"珍珠奶茶鼻祖"又杀回来了 ◎摄图：内参君 "现在单不多，等到五六点钟就开始忙了。"店员向内参君介绍，现在来点餐的基本上都是15-30岁左右的年轻人，尤其是附近的上班族。新店开业半个 月，光是饿了么每天就有一百多单，加上其他平台和堂食订单，日均销量维持在300-400单左右，周末还会更多。 大众点评上，"情怀打卡"的相关评价占据大多数，不少消费者表示，回归后的鹿角巷整体口感更加清爽，甜度调节比较人性化。不过也有部分消费者认 为，跟记忆中的口味有些不一样，改良后的黑糖味淡了很多。 工作日下午3点的朝阳大悦城，鹿角巷新店的橙色招牌在茶饮区格外显眼。店员麻利地将黑糖珍珠挂壁、浇入鲜奶——这杯曾经风靡全国的"黑糖珍珠鲜奶 茶"，如今仍是鹿角巷回归菜单上的"C位"。 ◎图源：大众点评 时间回溯到2017年，鹿角巷内地第一家门店在上海开业。凭借黑糖鹿丸鲜奶，鹿角巷迅速走红，带动业内刮起了一股"脏脏茶"风潮，更成为年轻人争相打 卡的网红地标。公开资料显示，其门店高峰期顾客等餐时间甚至超过5个小时。 迅速走红后，鹿角巷却陷入了"山寨"风波。据央视财经报道，2018年-2022年年初，全国有超过7000家"鹿角巷"开业，正宗的 ...

时隔近一年半再度更新微信服务号，桃园眷村在最新推文中表示"好久不见"，"桃园眷村又回来了"。 近日，桃园眷村在服务号中官宣通过上海利园店回归，引发网友热议。据该店工作人员表示，上海利园店并非品牌立 足新址的拓展，而是此前由于外部因素影响关闭后，再次重新开业。 据大众点评商户页面，当前桃园眷村上海利园店营业时间为07：00-21：00。但早在品牌官宣回归的推文发布时间约两 周前，便有消费者打卡评价称，该店已开启试营业，且试营业期间另推出菜品8.8折活动。截至目前，桃园眷村利园店 在大众点评上评价已达40余条。 值得注意的是，老牌的"四大金刚"仍是利园店主打产品，据网友所摄店内菜单板图片，品牌单份豆浆、冰浆、米浆价 格主要集中在8至14元不等，"眷村安心油条"、"渣渣灰霜糖油条"分别为8元及10元，单个饭团按照口味区分则售价16 元至22元，饼系列产品主要在18元至25元区间内。 不过，该店的品类、定价与上海泰州路店存在些许差异。据桃园眷村总店小程序，堂食选择下泰州路店豆浆产品单价 最低为10元，且香肠葱蛋饭团、培根葱蛋饭团、芝麻油条甜饭团各为28元、22元、20元，而利园店的香肠葱蛋饭团、 培根葱蛋饭团、芝麻油 ...

Core Viewpoint - Taoyuan Village, known as the "Hermès of breakfast," is making a comeback with a new store in Shanghai, facing challenges in balancing price and quality while catering to diverse consumer needs [1][5][7]. Company Summary - Taoyuan Village has opened a new store in Shanghai near the Natural History Museum subway station, maintaining its signature products like soy milk, fried dough sticks, and various types of pancakes and rice balls, while some prices have been reduced [3][4]. - The brand experienced rapid expansion around 2017, reaching a peak of over 40 stores, but faced significant decline, with only 4 stores remaining by early 2024 [1][7]. - The new Shanghai store features a more affordable pricing strategy compared to the original store, with some products priced lower, such as salty soy milk at 14 yuan and fried dough sticks with egg at 18 yuan [3][4]. Industry Summary - The breakfast market in China is large and growing, with increasing consumer preference for convenient and healthy options, presenting opportunities for food manufacturers and restaurant chains [8][9]. - Competition in the breakfast sector is intense, with many brands adopting low-price strategies and promotional offers to attract consumers [8]. - Consumer feedback indicates that there are still significant gaps in the breakfast market, such as limited variety and hygiene concerns, suggesting potential for growth despite the competitive landscape [9].