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出售零食品牌Graze,联合利华食品业务再瘦身
Bei Jing Shang Bao· 2025-12-03 12:16
Core Insights - Unilever has officially announced the sale of its health snack brand Graze to Katjes International, with the deal expected to be completed by mid-2026 [2] - The sale is part of a strategic shift under new CEO Fernando Fernandez, focusing on higher-margin beauty, personal care, and health products [3] Group 1: Company Strategy - The divestment of Graze aligns with Unilever's broader strategy to streamline its portfolio, having previously announced the sale of its ice cream business and plans to dispose of nearly €8 billion in food operations [3] - Unilever's recent actions include selling its Italian pasta sauce retail business and the vegetarian brand The Vegetarian Butcher, indicating a trend towards reducing its food segment [3] Group 2: Financial Performance - Unilever's financial performance has been declining, with 2023 sales at €59.6 billion, a decrease of 0.8%, and net profit down 13.7% to €7.1 billion [4] - In 2024, sales increased slightly to €60.8 billion, a 1.9% rise, but net profit fell to €6.4 billion, down 10.8% [4] - The first three quarters of 2025 saw sales of €44.8 billion, marking a 3.3% decline, the first negative growth in three years [4] Group 3: Market Challenges - The sale of non-core businesses is seen as a way for Unilever to quickly raise funds and focus on high-margin areas, which is essential for long-term growth [4] - However, the company faces challenges such as potential market confidence issues, internal management complexities, and the competitive nature of the beauty and health markets [4]
威奥股份:智能微压富氧舱涉及的应用场景包括养老康复保健等领域
Mei Ri Jing Ji Xin Wen· 2025-11-25 09:28
Group 1 - The company has engaged in the health industry, focusing on the development of its core product, the O2arK intelligent micro-pressure oxygen chamber [2] - The applications of the O2arK product include areas such as elderly rehabilitation and health care [2]
(第八届进博会)从进博会看中国消费市场新趋势:多元消费图景涌现
Zhong Guo Xin Wen Wang· 2025-11-10 11:38
Group 1: Core Trends in Consumption - The 8th China International Import Expo reflects new consumption trends in the Chinese market, showcasing innovation and vitality [1] - The shift from passive disease response to proactive health management is driving the rapid development of the active health consumption market [2] - The "silver economy" is expanding, with a projected 310 million people aged 60 and above in China by the end of 2024, expected to exceed 400 million by around 2035 [3] Group 2: Active Health Consumption - The expo features new products and solutions catering to diverse health needs, including health supplements that combine ancient remedies with modern nutrition technology [2] - AI and IoT technologies are being integrated into home fitness solutions, providing personalized exercise plans and smart fitness equipment for home use [2] Group 3: Silver Economy Innovations - The expo introduces new themes around elderly care, including medical care, home modifications for aging, and smart devices to enhance the silver consumer market [3] - Companies like Boston Scientific and BD Medical are presenting innovative products aimed at addressing the specific needs of elderly patients [3] - IKEA and Panasonic are focusing on creating safer living environments for the elderly through home design and flooring solutions [3] Group 4: Emotional Consumption Trends - The "self-indulgent consumption" market in China is projected to exceed 2 trillion yuan in 2024, with individuals aged 26 to 45 making up over 82% of this demographic [4] - Companies are tapping into emotional needs by creating products that resonate with consumers' feelings, such as the CRYBABY IP from Pop Mart [4] - AI and sensory technology are being utilized to capture and respond to user emotions, enhancing the consumer experience through personalized recommendations [4]
从“囤货”到“淘新”,双11进口消费风向开始变了
Jing Ji Guan Cha Bao· 2025-11-07 14:01
Core Insights - The article highlights the acceleration of import consumption upgrades in China, particularly during the "Double 11" shopping festival and the China International Import Expo, indicating a shift from bulk discount purchases to a focus on quality and specialized experiences [2][3]. Group 1: Import Consumption Trends - Import consumption is showing strong resilience and vitality, with 927 imported brands doubling their sales compared to last year, and 9 brands surpassing 100 million in sales [2]. - Consumers are moving from "stockpiling" to "trying new" products, with a willingness to pay for niche brands and specialized functions, indicating a shift in purchasing behavior [3][9]. - The demand for high-quality products is increasing, with significant growth in categories like oral anti-aging products, which saw a sales increase of 353% during "Double 11" [3][4]. Group 2: Consumer Behavior Changes - Consumers are becoming more knowledgeable about product ingredients and formulations, leading to a demand for scientifically-backed content from brands [4]. - The beauty and personal care sector is witnessing a rise in niche products, with scalp care products growing by 98% and specific brands like Gotukola and MY.ORGANIC achieving over 400% growth [4][10]. - The trend of "scientific nutrition" is emerging in the pet care market, with brands like VERSELE-LAGA seeing success due to a shift in consumer awareness [6]. Group 3: Market Dynamics and Brand Strategies - The integration of the China International Import Expo with "Double 11" has created a rapid "new product access chain," allowing over 100 global new products to launch simultaneously [7]. - Brands are required to establish a streamlined process for research, compliance, and market entry, enhancing operational efficiency [7][8]. - The shift from price competition to value consumption is evident, with 57% of consumers willing to pay for emotional value, reflecting a deeper market transformation [9][10]. Group 4: Future Growth Potential - The Chinese market is seen as a rapid growth engine for global brands, with the ability to turn innovative products into popular items within weeks [10]. - As "quality," "professionalism," and "individuality" become core themes in import consumption, the next growth curve for global brands is quietly unfolding in China [10].
