SDICSI 2025 年 09 月 10 日 行业动态分析 到店酒旅业务潜在新一轮竞争分析 阿里旗下高德地图上线"高德扫街榜"，定位基于用户行为分析的美食、酒 店、文娱打卡榜单，对标美团旗下大众点评。高德尚未上线团购业务，负责 人对商业化持谨慎态度。我们认为到店酒旅市场仍是蓝海市场，线上渗透率 提升空间大，可容纳新玩家参与，阿里及美团各自均有差异化竞争优势。 报告摘要 高德地图上线"高德扫街榜"：9 月 10 日，高德地图 App 上线"高德扫街榜"， 将覆盖全国超 300 个地级市，是全球首个基于用户行为产生的榜单。榜单由最 近 1 年 4,494 万高德用户的 9.6 亿次导航 181 亿公里计算，综合评分由用户信 用和行为组成，引入支付宝芝麻信用体系，高德 AI 模型识别真实到店消费行 为和现场照片。该榜单目前覆盖美食、酒店（可直接预订，非新业务）、文娱打 卡等（图表 1）。同时宣布发放 2 亿元（人民币，下同）打车券和 9.5 亿元消费 券，支持提振线下餐饮服务消费，发放 3,000 万元现金激励和平台红包，鼓励 创作者优质内容。 高德目前尚未上线团购业务。据虎嗅报道，高德地图产品经理及扫街榜产品负 ...

Investment Rating - The investment rating for Meituan-W (3690.HK) is "Buy" and is maintained [9]. Core Views - In FY2025Q2, the company achieved revenue of 91.84 billion yuan, which was below Bloomberg's consensus estimate of 93.69 billion yuan, representing a year-on-year increase of 11.7%. The adjusted net profit totaled 1.49 billion yuan, significantly lower than the expected 9.85 billion yuan, marking a year-on-year decline of 89.0%. The report suggests that the company is sacrificing short-term revenue performance for long-term strategic choices, reflecting its determination to gain market share. Although short-term profitability may fluctuate due to increased investments, the reliance on subsidies for competition is not sustainable, and such performance disturbances do not alter the long-term growth trend. The current intensified competition is accelerating the overall penetration of instant retail, opening up upward space for the company. Attention should be paid to the marginal turning point of subsidy investments, which could lead to a return of company value [2][6][9]. Summary by Sections Overall Performance - The core local business revenue was 65.3 billion yuan, below the consensus estimate of 67.5 billion yuan, with an operating profit of 3.7 billion yuan, also below the expected 12 billion yuan, reflecting a year-on-year decline of 75.6%. New business revenue was 26.5 billion yuan, slightly above the expected 26 billion yuan, but the operating loss expanded by 43.1% to 1.9 billion yuan, compared to the expected 2.4 billion yuan. The significant decline in performance was mainly due to the impact of subsidies starting in Q2, which affected the profitability of the food delivery business [9]. Core Local Business - Short-term subsidies are disrupting profitability, and losses are expected to widen in Q3. With the current subsidy pace, following Alibaba's entry into the food delivery market in May, subsidies have increased. It is anticipated that Meituan's food delivery losses will primarily occur in June, with further expansion of subsidies in July and August. The average loss per order is expected to exceed that of June, and the future subsidy trend will depend on Alibaba's investments. The company has indicated that significant losses will occur in Q3 for food delivery and core local business, but the gap in advantages over competitors will further widen. The flash purchase business has expanded to over 50,000 locations nationwide, with a year-on-year growth rate exceeding 50% in lower-tier markets, which is expected to create new growth for the company [9]. New Business - The company is accelerating the expansion of its Xiaoxiang supermarket and steadily advancing its overseas business. By the end of the reporting period, approximately 1,000 front warehouses for Xiaoxiang supermarkets had been established in nearly 20 cities. With adjustments to Meituan's preferred offerings, more resources will be allocated to Xiaoxiang's expansion, which is expected to cover all first- and second-tier cities in the country, aiming for a long-term profit margin target of 3%. In terms of overseas business, Keeta has expanded to 20 cities in Saudi Arabia, achieving a market share of first in Hong Kong and second in Saudi Arabia, with an expected GMV of 100 billion yuan by 2033 [9]. Investment Recommendations and Profit Forecasts - Looking ahead, the report emphasizes that the company is making a long-term strategic choice by sacrificing short-term revenue performance to gain market share. Due to increased subsidies and operational expenses, profitability may experience unexpected fluctuations in the short term. However, the reliance on subsidies for competition is not sustainable, and such performance disturbances do not alter the long-term growth trend. Under a neutral assumption, it is expected that Meituan's average loss per order in Q3 will be 1.44 yuan, corresponding to an adjusted net loss of 5.351 billion yuan. If subsequent subsidy reductions are better than expected, the average profit per order for food delivery could recover to 0.37 yuan in 2026, leading to an adjusted net profit of 38.6 billion yuan for the year. The projected overall revenue for Meituan from 2025 to 2027 is 373.966 billion, 418.687 billion, and 465.337 billion yuan, with adjusted net profits of 12.11 billion, 38.646 billion, and 57.476 billion yuan, respectively. The corresponding PE ratios for 2026 and 2027 at the current stock price are 15x and 10x, maintaining a "Buy" rating [9].

