在原料选择上，家悦烘焙坚持"品质第一"的原则。以招牌产品"鲜奶黄油吐司"为例，选用荷兰菲仕兰皇 家黄油开酥制作，不添加人造奶油，虽然成本较高，但赢得了消费者的广泛认可。品牌对原料的严苛标 准甚至延伸到了细分品类，如榴莲千层蛋糕坚持使用猫山王榴莲果肉，蛋糕全线商品100%动物奶油 等。这种对原料品质的执着追求，使家悦烘焙在消费者心智中建立了"高品质烘焙"的品牌认知。 价格策略是家悦烘焙赢得市场的另一重要武器。依托家家悦集团强大的供应链体系，家悦烘焙能够在保 证品质的前提下实现更具竞争力的价格。 市场调研显示，家悦烘焙的核心产品价格普遍低于或持平于其他商超等同类竞品，如鲜奶吐司6.9元， 而黄油可颂(15.9元)和脆松小贝(9.9元)等产品甚至更具价格优势。这种"高质价比"的定位精准击中了中 国消费者"既要品质又要实惠"的心理诉求，为品牌赢得了广阔的市场空间。 在消费下行与零售业态变革的双重驱动下，中国烘焙市场正迎来新的发展机遇。值此家悦烘焙品牌成立 一周年暨全国第100家门店开业之际，这一由家家悦（603708）集团倾力打造的烘焙品牌以"全国88折感 恩回馈"活动向消费者献礼，同时向行业展示了"超市+烘焙"模式 ...

"珍珠奶茶鼻祖"又杀回来了 ◎摄图：内参君 "现在单不多，等到五六点钟就开始忙了。"店员向内参君介绍，现在来点餐的基本上都是15-30岁左右的年轻人，尤其是附近的上班族。新店开业半个 月，光是饿了么每天就有一百多单，加上其他平台和堂食订单，日均销量维持在300-400单左右，周末还会更多。 大众点评上，"情怀打卡"的相关评价占据大多数，不少消费者表示，回归后的鹿角巷整体口感更加清爽，甜度调节比较人性化。不过也有部分消费者认 为，跟记忆中的口味有些不一样，改良后的黑糖味淡了很多。 工作日下午3点的朝阳大悦城，鹿角巷新店的橙色招牌在茶饮区格外显眼。店员麻利地将黑糖珍珠挂壁、浇入鲜奶——这杯曾经风靡全国的"黑糖珍珠鲜奶 茶"，如今仍是鹿角巷回归菜单上的"C位"。 ◎图源：大众点评 时间回溯到2017年，鹿角巷内地第一家门店在上海开业。凭借黑糖鹿丸鲜奶，鹿角巷迅速走红，带动业内刮起了一股"脏脏茶"风潮，更成为年轻人争相打 卡的网红地标。公开资料显示，其门店高峰期顾客等餐时间甚至超过5个小时。 迅速走红后，鹿角巷却陷入了"山寨"风波。据央视财经报道，2018年-2022年年初，全国有超过7000家"鹿角巷"开业，正宗的 ...

本干货选自 《亚洲咖啡西点》 a FFA TEN FER 饮茶之风在中国盛行了数千年, 醇香的茶配以精致的茶食, 既 可带来身心的放松,又能更好地体会茶的韵味。 中国茶点品类众多,搭配讲究,间流传着"甜配绿,酸配红,瓜 子配乌龙"的古话。即甜食搭配绿茶;酸味点心搭配红茶;咸味 果仁搭配乌龙茶。 绿茶口味清爽,略带苦涩,常会搭配口感清甜的茶食。绿茶中富 含儿茶素, 对抑制糖分吸收有显著作用, 同时也能有效促进脂 质代谢。绿豆糕、凤梨酥等清甜爽口的点心,与绿茶搭配既能中 和苦涩的茶味,又能缓解茶食的甜腻。但是茶食不能过甜,榴莲 酥这类味道较重的点心也不适合与绿茶搭配, 否则会盖过茶水 的清香,无法品尝出其风味。 红茶口味醇厚浓郁,搭配酸味的点心,会使人产生愉悦的酸甜 口感,并且酸味点心能很好地缓解喝完红茶后青涩的余味。柠 檬、猕猴桃等鲜果或一些果脯,都是红茶很好的搭档酸感泛起 时, 喝下一口茶汤, 解去酸味的同时激发出清甜的口感, 蒙绕在 舌尖的,是红茶醇香的余味。 milli 尽管在民间流传着这样的搭配方式, 但中国地域广阔, 人们的饮 食习惯也会有所差异, 表现在下午茶中, 但更主要是各地茶点的 差异。在南方 ...

