宋式美学
Search documents
谭木匠(00837)品牌提升战略落地北京 从单一产品销售向文化传播与品牌价值综合输出转型
智通财经网· 2025-10-31 12:23
Core Insights - The company, Tanmujiang, has announced the establishment of its first flagship store in Beijing's Sanlitun 3.3 building, set to open in early 2026, marking a significant step in its brand enhancement strategy [1][2] - The flagship store's design incorporates Song Dynasty aesthetics, emphasizing a harmonious relationship between people and nature, and aims to create an immersive space that blends art, woodcraft, and cultural narratives [2] Group 1 - The flagship store is located in a prime area of Beijing, adjacent to the Taikoo Li shopping district, which is one of the city's most influential commercial landmarks [1] - The project has entered the design and construction phase, with the outer enclosure already established [1] - The establishment of the flagship store is part of the company's ongoing brand renewal efforts, which include evolving the brand logo and store concepts [1] Group 2 - The design of the flagship store is led by renowned designer Jia Wei, focusing on the core concept of "Art + Wood + Culture" [2] - The store will cover approximately 300 square meters, serving not only as a product display area but also as a venue for artistic and cultural storytelling [2] - This initiative represents a shift from solely product sales to a broader focus on cultural dissemination and brand value output, enhancing consumer emotional engagement [2]
谭木匠(00837.HK):谭木匠品牌提升战略落地北京
Ge Long Hui· 2025-10-31 12:14
Core Viewpoint - The establishment of the flagship store in Beijing is a strategic move for the company to enhance its brand image and expand its experiential boundaries, marking a significant step in its brand renewal plan [1][2] Group 1: Flagship Store Announcement - The company has officially selected the location for its first flagship store in Beijing, set to open in early 2026 [1] - The flagship store will be located in the core area of Chaoyang District, near the Taikoo Li shopping district, a prominent commercial landmark in Beijing [1] - The project has entered the design and construction phase, with the outer enclosure already established [1] Group 2: Design and Concept - The design of the Beijing flagship store is led by renowned designer Jia Wei, focusing on the core concept of "Art + Wood + Culture" [2] - The design incorporates Song Dynasty aesthetics, emphasizing the philosophical integration of sensory experience and nature [2] - The approximately 300 square meter space aims to serve not only as a product display area but also as a narrative space for art, woodworking, and cultural aesthetics [2] Group 3: Strategic Shift - The establishment of the flagship store represents a critical transition for the company from single product sales to cultural dissemination and comprehensive brand value output [2] - The company aims to deepen service experiences and cultural content output to enhance consumer emotional engagement [2] - The goal is to become an advocate and practitioner of Eastern lifestyle aesthetics [2]
谭木匠(00837) - 自愿公告 - 目前业务发展最新情况
2025-10-31 12:00
(於開曼群島註冊成立之有限公司) 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性 或完整性亦不發表任何聲明,並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 CARPENTER TAN HOLDINGS LIMITED 譚木匠控股有限公司 * 作為譚木匠品牌提升戰略中的關鍵一步,北京旗艦店的設立並非偶然。近年來, 譚木匠持續推進品牌煥新計劃,從品牌Logo的衍變,到店舖形象從一代店、二代 店、三代店乃至莫蘭迪主題店的迭代,都是出自品牌對視覺與空間表達的不斷探 索。在此背景下,北京旗艦店是品牌進一步提升形象、拓展體驗邊界的重要舉措。 1 (股份代號:837) 自願公告 目前業務發展最新情況 本公告乃由譚木匠控股有限公司(「* 本公司」,連同其附屬公司,統稱「本集團」) 自願作出。本公告旨在知會本公司股東(「股東」)及潛在投資者有關本集團目前業 務發展最新情況。 譚木匠品牌提升戰略落地北京 於二零二五年十月,本集團正式確定首家品牌旗艦店選址於中國北京三里屯3.3大 廈(「北京旗艦店」),目前已進入設計與施工階段,項目外圍圍擋已立, ...
