Core Viewpoint - The current pet smart market is facing challenges such as "data islands," leading to a fragmented user experience despite the growth in market size and innovation in hardware [1][4][5]. Market Overview - The pet smart products market is valued at approximately 10.2 billion, accounting for about 20% of the overall pet products market [4]. - Since 2025, the focus has shifted from hardware innovation to exploring ecosystem collaboration within the industry [2]. Challenges in the Market - Intense homogenization in product offerings has not addressed core user pain points, leading to price wars and compressed profit margins [5]. - The "data island" phenomenon is prevalent, with small and medium enterprises struggling to connect data across devices, resulting in user inconvenience [5]. Competitive Landscape - A "three-way battle" is emerging among traditional giants and tech newcomers in the pet smart market [7]. - The "Xiaopei PETKIT" alliance exemplifies a strategy that integrates smart hardware with a comprehensive service ecosystem, achieving over 1 billion RMB in annual sales [8]. - "New Ruipeng" medical group focuses on creating a "medical + ecosystem" platform, aiming for cost reductions and service enhancements, but faces challenges in profitability and compliance [9]. - Xiaomi leverages its IoT platform to empower ecosystem companies rather than producing saturated smart hardware, achieving significant sales growth in Southeast Asia [10][11]. Future Outlook - The ongoing struggle among these factions centers on defining the core of the ecosystem, with no clear winner yet [12]. - The ultimate victor will likely be the company that successfully breaks down data barriers and builds a comprehensive service ecosystem [14]. - The evaluation criteria for pet smart companies have shifted from product functionality to integration and ecosystem capabilities [15]. - The last winner in the pet smart market will be the leader in creating a unified data and business alliance [16].

Investment Rating - The report maintains an "Increase" rating for the industry, indicating a positive outlook for the sector's fundamentals and expected performance relative to the benchmark index [5]. Core Insights - Guibao Pet released its second phase of stock incentive plan, which is expected to enhance team motivation. The plan involves granting up to 556,000 restricted shares, accounting for approximately 0.14% of the company's total equity, with performance targets set for revenue and net profit growth from 2025 to 2027 [1]. - Petty Co. has launched its first baking staple production line, optimizing its product structure. The company is transitioning from a pet snack leader to a full-category supplier, with a focus on baking products that meet evolving consumer preferences [2]. - The pet food market is shifting towards baked products, with significant increases in consumer preference for these items, providing a favorable environment for Petty's entry into the baking segment [2]. Summary by Sections Guibao Pet's Stock Incentive Plan - The second phase of the stock incentive plan aims to motivate key personnel by granting 556,000 restricted shares, with a performance assessment based on revenue growth targets of 25%, 53%, and 84% for 2025 to 2027, and net profit growth targets of 16%, 32%, and 45% for the same period [1]. - The expected revenue targets for 2025-2027 are 6.556 billion, 8.025 billion, and 9.651 billion yuan, respectively, with net profit targets of 725 million, 825 million, and 906 million yuan [1]. - The total estimated expense for the incentive plan is 25.836 million yuan, with impacts on financials spread across 2025-2028 [1]. Petty Co.'s Production Line Launch - Petty Co. has officially launched its baking staple production line, enhancing its ability to produce various staple products, including baked, dried, and wet food [2]. - The company is adapting to changing consumer preferences, with a notable increase in the demand for baked pet food, which aligns with the trend of pet owners investing in nutrition rather than just fulfilling basic needs [2]. - The baking staple's digestibility rate is reported at 97%, exceeding the industry average, which supports the product's health attributes [2]. Investment Recommendations - The report suggests focusing on companies with strong channel layouts and innovative product offerings in the pet industry, including Guibao Pet and Petty Co., as well as other firms involved in pet technology and health [3].