宠物智能硬件
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孤岛必沉:宠物智能化的终局在哪?
新财富· 2025-09-15 09:30
Core Viewpoint - The current pet smart market is facing challenges such as "data islands," leading to a fragmented user experience despite the growth in market size and innovation in hardware [1][4][5]. Market Overview - The pet smart products market is valued at approximately 10.2 billion, accounting for about 20% of the overall pet products market [4]. - Since 2025, the focus has shifted from hardware innovation to exploring ecosystem collaboration within the industry [2]. Challenges in the Market - Intense homogenization in product offerings has not addressed core user pain points, leading to price wars and compressed profit margins [5]. - The "data island" phenomenon is prevalent, with small and medium enterprises struggling to connect data across devices, resulting in user inconvenience [5]. Competitive Landscape - A "three-way battle" is emerging among traditional giants and tech newcomers in the pet smart market [7]. - The "Xiaopei PETKIT" alliance exemplifies a strategy that integrates smart hardware with a comprehensive service ecosystem, achieving over 1 billion RMB in annual sales [8]. - "New Ruipeng" medical group focuses on creating a "medical + ecosystem" platform, aiming for cost reductions and service enhancements, but faces challenges in profitability and compliance [9]. - Xiaomi leverages its IoT platform to empower ecosystem companies rather than producing saturated smart hardware, achieving significant sales growth in Southeast Asia [10][11]. Future Outlook - The ongoing struggle among these factions centers on defining the core of the ecosystem, with no clear winner yet [12]. - The ultimate victor will likely be the company that successfully breaks down data barriers and builds a comprehensive service ecosystem [14]. - The evaluation criteria for pet smart companies have shifted from product functionality to integration and ecosystem capabilities [15]. - The last winner in the pet smart market will be the leader in creating a unified data and business alliance [16].