旅游预订

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“算法之手”任性改价 住客酒店两头“叫苦” ——部分旅游预订平台“调价助手”问题调查
Xin Hua Wang· 2025-09-30 06:50
"我从暑假开始就关注国庆假期的酒店房价,结果一查就变,一查就变,感觉像被大数据'杀 熟'。"广州市民罗女士说,同一家酒店在不同平台的价格不一样,有时这家低,有时那家低,有时几个 平台一起涨,就像"商量好似的"。 国庆中秋长假来临,消费者在旅游预订平台订房时发现价格"忽高忽低",猜测可能有"猫腻";一些 入驻平台的商家察觉自家房价被"莫名调整",却又无可奈何…… 记者调查发现,平台上诡异的价格波动背后,存在一只"算法之手"。在旅游预订高度依赖网络平台 的当下,平台通过这只"算法之手"削弱了以中小商家为代表的经营主体的自主获客能力,并通过一款名 为"调价助手"的工具拿走了定价权,从而进一步巩固自身的市场支配地位。 平台"忽高忽低"的价格藏"猫腻" 为了"少花钱",不少消费者预订酒店时都会"刷"优惠房源,但平台页面上飘忽不定的价格成了他们 的心病。 罗女士的遭遇并非孤例。在社交平台上,吐槽旅游预订平台价格变动的声音不绝于耳:有人直言价 格波动与市场需求不符,有人抱怨花了钱却没得到相应体验,还有人怀疑有"神秘力量"在背后调价。 有意思的是,消费者"没捡到便宜",商家也觉得"亏了钱"。 "我的客房价格被携程'莫名'从每 ...
Klook 客路,传委任高盛、摩根士丹利、摩根大通负责美国上市,计划募资5亿美元
Sou Hu Cai Jing· 2025-08-18 06:05
Group 1 - Klook, a travel booking platform based in Hong Kong, is planning to conduct an IPO in the US with a target fundraising of approximately $500 million, depending on market conditions [1] - The company was founded in 2014 by three individuals with backgrounds in investment banking and technology, including Lin Zhaowei and Wang Zhihao, who have experience in major banks [1] - Klook offers a platform for travelers to book various local experiences and travel services, covering over 400 destinations and providing more than 100,000 local activities, including tickets, tours, and transportation [3] Group 2 - Klook was valued at 12 billion RMB and ranked 680th on the 2024 Hurun Global Unicorn List [4] - The company has raised over $1 billion in multiple funding rounds, with investors including SoftBank, Sequoia, and several major banks [4]