Core Viewpoint - The company's 2Q25 revenue and adjusted net profit fell short of market expectations, primarily due to intensified competition in the food delivery sector, leading to increased user subsidies, rider incentives, and advertising expenses [1][2]. Revenue and Profit Analysis - 2Q25 revenue increased by 12% year-on-year to 91.8 billion yuan, but was 2% below market expectations; adjusted net profit was 1.49 billion yuan, significantly lower than expected, with adjusted net profit margin dropping from 16.5% in the same period last year to 1.6% [1]. - Core local business revenue grew by 8% year-on-year to 65.3 billion yuan; however, the food delivery segment's revenue growth was flat due to the impact of subsidies [1][2]. - The company expects a 13% decline in food delivery revenue in 3Q25 due to ongoing competitive pressures and a decrease in average order value (AOV) [1]. Business Segment Performance - The food delivery segment saw a 36% year-on-year increase in order volume in 2Q25, with expectations for continued strong growth in 3Q25 [1]. - The in-store and travel segment experienced over 40% year-on-year growth in order volume, with projected GTV and revenue growth of 27% and 13% respectively in 3Q25 [1]. - New business revenue grew by 23% year-on-year to 26.5 billion yuan in 2Q25, but operating losses widened to 1.8 billion yuan due to increased overseas investments [2]. Profitability Forecast - The core local business operating profit margin (OPM) fell from 25.1% to 5.7% year-on-year, with expectations for further declines in 3Q25 [2]. - The company has revised its adjusted net profit forecast for 2025 from 28.6 billion yuan to a loss of 5.9 billion yuan, and reduced the 2026 profit forecast by 21% to 34.7 billion yuan [2]. - Despite the challenges, the company maintains a positive outlook on the resilience of its food delivery business as the industry shifts focus from market share to profitability [2].

Core Insights - The company reported total revenue of 91.8 billion RMB in Q2 2025, a year-on-year increase of 12%, slightly below market expectations by 1% and 2% [1] - Adjusted net profit decreased by 89% to 1.5 billion RMB, resulting in a net profit margin of 1.6% [1] - Core business adjusted operating profit fell by 76% to 3.7 billion RMB, with a profit margin of 5.7%, down 19 percentage points year-on-year, primarily due to irrational competition in the industry [1] Business Performance - Core business revenue growth lagged behind order volume growth, attributed to intensified industry competition and increased user subsidies to enhance price competitiveness and ensure delivery efficiency [1] - Estimated year-on-year growth in takeaway order volume is approximately 10%, with a significant decline in Average Order Value (AOV) [1] - The in-store travel and accommodation Gross Transaction Value (GTV) increased by nearly 30% year-on-year, but revenue growth was slower than GTV due to changes in category structure and market penetration [1] New Business Developments - The company is undergoing a strategic transformation in its new business segment, exiting loss-making areas [1] - The "Xiaoxiang Supermarket" is experiencing strong growth and plans to accelerate expansion into first- and second-tier cities [1] - Keeta's order volume and GTV are rapidly increasing, with coverage in 20 cities in Saudi Arabia as of the end of July [1] Future Outlook - Increased takeaway subsidies are expected to impact performance in the coming quarters, with a forecast of core business turning to losses in Q3 [2] - Q3 takeaway competition is expected to intensify, with projected daily order volume growth of 16% year-on-year, but a potential revenue decline of 6% due to subsidies and strategic adjustments [2] - New business revenue is expected to grow by 18% year-on-year, with anticipated losses of approximately 2.3 billion RMB [2] Valuation and Market Position - The company maintains a leading market position, with a high probability of sustaining market share despite short-term profit adjustments [2] - The target price has been adjusted to 147 HKD, with a maintained buy rating based on long-term projections for takeaway and in-store business profits [2]

