资料图为社区工作人员为辖区老人提供康复服务。李隽 摄 围绕老年人福祉和婴幼儿照护，青海持续完善服务体系建设，政策效应逐步显现。截至8月底，该省办 理税务登记的养老服务机构达172户，同比增长17.8%，各类养老照护服务经营主体开票销售收入同比 增长5.5%，呈现稳定增长态势。 另一方面，该省托育服务特别是幼儿托管需求快速增长，同期托儿所服务业开票销售收入同比增长 23.2%，其中托管服务增速尤为显著，同比达1.9倍，普惠托育体系正在加快形成。 税收数据显示："一老一小"与健康服务"驱动"青海消费新活力 中新网西宁10月9日电 (李隽 常红 林浩)9日，记者从国家税务总局青海省税务局获悉，增值税发票数据 显示，今年1至8月，该省包括"一老一小"服务、文体健身、健康保健等在内的健康消费相关行业开票销 售收入同比增长16.3%，显示出居民健康意识增强和消费结构优化同步推进。 据悉，在国家大力推进健康中国建设、积极扩大内需的背景下，青海省健康类消费呈现蓬勃发展的新态 势。 来源：中国新闻网 编辑：万可义 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个 ...

最近职场中涌现出不少热词，比如"牛马""班味""内卷""夹角打工人"，还有与之形成鲜明对比的——"松弛感""办公室养花"等。这些词汇背后，折射出的是 当代职场人复杂而细腻的情绪与诉求。 在安利（中国）人力资源总监张晓华（Michelle Zhang）看来，这是人们对美好生活的期待更加多元、更加均衡的表现。在此背景下，企业的发展战略也亟 待"升维"，《中国经营报》记者了解到，安利就将企业战略从"大健康"升维至"美好生活之花"，来深度响应时代需求。 9月23日，在《中国经营报》主办的"绿色引领重塑未来——2025中国企业可持续发展行动大会"上，张晓华发表了题为《人才赋能：构建可持续的"美好职 场"生态》的主题演讲，系统分享了安利在"美好生活之花"战略指引下，如何通过全方位的人才赋能体系，打造可持续的职场生态，助力员工与创业者共同 成长。 职场诉求多元化趋势明显 张晓华提到，当代职场环境正经历深刻变革，职场人的诉求已经从过去单一的"求富"，转向更加多元的"求福"。 "在2019—2020年度，公众的幸福指标主要来自收入保障，而到了 2024—2025年度，公众幸福感的来源更加丰富和多元了，健康状况、家庭关系等，也成 ...

Core Insights - The article highlights the transformative power of women aged 30 and above in reshaping the Chinese consumer market, moving from a one-way brand communication to a more interactive dialogue with consumers [1][2] - This demographic is characterized by diverse identities and a core trait of being "undefined and unafraid of age," indicating significant commercial opportunities [2][4] Group 1: Consumption Trends - Three core consumption trends for women aged 30+ have been identified: body control, self-healing, and aesthetic diversity [2] - The trend of body control is evident as 90% of surveyed women maintain regular exercise habits, viewing it as a means to actively structure their lives rather than just a physical activity [3][6] - The self-healing trend shows a significant increase in spending on body care products, with a 10% year-on-year growth in the body care category on the Taotian platform, indicating a shift towards emotional value in purchasing decisions [7][10] - Aesthetic diversity is reflected in the preference for high-quality, personalized products, with many women rejecting conformity and emphasizing their unique styles [8][10] Group 2: Brand Strategies - Brands are increasingly focusing on co-creation with consumers, as demonstrated in a closed-door salon where brand executives engaged directly with women consumers to gather insights for new product development [11][12] - Successful brands are those that deeply understand consumer needs and create products that resonate with their emotional and functional requirements, as seen with MAIA ACTIVE and Yujian [6][7] - The article emphasizes the importance of shifting from a product-centric approach to a user-centered strategy, which is crucial for brands to thrive in a competitive market [17] Group 3: Market Opportunities - The demand for high-efficiency anti-aging products is rising among women aged 30+, with brands like Estée Lauder successfully launching products that meet these specific needs [10] - The health and wellness sector is also experiencing a trend towards high-end, scientifically-backed products, with brands like SwissePLUS seeing significant sales growth by targeting the specific needs of career-oriented women [10][13] - The article suggests that there is a blue ocean market for products that cater to the dual pressures of work and family life, particularly in categories that promote relaxation and health [12][17]