调价助手

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携程等5家涉旅平台企业被贵州约谈,要求不得干预商家定价
Nan Fang Du Shi Bao· 2025-08-06 07:00
Core Viewpoint - The Guizhou Provincial Market Supervision Administration has conducted a meeting with major travel platforms to address pricing irregularities and enforce compliance with relevant laws and regulations [1][2]. Group 1: Regulatory Actions - The meeting involved companies such as Ctrip, Tongcheng, Douyin, Meituan, and Fliggy, emphasizing the need to adhere to the Price Law, Anti-Monopoly Law, and regulations against price fraud [1]. - The administration highlighted issues such as "choose one from two," manipulation of merchant pricing through technology, contract breaches, price fraud, and price gouging [1]. Group 2: Specific Incidents - Ctrip has faced criticism for requiring hotels to use a tool called "Price Adjustment Assistant," which allegedly allows the platform to modify room prices without merchant consent, impacting their profits [1]. - This action has raised concerns about Ctrip potentially abusing its market dominance and infringing on merchants' pricing autonomy [1]. Group 3: Future Oversight - The Guizhou Provincial Market Supervision Administration plans to closely monitor the competitive landscape of these platforms and will take strict legal action against those that violate regulations or fail to rectify issues [2]. - Additionally, a meeting was held to encourage travel associations to enhance compliance and self-regulation in pricing practices within the tourism industry [2].
携程“调价”被点名,京东们“低佣”搅局
3 6 Ke· 2025-07-15 07:59
Core Viewpoint - The news highlights the challenges faced by the hotel industry, particularly in Zhengzhou, where a five-star hotel resorted to street vending due to declining business. Meanwhile, Ctrip, a leading OTA, is facing allegations from hotel merchants regarding its pricing practices, indicating a broader issue of profitability and competition in the OTA sector [2][15]. Group 1: Ctrip's Performance - Ctrip Group is projected to achieve a net profit of 17.2 billion yuan in 2024, a significant increase of 72% year-on-year, marking its best performance in five years [3]. - In Q1 2025, Ctrip's net profit was 4.314 billion yuan, maintaining a net profit margin of 34% [3]. - All four major business segments of Ctrip saw revenue growth in Q1 2025: accommodation bookings increased by 23% to 5.5 billion yuan, transportation ticketing rose by 8% to 5.4 billion yuan, vacation services grew by 7% to 947 million yuan, and business travel management climbed by 12% to 573 million yuan [3]. Group 2: Industry Context - The overall OTA industry shows high net profit margins, with Tongcheng Travel reporting a net profit of 679 million yuan in Q1 2025, a year-on-year increase of 69.52% and a net margin of 18% [4]. - Ctrip holds a market share of 56% in GMV, significantly outperforming competitors like Meituan and Tongcheng, despite facing strong competition from them [5][8]. Group 3: Competitive Advantages - Ctrip's early entry into the market allowed it to capture high-end users, establishing a strong brand association with OTA services [8][9]. - The company has exclusive agreements with mid-to-high-end hotels, ensuring a stable supply of hotel rooms and enhancing its bargaining power [11]. - Ctrip's operational model includes a large workforce dedicated to customer service, which adds to its competitive edge in the OTA space [12]. Group 4: Market Dynamics and Challenges - Recent complaints from hotel merchants about Ctrip's pricing practices indicate potential instability in the OTA ecosystem, where one party's excessive profits could lead to unsustainable business practices [15][16]. - The entry of competitors like JD.com into the OTA market may disrupt the current dynamics, prompting existing players to reconsider their pricing and profit-sharing strategies [19][20]. - The need for a balanced ecosystem where all parties benefit is emphasized, suggesting that Ctrip may need to adjust its profit margins to maintain long-term sustainability [17][20].
