核心本地商业

Search documents
美团(3690.HK):长期生态投入优先级高於短期利润率表现 维持买入
Ge Long Hui· 2025-05-28 18:34
Core Insights - Meituan's Q1 revenue and adjusted profit exceeded market expectations, with total revenue reaching 86.6 billion yuan, a year-on-year increase of 18% [1] - The core local business operating profit grew by 39% year-on-year, surpassing market expectations by 10% [1] - The company reported record high annual active users and merchants, indicating strong market presence [1] Financial Performance - Q1 total revenue was 86.6 billion yuan, slightly above market expectations by 1.4% [1] - Adjusted net profit for Q1 was 10.9 billion yuan, a 46% year-on-year increase, exceeding market expectations by 18% [1] - Core local business revenue increased by 18% year-on-year, with operating profit margin improving by 3 percentage points to 21% [1][2] Business Segments - Delivery, commission, and online marketing revenues grew by 22%, 20%, and 15% year-on-year, respectively [2] - The food delivery segment saw an increase in user order frequency, with daily order volume growth estimated at around 10% [2] - Instant retail and travel segments also showed strong growth, with non-food orders in instant retail increasing over 60% year-on-year [2] Competitive Landscape - Management emphasized commitment to compete effectively, planning to invest 100 billion yuan over the next three years to enhance supply chain and merchant digital transformation [2] - Despite competitive pressures, Meituan's food delivery segment maintained steady growth in daily order volume [2] Financial Forecast and Valuation - For Q2, total revenue is expected to grow by 13%, with core local business and new business revenues projected to increase by 10% and 21%, respectively [3] - The company anticipates a 15% year-on-year increase in total revenue for 2025, with adjustments made to core local business profit forecasts [3] - The valuation for core local business is set at 18 times the 2025 operating profit, with a target price adjustment to 177 HKD, indicating a potential upside of 34% from recent closing prices [3]
美团反转
虎嗅APP· 2025-03-24 23:55
Core Viewpoint - Meituan's revenue for 2024 is projected at 337.6 billion RMB, with a year-on-year growth of 22%, and a net profit of 35.8 billion RMB, reflecting a significant increase of 158.4% [1]. Revenue Structure - Meituan's revenue is categorized into four types: delivery services, technology service fees (commissions), online marketing (advertising), and other services and sales [3]. - In 2022, the core local business generated 1,607.6 billion RMB, accounting for 73.1% of total revenue, while new businesses contributed 592 billion RMB, or 26.9% [6]. - By 2024, the core local business revenue is expected to reach 2,502.5 billion RMB, maintaining a stable proportion of around 74% [6][9]. Delivery Service Analysis - The delivery service segment has been operating at a loss, with each delivery costing 0.34 RMB more than the revenue generated in the first half of 2024 [1][14]. - In 2023, the delivery service revenue was 821.9 billion RMB, with associated costs of 907.4 billion RMB, resulting in a gross loss of 85.5 billion RMB [15]. - The average loss per delivery has decreased from 0.97 RMB in 2021 to 0.34 RMB in the first half of 2024, indicating improved efficiency [17]. Business Segmentation - The core local business primarily consists of food delivery and in-store/travel services, with food delivery accounting for approximately 70% of the revenue [11]. - The commission revenue from food delivery is estimated to be around 500 billion RMB, with a commission rate of less than 5% [26]. Profitability and Growth Strategies - Meituan's core local business achieved an operating profit of 38.7 billion RMB in 2023, with a profit margin of 18.7%, and is expected to rise to 52.4 billion RMB in 2024, with a margin of 20.9% [29]. - The company aims to offset delivery losses through increased commission and advertising revenues, which combined reached approximately 900 billion RMB in 2023 [28]. New Business Development - New business segments, including Meituan Youxuan and other services, are experiencing growth, with revenue increasing while operating losses are narrowing from 88% in 2021 to 31% in 2023 [34][37]. - The strategy for new businesses focuses on balancing revenue growth with improving profitability, indicating a cautious approach to expansion [33].