于前滩南生机勃发之地,筑一座宋韵美学低密社区
Xin Lang Cai Jing· 2025-08-22 07:17
Core Insights - The article highlights the transformation of the New Pujiang Center in Shanghai, emphasizing its role in reshaping urban value through a multi-dimensional approach combining waterfront, ecology, and Transit-Oriented Development (TOD) [1][3][5] Urban Development Strategy - The New Pujiang Center is positioned as a model for urban integration, moving from a single production focus to a multi-faceted ecosystem that includes living, ecology, and industry [3][8] - The area is set to evolve into a key residential zone, leveraging its waterfront and park resources to enhance livability [3][8] Cultural and Architectural Significance - The architectural design of Xiangyu Tianchen Yasu | Song Villa reflects a revival of Eastern aesthetics, integrating traditional Song-style elements into modern living spaces [1][13][18] - The development aims to create a cultural identity that resonates with contemporary lifestyles while preserving historical architectural values [13][18] Economic and Ecological Integration - The integration of business and residential areas is highlighted, with the New Pujiang Center serving as a hub for both high-end living and innovative industries, such as biomedicine and integrated circuits [10][11] - The area is designed to support a sustainable urban environment, aligning with national goals for carbon neutrality and ecological development [10][11] Community and Lifestyle Transformation - The concept of "super communities" is introduced, where residential areas are seamlessly integrated into the urban fabric, promoting a lifestyle that blends work and leisure [12][18] - The development encourages a lifestyle that allows for easy transitions between work and home, enhancing the quality of life for residents [12][18]
这个县级小馆里,藏着“天下金银第一窖”|博物馆巡游
Jing Ji Guan Cha Bao· 2025-08-14 02:37
Core Insights - The article highlights the unique features and significance of the Pengzhou Museum, which houses the largest collection of gold and silver artifacts in a county-level museum, referred to as the "world's first gold and silver cellar" [1] Group 1: Museum Overview - The Pengzhou Museum combines garden style with traditional Sichuan residential architecture, creating a unique "museum-garden integration" aesthetic [1] - The museum has a total exhibition area of 600 square meters, which is relatively small but houses 139 national first-class cultural relics, the highest for a county-level museum [1] Group 2: Historical Significance - Pengzhou has historically been a prosperous area due to its advantageous geographical location, becoming a significant commercial waterway during the Song Dynasty [2] - The region is known for its rich cultural heritage, serving as a crucial junction for the integration of Southern and Northern cultures, with numerous historical artifacts remaining [3] Group 3: Notable Artifacts - The museum features exquisite artifacts such as the Song Dynasty chrysanthemum gold bowl and the melon-shaped gold cup, showcasing the peak of Song aesthetics [2][3] - A variety of artifacts from different dynasties are displayed, including bronze vessels from the Western Zhou and various silver and porcelain items from the Song, Ming, and Qing dynasties [4][5]
风雅知屿·宋韵千年 | 华润置地·知屿雲璟媒体沟通会完美落幕!
Xin Lang Cai Jing· 2025-08-09 10:56
转自:推广 汝窑非遗大师 李可明 下意图 风雅知屿 01 宋瓷美学展 SENSE VILLA 再现雨过天青的千年绝响 这场「宋韵天青美学展」与汝 窑非遗大师李可明联袂呈现, 展陈了非遗大师李可明复刻 系列 -- 汝窑天青釉玄纹,美 轮美奂的瓷器艺术珍品,再 现雨过天青的千年绝响,传 颂至今的宋意美学。 此次宋瓷展是华润置地·知屿雲璟对宋式美学的生活方式的 预演,未来将传续更多风雅高定呈现, 在一次次跨越千年对话 中,为宁波传世大宅写下新的注脚,显赫尊崇。 示意图 02 SENSE VILLA 现代宋意 千年东方的源起新风 时间易逝,风格永恒 风雅,是一种历久弥新的传世态度。 宁波宋韵艺术中心馆长 蔡秋华 ILITERS NEW 文化,是城市的根与 魂,唯有在土地文化 中酝酿出来的建筑, 才得以抵抗岁月漫 长、隽永流长。 如同宁波宋韵艺术中心蔡秋华馆长所言:传统文化是我们的 根,而宋韵文化,作为中华文化的精髓,如同历史长河中一条 重要支流,深深地塑造了中国独特的文化气派,也为浙江深厚 的文化底蕴赋予了养分。 SENSE VILLA 知屿雲璟采源宋之精华,从千年风雅之意中提取灵感,重塑、创 x 4 12 1 新、 ...