Core Insights - The "2024 China Chain Top 100" list reveals significant transformations in the retail industry amidst fluctuations, with overall sales growth of 4.9% and a 13.5% increase in total store numbers among the top chain enterprises [1][2] - Hema's remarkable performance, with double-digit growth in both sales and store numbers, positions it as a key player reshaping the competitive landscape of China's retail sector [2] Group 1: Hema's Strategic Adjustments - Hema's strategic contraction is evident as it reduces its X membership stores from 10 to 3, shifting focus from competing with Sam's Club to prioritizing profitability [3][4] - The new CEO emphasizes a "core business focus," concentrating resources on "Hema Fresh" and "Hema NB," leading to a 27.1% year-on-year increase in GMV to 75 billion yuan and a 16.7% increase in store numbers to over 420 [3][4] - Hema's operational cost rate significantly decreased in 2024 due to a data-driven strategic adjustment, enhancing its profitability [4] Group 2: Dual Business Model Synergy - Hema's growth is driven by the synergy between "Hema Fresh" and "Hema NB," catering to both mid-to-high-end and lower-tier markets [5][6] - Hema Fresh showcases superior digital operational capabilities, with 63% of orders online and a rapid delivery network covering major cities, supported by a robust technological framework [5] - Hema NB targets lower-tier markets with a "hard discount" model, offering prices around 50% lower than competitors, effectively meeting the demand for quality at affordable prices [6][7] Group 3: Insights into Lower-Tier Market Consumption - In 2024, 30% of Hema's new stores were opened in lower-tier cities, marking a five-year high, with some stores achieving monthly sales exceeding 45 million yuan [9][10] - Hema's tailored product strategy for lower-tier markets significantly enhances product fit compared to traditional supermarkets, driven by a deep understanding of consumer behavior [9][10] - The "first store economy" effect has spurred consumer enthusiasm in lower-tier markets, with Hema's entry seen as a lifestyle upgrade [9][10] Group 4: Challenges Ahead - Despite achieving impressive results in 2024, Hema faces challenges in balancing scale expansion with capability development to meet its goal of exceeding 100 billion yuan in GMV within three years [11][12] - The company must navigate the pricing and quality balance in lower-tier markets, where consumers are price-sensitive yet expect quality assurance [11][12] - Hema's supply chain regionalization poses logistical challenges, particularly in western markets, requiring significant investment and time to establish a localized procurement network [12] Group 5: Conclusion - Hema's transformation reflects a shift in China's retail industry from a focus on traffic to a focus on value, providing a model for industry transition [14] - The strategic essence of Hema's approach lies in efficiency and user value rebalancing, leveraging digitalization to enhance inventory turnover and reduce procurement costs [14] - Hema's ability to open 72 new stores in a contracting supermarket sector demonstrates its resilience and commitment to enhancing consumer value [14]

本食谱摘选自 《亚洲咖啡西点》 | 淡奶油-60 | | --- | | 葡萄糖浆-17 吉利丁片-4 | 巧克力饼底 | 全蛋-268 | 细砂糖-280 | 转化糖浆-132 | | --- | --- | --- | | 杏仁粉-68 | 泡打粉-6 | 可可粉-9 牛奶-132 | | 黄油-50 | 黑巧克力-25 | | 制作步骤 1.将全蛋、蛋黄、细砂糖和转化糖浆倒入盆中,隔水加热,搅拌均匀。 5.取出, 晾凉,用直径9 厘米的圈模切出圆形饼底,待用。 千晨蛋糕 全蛋-250 牛奶-250 -- 细砂糖-10 -- 低筋直粉-135 可可粉-8 黄油(划开)-70 制作步骤 2.将盆取出,加入过筛的低筋面粉、杏仁粉、泡打粉和可可粉,搅拌均匀。 2.过筛,将面糊放入冰箱,冷藏半小时,待用。 3.将牛奶、黄油和黑巧克力隔水化开,分次加入"步骤 2"中, 搅拌均匀。 4.将面糊倒入铺有烘焙纸的烤盘中(30厘米 x40厘米),用抹刀抹平入烤 箱,以 170℃烘烤 35~40 分钟。 3.在平底锅中刷上黄油,倒入面糊,用中火烘煎,表皮出现金黄色时倒出。 4.晾凉后用直径 9 厘米的圈模切割,待用。 1.将 ...

