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“谷子经济”活跃 带动传统产业“年轻态”
Zhong Guo Xin Wen Wang· 2025-06-13 15:42
Group 1 - The "Guzi Economy" is driving significant growth in the printing and packaging industry, particularly in Wenzhou, where demand for cultural peripheral products is surging among young consumers [1][2] - The term "Guzi" refers to IP peripheral products derived from anime and gaming, which have become popular among younger generations, evolving from niche collectibles to mainstream cultural products [1][2] - In 2024, the total output value of the printing and packaging industry in Longgang City is projected to reach approximately 23 billion RMB, marking a continuous growth from 11 billion RMB in 2019 [2] Group 2 - The "Guzi Economy" serves as a conduit for cultural industries and a lucrative opportunity for the printing and packaging sector, with companies expanding production to meet rising demand [2] - For instance, the sales revenue from peripheral products of the popular IP "The King's Avatar" exceeded 30 million RMB last year, highlighting the economic potential of this market [2] - The local printing industry is innovating various printing technologies and developing diverse processes to cater to the evolving consumer preferences of the younger demographic [2]