网红效应

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【西街观察】爆火的“鸡排哥”,殊途同归的流量密码
Bei Jing Shang Bao· 2025-09-29 14:43
最近,餐饮业出了两个顶流,乍一看好像没什么关系,实际上有不少相同之处。 一个是景德镇的"鸡排哥"。把6元的鸡排生意做出"6个亿"的架势,参加当地文旅座谈会发言自带网 感,"鸡排哥"瞬间成了各大短视频平台的新晋顶流。 另一个是高德扫街榜,同样与餐饮相关,一夜之间火遍大江南北。通过抢占线上线下入口存在感满满, 导航数据转眼变身美食判官。 两个顶流,"鸡排哥"主打"不糊弄""人情味",情绪价值拉满。这个开得了大会,又控制得了油温的餐饮 人,一下子给餐饮业带来了与众不同的烟火气。 "炸不到位都不能原谅自己",虽然已经成了网络热梗,但回归初心做美食的真诚很难不让人动容。相比 于个别商家以自我为中心的傲慢,好感拉满也不奇怪。 扫街榜主打技术赋能、数据说话。希望通过多维度点评,重新赢得消费者的信任,让更多只会一心做美 食不懂运营的商家拥有更多出圈的机会。 高度客观且真实靠谱的评价,看似简单,实际越来越稀缺。用客观的数据挤掉主观的水分,也是消费者 对平台上各种榜单一致的诉求。 在真实场景中,大众经常会遇到用餐写好评附赠送礼品的情况。类似的诱导性打分,会捧出很多名不副 实的"网红餐厅",用虚假流量堆出来的榜一经常难以服众。 无 ...
网红餐厅的流量要转化为“留量”
Bei Jing Qing Nian Bao· 2025-08-13 01:21
Core Viewpoint - The recent inspections of popular internet celebrity restaurants across 24 major cities in China indicate that the overall food safety status is stable, despite the rapid rise and fall of these establishments in the market [1][2]. Group 1: Market Dynamics - Internet celebrity restaurants have emerged as a unique phenomenon in the dining industry, attracting significant consumer attention through appealing decor, unique dishes, and clever marketing strategies [1]. - These restaurants have become a new growth point for urban economies, generating substantial foot traffic and revenue, while also benefiting surrounding businesses [1]. Group 2: Challenges Faced - Many internet celebrity restaurants experience a quick decline after initial success due to a focus on rapid monetization at the expense of product quality and service [2]. - Food safety incidents have raised consumer trust issues, leading to a negative perception of internet celebrity restaurants [2]. - Some restaurants charge high prices that do not match the quality of their offerings, resulting in customer dissatisfaction and reduced repeat visits [2]. Group 3: Regulatory Actions - The inspections aim to identify issues related to food safety, service quality, and pricing, prompting necessary corrections to protect consumer rights [2]. - Restaurants found to have problems during inspections will face strict legal consequences, and results will be made public to inform consumers [2]. Group 4: Recommendations for Improvement - To convert foot traffic into loyal customers, restaurants should focus on enhancing product quality with high-quality ingredients and skilled cooking [3]. - Improving service quality and staff professionalism is essential for providing a pleasant dining experience [3]. - Continuous innovation in menu offerings and services is necessary to meet the diverse needs of consumers and increase customer retention [3]. Group 5: Collaborative Efforts - A collective effort from various stakeholders is required to help internet celebrity restaurants transition from being merely popular to sustaining long-term success [4].