Core Viewpoint - In Q2 2025, Meituan achieved total revenue of 91.84 billion yuan, a year-on-year increase of 11.7%, but Non-GAAP net profit fell by 89% to 1.493 billion yuan, with both revenue and profit below Bloomberg consensus expectations [1][2] - The impact of intensified competition in the home delivery business on CLC profits is becoming evident, with expectations of significant deterioration in Q3 [1][2] - Long-term, the irrational competition in the industry may not be sustainable, and Meituan's food delivery profit margins are expected to return to reasonable levels [2][3] Revenue and Profit Analysis - Meituan's core local business generated revenue of 65.347 billion yuan in Q2, a year-on-year increase of 7.69%, with adjusted operating profit of 3.721 billion yuan, down 76% year-on-year [1] - Delivery service revenue was 23.7 billion yuan, up 2.76%, commission revenue was 25 billion yuan, up 12.86%, and online marketing service revenue was 13.5 billion yuan, up 10.48% [1][2] Market Competition and Future Outlook - The second quarter saw intensified competition in the food delivery market, with a rise in order volume but a decline in average order value (AOV) and revenue due to subsidies [2] - The expectation is that the food delivery unit economics (UE) will turn negative in Q2, with further declines anticipated in Q3 due to increased competition [2] - In the hotel and travel segment, GTV continued to grow rapidly, but revenue growth lagged behind due to structural impacts and decreased advertising spending by merchants [2] New Business Developments - Meituan's new business segment reported revenue of 26.5 billion yuan in Q2, a year-on-year increase of 23%, but incurred an adjusted operating loss of 1.9 billion yuan [3] - The launch of Keeta in Brazil is expected to create a new growth curve for Meituan, with long-term profit potential in overseas markets where AOV and profit margins are higher than in the domestic market [3] Financial Forecasts - Revenue projections for Meituan for FY25-27 are 372.105 billion yuan, 450.261 billion yuan, and 537.467 billion yuan, with growth rates of 10.22%, 21.00%, and 19.37% respectively [3] - Non-GAAP profits are expected to be -3.268 billion yuan, 26.677 billion yuan, and 46.477 billion yuan for the same periods [3] - The company maintains a "buy" rating with a target price of 150.00 HKD, corresponding to an 18X PE for 2027 [3]

Core Insights - Meituan reported Q2 2025 revenue of 91.8 billion yuan, a year-on-year increase of 11.7%, indicating stable growth [1] - The Meituan app's monthly active users surpassed 500 million, with annual transaction frequency reaching a historical high [1] - CEO Wang Xing emphasized the commitment to technological innovation and ecosystem development to create more value for partners and promote sustainable industry growth [1] Local Core Business - The core local business segment achieved revenue of 65.3 billion yuan, a year-on-year growth of 7.7% [1] - Meituan maintained its market leadership in the instant delivery sector, with peak daily order volume exceeding 150 million in July [1] - Average delivery time for all orders was 34 minutes, enhancing user engagement [1] New Business Developments - New business revenue reached 26.5 billion yuan, growing by 22.8% year-on-year [2] - Meituan partnered with over 800 leading restaurant brands to open more than 5,500 satellite stores, aiming for over 10,000 by year-end [2] - The "flash purchase" service saw strong growth, expanding consumer categories beyond groceries to include electronics and beauty products [2] Ecosystem Health Initiatives - Meituan implemented measures to enhance service quality and user experience, focusing on a sustainable industry ecosystem [3] - As of July 1, the company began full coverage of "work injury insurance" for riders in 17 provinces, with plans for nationwide coverage by year-end [3] - A special fund of 1.6 billion yuan was established for rider support during summer, alongside expanded health care benefits [3] Merchant Support and Safety - Meituan's initiatives to combat "involution" included cash subsidies and innovative business models, benefiting over 300,000 restaurant merchants [4] - The "Internet + Bright Kitchen" initiative has seen 117,000 merchants adopt live streaming for transparency, with a target of over 200,000 by 2025 [4] - R&D investment reached 6.3 billion yuan, a 17.2% increase, with drone delivery services operational in multiple cities [4]