ESG年报解读|携程集团披露碳中和规划,强制调价事件引多方投诉,监管介入调查
Sou Hu Cai Jing· 2025-07-11 08:15
Core Insights - Ctrip Group has released its 2024 Sustainable Development Report, highlighting its commitment to carbon neutrality by 2050 and significant increases in carbon emissions for 2024 [2][3][5] Group 1: Carbon Emissions and Sustainability Goals - The total greenhouse gas emissions for Ctrip Group in 2024 are reported at approximately 248,978 tons of CO2 equivalent, a dramatic increase from 8,656 tons in 2023, marking a 29-fold rise [3][4] - Ctrip's carbon neutrality plan is based on a 2024 benchmark year, with a focus on improving energy efficiency and transitioning to renewable energy sources [2] - The increase in emissions is attributed to the adoption of new accounting standards and a significant rise in business activities, particularly in cross-border and inbound travel [5] Group 2: Social Responsibility and Community Impact - Ctrip has established 34 "Ctrip Vacation Farms" across the country, creating over 40,000 jobs, with 80% of employees being local villagers, resulting in an average annual income increase of over 40,000 yuan [7] - The initiative has also facilitated nearly 40 million yuan in agricultural sales and integrated intangible cultural heritage elements into farm activities, generating over 3 million yuan in related income [7] Group 3: Travel Safety and Governance - The "Global Travel SOS Platform" by Ctrip has reached 440 million travelers, handling over 22,000 assistance requests with a success rate of 98% [8] - Ctrip has implemented a three-tier sustainable development management structure, with oversight from the board and inclusion of sustainability performance in executive annual performance metrics, achieving an MSCI rating of A and a Wind ESG rating of BBB [10] Group 4: Compliance and Contractual Issues - Ctrip has faced criticism regarding contract fairness, particularly concerning the mandatory activation of the "Price Adjustment Assistant" for hotel partners, which has led to complaints about unauthorized price changes [11][12] - The company’s actions may violate the Price Law of the People's Republic of China and the Promotion of Private Economy Law, raising concerns about compliance and the autonomy of hotel operators [14][15]
平台应慎用定价干预权
经济观察报· 2025-06-29 03:51
Core Viewpoint - The ongoing conflict between platforms and merchants regarding pricing authority raises questions about fairness in the digital economy, emphasizing the need for platforms to carefully consider the boundaries of their pricing power [1][4]. Group 1: Pricing Authority and Market Dynamics - Ctrip has been reported to unilaterally lower hotel room prices without merchant consent, using an internal tool called "Price Adjustment Assistant" to compare prices with competitors and automatically adjust them [2]. - Merchants argue that pricing authority should belong to them as the providers of products and services, and traditional market dynamics support this notion through supply and demand relationships [2][3]. - The complexity of relationships in the digital economy means that platforms, acting as market organizers, hold significant power over merchants' access to consumers, influencing their pricing capabilities through mechanisms like traffic allocation [2][3]. Group 2: Platform Pricing Control Characteristics - Platforms exhibit diverse pricing control methods, including direct pricing for their own services, reference pricing that merchants feel pressured to follow, and minimum price requirements that serve as tools for competition [3]. - The recent incident illustrates a pricing adjustment that straddles the line between reference and minimum pricing, where merchants can refuse but often feel compelled to comply to maintain visibility on the platform [3]. Group 3: Consequences of Price Manipulation - Merchants facing excessive price reductions may resort to compromising quality, leading to market distortions where inferior products drive out superior ones, ultimately harming consumer choice and quality [4]. - Over-intervention by platforms in pricing can stifle innovation and competition, potentially leading to algorithmic collusion and hidden monopolies [4]. Group 4: Recommendations for Fair Pricing Practices - It is crucial to delineate between reasonable price interventions and overreach, with a clear distinction between suggestive and mandatory pricing controls [4]. - Platforms should enhance transparency regarding their pricing mechanisms and establish internal compliance review processes to assess the impact of pricing strategies on merchants, consumers, and market competition [4].
平台应慎用定价干预权
Jing Ji Guan Cha Bao· 2025-06-28 06:32
Core Viewpoint - The article discusses the controversy surrounding Ctrip's unilateral price adjustments for hotel rooms without merchant consent, highlighting the broader issue of pricing power in the digital economy [2][4]. Group 1: Pricing Power and Market Dynamics - Ctrip utilizes an internal program called "Price Adjustment Assistant" to automatically lower hotel prices if they are found to be higher than competitors, which merchants argue disrupts their business operations [2]. - The issue of pricing power raises questions about whether it belongs to the merchants, platforms, or the market itself, with merchants asserting that they should control pricing as the providers of products and services [2][3]. - The relationship between platforms and merchants is complex, as platforms act as market organizers and control access to consumers, which can indirectly affect merchants' pricing capabilities [2][3]. Group 2: Platform Pricing Strategies - Platforms exhibit diverse pricing control strategies, including direct pricing for self-operated businesses, reference pricing that merchants feel pressured to follow, and minimum price requirements that can create unfair competition [3]. - In the case of Ctrip, the price adjustments made to avoid customer loss fall between reference pricing and minimum pricing, where merchants can refuse but often feel compelled to comply to maintain visibility [3]. Group 3: Impact on Quality and Market Competition - Merchants facing excessive price pressure may resort to cost-cutting measures, leading to a decline in product quality, which poses risks to consumers and distorts the market [4]. - Over-intervention by platforms in pricing can stifle innovation and competition, potentially leading to algorithmic collusion and implicit monopolies [4]. Group 4: Recommendations for Fair Practices - It is essential to delineate between reasonable price interventions and overreach by platforms, emphasizing the need for transparency in pricing mechanisms and compliance review processes [5]. - The ongoing struggle between platforms and merchants raises critical questions about fairness in the digital economy, necessitating careful consideration of pricing authority and boundaries [5].
