时光荏苒，爱与陪伴始终如一。在远洋椿萱茂（北京亦庄）老年公寓，"椿萱并茂 幸福如家"不仅是 一句承诺，更是每一天的真实写照。8月21日，公寓迎来了12周年庆典。十二年来，远洋椿萱茂 （北京亦庄）老年公寓始终"亦"然如初，守护着这个家的温情。 长辈们手持京味体验卡，开启了一段沉浸式的"赏-扮-品-玩"京味游园之旅。活动伊始，抽个"上上 签"讨个好彩头，抽中隐藏签的长辈，更有身着清宫服饰的"NPC格格"为其送上真挚的长寿祝福。 投壶游戏区，长辈们兴致勃勃地重温传统雅趣；儿化音挑战赛现场，此起彼伏的欢笑将气氛推向高 潮；幸运抽签环节更是惊喜连连，处处洋溢着轻松与愉悦。在浓浓的京韵氛围中，长辈们移步至京 味体验区，品尝着地道的老式京八件，于舌尖之上，重温了一段段属于老北京的温暖记忆。 游园会结束后，主舞台活动正式拉开帷幕。客户关系部带来的魔术表演妙趣横生，由长辈与员工组 成的口琴社团深情演绎的《友谊地久天长》《我的家真可爱》《歌唱祖国》等经典曲目旋律悠扬， 打动人心。 活动现场，新老朋友们共同献上以"家"为主题创作的书法作品，墨香氤氲间流淌着温情。特别令人 感动的是，曾在远洋椿萱茂（北京亦庄）老年公寓居住的钱姐，虽已 ...

她表示，原来单纯的"地产+养老"机构养老地产模式下，入住后通常只涉及基础的医疗健康和陪护服 务，相对单一、标准较低，且限制在养老机构的固定场所内。 夏亦丰称，未来将转向"养老地产+N"的全周期复合消费模式，将养老地产开发与老人的生活需求紧密 结合起来，并充分激发老年人的新型需求，且可以不限制在养老机构内，生活空间整体打开。 8月13日，2025博鳌地产发展暨代建大会在海南召开。中银证券（601696）房地产行业首席分析师、副 总裁夏亦丰以"地产后增量时代的机遇"为主题发表演讲。 她认为，养老地产，要从卖房回款的开发模式转型为更全周期的"康医学乐养"复合消费模式。 充分激发老年人的新型需求。 ...

近日，秦皇岛远洋蔚蓝海岸健康服务中心开启试营业。该中心由蔚蓝海岸与椿萱茂合作打造，椿萱茂专 业的医护团队及养老服务团队将提供全科诊疗、中医诊疗、健康管理、智能康养、旅居养老、社群活动 等一站式健康服务。 作为北戴河新区全资源度假综合体，蔚蓝海岸凭借2.8公里黄金沙滩、1.6万㎡湿地公园及六大主题生态 公园，构建了"身栖自然、心归山海"的疗愈生活场景，健康服务中心的落地，将进一步提升"全龄健康 社区"的服务品质和吸引力。 责任编辑：郭栩彤 健康服务中心引入健康一体机等先进智能健康监测设备，通过大数据分析为用户生成个性化健康报告， 并量身定制专属的健康管理方案；结合中医"治未病"理念与西医精准诊疗，提供慢病管理、康复理疗、 营养指导等专业服务，满足不同群体的健康需求。试营业期间，健康服务中心推出了康复推拿、艾灸调 理、频谱理疗、传统针灸疗法等中医特色服务，备受业主欢迎。 依托蔚蓝海岸文旅社区的资源优势，健康服务中心将持续推出各类社群活动、健康知识讲堂、营养饮食 课程等，为业主和旅居者提供丰富多彩的体验；此外，借助椿萱茂全国连锁品牌的优势，中心还特别定 制全国"随心而居"康养旅居服务，融入"科学膳食+康养住宿+文化 ...

5月20日，远洋集团旗下椿萱茂（重庆园博园）老年公寓迎来双重盛事——六周年庆典暨"椿萱茂重庆生 活照料旗舰店"揭牌仪式。此次揭牌标志着公寓正式升级为西南区域养老服务新标杆，进一步夯实椿萱 茂在专业照护领域的领先地位。 站在新的起点，椿萱茂重庆生活照料旗舰店将以专业守护托起银发梦想，用创新服务诠释健康养老，让 每位长辈的晚年都绽放出生命的光彩与尊严，共同绘就"老有颐养"的幸福图景！ 责任编辑：彭紫晨 作为椿萱茂在西南地区打造的首个生活照料旗舰店，椿萱茂（重庆园博园）老年公寓自2019年运营以 来，以卓越的服务品质赢得了广泛认可。四年来，公寓累计服务超过600名长辈，收获感谢信300余封， 这些数字背后是每一位长辈和家属的真诚托付。椿萱茂生活照料服务融合日本《生活支援技术》、护理 专业技术及本土化服务经验，365天24小时提供具备专业化、个性化、人性化、自由自主生活、持久信 赖关系五大特征的服务，让长辈在亲情相伴中安享幸福晚年生活。即使长辈在需要专业生活照料服务的 情况下，仍致力于发掘每位长辈的潜能。椿萱茂（重庆园博园）老年公寓通过20余个由长辈自主运营的 兴趣社团——从非洲鼓社到山城书画院，从园艺工坊到合唱团— ...

