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【西街观察】爆火的“鸡排哥”,殊途同归的流量密码
Bei Jing Shang Bao· 2025-09-29 14:43
最近,餐饮业出了两个顶流,乍一看好像没什么关系,实际上有不少相同之处。 一个是景德镇的"鸡排哥"。把6元的鸡排生意做出"6个亿"的架势,参加当地文旅座谈会发言自带网 感,"鸡排哥"瞬间成了各大短视频平台的新晋顶流。 另一个是高德扫街榜,同样与餐饮相关,一夜之间火遍大江南北。通过抢占线上线下入口存在感满满, 导航数据转眼变身美食判官。 两个顶流,"鸡排哥"主打"不糊弄""人情味",情绪价值拉满。这个开得了大会,又控制得了油温的餐饮 人,一下子给餐饮业带来了与众不同的烟火气。 "炸不到位都不能原谅自己",虽然已经成了网络热梗,但回归初心做美食的真诚很难不让人动容。相比 于个别商家以自我为中心的傲慢,好感拉满也不奇怪。 扫街榜主打技术赋能、数据说话。希望通过多维度点评,重新赢得消费者的信任,让更多只会一心做美 食不懂运营的商家拥有更多出圈的机会。 高度客观且真实靠谱的评价,看似简单,实际越来越稀缺。用客观的数据挤掉主观的水分,也是消费者 对平台上各种榜单一致的诉求。 在真实场景中,大众经常会遇到用餐写好评附赠送礼品的情况。类似的诱导性打分,会捧出很多名不副 实的"网红餐厅",用虚假流量堆出来的榜一经常难以服众。 无 ...
牵手Rokid,高德推出全球首个导航智能体应用
Guan Cha Zhe Wang· 2025-05-16 12:32
Core Viewpoint - The collaboration between Gaode Map and Rokid marks the launch of the world's first navigation intelligent agent (NaviAgent) application based on Rokid Glasses, indicating the beginning of cross-terminal cooperation and the development of a spatial intelligent ecosystem around travel and location services [1] Group 1: NaviAgent Architecture - The NaviAgent architecture integrates Gaode's AI navigation capabilities with Rokid Glasses, enabling a three-dimensional interaction mode of "voice + vision + environmental perception" and seamless switching between walking, cycling, and driving navigation modes [3] - For example, in cycling mode, users can receive core information without taking their hands off the bike, such as real-time traffic light information and monitoring vehicles approaching from behind [3] Group 2: Future Collaboration Potential - The launch of the smart glasses navigation solution is just the starting point for the collaboration between Gaode Map and Rokid, with plans to explore more possibilities in smart services beyond navigation, including lifestyle services and cultural tourism content [5] - Rokid, founded in 2014, focuses on human-computer interaction technology and has been recognized as a national high-tech enterprise, currently developing AR glasses and building an ecosystem based on the YodaOS operating system [5]