Core Insights - Meituan reported Q2 2025 revenue of 91.8 billion RMB, a year-on-year increase of 11.7%, reinforcing its market leadership [2] - The Meituan app surpassed 500 million monthly active users, with record-high annual transaction frequency [2] - CEO Wang Xing emphasized the commitment to enhancing consumer experience and investing in technological innovation for sustainable industry development [2] Local Business Performance - The core local business segment achieved revenue of 65.3 billion RMB, growing 7.7% year-on-year [2] - Meituan maintained its market leadership in the instant delivery sector, with peak daily order volume exceeding 150 million in July [2] - Average delivery time for full-service orders was 34 minutes, indicating improved user engagement [2] New Business Growth - New business segment revenue reached 26.5 billion RMB, a 22.8% year-on-year increase, with losses narrowing to 1.9 billion RMB [4] - Meituan's international expansion saw strong growth in Keeta's order volume and GTV, with significant market presence in Hong Kong and new services launched in Saudi Arabia and Qatar [4] Supply-Side Innovations - Meituan partnered with over 800 leading restaurant brands to open more than 5,500 satellite stores, aiming for over 10,000 by year-end [3] - The "flash purchase" service saw strong growth, expanding product categories beyond groceries to include electronics and beauty products [3] - The number of orders for in-store services grew over 40% year-on-year, with record transaction volume in travel services during the May holiday [3] Rider and Merchant Support Initiatives - Meituan implemented full coverage of work injury insurance for riders in 17 provinces, with plans for nationwide pension insurance subsidies by year-end [6] - The company established a 1.6 billion RMB summer rider support fund and expanded health care plans for riders and their families [6] - Meituan's initiatives to support merchants included cash subsidies and operational innovations, benefiting over 300,000 restaurant businesses [6] Food Safety and Technological Advancements - Meituan promoted the "Internet + Bright Kitchen" model, with 117,000 merchants participating, aiming for over 200,000 by 2025 [7] - The company invested 6.3 billion RMB in R&D, a 17.2% increase, and expanded drone delivery services across multiple cities [7] - CFO Chen Shaohui highlighted the resilience of the core local business and the growth potential of new ventures [7]

Core Insights - Meituan-W (03690) reported a revenue of RMB 178.398 billion for the six months ending June 30, 2025, representing a year-on-year increase of 14.7% [1] - Adjusted net profit decreased by 41% to RMB 12.442 billion, while profit attributable to equity holders fell by 37.67% to RMB 10.422 billion, with basic earnings per share at RMB 1.72 [1] - In Q2 2025, revenue reached RMB 91.84 billion, up 11.7% year-on-year, but adjusted net profit plummeted by 89% to RMB 1.493 billion [1] Revenue and Profitability - The company's core local business segment saw a significant decline in operating profit to RMB 3.7 billion due to intense competition in the food delivery sector [1] - The new business segment reported an expanded operating loss of RMB 1.9 billion, contributing to a decrease in adjusted EBITDA and adjusted net profit to RMB 2.8 billion and RMB 1.5 billion, respectively [1] - Operating cash inflow for Q2 was RMB 4.8 billion, with cash and cash equivalents and short-term investments totaling RMB 101.7 billion and RMB 69.4 billion, respectively, as of June 30, 2025 [1] Business Segments Performance - The instant delivery business maintained market position with a 7.7% year-on-year revenue growth to RMB 65.3 billion, despite a 75.6% drop in operating profit to RMB 3.7 billion [2] - The company focused on enhancing user experience and expanding service offerings, including partnerships with restaurants for supply-side innovations and the promotion of high-value consumption scenarios [2] - The "Meituan Flash Purchase" business experienced strong growth in order volume and transaction value, with over 50,000 flash warehouses established nationwide [3] Digital Transformation and AI Integration - The company is actively promoting digital transformation among merchants, providing integrated solutions for store management, marketing, and customer acquisition [4] - Over 1 million independent artisans have been assisted in digital archiving to enhance sales and consumer connections [5] - AI tools have been introduced to improve operational efficiency, including AI customer service representatives and AI scheduling assistants [5]

