前超级粉粉市场规模总体并不大， 但一些爆款已经跑出过亿销售收入。 文 ｜ 冰雪 编辑 ｜ 龚正 来源｜ 真故研究室（ID：zhengulab） 封面来源 ｜ 视觉中国 随手抓一把草料，切割成粉，就是牛马的专属饲料。而将巴西莓果、羽衣甘蓝、奇亚籽、生姜磨成粉，也可以用来投喂当代牛马。 时下，"嗦粉"成了年轻人的新流行。但这个粉不是湖南米粉、贵州米线，而是由各种植物磨成的粉末，冲泡一 杯，时髦、养生、美容养颜。有 这三个营 销说辞，"超级粉粉"的招牌就立住了，背后又是一波亿级养生零食财富机会。 这粉有啥好嗦的？ "我每周吃两次巴西莓粉，单这一项，两个多月累计就花了200多元。" 作为一名养生博主，00后小李时刻关注着各类时髦的一线养生事物。继去年在各类中式养生水上做了深入研究之后，今年，她在"嗦粉"这件事上入了坑。 时至今日，她几乎嗦遍了12种市面上流行的各类"粉粉"。从入门级的 巴西莓粉，姜黄粉、甜菜根粉 ，到 生可可粉、肉桂粉、抹茶粉、亚麻籽粉、再到小 麦草粉、卡姆果粉、玛咖粉、螺旋藻粉、马基莓粉 ，全部亲尝了个遍。 她"以身试粉"，尝试 ...

Core Viewpoint - The health snack industry in China is experiencing a golden period of development, with the market size exceeding 100 billion yuan, driven by rising consumer living standards and health awareness [1][2][10] Market Size Expansion - The health snack market in China has shown robust growth, surpassing 100 billion yuan last year, with projections for continued rapid growth in the coming years [2] - Specific segments within the health snack category have seen significant growth, such as health drinks increasing by 40% and sesame balls by 30% [2] Young Consumers as Main Force - Young consumers are becoming the primary force in the health snack market, with 83.7% of young people aged 18-35 showing interest in health products [3] - The demand for health snacks among young people is influenced by their busy lifestyles and health concerns, leading to a shift towards convenient and portable snack options [3][4] Diverse Demand Characteristics - Young consumers have diverse demands for health snacks, focusing not only on health benefits but also on taste, appearance, packaging, and convenience [4] Innovative Forms for Diverse Scenarios - Brands are innovating traditional health ingredients like goji berries and red dates into convenient snack forms, such as goji soft candies and red date chips, to cater to modern consumer lifestyles [5][6] - The integration of functional ingredients like probiotics and vitamins into health snacks is becoming more common, aligning with consumer needs for health and nutrition [6] Key to Product Convenience Improvement - The entry of traditional pharmaceutical companies into the health snack market is enhancing product quality and diversity, while new brands are leveraging market insights to meet young consumers' needs [7] - The industry faces challenges of product homogeneity, with many brands producing similar health snacks, which can hinder long-term growth [7] Importance of Nutritional Value - The nutritional content of health snacks is becoming increasingly important, with 63% of consumers preferring products recommended by doctors or experts [8] - Enhancing product convenience and aesthetic packaging is crucial for attracting young consumers, as they seek easy-to-consume and visually appealing options [8] Online Market Growth - Over 70% of Gen Z consumers prefer purchasing health snacks online, indicating significant growth potential in the online market [9] - Effective online marketing strategies, such as social media promotions and collaborations with popular IPs, are essential for brands to reach young consumers [9] Future Trends - The health snack market is expected to evolve towards greater diversification and segmentation, driven by consumer health needs, technological advancements, and consumption upgrades [10]