Group 1 - The core viewpoint is that major brands are rapidly entering instant retail channels, with a significant increase in new brand registrations and store openings on platforms like Taobao Flash Sale [2] - In July, the number of newly registered brands increased by 110% compared to June, with over 12,000 new non-food brand stores launched [2] - Major brands across various sectors, including liquor, electronics, apparel, and luxury goods, are seizing growth opportunities in the consumer market [2] Group 2 - Existing top brands also achieved record-high orders in July, with Xiaomi's daily orders increasing fourfold after a promotional campaign [3] - Apple saw a doubling of daily orders after integrating over 3,000 authorized stores into Taobao Flash Sale [3] - Fast-moving consumer goods brand Miniso reported an increase of over 20,000 daily orders, with nearly 80% coming from new users [3] Group 3 - Supor's offline sales manager indicated plans to launch lightweight, multifunctional products tailored for instant consumption, aiming to create a closed loop of "traffic-conversion-repeat purchase" [4] - Taobao Flash Sale is building a comprehensive retail ecosystem covering all categories and scenarios, promoting stable growth for brand merchants [4]