从火爆全网的"荷花市集"，到悄然兴起的宠物友好店铺，再到耦园、苏昆剧院、十全街等特色婚姻登记服务点……姑苏消费正变得愈发年轻、多元与有 趣。今年以来，一系列新业态、新场景持续涌现，"甜蜜经济""萌宠经济"与古城韵味深度融合，成为吸引年轻客群的全新名片。 大会同步启动"四时芳华.品质姑苏——2026美好古城生活启新计划"，围绕花卉、萌宠、婚恋、古城风貌四大主题，推出一系列品质生活场景，精准回应 市民与游客对美好生活的向往。此外，《甜蜜经济高质量发展2026年行动计划》已正式谋划，预计到2026年，将新增特色婚姻服务点30个以上，打造"全 城热恋"消费场景超10个，举办促消费活动百余场，引入设计、旅拍、主理人品牌等新兴业态不少于50家，全力将姑苏打造为全国知名的婚恋蜜月目的 地。 1月6日上午，苏州姑苏区召开"数智共融创意赋能"服务业创新生态发展大会。会上释放明确信号：姑苏将全力冲刺"服务业增加值突破千亿元"目标，通过 实施消费提振、创新提质、"人工智能+"等六大行动，构建"文旅带动、场景推动、活动拉动、产业联动"的发展新格局，为古城产业生态注入全新活力。 发展蹄疾步稳，服务业占GDP比重超95% 大会通报全区服 ...

消费是拉动经济增长的主引擎。《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出"大力提振消费"。青岛市市南区立足丰富多元的消 费供给和资源禀赋，通过改造焕新商业载体、发展"四首"经济、融合文商旅体等方式，在国际消费中心城市中心区打造中成效显著。 为帮助业界更好地把握行业发展趋势，洞察未来机遇与挑战，毕马威发布《青岛市南区消费零售行业观察》报告，通过总结市南区在消费零售领域的领先做 法，希望为区域性的消费提振提供借鉴。 2024年青岛市凭借其辐射山东半岛与东北亚的区位优势，社零总额达到近年最高，超6,500亿元，同比增长4.2%，已超越天津市，稳居北方第二，增速居15 个副省级城市第3位。这一成绩不仅巩固了青岛市在北方的领先地位，进一步凸显了其在区域经济中的重要地位。而青岛市市南区则是青岛的政治、文化中 心，同时也是重要的商业和旅游目的地。市南区作为青岛市功能最为全面且集中的区域，它在城市发展各方面都发挥着关键作用，堪称城市的"心脏"和区域 经济及社会发展的核心动力。 从产业结构来看，市南区以第三产业为核心，展现出高度发达的现代服务业特征，同时兼具数字经济、海洋科技和生命健康等新兴业态的多元发展。 ...

Core Insights - The article argues that third and fourth-tier cities present significant wealth opportunities that are often overlooked due to perceptions of lower consumer power compared to first and second-tier cities [1][47][50] Group 1: Investment Opportunities - Many successful business models from first and second-tier cities can be replicated in third and fourth-tier cities, where competition is lower and investment costs are reduced [5][50] - The consumer behavior in third and fourth-tier cities shows a strong tendency for "follow-the-trend" consumption, making it easier to introduce new concepts [5][50] Group 2: Replication Strategies - **Food and Beverage**: Replicating popular dining concepts from first and second-tier cities can attract young consumers in third and fourth-tier cities [8][9] - **Health and Fitness**: Establishing well-equipped gyms can fill a gap in the market, as health consciousness is rising among younger demographics [12][13] - **Retail Innovations**: Introducing modern retail formats like convenience stores and fresh supermarkets can significantly improve the shopping experience [15][16] - **Education and Training**: There is a demand for educational services, including tutoring and skill training, which remains underdeveloped in smaller cities [20][21][24] - **Entertainment and Leisure**: Creating social venues and entertainment options can cater to the lack of recreational activities in these areas [25][27] - **Marriage and Social Services**: There is a notable absence of marriage and social platforms, presenting an opportunity to introduce these services [27][28] - **Home Services**: The demand for reliable home services is high, and replicating successful models from larger cities can quickly build a customer base [32][33] - **Local Internet Business**: Leveraging e-commerce and social media marketing can help local businesses thrive in third and fourth-tier cities [35][37] - **Elderly Care**: The aging population in these cities creates a market for elder care services, which are currently lacking [39][40] - **Platform Thinking**: Transitioning from small businesses to platform-based models can yield greater financial returns [44][45] Group 3: Conclusion - The article concludes that third and fourth-tier cities are often underestimated as wealth generation areas, and the key to success lies in replicating proven business models rather than creating unique concepts [47][48][50]