Core Insights - The company, Tan Mu Jiang, has officially selected its first flagship store location in Beijing's Sanlitun 3.3 building, with plans to open in early 2026, marking a significant step in its brand enhancement strategy [1][2] Group 1: Store Location and Opening - The flagship store is situated in a prime area of Beijing's Chaoyang District, adjacent to the Taikoo Li shopping district, which is one of the most influential commercial landmarks in Beijing [1] - The project has entered the design and construction phase, with the outer enclosure already established [1] Group 2: Design and Concept - The store's design is led by renowned designer Jia Wei, focusing on the core concept of "Art + Wood + Culture," integrating Song Dynasty aesthetics into the spatial texture [2] - The design emphasizes the harmony between humans and nature, creating an immersive space that narrates aesthetics related to art, woodworking, and culture [2] Group 3: Strategic Shift - The establishment of the Beijing flagship store represents a critical transition for the company from solely product sales to cultural dissemination and comprehensive brand value output [2] - The company aims to deepen service experiences and cultural content delivery, enhancing emotional engagement with consumers and positioning itself as a proponent of Eastern lifestyle aesthetics [2]

Core Viewpoint - The establishment of the flagship store in Beijing is a strategic move for the company to enhance its brand image and expand its experiential boundaries, marking a significant step in its brand renewal plan [1][2] Group 1: Flagship Store Announcement - The company has officially selected the location for its first flagship store in Beijing, set to open in early 2026 [1] - The flagship store will be located in the core area of Chaoyang District, near the Taikoo Li shopping district, a prominent commercial landmark in Beijing [1] - The project has entered the design and construction phase, with the outer enclosure already established [1] Group 2: Design and Concept - The design of the Beijing flagship store is led by renowned designer Jia Wei, focusing on the core concept of "Art + Wood + Culture" [2] - The design incorporates Song Dynasty aesthetics, emphasizing the philosophical integration of sensory experience and nature [2] - The approximately 300 square meter space aims to serve not only as a product display area but also as a narrative space for art, woodworking, and cultural aesthetics [2] Group 3: Strategic Shift - The establishment of the flagship store represents a critical transition for the company from single product sales to cultural dissemination and comprehensive brand value output [2] - The company aims to deepen service experiences and cultural content output to enhance consumer emotional engagement [2] - The goal is to become an advocate and practitioner of Eastern lifestyle aesthetics [2]