税收数据显示:“一老一小”与健康服务“驱动”青海消费新活力
Zhong Guo Xin Wen Wang· 2025-10-09 13:21
Core Insights - The health-related consumption sectors in Qinghai Province have shown robust growth, with a 16.3% year-on-year increase in invoiced sales revenue from January to August 2023, driven by enhanced health awareness among residents and an optimized consumption structure [1][3]. Group 1: Elderly and Child Care Services - The number of registered elderly care institutions in Qinghai reached 172 by the end of August, marking a 17.8% increase year-on-year, indicating a strengthening service system for elderly welfare [3]. - Revenue from various elderly care services grew by 5.5% year-on-year, reflecting a stable growth trend in this sector [3]. - The demand for childcare services, particularly nursery care, surged, with invoiced sales revenue from nursery services increasing by 23.2%, and the growth rate for childcare services reached 190% year-on-year [3]. Group 2: Health and Wellness Products - There was a notable increase in sales revenue for nutritional supplements and traditional Chinese medicine retail, with growth rates of 1.9% and 2% respectively [3]. - Revenue from health consultation and psychological services saw significant increases of 11.5% and 32.8% respectively, indicating a rising awareness of health and wellness among residents [3]. - The health insurance sector also experienced a 15.6% increase in invoiced sales revenue, further underscoring the growing focus on health-related expenditures [3]. Group 3: Smart Healthcare Development - The digital transformation in healthcare is advancing, with a 14.9% year-on-year increase in invoiced amounts for information technology services purchased by medical institutions [4]. - Sales revenue for smart health monitoring devices, such as smart wristbands and blood glucose monitors, surged by 74.3%, reflecting a heightened demand for daily health management tools among the public [4].
安利张晓华:人才赋能,构建可持续的“美好”职场生态
Zhong Guo Jing Ying Bao· 2025-09-24 18:45
Core Insights - The article discusses the evolving workplace demands and the shift from a singular focus on wealth to a more diversified pursuit of well-being and happiness among employees [3][4] - Amway China has adapted its corporate strategy from "Great Health" to "The Flower of a Beautiful Life," aiming to provide comprehensive solutions across eight dimensions of well-being [3][4] Workplace Trends - The changing workplace lexicon reflects the complex emotions and demands of modern employees, moving from terms like "hardworking" to "relaxed" and "office gardening" [3][4] - The public's happiness indicators have diversified, with health and family relationships becoming significant contributors to overall well-being, as highlighted by data from a national survey [3] Corporate Strategy - Amway's strategic evolution includes a focus on employee empowerment and creating a sustainable workplace ecosystem that supports individual growth and happiness [4][5] - The "Beautiful Workplace" initiative is structured around three main strategies: understanding employee needs, promoting strategic alignment, and building a comprehensive support system [4][5] Employee Support Systems - Amway has established a complete "Employee Support System" that aligns with the eight dimensions of the "Flower of a Beautiful Life," ensuring resources are available for each aspect [5] - Initiatives include health support systems, such as the "A+ Nutrition Bar" and the "Weight Management Project," which have positively impacted employee health and lifestyle [5][6] Entrepreneurial Support - Amway emphasizes supporting entrepreneurs through a comprehensive empowerment system that covers product development, logistics, and after-sales support [6] - The company has a robust support network of over 4,000 employees, contributing to the success of its entrepreneurial platform [6] Performance Metrics - Employee engagement at Amway China is reported at 97%, with cultural alignment at 99%, surpassing global averages and benchmarks for high-performance companies [6][7] - The "Flower of a Beautiful Life" strategy has resulted in a compound annual growth rate of 7% over four years, with brand favorability increasing by 17% and a 9% rise in the willingness to join Amway's entrepreneurial platform [7]
30+女性如何重构中国消费市场?
Jing Ji Wang· 2025-09-18 09:08
Core Insights - The article highlights the transformative power of women aged 30 and above in reshaping the Chinese consumer market, moving from a one-way brand communication to a more interactive dialogue with consumers [1][2] - This demographic is characterized by diverse identities and a core trait of being "undefined and unafraid of age," indicating significant commercial opportunities [2][4] Group 1: Consumption Trends - Three core consumption trends for women aged 30+ have been identified: body control, self-healing, and aesthetic diversity [2] - The trend of body control is evident as 90% of surveyed women maintain regular exercise habits, viewing it as a means to actively structure their lives rather than just a physical activity [3][6] - The self-healing trend shows a significant increase in spending on body care products, with a 10% year-on-year growth in the body care category on the Taotian platform, indicating a shift towards emotional value in purchasing decisions [7][10] - Aesthetic diversity is reflected in the preference for high-quality, personalized products, with many women rejecting conformity and emphasizing their unique styles [8][10] Group 2: Brand Strategies - Brands are increasingly focusing on co-creation with consumers, as demonstrated in a closed-door salon where brand executives engaged directly with women consumers to gather insights for new product development [11][12] - Successful brands are those that deeply understand consumer needs and create products that resonate with their emotional and functional requirements, as seen with MAIA ACTIVE and Yujian [6][7] - The article emphasizes the importance of shifting from a product-centric approach to a user-centered strategy, which is crucial for brands to thrive in a competitive market [17] Group 3: Market Opportunities - The demand for high-efficiency anti-aging products is rising among women aged 30+, with brands like Estée Lauder successfully launching products that meet these specific needs [10] - The health and wellness sector is also experiencing a trend towards high-end, scientifically-backed products, with brands like SwissePLUS seeing significant sales growth by targeting the specific needs of career-oriented women [10][13] - The article suggests that there is a blue ocean market for products that cater to the dual pressures of work and family life, particularly in categories that promote relaxation and health [12][17]