Core Viewpoint - The company is expected to face significant pressure on profits due to intensified competition in the food delivery and instant retail sectors, despite an increase in order volume. Group 1: Financial Projections - For Q2 2025, the company anticipates adjusted net profit to be 7.7 billion yuan, with revenue expected to grow by 13% year-on-year to 92.9 billion yuan, resulting in an adjusted net profit margin of 8.3% [1] - The company's core local business operating profit is projected to decline by 33% year-on-year to 10.2 billion yuan, with an operating profit margin (OPM) of 15.2% [1] - The overall operating profit margin for the core local business is expected to decrease to 12.6% for the full year, with a total operating profit of 35.3 billion yuan, reflecting a 33% year-on-year decline [2] Group 2: Competitive Landscape - The food delivery market is experiencing heightened competition, particularly with competitors like JD.com and Taobao launching aggressive subsidy campaigns, which have led to a significant increase in order volume [1] - The company has responded to competition by implementing various promotional strategies, including large consumer coupons and new product offerings, which have resulted in a 14% year-on-year increase in food delivery order volume for Q2 2025 [1] - Instant retail orders have also surged, with peak order volume reaching 150 million, driven by the company's participation in promotional events [2] Group 3: New Business Developments - The company has decided to further scale back its Meituan Youxuan business, leading to a reduction in expected losses for new businesses from 10.4 billion yuan to 6.7 billion yuan for the year [2] - Despite the reduction in losses, the revenue growth forecast for new businesses has been adjusted down to 10% due to limited contributions from overseas expansion and the closure of operations in many regions [2] Group 4: Valuation Adjustments - The company has revised its adjusted net profit forecasts for 2025 and 2026 down by 30% and 19% respectively, now projecting 28.6 billion yuan and 43.8 billion yuan [2] - The target price has been lowered by 12.4% to 155 HKD, reflecting a 20 times adjusted price-to-earnings ratio for 2026, with a potential upside of 23.5% [2]

Overall Performance - The company's performance exceeded expectations with Q1 2025 revenue of 86.6 billion CNY, a year-over-year increase of 18%, surpassing Bloomberg's consensus estimate of 85.4 billion CNY [1] - Adjusted operating profit for Q1 2025 was 11.2 billion CNY, exceeding the consensus estimate of 9.9 billion CNY, with an adjusted operating profit margin of 13.0%, up from 9.5% in Q1 2024 [1] - Adjusted net profit reached 10.9 billion CNY, also above the consensus estimate of 9.7 billion CNY, with an adjusted net profit margin of 12.6%, compared to 10.2% in Q1 2024 [1] Core Local Business - Core local business revenue for Q1 2025 was 64.3 billion CNY, a year-over-year increase of 17.8%, exceeding the consensus estimate of 63.5 billion CNY [1] - Adjusted operating profit for this segment was 13.5 billion CNY, surpassing the consensus estimate of 12.2 billion CNY, with an operating profit margin of 21%, reflecting a year-over-year increase of 3.2 percentage points [1] Delivery Business - The delivery segment is expected to see high single-digit growth in order volume, with improved user engagement and frequency of purchases [1] - The company plans to invest 100 billion CNY over the next three years to promote high-quality development in the industry [1] Flash Purchase - Flash purchase orders are projected to grow approximately 30% year-over-year in Q1 2025, with over 500 million transaction users and a 60% increase in non-food orders [2] - The segment is expected to achieve profitability in Q1 2025 due to effective brand advertising and operational efficiencies [2] In-store Travel and Accommodation - The in-store travel and accommodation segment saw a GTV growth of over 30% year-over-year in Q1 2025 [3] - Revenue growth is expected to lag behind GTV growth due to advertising impacts and lower penetration in lower-tier cities [3] New Business - New business revenue reached 22.2 billion CNY in Q1 2025, a year-over-year increase of 19%, aligning with Bloomberg's consensus estimate [4] - The company is actively expanding overseas, with plans to invest 1 billion USD in Brazil over the next five years [4] Valuation and Forecast - The company has adjusted its earnings per share forecasts for 2025-2027 to 6.04, 7.20, and 8.09 CNY respectively, down from previous estimates [4] - The company maintains a target price of 172.90 HKD, with a reasonable valuation of 1,056.4 billion HKD [4]