21世纪经济报道记者唐韶葵 上海报道 近期，易居（中国）控股有限公司董事局主席周忻现在有了一个新身份：中国房地产业协会康养分会会 长。日前，周忻以这一新身份亮相中国房地产协会主办的银发人居大会，并透露了易居企业发展的一个 新方向：介入银发经济领域。 公开信息显示，万科在深圳盐田试点项目中，依托"社区健康大脑"系统，构建"空间服务+智慧康养"生 态闭环。保利发展在适老化设计上屡有创新，曾推出"自理型-协助型-护理型"动态评估机制，提供从家 政代购到失智专护的18项服务清单，并借力郊区低地价打造含温泉疗愈、有机农场的复合生态养老社区 。 2020年6月，华润集团推出旗下首个城市中心养老项目华润润馨汇，这也是沈阳首个城市中心高端养老 综合体。该项目以医养结合为特色，构建"医养结合"的健康保障体系，为老人提供全方位服务。 企业参与银发经济的推手，是老龄化趋势。银发人居与老龄产业紧密相连，也成为产业升级契机。 企业入局，看到的是产业规模前景，背后则是国内城市适老化趋势下的银发经济崛起。 2024年1月，国务院办公厅印发国家首个支持银发经济发展的专门文件《关于发展银发经济增进老年人 福祉的意见》。2025年的政府工作报告 ...

Core Insights - The "2025 China Silver Economy Development Conference" highlighted the rapid growth of the silver economy in China, projected to exceed 10 trillion yuan, with silver real estate as a key pillar [3] - The focus is shifting from traditional elderly care to a more diversified approach that meets the various living needs of the elderly population, emphasizing quality living environments [3][4] - Experts stress the importance of a broader perspective and strategic thinking in developing the silver economy, which is crucial for addressing low consumption rates and structural economic issues [3][6] Industry Transformation - The concept of silver living is accelerating the transformation of elderly care models, which now include home care, apartment care, community care, and travel care [5] - Home care is currently the most mainstream form of elderly living, but it faces challenges such as the need for home modifications to suit elderly needs [5] - The conversion of vacant commercial properties into suitable elderly care facilities requires significant funding and policy support [5][6] Consumption and Policy Challenges - The silver economy is seen as a means to boost consumption and enhance domestic circulation, yet it faces issues of insufficient consumption and low consumption rates [6] - Institutional reforms are suggested as a solution to low consumption rates, with a focus on providing affordable housing for low- and middle-income residents [6] Urban Initiatives - Cities like Beijing and Shanghai are actively exploring solutions for silver living, with Shanghai's aging population reaching 26.5%, approximately 6.7 million people [7] - The deepening aging issue presents both challenges and opportunities, with a need for professional service providers to meet the housing demands of the elderly [8] Innovative Developments - Companies are beginning to innovate in the silver living sector, with projects like a CCRC community in Shanghai that emphasizes cost-effectiveness and early disease screening [8][9] - A comprehensive service system is being developed to address the unique needs of elderly care, integrating medical, nursing, and living services [10]

Core Insights - The aging population in China is rapidly increasing, with projections indicating that by 2024, individuals aged 60 and above will reach 310.31 million, accounting for 22% of the total population. By 2035, this number is expected to exceed 400 million, surpassing 30% of the population [1] - Traditional family-based elderly care is becoming insufficient due to changing family structures, leading to a shift towards diversified elderly care models, including home, community, and institutional care [1] - Real estate companies have been exploring the elderly care sector for over a decade, with some exiting due to profitability pressures while others are finding new paths in the market [1] Industry Trends - The "He Yuan" community in Shunyi District, Beijing, represents a new model of elderly living, emphasizing social interaction and self-fulfillment rather than traditional nursing homes [3][4] - The community features various amenities such as libraries, fitness areas, and art studios, promoting an active lifestyle for the elderly [4][6] - The "He Yuan" community is part of a broader trend towards Continuous Living Retirement Communities (CLRC), which focus on enhancing the quality of life for seniors [4][7] Company Strategies - The "Chun Xuan Mao" brand, launched by the Far East Group in 2012, has developed multiple business models, including CLRCs and assisted living facilities, with over 11,000 operational beds [7][8] - The company emphasizes service quality over real estate development, opting for leasing suitable properties and making them age-friendly [8] - Profitability in the elderly care sector is challenging due to long investment recovery periods, but once occupancy rates stabilize, profitability becomes more reliable [8][10] Market Challenges - The elderly care industry faces common issues such as talent shortages and low market maturity, with a high turnover rate among frontline service staff [10][11] - The slow increase in occupancy rates and the prevalence of price wars among institutions highlight the need for improved service quality and consumer awareness [11] - The market is witnessing a consolidation of supply, with many developers exiting and a shift towards insurance companies and state-owned enterprises taking the lead [11] Future Opportunities - The industry is viewed as a "sunrise industry," with increasing interest from younger professionals and potential policy support for investment in elderly care [12] - There is a growing trend of core assets being repurposed for elderly care, with many local governments entering the market to meet public needs [12][15] - The company is focusing on light asset business models, offering consulting and management services to other projects, which allows for flexible revenue-sharing arrangements [13][15] Service Innovations - The company is developing online health management platforms that allow families to monitor their elderly relatives' health data in real-time [16] - Innovative care solutions, such as non-pharmaceutical approaches to dementia care, are being implemented to enhance the quality of life for seniors [16][17] - The shift in elderly care philosophy from mere survival to enjoyment and quality of life is becoming increasingly prominent, with a focus on personalized and high-quality services [17]