在经济下行和疫情反复的双重压力下，近年来许多私营企业举步维艰，生意难做，盈利空间持续萎缩。众多企业主聚首时，常常感叹经营困境，期盼经济早 日复苏，摆脱困境。他们普遍认为，生意难做的原因在于疫情冲击、同行恶性竞争、电商挤压以及不断上涨的原材料成本。 然而，并非所有行业都深陷泥潭。在我们身边，隐藏着一些看似不起眼，实则利润丰厚的"闷声发财"行业。或许我们对这些行业了解甚少，现在就让我们揭 开它们的神秘面纱： 其次，看似辛苦的早餐行业同样有利可图。经营者需要夜间备料，清晨早起，尤其在寒冷的冬季，更是备受煎熬。然而，付出与回报成正比。一对经营葱油 饼早餐摊的夫妇透露，每个葱油饼的成本不足五毛钱，售价却能达到三元。如果每天能卖出一千个葱油饼，一天的收入就能达到两千五百元。虽然卖早餐是 辛苦的营生，但收入相当可观。 殡葬业的利润之高，早已不是秘密。其中，葬礼服务的利润相对较薄，但即使是殡仪服务，利润也相当可观。一个进价仅几百元的骨灰盒，往往能以数千甚 至上万元的价格卖给逝者家属。面对亲人离世，家属通常不愿在价格上过多计较。而墓地销售的利润更是惊人，一块仅一平米的墓地，动辄售价十几万甚至 几十万元。高昂的丧葬费用，让不少老 ...

Core Viewpoint - The return of "鹿角巷" (The Alley) marks a significant comeback in the tea beverage market, aiming to regain its former popularity amidst fierce competition and evolving consumer preferences [1][5][17]. Company Overview - 鹿角巷 originally opened its first store in Shanghai in 2017, quickly gaining fame with its signature black sugar pearl milk tea, which led to a surge in popularity and the emergence of the "dirty tea" trend [5]. - At its peak, 鹿角巷 had over 7000 imitations across the country, while only 114 authentic stores existed, leading to significant brand dilution [5]. - The company invested over 100 million yuan in anti-counterfeiting efforts from 2018 to early 2022 [5]. Recent Developments - In June 2023, 鹿角巷 announced the opening of 30 new stores across various cities, including Beijing and Shenzhen, as part of its strategy to rebuild brand influence [7]. - As of now, 鹿角巷 has established nearly 40 stores in 25 cities nationwide [9]. Product and Pricing Strategy - 鹿角巷 continues to focus on its black sugar pearl series while introducing new products like rainbow crushed ice and freshly brewed tea, emphasizing the use of fresh milk [9]. - The pricing strategy positions most products in the range of 15-20 yuan, with an average consumption of 16 yuan at the Beijing flagship store, maintaining a mid-range price point [11]. Store Format and Marketing - The new store format has shifted from larger spaces to smaller ones, approximately 20-30 square meters, aligning with current market trends [11]. - The brand employs a "one-day store manager" marketing strategy to attract customers, featuring guest appearances from celebrities [11]. Market Context - The return of 鹿角巷 coincides with a broader trend of nostalgic brands re-entering the market, such as 桃园眷村 and LADY M, which also aim to leverage their past popularity [12][14]. - The competitive landscape has evolved significantly, with new brands like 喜茶 and 奈雪 enhancing their product offerings and supply chains, while price wars are becoming prevalent in the industry [18].