非遗活化新地标落子苏州湾
Su Zhou Ri Bao· 2025-06-17 22:08
Core Viewpoint - The opening of the Suzhou Bay Song Brocade Cultural and Art Space marks a significant step in the revitalization of intangible cultural heritage, showcasing the beauty of Song brocade through immersive experiences and modern interpretations [1][2] Group 1: Cultural Significance - The Song brocade, a textile art form that flourished during the Song Dynasty, is renowned for its delicate texture, ancient patterns, and harmonious colors, being one of China's three major brocades alongside Yun brocade and Shu brocade [1] - The cultural space features four thematic chapters: "Jinxiu Wenmai," "Jiyi Yongsheng," "Lizan Dongfang," and "Wujie Xinsheng," which collectively reconstruct the narrative of Song brocade's heritage over a millennium [2] Group 2: Brand Strategy - The launch of the "Shangjiukai Brand White Paper" by the co-founder of Beijing Zhijian, Shen Cheng, outlines a brand strategy centered on "revitalizing intangible heritage," providing a contemporary interpretation of Song aesthetics [1] - The white paper emphasizes the cultural genes of Song brocade and sets a clear direction for the future development of the Shangjiukai brand [1] Group 3: Interactive Experience - The "Jiyi Yongsheng | Touch Brocade" chapter features a digital scroll that deconstructs the 20 weaving processes of Song brocade, allowing visitors to engage with the craftsmanship through interactive screens [2] - The "Wujie Xinsheng | Weaving the Future" chapter introduces the "Song Brocade AIGC Factory," inviting visitors to co-create unique patterns that blend fashion, home decor, and cultural products [2]
中建·雲啟鳳華城市展厅6月10日开放
Qi Lu Wan Bao· 2025-06-10 09:47
Core Viewpoint - The opening of the Zhongjian Yunqi Fenghua city exhibition hall symbolizes the integration of millennia-old Song culture with contemporary architectural aesthetics, marking a new chapter in urban living aesthetics in Jinan [1][2][12] Group 1: Project Overview - The Yunqi Fenghua project is positioned not just as a residence but as a carrier of urban ideals, emphasizing safety, comfort, green living, and intelligence [2][7] - The project is part of the first batch of "good housing" pilot projects by China State Construction Group, focusing on a low-density living model in Jinan [7][10] Group 2: Cultural and Aesthetic Integration - The exhibition hall features immersive experiences that showcase the evolution of the city, highlighting the historical significance of the Song dynasty through various artistic presentations [4][6] - The design incorporates Song dynasty aesthetics, creating spaces that reflect both traditional elegance and modern functionality, aiming to inspire a lifestyle that resonates with contemporary needs [6][11] Group 3: Architectural and Environmental Design - The architectural design of Yunqi Fenghua emphasizes classic Song-style elements, integrating natural landscapes with urban features to enhance the living experience [10] - The landscaping draws from Jinan's natural resources, creating a harmonious environment that connects residents with the local geography and culture [10] Group 4: Future Development and Commitment - The project aims to serve as a cultural bridge between Jinan's past and future, with a commitment to quality and innovation in urban development [12] - The company plans to continue developing residential products that align with the city's growth and the evolving needs of its residents [12]
传承千年技艺的九〇后(讲述·赓续历史文脉 谱写当代华章)
Ren Min Ri Bao· 2025-04-29 22:31
Core Viewpoint - The article highlights the revival and innovation of Longquan celadon, particularly focusing on the work of Ye Chenxi, who has successfully inherited and improved the ancient ice crack technique in celadon production, which had been lost for nearly a thousand years [4][5][8]. Group 1: Ye Chenxi's Background and Achievements - Ye Chenxi, born in 1993 in Longquan, is the head of Xihe Celadon Studio and has made significant contributions to the celadon sculpture process, addressing technical challenges in producing large sculptures [4][5]. - His works have received multiple awards, including the Gold Award at the China Arts and Crafts Boutique Expo and the Special Award at the "Earth Cup" China Ceramic Innovation and Design Competition [4]. - Ye has also been recognized with the "Zhejiang Youth May Fourth Medal" in April 2025 [4]. Group 2: The Art of Longquan Celadon - Longquan celadon has a rich history, being synonymous with Chinese celadon during its peak in the Song Dynasty, and was exported to over 30 countries and regions [6]. - The production of Longquan celadon involves meticulous processes, with ten steps that must be executed flawlessly to achieve the desired quality [7][10]. - The unique glaze colors of Longquan celadon, such as powder blue and plum green, are attributed to the local clay's mineral content, which varies and requires careful adjustment during production [7][8]. Group 3: Revival of Ice Crack Technique - The ice crack technique, which had been lost for nearly a millennium, was revived by Ye Chenxi's father, Ye Xiaochun, after extensive experimentation and research [8][9]. - The breakthrough came after thousands of trials, leading to the successful reproduction of the ice crack glaze, which was patented in 2004 [9]. - Ye Chenxi's return to Longquan in 2019 marked a new chapter in continuing his father's legacy and furthering the art of celadon [10]. Group 4: Modern Innovations and Market Appeal - Ye Chenxi emphasizes the importance of connecting with younger consumers, who prioritize aesthetic appeal and practical use over investment value [12]. - His collaboration with a luxury designer to create a set of porcelain for international exhibitions reflects a blend of traditional Chinese aesthetics with modern design sensibilities [13]. - The ongoing exploration of new materials and techniques ensures the sustainability and evolution of Longquan celadon in contemporary markets [13].