携程被曝强制调价,商家控诉平台霸权
Sou Hu Cai Jing· 2025-06-20 14:21
Core Viewpoint - Ctrip, a leading player in the domestic online travel agency (OTA) market, is accused of abusing its market dominance by forcing hotels to use its "Price Adjustment Assistant" feature, which allows the platform to modify room prices without the merchants' consent, thereby harming their profits [1][2][4] Group 1: Forced Price Adjustment - The "Price Adjustment Assistant" was initially an automated tool for hotels to adjust prices based on market demand, but it has been reported that Ctrip has made it mandatory or defaulted for many hotels, allowing price changes without their knowledge [2][3] - Hotel operators have expressed concerns that prices set below cost due to Ctrip's adjustments could disrupt market equilibrium and affect sales through other channels [2][3] - Industry experts suggest that Ctrip's actions may constitute an abuse of market power, violating the E-commerce Law and Anti-Monopoly Law of the People's Republic of China [2][3] Group 2: Difficulties in Exiting the Platform - Merchants have reported that exiting Ctrip's platform is fraught with challenges, including complex procedures and high penalties for breach of contract [3][4] - Contracts often include strict "exclusive cooperation" or "lowest price guarantee" clauses, which penalize merchants for offering lower prices on other platforms [3] - Ctrip's significant market share, exceeding 50% in the OTA market and reaching up to 70% in popular tourist cities, compels merchants to accept unfavorable terms [3][4] Group 3: Regulatory and Market Implications - The situation highlights a broader issue of internet platforms leveraging their market positions to pressure merchants, undermining fair competition [4] - Legal experts recommend that merchants facing forced pricing or exit difficulties should file complaints with regulatory authorities or consider litigation under the Anti-Monopoly Law [3][4] - There is a call for increased regulatory oversight to prevent the abuse of market dominance in the OTA sector, ensuring a fair and sustainable online travel ecosystem [4]
京东要抢携程蛋糕,胜算几何?
3 6 Ke· 2025-06-20 12:52
Core Viewpoint - JD.com has officially entered the hotel and travel market, launching its "JD Hotel PLUS Membership Program" with a promise of up to three years of zero commission for hotel merchants, aiming to disrupt the existing online travel agency (OTA) landscape dominated by Ctrip and others [2][3][29]. Group 1: Market Context - The OTA market has shown strong profitability, with Ctrip reporting a net profit of 17.2 billion yuan for 2024, a 72% year-on-year increase, and a net profit margin of 34% in Q1 2025 [3]. - Despite the recovery in the tourism industry, hotel merchants are struggling with high commission fees imposed by OTAs, leading to a situation where revenue growth does not translate into profit [3][4]. - The competitive landscape is characterized by significant market share held by Ctrip, which commands approximately 56% of the market, while other players like Meituan and Fliggy hold much smaller shares [15][18]. Group 2: JD.com's Strategy - JD.com aims to leverage its entry into the hotel and travel sector as a strategic extension of its local lifestyle services, following its successful foray into the food delivery market [23][27]. - The company is actively recruiting for various positions in the hotel and travel sector, indicating a serious commitment to building a robust operational framework [25][27]. - JD.com is positioning itself to offer a unique selling proposition with "no bundling" for flight tickets and a focus on providing high-quality customer traffic to hotel partners [29][32]. Group 3: Challenges Ahead - JD.com faces significant challenges in the hotel and travel market, as it must compete against established players like Ctrip, which has a stronghold on market resources and customer loyalty [10][18]. - The experience of other challengers, such as Fliggy, highlights the difficulties of gaining market share despite offering lower commission rates, as service quality and operational efficiency remain critical factors [15][17][32]. - JD.com must develop its own supply chain and operational capabilities to avoid reliance on existing OTA frameworks, which could limit its pricing and inventory control [33][34].
携程被指“调价助手”后台强改商家价格
新华网财经· 2025-06-20 09:47
Core Viewpoint - The article discusses the controversy surrounding Ctrip's "Price Adjustment Assistant" feature, which allows the platform to unilaterally change hotel room prices without merchant consent, leading to significant concerns among hotel operators about their pricing autonomy and market position [1][3][11]. Group 1: Price Adjustment Assistant Functionality - Ctrip's "Price Adjustment Assistant" is an automated pricing tool that monitors competitors' hotel prices and adjusts Ctrip's prices accordingly, often without merchant approval [1][3]. - Merchants report that Ctrip can change promotional activities and pricing without their consent, leading to a situation where they feel powerless to resist these changes [3][4]. - The tool is perceived as a form of "forced pricing," as it automatically lowers hotel prices to maintain a competitive edge, which can severely impact the profit margins of hotel operators [3][4][11]. Group 2: Market Position and Merchant Dilemma - Ctrip holds a dominant market share in the OTA sector, exceeding 50% in 2021 and projected to maintain over 56% in 2024, which contributes to the power imbalance between the platform and hotel operators [6][11]. - Many merchants feel trapped in a "cannot exit" situation due to their reliance on Ctrip for customer traffic, despite the adverse effects of the pricing adjustments [6][7]. - The withdrawal process from Ctrip's platform is described as cumbersome, with merchants facing repeated reactivations of the Price Adjustment Assistant even after attempting to opt-out [8][11]. Group 3: Industry Competition and Regulatory Concerns - The article highlights the increasing "involution" within the hotel industry, where major platforms like Ctrip, Meituan, and JD.com are aggressively competing, often at the expense of smaller merchants [10][11]. - Experts suggest that Ctrip's practices may constitute an abuse of market dominance, potentially violating antitrust laws, although the online travel sector has not yet been a primary focus of regulatory scrutiny [11][12]. - The need for merchants to gather evidence and advocate for their rights is emphasized as a way to prompt regulatory attention and action against unfair practices [11].