Investment Rating - The report maintains a "Strong Outperform" rating for the social services sector [6]. Core Insights - The government emphasizes boosting consumption and investment to expand domestic demand, aiming to make it a primary driver of economic growth [1][4]. - The report highlights the importance of optimizing the consumption environment and enhancing service supply in sectors like health, elderly care, and tourism [4]. - The report notes a significant increase in domestic tourism, with Heilongjiang province expecting to receive 135.08 million visitors in the 2024-2025 winter season, a year-on-year growth of 18.5% [5]. Summary by Sections Market Performance - The consumer services sector saw a weekly increase of 3.27%, outperforming the Shanghai Composite Index by 1.72 percentage points [2]. - The commercial trade sector had a modest increase of 0.48%, underperforming the Shanghai Composite Index by 1.08 percentage points [2]. Sector Performance - The outbound tourism sector led with a 9.04% increase, while hotels, restaurants, and scenic spots showed varied performance [3]. - The e-commerce and services sector also performed well, with a 3.90% increase, indicating strong consumer engagement [3]. Policy and Regulatory Developments - The government plans to implement special actions to boost consumption, including measures to enhance consumer capacity and improve the consumption environment [4]. - The report mentions the allocation of 300 billion yuan in special government bonds to support the replacement of old consumer goods [4]. Investment Recommendations - The report suggests monitoring the duty-free sector closely, especially with the expected decline in sales in early 2025, while also noting the potential benefits from policy optimizations [37]. - The hotel sector is expected to stabilize in 2025, with a focus on improving operational efficiency and managing supply pressures [39]. - The restaurant sector faces challenges but may see improvements in efficiency and market dynamics as competition evolves [42].