6月27日，盒马鲜生天津首店在南开区天津大悦城正式开门营业，这一标志性事件不仅为天津市民带来了全新的生鲜购物体验，也标志着盒马在北方市场 的布局迈出了重要一步。 天津大悦城作为天津内环核心区域的年轻消费核心商圈和品牌潮流风向标，为盒马首店提供了绝佳的区位优势。 这家超过3000平方米的门店，依托天津百年商脉积淀，通过数据驱动的精准选品系统，引入了7000余款全球及本地特色商品，涵盖了鲜活海鲜、高品质肉 类、烘焙甜品、进口食品等多个品类，满足了不同消费者的需求。 同时，门店配套的30分钟极速达服务，让天津市民能够享受到"从产地到餐桌"的便捷生鲜购物体验。 开业首日，盒马天津首店便吸引了众多热情的天津市民。上午10点开业前，入口处就排起了长长的队伍，烘焙甜品、鲜活海鲜、高品质肉类成为了三大消 费热点。 猫山王榴莲千层蛋糕、原味&伯爵红茶味瑞士卷和龙井冰皮绿豆糕饼等甜品备受欢迎，而安格斯谷饲牛肋条、冰鲜猪肋排和各式烤肉片等家庭商品则受到 家庭顾客的青睐。 除了上门的顾客，还有上千用户通过盒马App下单，3公里范围内最快30分钟就能送达消费者手上，让人们可以躺在家中就能吃到新鲜的菜品。 为了迎接开业，盒马鲜生推出了多 ...

Core Insights - The opening of the first "Fat Donglai" model store by Yonghui Supermarket in Shijiazhuang marks a significant shift towards quality retail, aiming to meet the needs of mainstream Chinese families [1][3] - The store's renovation includes a substantial product refresh, with nearly half of the items replaced and the introduction of around 10,000 new products, enhancing the fresh food offerings [3][4] Company Strategy - Yonghui plans to expand its modified stores from 97 to 150 by the end of July 2023, with a target of 300 stores by the Lunar New Year in 2026, focusing on quality retail aligned with the Fat Donglai model [3] - The company emphasizes high-quality products, competitive pricing, and superior service to better cater to consumer demands [3] Product Offering - The store features a diverse range of fresh produce, including organic vegetables and local specialties, with a focus on rapid delivery from farm to shelf [3][4] - Seasonal products such as live crayfish and a variety of seafood are prominently displayed, alongside a dedicated section for tropical fruits [4] Sales Performance - During the Dragon Boat Festival, the modified stores reported an impressive 85% year-on-year increase in total sales, with foot traffic rising over 50% [4] - Notable product sales included a 68% increase in the sales of "Feizi Xiao" lychee and an 80% increase in "Qilin" melon [4] Store Experience - The renovated store features a more spacious layout, improved visibility, and enhanced shopping experience, including a dedicated area for Fat Donglai branded products [5] - New customer service amenities include health measurement tools and a relaxation area, aiming to improve overall customer satisfaction [5] Employee Welfare - The number of employees at the store has doubled, with a nearly 30% increase in overall salaries and improved working conditions [5] - Employee benefits have been enhanced, including paid vacation and free meals, to ensure staff well-being and satisfaction [5]

Group 1 - The core viewpoint is that the consumption market in the capital is vibrant, with supermarket companies accelerating their innovative transformation efforts [1] - Yonghui Supermarket's Millennium Street store has completed its upgrade and is the first self-adjusted store in Fengtai District, showing significant improvement in customer traffic during the recent Dragon Boat Festival holiday, with an increase of over 70% compared to the same period last year [1] - The upgraded store features a widened main aisle of 3 meters, standardized shelf height of 1.6 meters, an increase in cash register stations to 24, and the removal of mandatory shopping routes, enhancing the shopping experience [1] Group 2 - During the Dragon Boat Festival, Yonghui's nationwide adjusted stores reported impressive sales performance, with total sales increasing by 85% year-on-year and customer traffic rising by over 50% [2] - Specific product sales saw significant growth, with the sales of Feizi Xia lychee increasing by 68%, Qilin melon by 80%, and YH Bakery's durian mille-feuille cake and garlic shrimp achieving growth rates of 132% and 120%, respectively [2] - Following the opening of the Millennium Street store, the total number of Yonghui's adjusted stores reached 96, with expectations to reach 150 by the end of July and a target of 300 stores before the Lunar New Year in 2026 [2] Group 3 - All Yonghui Supermarket locations, including the Millennium Street store, will provide temporary resting and tea break services for high school students and their parents during the national college entrance examination from June 7 to 10 [3]