Core Viewpoint - The downfall of Hong Jiu Fruit is emblematic of the challenges faced by the fruit industry, revealing the unsustainable practices and structural issues that have led to significant financial distress among major players in the sector [2][4][17]. Group 1: Hong Jiu Fruit's Downfall - Hong Jiu Fruit failed to meet the Hong Kong Stock Exchange's resumption conditions, leading to its delisting effective December 30, 2025, despite a peak market value exceeding 60 billion HKD [2][4]. - The company attempted to leverage internet-style rapid growth in a sector characterized by long agricultural cycles, resulting in unsustainable financial practices [4][6]. - A significant increase in accounts receivable, amounting to 3.4 billion HKD, raised red flags during audits, contributing to its financial troubles [4][5]. - The management faced legal issues, including allegations of loan fraud and tax invoice manipulation, which directly impacted the company's credibility and operations [4][5]. Group 2: Industry Challenges - The fruit industry, despite being a vital market, is plagued by structural issues that make it difficult for companies to achieve sustainable growth [2][10]. - Major players like Baiguoyuan and Xianfeng Fruit are also experiencing significant challenges, including declining stock prices and profits, highlighting a broader industry crisis [2][10]. - The attempt to standardize fruit quality and create a replicable business model has led to high costs and operational inefficiencies, as seen in Baiguoyuan's stringent quality control measures [10][11]. - The reliance on high turnover and the conflict of interest between brand owners and franchisees create a precarious business environment, leading to practices like mislabeling and discounting of subpar products [12][13]. Group 3: Market Dynamics - The emergence of competitive platforms like Pinduoduo and community group buying has disrupted traditional fruit retail, challenging the premium pricing strategies of established brands [13][14]. - The shift in consumer behavior towards value and cost-effectiveness has diminished the appeal of high-end fruit retailers, forcing them to reassess their market positioning [14][15]. - The industry's inherent characteristics, such as perishability and low margins, make it resistant to the rapid growth models favored in tech-driven sectors, emphasizing the need for a more grounded approach to business [17].

2025.12. 29 福建华策品牌定位咨询创始人詹军豪指出，洪九果品退市的根本原因在于商业模式缺陷与公司治理失 效的双重叠加。"高预付+长应收"模式导致公司现金流紧绷，叠加高管涉嫌经济犯罪引发的合规危 机，最终因无法按时披露财报而停牌退市。 本文字数：880，阅读时长大约2分钟 作者 | 第一财经 栾立 在经历了董事长涉案被抓、财报迟迟未能公布后，洪九果品（06689.HK）的上市资格将于12月30 日终止。距离它登陆港股、成为"水果第一股"仅过去三年多。 公告显示，洪九果品未能在规定期限内履行联交所设定的复牌条件，上市委员会于2025年10月3日 决定取消其上市地位。洪九果品虽在10月13日申请复核，但最终维持原判，自2025年12月30日上 午9时起被取消上市资格。 洪九果品于2002年在重庆创立，创始人为邓洪九及其妻子江宗英，是一家传统的水果供应链与贸易 企业，与百果园、鲜丰水果并称"水果三巨头"。其中洪九果品资本化进程最快，于2022年9月在港 交所上市。然而2024年3月，公司因无法按时发布财报而停牌至今。当时审计机构毕马威会计师事 务所对洪九果品2023年第四季度预付款骤增34亿元提出疑问，且付 ...

除财报问题外，洪九果品管理层也陷入法律风波。2025年4月，创始人邓洪九及多名高管因涉嫌骗取贷 款和虚开增值税发票被采取刑事强制措施。 在业内看来，洪九果品采用"端到端"的传统模式，即从产地直采水果，水果商品化处理后，再分销至各 级零售终端。有水果从业者告诉记者，由于水果生产仍以小农模式为主，洪九果品的商业模式虽有利于 把控产品品质、保障供应，但却会大量占用资金。特别是采购水果往往需要立即结款，但销售进度并没 有那么快，而且生鲜本身损耗也较大。 疫情后，国内消费趋势发生了一系列变化，水果行业普遍承压，回收账款难度加大，洪九果品也受到影 响，从其已经公布的财报可见，其2022年应收款项规模较2021年同期大幅增长106.7%。 洪九果品退市是受困于商业模式缺陷和公司治理失效。 在经历了董事长涉案被抓、财报迟迟未能公布后，洪九果品（06689.HK）的上市资格将于12月30日终 止。距离它登陆港股、成为"水果第一股"仅过去三年多。 公告显示，洪九果品未能在规定期限内履行联交所设定的复牌条件，上市委员会于2025年10月3日决定 取消其上市地位。洪九果品虽在10月13日申请复核，但最终维持原判，自2025年12月3 ...