徐州上半年经济增速较一季度继续提升6.2%背后的“三重效应”
Xin Hua Ri Bao· 2025-08-02 23:43
Economic Overview - Xuzhou achieved a GDP of 450.93 billion yuan in the first half of the year, with a year-on-year growth of 6.2%, surpassing the provincial average by 0.5 percentage points [1] - The city continues to maintain a growth trend, improving from a 5.9% growth rate in the first quarter [1] Industrial Sector - The "343" innovation industrial cluster in Xuzhou, which includes new materials, integrated circuits, and high-quality steel, has a total scale of 780 billion yuan and has shown a year-on-year output value growth of 6.1% in the first half of the year [2][3] - The engineering machinery industry, represented by XCMG Group, grew by 16.2% and has increased its international revenue share to over 46% [2] Consumer Sector - Xuzhou's A-level scenic spots received 32.12 million visitors, generating 10.285 billion yuan in consumer spending, reflecting growth rates of 10.54% and 12.89% respectively [4][6] - The total retail sales of consumer goods reached 225.62 billion yuan, with a year-on-year increase of 7%, ranking fourth in the province [6] Functional Development - Xuzhou's various functional sectors are competing to accelerate project development, with significant progress in major industrial projects such as the Bodin New Energy Engine Project [7] - The city signed 357 projects with investments exceeding 100 million yuan, totaling 108.95 billion yuan, marking a 14.6% increase year-on-year [8]
千亿代餐风口,谁在收割身材焦虑?
投中网· 2025-07-08 06:54
Core Viewpoint - The meal replacement market in China is experiencing rapid growth, with a projected market size of 1.75 trillion yuan by 2023, expanding 30 times from 5.82 billion yuan in 2017, driven by health trends and consumer demand for convenient nutrition solutions [2][6]. Market Overview - The meal replacement sector has seen the emergence of new brands such as Wang Baobao, Shark Fit, ffit8, and WonderLab, which are rapidly gaining market share [3][12]. - The primary consumer demographic consists of young adults aged 20-40, predominantly women, who are willing to spend over 3,000 yuan annually on meal replacement products [5][23]. Industry Challenges - Despite the growth, the industry faces challenges such as low repurchase rates, high closure rates of light meal restaurants, and issues with product quality and safety, including energy mislabeling and contamination risks [6][40]. - The lack of industry standards and reliance on marketing rather than product quality has led to significant market fragmentation and low barriers to entry [40]. Competitive Landscape - The market is characterized by intense competition, with no clear market leader emerging due to the proliferation of brands and product categories [38][39]. - Major players include Shark Fit with a 35% online market share for ready-to-eat chicken, Kangaroo Mr. with 22.1% for ready-to-eat beef, and WonderLab with 18% for meal replacement shakes [39]. Growth Drivers - The growth of the meal replacement market is attributed to factors such as the "Healthy China 2030" policy, capital investment, and increasing consumer body image concerns [7][19]. - The rise of social media and e-commerce platforms has enabled brands to effectively reach and engage their target demographics, significantly boosting sales [28][31]. Future Outlook - The industry is expected to see increased consolidation as larger companies with more resources enter the market, leading to higher industry concentration [41]. - Brands are encouraged to innovate in product offerings and explore new consumption scenarios beyond weight management to sustain growth and enhance consumer loyalty [44][45].
为何要以进厂踩缝纫机为耻?
Hu Xiu· 2025-05-12 09:26
本文来自微信公众号:长三角momo,作者:Mona,题图来自:AI生成 年轻人进厂里打工,做一个蓝领,很丢人吗? 一档新的综艺节目上线,《进厂吧兄弟》被称为《种地吧》的"工业2.0版",4月底开机,本月开始宣 传,5月12日迅速冲上热搜。 但是评论区马上出现一种声音,"这是一种什么价值观?劝年轻人不奋斗吗?"这种声音此起彼伏,为什 么进厂踩缝纫机就是一种不好的价值观? "你看看你同学张三辍学了,去了苏州打工,一天要干12个小时。" 我后来复盘了无数次,这可能才是我最终考上大学,没去苏州打螺丝的核心原因,我母亲的这种恐吓让 我怕极了工厂。 白领与蓝领的社会地位和薪资地位,都拉开了极大的差距,无数的大学毕业生,宁愿长期失业,做全职 儿女,也不愿意去工厂工作,似乎去了工厂,人生就毁了。 除了启蒙教育的缺失,我觉得另外一个重要的原因"网红效应"。 小杨哥、辛巴甚至罗永浩,他们也没上过大学。 这几年,随着短视频发展而起的网红们,一个个赚的盆满钵满,但是他们也一样没有学历,没有学识, 为什么他们不去工厂里可以成功,我们就不行?于是乎,我们在广大的中华大地上,看到一群又一群的 年轻人拿着手机,做着网红梦。 "连阿giao这 ...