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花上万元买台猫厕所,养宠智能装备成新的智商税?
3 6 Ke· 2025-10-09 03:56
一到长假,外出游玩的养宠人士,总是放心不下家里的"毛孩子"。 今年"五一"前,计划返乡5天的王宇,特意为独自留守在家的猫咪,购置了一台可移动宠物摄像头。"往年长假结束回家,总发 现猫咪在我离家的后几天精神蔫蔫的,一见我还会嗷嗷叫很久,实在放心不下", 她解释道。 而这台摄像头恰好解决了她的顾虑,不仅能远程操控镜头追踪猫咪的实时动态,还支持双向实时通话、录像存档,甚至能通过 逗猫等功能与猫咪互动。这让她远在老家,也能随时关注宠物状态,成功缓解了"留守焦虑"。 另一边,栗子从宠物店买宠物前,就提前备齐了智能喂食器、智能饮水机、智能烘干箱与智能猫砂盆等,整套设备花费近万 元。"我平时工作忙,总怕日常照料不及时,干脆一步到位选了智能设备,图个省心省事。" 在她看来,既解决了宠物"吃喝拉撒"的基础需求,也大大减轻了自己的照料负担。智能喂食器,能按预设时间定量出粮,避免 喂食不均;智能饮水机自带滤芯,可持续过滤杂质、保持水质清洁;智能猫砂盆则会自动清理排泄物,还能记录猫咪的如厕次 数。 如今,像智能烘干箱、智能喂食器、智能饮水机、智能猫砂盆、智能宠物监控这类产品,已逐渐成为众多宠物主人的"养宠刚 需"。据GrandVie ...
孤岛必沉:宠物智能化的终局在哪?
新财富· 2025-09-15 09:30
Core Viewpoint - The current pet smart market is facing challenges such as "data islands," leading to a fragmented user experience despite the growth in market size and innovation in hardware [1][4][5]. Market Overview - The pet smart products market is valued at approximately 10.2 billion, accounting for about 20% of the overall pet products market [4]. - Since 2025, the focus has shifted from hardware innovation to exploring ecosystem collaboration within the industry [2]. Challenges in the Market - Intense homogenization in product offerings has not addressed core user pain points, leading to price wars and compressed profit margins [5]. - The "data island" phenomenon is prevalent, with small and medium enterprises struggling to connect data across devices, resulting in user inconvenience [5]. Competitive Landscape - A "three-way battle" is emerging among traditional giants and tech newcomers in the pet smart market [7]. - The "Xiaopei PETKIT" alliance exemplifies a strategy that integrates smart hardware with a comprehensive service ecosystem, achieving over 1 billion RMB in annual sales [8]. - "New Ruipeng" medical group focuses on creating a "medical + ecosystem" platform, aiming for cost reductions and service enhancements, but faces challenges in profitability and compliance [9]. - Xiaomi leverages its IoT platform to empower ecosystem companies rather than producing saturated smart hardware, achieving significant sales growth in Southeast Asia [10][11]. Future Outlook - The ongoing struggle among these factions centers on defining the core of the ecosystem, with no clear winner yet [12]. - The ultimate victor will likely be the company that successfully breaks down data barriers and builds a comprehensive service ecosystem [14]. - The evaluation criteria for pet smart companies have shifted from product functionality to integration and ecosystem capabilities [15]. - The last winner in the pet smart market will be the leader in creating a unified data and business alliance [16].